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August 27, 2007

Ypulse Tween Mashup: Register Now!

Cartoon Doll EmporiumJust a quick post to remind Ypulse readers to register now for the Ypulse Tween Mashup happening on September 28th in NYC. We just confirmed Evan Bailyn, the CEO of Cartoon Doll Emporium (a tween site that boasts 4 million unique visitors, 90 million page views, and 2 billion hits each month!) for the New School panel. You can read more about Evan at his personal site here.

I'm also excited to announce Pay Jr. as an exhibitor and break sponsor. I'm also excited to announce that we will be doing a post Tween Mashup Ypulse happy hour at a location TBD on the west side. MyYearbook has signed up to sponsor drinks and food (Yay!). This event will be open to any Ypulse readers, but conference attendees will get priority on the RSVP list if it fills up. Look for an official announcement on this next week.

Posted by anastasia

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Announcement
Don't miss keynotes from Neopets and Kidzbop!
Agenda At a Glance

Friday September 28

8.30 am
Welcome

8.40 am
Opening Keynote: Nickelodeon

9.10 am
Case Study

9.25 am
Totally Wired Entertainment: Old School to New School
  • How traditional brands are leveraging new media to reach tweens
  • Building communities around your brand: what works & what doesn't
  • Are tweens still reading books and magazines and watching TV?

10.10 am
Case Study: kajeet

10.25 am
Coffee Break

11.00 am
Marketing to Tweens with Parental Consent Plus Age Verification that Works
  • How to market to tweens and be COPPA compliant
  • How to keep kids in - and adults out

11:20 am
Case Study

11.35 am
Totally Wired Entertainment: The New School
  • What is the appeal of virtual worlds for tweens?
  • Integrating sponsors or selling subscriptions: a look at online business models for tween communities
  • Offline brand extensions: from virtual to products, movies and more

12:20 pm
Tween Mashup Tour of the Digital Life Show Floor

1:30 pm
Working Lunch and Keynote

2.15 pm
Case Study

2.30 pm
Closing Keynote: Razor & Tie (Kidzbop)

3:15 pm
Meet Some Totally Wired Tweens
Hear real tweens talk about their favorite Web sites, games and more!

3:45 pm
Tween Mashup Concludes
Who's Coming

Edith Bellinghausen, Vice President of New Media, Razor & Tie (Kidzbop)

Jordan Cooper, General Catalyst Partners

Eileen Esposito, VP, Communications, Cartoon Doll Emporium, LLC

Evan Bailyn, CEO, Cartoon Doll Emporium, LLC

Licensing Manager, DC Comics/Warner Brothers

Sarah Corrigan, Assistant Web Editor, B*tween Productions

Bobbie Carlton, Director, Marketing, B*tween Productions

Michelle Sullivan, Executive Producer, National Geographic Kids

Vice President of Marketing, HarperCollins Publishing

Chief Creative, COGO

Brian Reich, Director of New Media, Cone, Inc

Barbara Pflughaupt, Principal, P&F Communications

Marketing, EPM Communications

Market Analyst, Practical Parenting Concepts

Kathy Ishizuka, Technology Editor, School Library Journal

Kyra Reppen, Senior Vice President & General Manager, Neopets

Mark William Hansen, Director, Business Development, LEGO Group

Molly Chase, Executive Producer, Cartoon Network New Media

Addie Swartz, CEO, B*tween Productions, Inc.

David Card, Vice President & Senior Analyst, JupiterResearch

Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing

Daniel Neal, CEO, kajeet

Jim Bower, CEO Numedeon

Anastasia Goodstein, Publisher, Ypulse.com

Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University

Mattias Miksche, CEO, Stardoll

Izzy Neis, Online Community Manager for Kids/Tweens/Teens, Star Farm Productions

Joi Podgorny, Kids/Tween Internet Community Expert

Erin Reilly, CEO, Platform Shoes Forum

Denise Restauri, CEO, Allykatzz.com

Charles Pelton, Managing Partner, Modern Media Partners

Mary Zagrobelny, VP Marketing, Modern Media Partners

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