If any of you are on our email list, we had a typo on the date of this year's conference -- it's not June, it's July 14th and 15th. You can check out the press release online here.
Also, after yesterday's post, Aria Finger, the dynamic CMO of Do Something, offered to host/moderate our new fourth pre-conference: "Building A Youth Movement." This will replace the "Case Study Slam." Alli Decker, our Ypulse Books editor, will host/moderate our "Ypulse Books Publishing Mashup" pre-conference. And, John Davison, of WhatTheyPlay, will host/moderate the "Casual Gaming For Tweens & Teens" pre-conference. If you have speaker suggestions for either of these four morning sessions, please send them to me.
I'm getting lots of speaker requests right now so please accept my apology in advance if I can't get back to everyone. We will be posting our full agenda next week and will post pre-conference agendas and additional speakers as we confirm them. Don't wait to register for this year's event -- it's going to be packed, and you don't want to miss the pricing discounts.
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Monday July 14, 2008
Preconferences
8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement
Conference
1:15 PM
Welcome and Opening Remarks
1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk
2:15 PM
What's Next in The Mobile Youth Space?
3:00 PM
Sponsored Research Presentation - C&R Research
3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens
4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks
5:15 PM
Keynote: 100 Young Americans, Michael Franzini
6:00 PM
Reception (to 7:00 PM)
8:00 PM
Screening of "American Teen"
Tuesday July 15, 2008
7:30 AM
Registration and Breakfast
8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style
8:45 AM
Emerging Teen Technology
9:15 AM
Breakout Case Studies 1. Mr. Youth 2. myYearbook
9:40 AM
Breakout Case Studies 1. Listen2Youth 2. WhateverLife
10:05 AM
Breakout Case Studies 1. Premise Immersive Marketing 2. Sponsor Case Study TBA
11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth
11:55 AM
Are Girls The New Geeks?
12:40 PM
Live Interview: Using Humor to Reach Teens
1:10 PM
Lunch and User-generated Discussions
2:30 PM
Leveraging User-generated Content to Reach Youth
3:10 PM
Keynote: Damon Whiteside, Walt Disney Records
4:10 PM
Preventing Cyberbullying in Online Communities for Youth
4:50 PM
Meet the Totally Wired Superstars
5:45 PM
Conference ends
Charles Pelton, Publisher, Ypulse
Anastasia Goodstein, Founder and Editor, Ypulse
Kenneth Elmore, Dean of Students, Boston University
Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU
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