The Ypulse Mashup is buzzing this morning with attendees talking about teen and tween research, YA publishing and youth activism. I am very sad to say we aren't recording this year (though we really, really want to find a partner and way to make that happen for future events), but people are Twittering (or just search for the key word [aka hash tag] "ypulse," and this afternoon we will officially launch the Meebo chat rooms for folks to talk about the various sessions. Click on the session title (linked in red) during the main event (after 1 p.m. PST) to follow the chat on Meebo.
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Monday July 14, 2008
Preconferences
8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement
Conference
1:15 PM
Welcome and Opening Remarks
1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk
2:15 PM
What's Next in The Mobile Youth Space?
3:00 PM
Sponsored Research Presentation - C&R Research
3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens
4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks
5:15 PM
Keynote: 100 Young Americans, Michael Franzini
6:00 PM
Reception (to 7:00 PM)
8:00 PM
Screening of "American Teen"
Tuesday July 15, 2008
7:30 AM
Registration and Breakfast
8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style
8:45 AM
Emerging Teen Technology
9:15 AM
Breakout Case Studies 1. Mr. Youth 2. myYearbook
9:40 AM
Breakout Case Studies 1. Listen2Youth 2. WhateverLife
10:05 AM
Breakout Case Studies 1. Premise Immersive Marketing 2. Sponsor Case Study TBA
11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth
11:55 AM
Are Girls The New Geeks?
12:40 PM
Live Interview: Using Humor to Reach Teens
1:10 PM
Lunch and User-generated Discussions
2:30 PM
Leveraging User-generated Content to Reach Youth
3:10 PM
Keynote: Damon Whiteside, Walt Disney Records
4:10 PM
Preventing Cyberbullying in Online Communities for Youth
4:50 PM
Meet the Totally Wired Superstars
5:45 PM
Conference ends
Charles Pelton, Publisher, Ypulse
Anastasia Goodstein, Founder and Editor, Ypulse
Kenneth Elmore, Dean of Students, Boston University
Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU
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