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June 26, 2007

Even Lunch Is Packed!

The first national Ypulse conference is right around the corner and we're finalizing the lunch roundtable discussions now. For any of you sitting on the fence, I wanted to give you a preview of what you can sign up for at lunch. There will also be a few table for folks who just want to socialize as well.

Sponsored discussions: (more to be announced)

- Developing and using customer advocacy to help build your brand led by Yahoo!
- Yahoo! for Teachers, the online destination for educators led by Yahoo! for Teachers
- Successful strategies for monetizing brand engagement with teens led by Photobucket
- Getting inside the minds of youth led by C&R Research
- The Widget Revolution: What's working, what's bombing and what's coming next led by eCrush
- Developing and using customer advocacy to help build your brand led by Yahoo!
- Gaming vs. socializing: Do teens prefer structured or open-ended online experiences? led by Gaia Online
- Virtual items and goods: Going mainstream led by RockYou
- Social media marketing: Leveraging social media to engage and convert today's media savvy youth into your brand advocates led by MindOH!
- Can you control how your IP gets mashed up? led by VIZ Media
- Driving word of mouth: What makes a campaign go viral led by Oddcast

User Generated Discussions:

- Mobile vs. Web technologies: What's the best technology to reach the youth market? led by Ginger Thompson, CEO, YouthNoise
- Youth voting 2.0: How to engage young voters led by Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
- Why teens love avatars and how they use them led by Maura Welch, WeeWorld
- Social networking for tweens led by Bobbie Carlton, Director, Marketing, B*tween Productions, Home of the Beacon Street Girls
- Blogging communities: What teens do when they're doing 'nothing' led by Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
- Video Mash-ups: What happens when teens take control of the TV channel? led by Joseph Tankersley, Walt Disney Imagineering
- Hosting the widget revolution led by Jessica Alter, Bebo
- How to engage youth in social change networking led by Courtney Macavinta, Girls For A Change
- Building a safe community led by Jeanine LeFlore, VP of Products, Piczo

And don't forget, you can still register to participate in C&R's tween and teen webinars. The findings from these focus groups will be discussed at the event!

Register for the webinars using these links:

June 27: Today's Tweens and Technology (10-13 yrs.)
June 28: Today's Teens and Technology (14-18 yrs.)

And...register for the Mashup today!

Posted by anastasia

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Announcement
The "Cracking The Code" Pre-conference is Sold Out, but Music Mashup still has seats available.
Agenda At a Glance

Monday July 16

Pre-Conferences

* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age

* SEATS STILL AVAILABLE B. 3:00-6:30 pm - Music Mashup

Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age


2:30 pm
The Elusive Psychology of Teens

3:45 pm
Refreshment Break

4:00 pm
The Real Inside Scoop: A Live Teen Panel

5:00 pm
Refreshment Break

5:15 pm
Interactive Workshop: Developing a Teen Targeted Marketing Plan

Pre-Conference B: Music Mashup

3:00 pm
Opening Remarks

3:05 pm
Keynote - What Music Teens Consume and How

3:20 pm
Music & Social Media

4:00 pm
One on One Conversation - The Mobile Music Convergence

4:20 pm
Refreshment Break

4:35 pm
Mixtapes: The Unsung Music Marketing Tool

5:15 pm
Case Study of Secondhand Serenade


Monday July 16

Main Conference

6:30 pm
Opening reception and Live Performance


Tuesday July 17

7:30 am
Registration and continental breakfast

8:30 am
Welcome

8:45 am
Convergence Culture: A Keynote Conversation

9:30 am
Totally Wired Teen Superstar Panel

10:15 am
Refreshment and Networking Break in Exhibit Area

11:00 am
Case Studies of Totally Wired Marketing

11:45 am
Totally Wired Entertainment - Old School to New School

12:30 pm
Lunch and Live Interactive Discussions

1:45 pm
Totally Wired Entertainment - The New School

2:30 pm
Totally Mobile: Reaching Youth Anytime, Anywhere

3:15 pm
Refreshment and Networking Break in Exhibit Area

3:45 pm
Totally Wired Social Change

4:30 pm
Totally Wired Life

5:30 pm
The "Totally Wired Teacher" Award

5:40 pm
Closing Keynote

6:25 pm
Closing Reception

Who's Coming

Amy Jussel, Executive Director, ShapingYouth

Bobbie Carlton, Director, Marketing, B*tween Productions

Aseem Badshah, President, Scriptovia.com

Paul Scribner, Progam Manager, Epilepsy Foundation

Jill Hipps, Managing Editor, Common Sense Media

Erin Burke, Director, Marketing, B*tween Productions

John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.

Demetrius Romanos, Director of Design, Kaleidoscope

Jeanne L. Sachs r, National Sales Director, The N.com Teen Network

Brian Dunham , Account Manager, The N.com Teen Network

Erin Miller, Strategic Planner, The Geppetto Group

Benjamin Pashman, Vice President Business Development, Gigya

Jaime Ernesto Uzeta, Partner, BBMG

Robert Ficcaglia, Founder, MotivePath, Inc.

Brandon Watson, CEO/Founder, IMSafer

Pano Anthos, CEO, EVS

Doreen Bloch, Yahoo! Inc.

Ceca Mijatovic, Founder & CEO, DayZ Loop

Dave Bottoms, Yahoo! Inc.

Mi Jee Song , Events Consultant, DayZ Loop

Derek Baird, Yahoo! Inc.

Gary Taylor, Executive VP International, Canadian Music Week

Nicol Addison, Yahoo! Inc.

Elizabeth Dye, Special Projects Director, Seventeen Magazine

Karon Weber, Yahoo! Inc.

Holly Rotman, eCRUSH

Edward Park , Yahoo! Inc.

Steffan Heuer, US Correspondent, brand eins

Havi Hoffman, Yahoo! Inc.

Mike Manuel, Voce Communications

Matt Warburton, Yahoo! Inc.

Cammie Dunaway, Yahoo! Inc.

Jeanne Moeschler, Yahoo! Inc.

Meaghan Fu, Yahoo! Inc.

Britton Glasser, Yahoo! Inc.

Gailene Nelson, Yahoo! Inc.

Chandrasekar Rathakrishnan, CEO, VelvetPuffin.

Ashley Qualls, CEO and President, WhateverLife, Inc.

John P Klem, Business Development, Social Search, Yahoo! Inc

Mike Sledge, E-Commerce Marketing Manager, Balfour

Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)

Anne Marie Edwards, Sr. Marketing Manager, Yahoo!

Ryan Rigoli, Marketing Director, Yahoo!

Finn Mckenty, Strategist, Kaleidoscope

Amanda Peters, , The N (MTV Networks)

Aprille Byam, Research Analyst, Eastman Kodak Company

Cheryl Dellasega, Professor, Penn State College of Medicine

Joan E Lockwood, PR Manager, Piczo

Neha Modi, New Media Manager, The Firm

Jeanine LeFlore, Vice President of Products, Piczo

Maura Welch, Editorial Director, WeeWorld

President, Creative Productions

Laura M Ashley, Associate Brand Manager, LeapFrog

Marcom Project Manager, Symantec Corporation

Chad Weiner, Brand Manager, Fly Marketing, LeapFrog

Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors

Stephanie Peterson, Director, Fly Marketing, LeapFrog

Casey Sloan, Research Director, C&R Research

Account Director, Creative Productions

MJ Kim, Marketing Manager, Photobucket

Sr. Editor, Yahoo!

Kurt Collins, Business Development, Photobucket

Managing Director, The Kaplan Thaler Group

Rebecca Weeks, Director, Business Development, Real Girls Media

Sr. Marketing Manager, Symantec Corporation

JD Lasica, Co-Founder, Ourmedia.org

Jessica Alter, Business Development, Bebo

Mark Glaser, Editor, PBS MediaShift

Michal Lev-Ram, Staff Writer, Business 2.0 Magazine

Inga Johnson, Gaia Interactive

Vanessa Camones, Director, Three-Forty Communications

Tammy H Nam, Director, Slide, Inc.

Rachel Williams, Director, Research and Programming, Nielsen Business Media

Editor, Yahoo! Inc.

Lauren Camp, Research Analyst, C&R Research

Sonya Chawla, Sr. Director, Advertising, Slide

Erik Hauser Creative Director/Founder, Swivel Media

Neal Burns, Experiential Marketing Forum

Krissy Teegerstrom, Community Manager, Six Apart

Sr. Editor, Yahoo

Annie Morita, Gaia Interactive

Peter Foster, VP Sales, Photobucket

CEO, myYearbook.com

Peter Pham, VP Business Development, Photobucket

Amy Looper, Chief Visionary Officer, MindOh

Tim Shay, Vice President of Network Development, Next New Networks

Julie Ask, Vice President & Research Director, JupiterResearch

Pamela Sellers, CNN

Jacqueline Lane, Director of Teen Research, C&R Research

Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France

David Cannon, Creative Director, We Are Family Foundation

Alexandra Watkins, Chief Innovation Officer, Eat My Words

Yoni Silberberg, Buisness Development, PLYmedia

Nancy Hunt, President, We Are Family Foundation

Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent

, Manager, Consumer Insight & Strategy, mDisney

Devin Cox, Program Director, We Are Family Foundation

Melissa Bethune, Marketing Manager, Buzznet.com

Steve Hudson, Senior Planner, Upshot

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Jane Schonberger, Managing Partner, Pretty Tough

Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT

Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT

Chris Elles, Partner, The Syndicate

David Cannon, Creative Director, We Are Family Foundation

David Schlossberg, Product Manager, Meez.com

Devin Cox, Program Director, We Are Family Foundation

Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada

Jane Schonberger, Managing Partner, Pretty Tough

JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS

Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises

Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation

Joe Waltman, Business Development Manager, Boost Mobile

Jon Landman, Partner, The Syndicate

Joseph Tankersley, , Walt Disney Imagineering

Kevin Barenblat, Co-founder & CEO, SpotDJ

Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Melissa Bethune, Marketing Manager, Buzznet.com

Monique Montibon, Web Manager, American Red Cross Bay Area

Nancy Hunt, President, We Are Family Foundation

Rev. Dave Joseph Ciancio, Partner, The Syndicate

Sam J Baris , Eleanor Mary Baris Ministries

Sara Laor, Director, The NPD Group

Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Stephen Loflin, Executive Director, National Society of Collegiate Scholars

Steve Hudson, Senior Planner, Upshot

Toyota Motor Sales, USA, Inc.

Manager, Marketing Analysis, Cox Enterprises, Inc.

Manager, Consumer Insight & Strategy, mDisney

Director, Marketing Services, Cox Enterprises, Inc.

Lance Tokuda, CEO, RockYou!

Jed Stremel, Director of Business Development, Facebook

Brenda Lynch, Adjunct Professor, USC

Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.

Ryan Okum, President, StreetWise

Program Manager, Answer

Consultant, Florida Youth Prevention Delegation

Keith Degrace, Director of Communicatoins, Red Bull Canada

Courtney Macavinta, Ambassador, Girls For A Change

Tristan Coopersmith , CAA/The Intelligence Group

Sophia Stuart , Hearst Digital Media

Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family

Liza Vadnai, Director of Marketing, GOOD Magazine

Guy Kawasaki, Managing Director, Garage Technology Ventures

Angela Natividad, Adrants

Promotions Manager, Sony Online Entertainment

Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals

Christian Borges, Sr Director Publicity, Deep Focus

Julia Nocciolino, Brand Strategy Manager, BBC Worldwide

Charlie Riley, Marketing Manager, Think Financial

Amanda Hill, Head of Genre Development, BBC Worldwide

Craig Sherman, Chief Executive Officer, Gaia Online

David Birnbaum, Chairman and Chief Executive Officer, Takkle

danah boyd, Fellow, Annenberg Center for Communications, University of Southern California

Diane Dohm, Business Development, VIZ Media

Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation

Sean Williams, Strategy & Business Development, VIZ Media

Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation

Tamara Morgan, Program Director, YouthNoise

David Chustz, Vice President of Brand Creative, The-N

Holly Arsenault, Teen Tix Program Manager, Seattle Center

Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation

Walter Mayes, Library Media Specialist, The Girls' Middle School

Ginger Thomson, CEO, YouthNoise

Sam Altman, CEO, Loopt

Dave Amos, Web Guy, Idealist.org

Steve Bryant, Columnist, Hollywood Reporter

Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation

Martina Butler, Host, PodShow's Emo Girl Talk

Karl Carter, Co-Founder, Inner City Enterprises

Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation

Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation

Anne Collier, Editor, Net Family News

Catherine Cook, President, MyYearbook.com

Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines

Julie Cordua, Vice President, Marketing, (RED)

James Daly, Editor in Chief, Edutopia

Zadi Diaz, Principal, Smashface Productions

Dixie Feldman, Editorial Director of The N, MTV Networks

Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation

Research Analyst, CNET Networks Entertainment

Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds

Jay Frank, Head of Programming and Label Relations, Yahoo! Music

Liz Gannes, Staff Writer, GigaOM

Eric Garland, CEO, BigChampagne Online Media Measurement

Amy Gibby, President, eCrush

Daniel Glass, President, Glassnote Entertainment Group

Anastasia Goodstein, Publisher, Ypulse

Jane Grenier, Publisher, Flip.com

David Hyman, CEO, MOG

Henry Jenkins, Director, MIT Comparative Media Studies Program

Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty

Claudia L'Amoreaux, Community Developer, Second Life

Jacqueline Lane, Research Director, C&R Research

Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project

Cory Llewellyn, Vice President New Media, Epic Records

Chris Maltese, President, Chris Maltese Management

Diane Naughton, Vice President of Marketing, HarperCollins Children's Books

Dorrian Porter, CEO, Mozes

Ashley Qualls, President, Whateverlife

Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard

Steve Rifkind, Chairman, SRC Records

Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA

Gary Rudman, President, GTR Consulting

Javan Van Gronigenl, Art Director, Invisible Children

J Scavo, General Manager, MySpace Records

Secondhand Serenade, Recording Artist

Melanie Strong, U.S. Brand Manager, NIKEiD, Nike

Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart

Robbie Trencheny, President and CEO, Teen Media Productions

Peter van Stolk, President & CEO, Jones Soda

Larry Weintraub, CEO, Fanscape

Alex Welch, CEO, Photobucket

Tina Wells, CEO, Buzz Marketing Group

Adam Zbar, CEO, Zannel

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