Monday June 20, 2011
Symposium
Dan Coates, President, Youth Pulse Inc.
Bill Goodwin, Founder & CEO, Goodwin Designs
Michael Holmes, Director of Insight & Research, Center for Media Design, Ball State University
Ryan Hurley, VP, Product Design & Innovation, Hurley
Laura Rangel, President, Karito Kids by KidsGive
Kevin Lee, Chief Operating Officer, China Youthology
Any Marentic, NA Car & Crossovers Group Marketing Manger, Ford Motor Company
Jane Gould, VP, Consumer Insights Research, Nickelodeon
Bobby Jones, VP, Managing Director, Alloy Access
Andre Pinard, Director, Alloy Access
Jon Radoff, CEO, Author of Game On: Energize Your Business With Social Games, Disruptor Beam
Donna Fenn, Author, Upstarts: How Gen Y Entrepreneurs Are Rocking & Contributing Editor, Inc. Magazine
Tuesday June 21, 2011
Conference, Day 1
Jody Turner, Founder, CultureofFuture.com
Danielle Mullin, VP Marketing, ABC Family
Beth Johnson, VP Digital Media, ABC Family
Kit Yarrow, Ph.D., Consumer Psychologist, Golden Gate University
Moderator: Christian Busch, General Manager, Alloy Digital
Robert Ferrari, VP Publishing & Business Development, Sanrio Digital
Denise Restauri, Founder & CEO, AllyKatzz
Richard Ellis, President 12to20
BREAKOUT: Kids, Tweens & Parents
Laura Seargeant Richardson, Principal Designer, Frog Design
Jim Multari, VP Marketing & Research, PBS Kids Sprout
Greg Zimprich, Director of Brand Public Relations, General Mills, Inc.
BREAKOUT: Teens & Young Adults
for more info: syablonsky@iirusa.com, 646.895.7474
Matt Britton, Founder & CEO, Mr. Youth
Lisa Baker, VP Higher Education, Hewlett-Packard
Amy Lupo, Senior Director, Marketing & Content, Global X Games, ESPN
Main Conference Reconvenes
Barbara Zamolsky, Senior Qualitative Brainiac, Smarty Pants
Wynne Tyree, Chief Smarty Pants, Smarty Pants
Wednesday June 22, 2011
Conference, Day 2
Joseph Kessler, President, The Intelligence Group
Steven van der Kruit, Creative Director & Visionary, Firmenich Perfumery
Mikel Cirkus, Global Director Conceptual Design, Firmenich Flavors
Andra B. Ehrenkranz, GVP Brand Insights & Strategy, Macy’s
Aria Finger, COO, DoSomething.org
Tom Calderone, President, VH1
Richard Ellis, President, 12to20
Dan Coates, President, Youth Pulse Inc.
PLUS The GennY Award Presentation
BREAKOUT: Kids, Tweens & Parents
Michelle Poris, Ph.D., Quant Savant, Smarty Pants
Co-Presenter: Major Client
Roland C. Warren, President, National Fatherhood Initiative
for more info: syablonsky@iirusa.com, 646.895.7474
BREAKOUT: Teens & Young Adults
Toria Frederick, Managing Director, PepsiCo
Nick Shore, SVP, Strategic Insights and Research, MTV
Scott Abel, President, The Content Wrangler Inc.
Main Conference Reconvenes
Jane McGonigal, Director of Game Research and Development, Institute for the Future, and Author of The New York Times bestseller Reality Is Broken
(subject to change)
Ypulse has partnered with the Institute for International Research (IIR) in a collaborative effort to create the premiere industry event, showcasing the newest trends, insights and innovations in practices for those who market to tweens, teens, collegians and young adults.
Hear cross-industry speakers cover psychological insights and generational trends, examining the behavior of the contemporary youth culture at its core. The best of the best are shaking things up via social media, product design, mobile connections, virtual currencies, gaming platforms, emerging technologies and philanthropic efforts, sharing candid stories within an open conversation. Come hear the backstory. Come meet the rising stars BEFORE they hit the big time. Join us!
Find out more at the Youth Mega Mashup Event website
Our second annual Youth Marketing Case Study Competition honors youth marketers and recognizes best practices of those who have applied new and innovative techniques to connecting and communicating with youth. The grand prize winner will be presented with the GennY Award at the Youth Mega Mashup conference in San Diego on June 22nd!
Download our GennY Guidelines or, if you’re ready, enter your submission here.
