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June 11, 2007

Save The Date: Ypulse Tween Media Mashup September 27

We're doing it again -- east coast style. This time it will be a smaller event zeroing in on tweens and technology, and we will be holding it in conjunction with Ziff Davis's Digital Life event at the Javitz Center. We plan to end the Tween Mashup with drinks somewhere cool in Chelsea (feel free to send me venue recommendations). There has been so much buzz about what tweens are doing online and with cellphones as well as companies springing up in this space, we decided to make this the focus of this 3/4 day event on September 27. We'll talk virtual worlds, mobile, COPPA and media literacy. We're beginning speaker and sponsor outreach now. If you're interested in sponsoring, email Charles Pelton at Modern Media. We should have the site up in a couple of weeks.

Don't forget, there are only four weeks left to register for the July Mashup. We anticipate being full, so don't wait until the last minute.

Posted by anastasia

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Mashup 2007

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Announcement
Find out how old media become new media experts. Tuesday 11:45 am.
Agenda At a Glance

Monday July 16

Pre-Conferences

A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age

B. 3:00-6:30 pm - Music Mashup

Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age


2:30 pm
The Elusive Psychology of Teens

3:45 pm
Refreshment Break

4:00 pm
The Real Inside Scoop: A Live Teen Panel

5:00 pm
Refreshment Break

5:15 pm
Interactive Workshop: Developing a Teen Targeted Marketing Plan

Pre-Conference B: Music Mashup

3:00 pm
Opening Remarks

3:05 pm
Keynote - What Music Teens Consume and How

3:20 pm
Music & Social Media

4:00 pm
One on One Conversation - The Mobile Music Convergence

4:20 pm
Refreshment Break

4:35 pm
Mixtapes: The Unsung Music Marketing Tool

5:15 pm
Case Study of Secondhand Serenade


Monday July 16

Main Conference

6:30 pm
Opening reception and Live Performance


Tuesday July 17

7:30 am
Registration and continental breakfast

8:30 am
Welcome

8:45 am
Convergence Culture: A Keynote Conversation

9:30 am
Totally Wired Teen Superstar Panel

10:15 am
Refreshment and Networking Break in Exhibit Area

11:00 am
Case Studies of Totally Wired Marketing

11:45 am
Totally Wired Entertainment - Old School to New School

12:30 pm
Lunch and Live Interactive Discussions

1:30 pm
Totally Wired Entertainment - The New School

2:15 pm
Totally Mobile: Reaching Youth Anytime, Anywhere

3:00 pm
Refreshment and Networking Break in Exhibit Area

3:30 pm
Totally Wired Social Change

4:15 pm
Totally Wired Life

5:00 pm
Closing Keynote

5:45 pm
Closing Reception

Who's Coming

Amy Looper, Chief Visionary Officer, MindOh

Tim Shay, Vice President of Network Development, Next New Networks

Julie Ask, Vice President & Research Director, JupiterResearch

Pamela Sellers, CNN

Jacqueline Lane, Director of Teen Research, C&R Research

Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France

David Cannon, Creative Director, We Are Family Foundation

Alexandra Watkins, Chief Innovation Officer, Eat My Words

Yoni Silberberg, Buisness Development, PLYmedia

Nancy Hunt, President, We Are Family Foundation

Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent

, Manager, Consumer Insight & Strategy, mDisney

Devin Cox, Program Director, We Are Family Foundation

Melissa Bethune, Marketing Manager, Buzznet.com

Steve Hudson, Senior Planner, Upshot

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Jane Schonberger, Managing Partner, Pretty Tough

Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT

Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT

Chris Elles, Partner, The Syndicate

David Cannon, Creative Director, We Are Family Foundation

David Schlossberg, Product Manager, Meez.com

Devin Cox, Program Director, We Are Family Foundation

Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada

Jane Schonberger, Managing Partner, Pretty Tough

JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS

Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises

Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation

Joe Waltman, Business Development Manager, Boost Mobile

Jon Landman, Partner, The Syndicate

Joseph Tankersley, , Walt Disney Imagineering

Kevin Barenblat, Co-founder & CEO, SpotDJ

Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Mary Kay Hoal, CEO, YourSphere Media Inc.

Melissa Bethune, Marketing Manager, Buzznet.com

Monique Montibon, Web Manager, American Red Cross Bay Area

Nancy Hunt, President, We Are Family Foundation

Rev. Dave Joseph Ciancio, Partner, The Syndicate

Sam J Baris , Eleanor Mary Baris Ministries

Sara Laor, Director, The NPD Group

Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Stephen Loflin, Executive Director, National Society of Collegiate Scholars

Steve Hudson, Senior Planner, Upshot

Toyota Motor Sales, USA, Inc.

Manager, Marketing Analysis, Cox Enterprises, Inc.

Manager, Consumer Insight & Strategy, mDisney

Director, Marketing Services, Cox Enterprises, Inc.

Lance Tokuda, CEO, RockYou!

Jed Stremel, Director of Business Development, Facebook

Brenda Lynch, Adjunct Professor, USC

Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.

Ryan Okum, President, StreetWise

Program Manager, Answer

Consultant, Florida Youth Prevention Delegation

Keith Degrace, Director of Communicatoins, Red Bull Canada

Courtney Macavinta, Ambassador, Girls For A Change

Tristan Coopersmith , CAA/The Intelligence Group

Sophia Stuart , Hearst Digital Media

Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family

Liza Vadnai, Director of Marketing, GOOD Magazine

Guy Kawasaki, Managing Director, Garage Technology Ventures

Angela Natividad, Adrants

Promotions Manager, Sony Online Entertainment

Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals

Christian Borges, Sr Director Publicity, Deep Focus

Julia Nocciolino, Brand Strategy Manager, BBC Worldwide

Charlie Riley, Marketing Manager, Think Financial

Amanda Hill, Head of Genre Development, BBC Worldwide

Craig Sherman, Chief Executive Officer, Gaia Online

David Birnbaum, Chairman and Chief Executive Officer, Takkle

danah boyd, Fellow, Annenberg Center for Communications, University of Southern California

Diane Dohm, Business Development, VIZ Media

Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation

Sean Williams, Strategy & Business Development, VIZ Media

Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation

Tamara Morgan, Program Director, YouthNoise

David Chustz, Vice President of Brand Creative, The-N

Holly Arsenault, Teen Tix Program Manager, Seattle Center

Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation

Walter Mayes, Library Media Specialist, The Girls' Middle School

Ginger Thomson, CEO, YouthNoise

Sam Altman, CEO, Loopt

Dave Amos, Web Guy, Idealist.org

Steve Bryant, Columnist, Hollywood Reporter

Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation

Martina Butler, Host, PodShow's Emo Girl Talk

Karl Carter, Co-Founder, Inner City Enterprises

Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation

Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation

Anne Collier, Editor, Net Family News

Catherine Cook, President, MyYearbook.com

Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines

Julie Cordua, Vice President, Marketing, (RED)

James Daly, Editor in Chief, Edutopia

Zadi Diaz, Principal, Smashface Productions

Dixie Feldman, Editorial Director of The N, MTV Networks

Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation

Research Analyst, CNET Networks Entertainment

Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds

Jay Frank, Head of Programming and Label Relations, Yahoo! Music

Liz Gannes, Staff Writer, GigaOM

Eric Garland, CEO, BigChampagne Online Media Measurement

Amy Gibby, President, eCrush

Daniel Glass, President, Glassnote Entertainment Group

Anastasia Goodstein, Publisher, Ypulse

Jane Grenier, Publisher, Flip.com

David Hyman, CEO, MOG

Henry Jenkins, Director, MIT Comparative Media Studies Program

Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty

Claudia L'Amoreaux, Community Developer, Second Life

Jacqueline Lane, Research Director, C&R Research

Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project

Cory Llewellyn, Vice President New Media, Epic Records

Chris Maltese, President, Chris Maltese Management

Diane Naughton, Vice President of Marketing, HarperCollins Children's Books

Dorrian Porter, CEO, Mozes

Ashley Qualls, President, Whateverlife

Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard

Steve Rifkind, Chairman, SRC Records

Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA

Gary Rudman, President, GTR Consulting

Javan Van Gronigenl, Art Director, Invisible Children

J Scavo, General Manager, MySpace Records

Secondhand Serenade, Recording Artist

Melanie Strong, U.S. Brand Manager, NIKEiD, Nike

Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart

Robbie Trencheny, President and CEO, Teen Media Productions

Peter van Stolk, President & CEO, Jones Soda

Larry Weintraub, CEO, Fanscape

Alex Welch, CEO, Photobucket

Tina Wells, CEO, Buzz Marketing Group

Adam Zbar, CEO, Zannel

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