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September 24, 2007Details. Details.
Just a quick post to let attendees know about some last minute details regarding the Ypulse Tween Mashup.
First, some logistical info:
- Location, registration and events
- Our lunch roundtables
- Transportation to the Javits Center (our venue) and weather
- What to wear
- Other stuff (like you can buy copies of Totally Wired on site!)
Location, Registration and Events
The conference begins on Friday, September 28, at 8.30 a.m. at the Javits Center, 655 West 34th Street. The Jacob Javits Center is located between 38th and 34th Streets from 11th to 12th Avenues on Manhattan's far West Side, best to enter from 11th Avenue.
Registration is in the Javits Center's Concourse E. There you will pick up your badge and will be directed to the Conference itself, which is in Room 1E 15/16. All other conference materials will be in Room 1E 15/16. (Millennials badges will not be valid for the Ypulse Tween Mashup.)
(For those of you who also registered on the Ypulse Mashup site for the Millennials Conference the day before, on Thursday, September 27, on-site registration is different. You'll pick up a different badge at The Millennials conference.
Remember, your pass to the Ypulse Tween Mashup also entitles you to visit the entire Digital Life show floor.
For the Ypulse reception at Bongo on Friday at 5:00 p.m., please email me to sign up. Spaces are limited.
Lunch Roundtables
Our "user generated" roundtables (led by attendees who volunteered to moderate discussions around specific topics) will be held at lunch. (We’ll provide the food, of course.) You need to sign up for the roundtable of your choice in the Exhibit area in the conference room. Don't forget to do this when you arrive because some of these discussions may fill up quickly!
The topics are:
- Future of tween magazines - Nancy Gruver, New Moon
- What's developmentally appropriate for girls 8-13 online - Joi Podgorny, Ludorum
- Tweens and video games - Jen Brown, Allykatzz
- Research on tweens and social media - Peter Grunwald, Grunwald Associates
- Why tweens love avatars - Maura Welch, Wee World
- Mom and the tween media experience - Dr. Mary Manz Simon
- Casual Games vs. Immersive Envionments - Bobbie Carlton, Beacon Street Girls
- Tweens and Payments - Jessica Stroud, Pay Jr.
- The Do's and Don'ts of COPPA - Denise Tayloe, Privo
Transportation and Weather
We encourage you to use public transportation to get to the Javits Center. Several bus lines pass by the convention center and there are subway stops a few blocks away. You can get driving and walking directions from the Javits Center site.
According to weather.com, the weather will be pleasant, but with isolated showers on Friday. (Need to check on Tuesday before finalizing final copy.)
Dress
Casual. Jeans are fine. But if you insist, you can wear business casual, too.
Other stuff
I'll have copies of my book, Totally Wired: What Teens And Tweens Are Really Doing Online, available for purchase for $15 (we can only take cash, sorry!) in the conference area. See you Friday!
Posted by anastasia
Tween Mashup
Friday September 28
- How traditional brands are leveraging new media to reach tweens
- Building communities around your brand: what works & what doesn't
- Are tweens still reading books and magazines and watching TV?
- What is the appeal of virtual worlds for tweens?
- Integrating sponsors or selling subscriptions: a look at online business models for tween communities
- Offline brand extensions: from virtual to products, movies and more
- How to market to tweens and be COPPA compliant
- How to keep kids in - and adults out
Hear real tweens talk about their favorite Web sites, games and more!
Bernice Wooden, Camerawoman, All About Kids TV
Caroline McCarthy, Staff Writer, CNET News.com
Chuck Salter, Senior Writer, Fast Company
Emily Zyko, Project Manager, Family Literacy, Thirteen WNET
Helen Vargas, Segment Producer, All About Kids TV
John Regal, CMO, kajeet, Inc.
Keisha Wright, Sr. Marketing Manager, MTVN Kids & Family
Lillian Lebron , Beacon Media Group
Matt Nichols , Highland Capital Partners
Matt Schwartz, Director of Online Marketing, Simon & Schuster Children's Publishing
Shalini Patel, Associate Brand Manager, LeapFrog
Shelly Hirsch , Beacon Media Group
Angela Morris, Series Producer, All About Kids TV
Jennifer Franko, Account Executive, Cynopsis KIDS!
Mark Bohn, Vice President, Cynopsis Media LLC
Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group
Jonathan Bertfield, CEO, Readio Network
Helen Lerberg , 2Can Entertainment
Joanne Erickson, Director of Research, Neopets
Barbara Marcus , B*tween Productions
Lilka Nakanishi, Editor, Snippies
Michael Acton Smith, CEO, Mind Candy
Antonio Neves, Producer, BET News
Ana Adler, Creative Manager, Boomerang Latin America
Brian Anderson, President, Yomod.com
Eric Greenwald, Executive Vice President - Ad Sales & Business Development, Whyville.com (a Numedeon, Inc. property)
Angela Natividad, Co-Editor, Adrants.com
Kelsey Smith, Teen Advisor, PAYjr
David Jones, CEO, PAYjr
Mary McIlrath, Vice President, Qualitative Services, C&R Research
Alex Leiter, Account Executive, Disney Online
Mara Einstein, Associate Professor, Queens College
Navid Behzadi , Cell Fish Media
Stephen Youngwood, Executive Vice President, Digital Media, Nickelodeon/MTVN Kids and Family
Nancy Gruver, Publisher, New Moon Publishing, Inc.
Nicole Perri, Editor-in-Chief , Popteen.com
Michelle Bisson, Product Manager, American Greetings
Mike Fassino, Director, Weekly Reader Research
Simona Grinfeld, Marketing Specialist, American Greetings
Co-Founder, The Chica Project
Scott Lemon, Consultant, HumanXtensions L.L.C.
Randy Meredith, Creative Director, Brighter Minds Media
Al Primo, Executive Producer, Teen Kids News - Weekly Reader Corporation
Dominic Rivera, Managing Editor, 901am.com
Carol Altarescu, EVP, Privacy Vaults Online - PRIVO
Kevin Auerbach , 365 Connect
Theresa Bhatia, VP, Business Development, kajeet, Inc.
Edward Bikales, President, Snippies
Jamie Bryant, Founder and CEO, B-books, Ltd., (Kiki Magazine)
Susanah Doucet, Production & Media Manager, Music Alive! Magazine
Scholastic, Inc.
Peter Grunwald, President, Grunwald Associates LLC
Nuit Hansgen, Director, ARTSEDGE
Caroline Horn, Editorial Director, Music Alive! Magazine
Robbin Jakklin , C&R Research
Joyce Kim , The Gigaom Show
Linda LaBrecque , WhateverLife, Inc.
Richard LaBrecque , WhateverLife, Inc.
Jacquline Lane, Director of Teen Research, C&R Research
Jeff Mayerczak, Director, Content Services, kajeet, Inc.
Liz Nealon, Managing Director, Tesseractive Pictures
Danilee NewBy, Graphic Designer, WhateverLife, Inc.
Sinyoung Park , NYU
Celeste Pietrusza, Marketing & Partnership Development, Snippies
Steve Rogers, VP - Business Development, Industrious Kid, Inc.
Manager, Consumer Insight & Strategy, mDisney
Suzie Sisoler, Senior Online Marketing Manager, HarperCollins Publishers
Jessica Stroud , PAYjr
Denise Tayloe, Pres/CEO, Privacy Vaults Online - PRIVO
, Scholastic, Inc.
Maura Welch, Editorial/Marketing Director, WeeWorld
Jeffery Boortz, President, Concrete Pictures
Lawrence Neves, Editorial Director, Pokemon USA Inc.
Eric Robinson, InComm
Amy Bowman, InComm
Jennifer Brown, AllyKatzz.com
Jennifer Van Grove, Community Manager, FIRST
Allison Mooney, Director of Trends and Research, Fleishman-Hillard, NGT
Larissa Faw, Editor, Youth Marketers Alert
Manager Consumer Insight and Strategy, mDisney
Ashley Qualls, CEO and President, Whateverlife, Inc.
Danielle NewBy, Graphic Designer, Whateverlife, Inc.
Criag Peters, Director, Online Marketing & Communications, kajeet
Vice President, Strategic operations, National Geographic Society
Kelly Mendoza, PhD Student, Temple University
Catherine Lee, Publisher/CEO, Discovery Girls Inc
Timothy Mabrey, Creative Director, Gorilla Soapbox
Andrew Schultz, Senior Editor, Gorilla Soapbox
Sherri Culver, Director, Media Education Lab, Temple University
Allison Keiley, Online Content and Community Manager, Girls Incorporated
Head of Marketing, Glassnote Records
Dave Witzel, Producer, Backyard Jungle, Forum One Communications
Cliff Annicelli, Editor, Playthings Magazine, Reed Business Information
Lynne D. Johnson, Senior Editor, FastCompany.com
Robert Smith, NPR New York Correspondent, National Public Radio
Vice President, Strategic Operations, National Geographic Society
Kristen Soumas, VP, Games, Lifetime
Brian Braiker, Columnist, Newsweek
Bryon Chaill, Weekly Reader
Izzy Neis, User Engagement Manager, Star Farm Productions
Mark Hansen, Director, LEGO Group
Diane Hockenberry, Director of Audience Development, Newspaper Association of America
Shannon Silva, Professor, University of Northern Carolina Wilmington
Andre Silva, Professor, University of Northern Carolina Wilmington
Edith Bellinghausen, Vice President of New Media, Razor & Tie/KIDZ BOP
Jordan Cooper, General Catalyst Partners
Eileen Esposito, VP, Communications, Cartoon Doll Emporium, LLC
Evan Bailyn, CEO, Cartoon Doll Emporium, LLC
Licensing Manager, DC Comics/Warner Brothers
Sarah Corrigan, Assistant Web Editor, B*tween Productions
Bobbie Carlton, Director, Marketing, B*tween Productions
Michelle Sullivan, Executive Producer, National Geographic Kids
Vice President of Marketing, HarperCollins Publishing
Chief Creative, COGO
Brian Reich, Director of New Media, Cone, Inc
Barbara Pflughaupt, Principal, P&F Communications
Marketing, EPM Communications
Market Analyst, Practical Parenting Concepts
Kathy Ishizuka, Technology Editor, School Library Journal
Kyra Reppen, Senior Vice President & General Manager, Neopets
Mark William Hansen, Director, Business Development, LEGO Group
Molly Chase, Vice President and Executive Producer, Cartoon Network New Media
Addie Swartz, CEO, B*tween Productions, Inc.
David Card, Vice President & Senior Analyst, JupiterResearch
Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing
Daniel Neal, CEO, kajeet
Jim Bower, CEO Numedeon
Anastasia Goodstein, Publisher, Ypulse.com
Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University
Mattias Miksche, CEO, Stardoll
Joi Podgorny, Kids/Tween Internet Community Expert
Erin Reilly, CEO, Platform Shoes Forum
Denise Restauri, CEO, Allykatzz.com
Charles Pelton, Managing Partner, Modern Media Partners
Mary Zagrobelny, VP Marketing, Modern Media Partners
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