2008 Ypulse National Mashup

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July 14, 2008

2008 Ypulse Mashup: Follow The Feedback

The Ypulse Mashup is buzzing this morning with attendees talking about teen and tween research, YA publishing and youth activism. I am very sad to say we aren't recording this year (though we really, really want to find a partner and way to make that happen for future events), but people are Twittering (or just search for the key word [aka hash tag] "ypulse," and this afternoon we will officially launch the Meebo chat rooms for folks to talk about the various sessions. Click on the session title (linked in red) during the main event (after 1 p.m. PST) to follow the chat on Meebo.

Posted by anastasia


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Announcement
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Charles Pelton, Publisher, Ypulse

Anastasia Goodstein, Founder and Editor, Ypulse

Kenneth Elmore, Dean of Students, Boston University

Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU

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