Save The Dates: The Ypulse College Mashup & The 2008 Mashup
Hot on the heels of the Ypulse Tween Mashup, which was co-located with Digital Life in NYC and attracted over 150 youth media and marketing professionals, we are planning our next event, the Ypulse College Mashup for February 1 at the Sheraton Delfina in Santa Monica, CA. The event will kick off with an evening program and reception on January 31st. The College Mashup is the second of our smaller one-day events focusing in a specific demographic or topic. Like all of our events, technology is also a major theme. These smaller events in different cities all lead up to our flagship event -- the big 2008 Ypulse Mashup, which will happen July 14-15, 2008 at the Hotel Nikko in San Francisco.
The focus of the Ypulse College Mashup will be on reaching today's college students with technology. We will use the same framework of hearing from both "old school" media companies and how they are adapting and leveraging technology as well as from some of the most buzzed about start-ups in the space. We're also planning panels on college activism 2.0, how technology is transforming the admissions process and about what kind of employees these students make once they enter the work world. We'll end the day with a panel of college students who will tell us about the role technology plays in their lives on campus. Just as with our past events, we will have a "user generated" lunch session where attendees can suggest topics and lead discussions.
We are reaching out to speakers and sponsors right now. We have all kinds of sponsorships available for this event -- including four slots for 20 minute sponsored case studies that focus on reaching college students with technology. Our keynotes and panelists for Ypulse Mashup events are all chosen by me based on editorial criteria. The sponsored case studies are the only paid speaking opportunity we offer. If you're interested in exhibiting or sponsoring, please get in touch with Charles Pelton.
We will be launching the registration site for the Ypulse College Mashup in the next week -- in the meantime, I want to introduce our small advisory board (which may expand a little bit) for this event.
Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars
Steve Loflin is the founder and Executive Director of The National Society of Collegiate Scholars (NSCS). Steve has held professional positions at the University of North Florida, The George Washington University, Georgetown University and the Semester at Sea Program. In 1994, Steve founded NSCS to recognize students who had done well academically during their first years in college and to provide members with an opportunity to be honored and involved in an organization devoted to scholarship, integrity and service. NSCS currently has more than 225 chapters in all 50 states, the District of Columbia, and Puerto Rico. The membership consists of 160,000 current undergraduate students and 400,000 alumni lifetime members.Steve was recently elected president of the Association of College Honor Societies which is the only certifying organization for collegiate honor societies. In September 2007, in collaboration with Kaplan, Steve published Adventures Abroad: the Student’s Guide to Studying Overseas which is a compilation of study abroad stories, experiences and advice collected from members of NSCS. Originally from South Carolina, Steve attended the University of South Carolina, receiving a B.S. in Business Administration Marketing. Upon graduation, Steve attended Florida State University where he received an M.S. in Higher Education Administration with an emphasis on College Student Development.
Rajiv Mody, Senior Director of Franchise Development, MTV Networks Music/Logo Group
As the producer behind MTV Networks' Emmy-nominated seven virtual worlds, Mody manages day-to-day internal operations and works with all external partners to continuously develop and program the virtual worlds. Previously, Mody served as director of integrated marketing for MTV, manager of strategic partnerships and public affairs for MTV, and researcher and writer in MTV's News & Documentaries department. During this time, Mody helped establish MTV's integrated marketing west coast division, and coordinated presidential candidate appearances for MTV's voter registration campaign Choose or Lose 2000. Before MTV, Mody served as a research analyst in the Clinton White House. Mody earned a certificate in general management from the University of California Los Angeles Anderson School of Management and a bachelor of arts in political science and economics from Brown University . He has also completed the National Association for Multi-Ethnicity in Communications Executive Leadership Development Program.
Penelope Trunk, author of Brazen Careerist: The New Rules for Success
Penelope Trunk writes career advice for young people. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion. She is the author of Brazen Careerist: The New Rules for Success. She writes a career column for Yahoo Finance, and a column in the Boston Globe that is syndicated in more than 200 newspapers. Trunk's blog has been featured in Business Week and the Wall St. Journal as essential reading for young people trying to steer their careers. Trunk has been a guest columnist for Time magazine writing about trends surrounding Generation Y at work, and she speaks widely on the topic of how to recruit and retain young employees.
Posted by anastasia
College Mashup
Friday September 28
- How traditional brands are leveraging new media to reach tweens
- Building communities around your brand: what works & what doesn't
- Are tweens still reading books and magazines and watching TV?
- What is the appeal of virtual worlds for tweens?
- Integrating sponsors or selling subscriptions: a look at online business models for tween communities
- Offline brand extensions: from virtual to products, movies and more
- How to market to tweens and be COPPA compliant
- How to keep kids in - and adults out
Hear real tweens talk about their favorite Web sites, games and more!
Dema Hanna, Producer, Nickelodeon
Bernice Wooden, Camerawoman, All About Kids TV
Caroline McCarthy, Staff Writer, CNET News.com
Director of Marketing, Sony Home Pictures Entertianment
Chuck Salter, Senior Writer, Fast Company
Emily Zyko, Project Manager, Family Literacy, Thirteen WNET
Helen Vargas, Segment Producer, All About Kids TV
John Regal, CMO, kajeet, Inc.
Keisha Wright, Sr. Marketing Manager, MTVN Kids & Family
Lillian Lebron , Beacon Media Group
Matt Nichols , Highland Capital Partners
Matt Schwartz, Director of Online Marketing, Simon & Schuster Children's Publishing
Shalini Patel, Associate Brand Manager, LeapFrog
Shelly Hirsch , Beacon Media Group
Angela Morris, Series Producer, All About Kids TV
Jennifer Franko, Account Executive, Cynopsis KIDS!
Mark Bohn, Vice President, Cynopsis Media LLC
Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group
Jonathan Bertfield, CEO, Readio Network
Helen Lerberg , 2Can Entertainment
Joanne Erickson, Director of Research, Neopets
Barbara Marcus , B*tween Productions
Lilka Nakanishi, Editor, Snippies
Michael Acton Smith, CEO, Mind Candy
Antonio Neves, Producer, BET News
Ana Adler, Creative Manager, Boomerang Latin America
Brian Anderson, President, Yomod.com
Eric Greenwald, Executive Vice President - Ad Sales & Business Development, Whyville.com (a Numedeon, Inc. property)
Angela Natividad, Co-Editor, Adrants.com
Kelsey Smith, Teen Advisor, PAYjr
David Jones, CEO, PAYjr
Mary McIlrath, Vice President, Qualitative Services, C&R Research
Alex Leiter, Account Executive, Disney Online
Mara Einstein, Associate Professor, Queens College
Navid Behzadi , Cell Fish Media
Stephen Youngwood, Executive Vice President, Digital Media, Nickelodeon/MTVN Kids and Family
Nancy Gruver, Publisher, New Moon Publishing, Inc.
Nicole Perri, Editor-in-Chief , Popteen.com
Michelle Bisson, Product Manager, American Greetings
Mike Fassino, Director, Weekly Reader Research
Simona Grinfeld, Marketing Specialist, American Greetings
Co-Founder, The Chica Project
Scott Lemon, Consultant, HumanXtensions L.L.C.
Randy Meredith, Creative Director, Brighter Minds Media
Al Primo, Executive Producer, Teen Kids News - Weekly Reader Corporation
Dominic Rivera, Managing Editor, 901am.com
Carol Altarescu, EVP, Privacy Vaults Online - PRIVO
Kevin Auerbach , 365 Connect
Theresa Bhatia, VP, Business Development, kajeet, Inc.
Edward Bikales, President, Snippies
Jamie Bryant, Founder and CEO, B-books, Ltd., (Kiki Magazine)
Susanah Doucet, Production & Media Manager, Music Alive! Magazine
Scholastic, Inc.
Peter Grunwald, President, Grunwald Associates LLC
Nuit Hansgen, Director, ARTSEDGE
Caroline Horn, Editorial Director, Music Alive! Magazine
Robbin Jakklin , C&R Research
Joyce Kim , The Gigaom Show
Linda LaBrecque , WhateverLife, Inc.
Richard LaBrecque , WhateverLife, Inc.
Jacquline Lane, Director of Teen Research, C&R Research
Jeff Mayerczak, Director, Content Services, kajeet, Inc.
Liz Nealon, Managing Director, Tesseractive Pictures
Danilee NewBy, Graphic Designer, WhateverLife, Inc.
Sinyoung Park , NYU
Celeste Pietrusza, Marketing & Partnership Development, Snippies
Steve Rogers, VP - Business Development, Industrious Kid, Inc.
Manager, Consumer Insight & Strategy, mDisney
Suzie Sisoler, Senior Online Marketing Manager, HarperCollins Publishers
Jessica Stroud , PAYjr
Denise Tayloe, Pres/CEO, Privacy Vaults Online - PRIVO
, Scholastic, Inc.
Maura Welch, Editorial/Marketing Director, WeeWorld
Jeffery Boortz, President, Concrete Pictures
Lawrence Neves, Editorial Director, Pokemon USA Inc.
Eric Robinson, InComm
Amy Bowman, InComm
Jennifer Brown, AllyKatzz.com
Jennifer Van Grove, Community Manager, FIRST
Allison Mooney, Director of Trends and Research, Fleishman-Hillard, NGT
Larissa Faw, Editor, Youth Marketers Alert
Manager Consumer Insight and Strategy, mDisney
Ashley Qualls, CEO and President, Whateverlife, Inc.
Danielle NewBy, Graphic Designer, Whateverlife, Inc.
Criag Peters, Director, Online Marketing & Communications, kajeet
Vice President, Strategic operations, National Geographic Society
Kelly Mendoza, PhD Student, Temple University
Catherine Lee, Publisher/CEO, Discovery Girls Inc
Timothy Mabrey, Creative Director, Gorilla Soapbox
Andrew Schultz, Senior Editor, Gorilla Soapbox
Sherri Culver, Director, Media Education Lab, Temple University
Allison Keiley, Online Content and Community Manager, Girls Incorporated
Head of Marketing, Glassnote Records
Dave Witzel, Producer, Backyard Jungle, Forum One Communications
Cliff Annicelli, Editor, Playthings Magazine, Reed Business Information
Lynne D. Johnson, Senior Editor, FastCompany.com
Robert Smith, NPR New York Correspondent, National Public Radio
Vice President, Strategic Operations, National Geographic Society
Kristen Soumas, VP, Games, Lifetime
Brian Braiker, Columnist, Newsweek
Bryon Chaill, Weekly Reader
Izzy Neis, User Engagement Manager, Star Farm Productions
Mark Hansen, Director, LEGO Group
Diane Hockenberry, Director of Audience Development, Newspaper Association of America
Shannon Silva, Professor, University of Northern Carolina Wilmington
Andre Silva, Professor, University of Northern Carolina Wilmington
Edith Bellinghausen, Vice President of New Media, Razor & Tie/KIDZ BOP
Jordan Cooper, General Catalyst Partners
Eileen Esposito, VP, Communications, Cartoon Doll Emporium, LLC
Evan Bailyn, CEO, Cartoon Doll Emporium, LLC
Licensing Manager, DC Comics/Warner Brothers
Sarah Corrigan, Assistant Web Editor, B*tween Productions
Bobbie Carlton, Director, Marketing, B*tween Productions
Michelle Sullivan, Executive Producer, National Geographic Kids
Vice President of Marketing, HarperCollins Publishing
Chief Creative, COGO
Brian Reich, Director of New Media, Cone, Inc
Barbara Pflughaupt, Principal, P&F Communications
Marketing, EPM Communications
Market Analyst, Practical Parenting Concepts
Kathy Ishizuka, Technology Editor, School Library Journal
Kyra Reppen, Senior Vice President & General Manager, Neopets
Mark William Hansen, Director, Business Development, LEGO Group
Molly Chase, Vice President and Executive Producer, Cartoon Network New Media
Addie Swartz, CEO, B*tween Productions, Inc.
David Card, Vice President & Senior Analyst, JupiterResearch
Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing
Daniel Neal, CEO, kajeet
Jim Bower, CEO Numedeon
Anastasia Goodstein, Publisher, Ypulse.com
Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University
Mattias Miksche, CEO, Stardoll
Joi Podgorny, Kids/Tween Internet Community Expert
Erin Reilly, CEO, Platform Shoes Forum
Denise Restauri, CEO, Allykatzz.com
Charles Pelton, Managing Partner, Modern Media Partners
Mary Zagrobelny, VP Marketing, Modern Media Partners
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