We have teamed up with our friends at Paramount Vantage to offer Ypulse Mashup attendees andany Ypulse readers in the Bay Area the chance to see a special screening of the documentary "American Teen," on Monday night July 14th at 8:15 p.m. The screening will be followed by a live panel discussion with the teens from the film (who are now in college!). To reserve your spot, just RSVP to mashup @ ypulse.com and let us know how many seats you are requesting. You can read my take on the film after a screening at SXSW earlier this year. Also, look for an interview with Hannah Baily from the film here on Ypulse in the next two weeks.
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Monday July 14, 2008
Preconferences
8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement
Conference
1:15 PM
Welcome and Opening Remarks
1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk
2:15 PM
What's Next in The Mobile Youth Space?
3:00 PM
Sponsored Research Presentation - C&R Research
3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens
4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks
5:15 PM
Keynote: 100 Young Americans, Michael Franzini
6:00 PM
Reception (to 7:00 PM)
8:00 PM
Screening of "American Teen"
Tuesday July 15, 2008
7:30 AM
Registration and Breakfast
8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style
8:45 AM
Emerging Teen Technology
9:15 AM
Breakout Case Studies 1. Mr. Youth 2. myYearbook
9:40 AM
Breakout Case Studies 1. Listen2Youth 2. WhateverLife
10:05 AM
Breakout Case Studies 1. Premise Immersive Marketing 2. Sponsor Case Study TBA
11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth
11:55 AM
Are Girls The New Geeks?
12:40 PM
Live Interview: Using Humor to Reach Teens
1:10 PM
Lunch and User-generated Discussions
2:30 PM
Leveraging User-generated Content to Reach Youth
3:10 PM
Keynote: Damon Whiteside, Walt Disney Records
4:10 PM
Preventing Cyberbullying in Online Communities for Youth
4:50 PM
Meet the Totally Wired Superstars
5:45 PM
Conference ends
Charles Pelton, Publisher, Ypulse
Anastasia Goodstein, Founder and Editor, Ypulse
Kenneth Elmore, Dean of Students, Boston University
Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU
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