2008 Ypulse National Mashup

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March 12, 2008

The 2008 Ypulse National Mashup Keynotes

Ypulse 2008 National MashupWe are in full on planning mode for our second annual 2008 Ypulse National Mashup July 14-15 in San Francisco this summer. Fuse has signed on as our anchor sponsor for this year and next year's event! Last year we had over 350 attendees on site and we hope to grow that number a lot this time around. In addition to the best in-person networking you will find at any "youth marketing" event as well as extremely affordable prices that include a realistic non-profit rate, you get:

- Four pre-conference options
- Four keynotes
- Two keynote interviews
- Five topical panels
- Four breakout practical panels (think: how they did it and how you can, too)
- Two main session sponsored case studies + four breakout sponsored case case studies

All focused on what's NEW in this space and what's NEXT.

Right now, our pre-conference sessions are:
- Ypulse Books publishing pre-conference
- Casual games for tweens and teens
- Interactive workshop on reaching teens (with teens!)
- Case Study Slam

Question: We actually have a lot of case studies in the main event so I'm considering replacing the Case Study Slam with a different pre-conference -- would potential Ypulse attendees from the social marketing/non-profit space be interested in a pre-conference on "Building a youth movement"? If so, is there a reader who would like to help organize, suggest speakers for this, chair/moderate? Please get in touch. If you really want even more case studies, you can tell me that, too. That session would consist of six 20-minute back-to-back case studies from a variety of brands.

I'm really excited to announce three of our four keynote speakers:

Michael Franzini, Emmy-award winning director, photographer, youth culture expert - Mike is the author of 100 Young Americans, and will be our opening keynote. His talk will include photographs and video (and most importantly, insight gained) from the 100 Young Americans project.

Antti Öhrling, co-founder, Blyk. Everyone's buzzing about the latest Wired cover story on "Free." Guess what? Blyk is doing this in the mobile space abroad with the first of its kind ad supported mobile network for 16-24 year olds.

Ian Rowe, SVP, Public Affairs and Strategic Partnerships, MTV. It's "Choose or Lose" time for the country and for MTV. Ian will share how MTV is leveraging all kinds of technology in this year's election coverage as well as dispel some myths about young voters.

The ONLY sponsored speaking slots are the six case studies and they are already going fast (The Teen Lab from Listen2Youth has come on board and there are a bunch more in the works). All other speaking is editorially chosen by me. We have lots of exhibitor space, break sponsorships and more. Contact Phil if you're interested.

Posted by anastasia


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Announcement
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Charles Pelton, Publisher, Ypulse

Anastasia Goodstein, Founder and Editor, Ypulse

Kenneth Elmore, Dean of Students, Boston University

Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU

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