2008 Ypulse National Mashup

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July 1, 2008

Let's Do [User Generated] Lunch!

For any Ypulse readers who have attended one of our Mashup events, you know that a big highlight is always our "user generated" lunch sessions, which are suggested and moderated by attendees. These are intimate, in-depth discussions that happen over lunch. I wanted to give you an idea of just some of what we'll be talking about the week after next....There's still time to register for the 2008 Ypulse National Mashup and join us for the discussion!

Ypulse Mashup 'User Generated' Lunch Tables (more TBA)

Defining Social Media Celebrity - Joe Marchese, SocialVibe

Girls, Self Esteem & Media - Claire Mysko, author of Girls Inc. Presents: You're Amazing

Reaching International Youth Digitally - Adam Aberman, Ashoka Youth Venture

Managing User Generated Conversations - Benjamin Wagner, MTV News

Teens & Finances - Stefanka Von Brzeski, Santa Clara University

How to Create Engaging Social Apps For Youth - Lance Tokuda, Rock You

Understanding Today's College Students - Clifton Wright, Survey U

Engaging Youth On Health Issues With Technology - Liz Song, HopeLab

Creating Successful Partnerships In The Youth Space - Paul Brindaki, Miss O & Friends

Leveraging Technology For Youth Civic Engagement - Jamie Contreras, GenerationEngage

Is Tech Hurting Youth Communication Skills? - Allison Mooney, NextGreatThing

All Things Mobile: Mobile Web, Mobile Games & More - Stephen Saiz, mDisney

State of Affairs On Legislation Affecting Youth Online - Denise Tayloe, Privo

Building Online Buzz With Teens - Roger Slaven, USAA

Advertising In Mobile Environments - Antii Ohrling, Blyk

Creating A Multi-Platform Teen TV Experience - Geoffrey Goodwin, BBC Teens

If you are planning on attending, we have room for a few more tables (not many!) so be sure and suggest a topic and raise your hand to moderate the discussion. If you already registered and just didn't take advantage of this opportunity and have a topic that's different from what you see listed here, email me! We had some very similar topics suggested and are trying to avoid multiple tables focused on the same topic.

Posted by anastasia


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Announcement
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Charles Pelton, Publisher, Ypulse

Anastasia Goodstein, Founder and Editor, Ypulse

Kenneth Elmore, Dean of Students, Boston University

Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU

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