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April 09, 2007The Ypulse Music Mashup
I've been wanting to do a Music Mashup for some time, so I'm really excited that we're doing a Music Mashup as a pre-conference before the big Mashup this summer in San Francisco July 16-17. Personally, I've been in a sad state of musical affairs since my CDs were stolen from my car. My husband bought me an iPod Mini (yes, it's the one they don't make anymore), and I have erased it twice so far accidentally. Rebuilding my own music collection has just felt too daunting to attempt, at least not while I've been so slammed. The CDs I miss the most? Outkast, Missy, Stevie Wonder, and true confession: the other Stevie, Nicks that is. My own musical malaise aside, I was really excited when Jay Frank, who heads up programming at Yahoo! Music and is on the 2007 Mashup advisory board, raised his hand and offered to program the Music Mashup pre conference.
He has done an amazing job pulling together speakers who will be addressing how the combined forces of youth and technology are transforming how we all listen to and consume music. Here's what Jay has lined up so far:
A keynote from Eric Garland, CEO, BigChampagne Online Media Measurement, who will break out the genres that teens are actually listening to and give a better idea of what sounds work for marketers. Eric will also offer analysis on how much is being consumed illegally vs. legally along with the methods by which young people obtain this music.
The music and social media panel featuring J Scavo, President, MySpace Records, Larry Weintraub, CEO, Fanscape, and David Hyman, founder of MOG. You'll be able to hear from our music and social networking insiders about how music actually is discovered and the techniques that work and what doesn’t to reach youth through music.
We're also working on another keynote as well as a panel called Mixtapes: The Unsung Music Marketing Tool, which will feature Steve Rifkind, Chairman, SRC Records. Finally we'll wrap the Music Mashup up with a case study and live performance from a just about to break artist to be announced soon. This will all lead into our opening night reception, which we hope to have DJ'd by one of San Francisco's "mashup" DJs.
So help spread the word -- we're looking for some cool music trade/media partners as well as sponsors for this special pre-conference event. If you have ideas, contacts or suggestions just email me. Register now for the early adopter discount!
Posted by anastasia
Mashup 2007
Monday July 16
Pre-Conferences
A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
Pre-Conference B: Music Mashup
Monday July 16
Main Conference
Tuesday July 17
Guy Kawaski, Managing Director, Garage Technology Ventures
Angela Natividad, Adrants
Promotions Manager, Sony Online Entertainment
Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals
Christian Borges, Sr Director Publicity, Deep Focus
Julia Nocciolino, Brand Strategy Manager, BBC Worldwide
Charlie Riley, Marketing Manager, Think Financial
Amanda Hill, Head of Genre Development, BBC Worldwide
Craig Sherman, Chief Executive Officer, Gaia Online
David Birnbaum, Chairman and Chief Executive Officer, Takkle
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Diane Dohm, Business Development, VIZ Media
Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation
Sean Williams, Strategy & Business Development, VIZ Media
Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation
Tamara Morgan, Program Director, YouthNoise
David Chustz, Vice President of Brand Creative, The-N
Holly Arsenault, Teen Tix Program Manager, Seattle Center
Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation
Walter Mayes, Library Media Specialist, The Girls' Middle School
Ginger Thomson, CEO, YouthNoise
Sam Altman, CEO, Loopt
Dave Amos, Web Guy, Idealist.org
Steve Bryant, Columnist, Hollywood Reporter
Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation
Martina Butler, Host, PodShow's Emo Girl Talk
Karl Carter, Co-Founder, Inner City Enterprises
Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation
Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation
Anne Collier, Editor, Net Family News
Catherine Cook, President, MyYearbook.com
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines
Julie Cordua, Vice President, Marketing, (RED)
James Daly, Editor in Chief, Edutopia
Zadi Diaz, Principal, Smashface Productions
Dixie Feldman, Editorial Director of The N, MTV Networks
Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation
Research Analyst, CNET Networks Entertainment
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jay Frank, Head of Programming and Label Relations, Yahoo! Music
Liz Gannes, Staff Writer, GigaOM
Eric Garland, CEO, BigChampagne Online Media Measurement
AMy Gibby, President, eCrush
Daniel Glass, President, Glassnote Entertainment Group
Anastasia Goodstein, Publisher, Ypulse
Jane Grenier, Publisher, Flip.com
David Hyman, CEO, MOG
Henry Jenkins, Director, MIT Comparative Media Studies Program
Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty
Claudia L'Amoreaux, Community Developer, Second Life
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Cory Llewellyn, Vice President New Media, Epic Records
Chris Maltese, President, Chris Maltese Management
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Dorrian Porter, CEO, Mozes
Ashley Qualls, President, Whateverlife
Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard
Steve Rifkind, Chairman, SRC Records
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Gary Rudman, President, GTR Consulting
Travis Russell, Technical Director, Invisible Children
J Scavo, General Manager, MySpace Records
Secondhand Serenade, Recording Artist
Melanie Strong, U.S. Brand Manager, NIKEiD, Nike
Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
Robbie Trencheny, President and CEO, Teen Media Productions
Peter van Stolk, President & CEO, Jones Soda
Larry Weintraub, CEO, Fanscape
Alex Welch, CEO, Photobucket
Tina Wells, CEO, Buzz Marketing Group
Adam Zbar, CEO, Zannel
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