2008 Ypulse National Mashup

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July 7, 2008

Meebo Expands The Conversation @ The Ypulse Mashup

MeeboThe 2008 Ypulse National Mashup is just a week away, and I wanted to share some news that I think will make this year's event even more dynamic and interactive. Meebo, the Web's live communications platform, has signed on as our official "chat room" sponsor. This means that there will be a "back channel" live chat happening during our event. We are creating a Meebo room just for Ypulse Mashup attendees to discuss issues raised by our speakers and ask questions during the event. As if you needed one more reason to register.....

Click here to chat!

http://www.meebo.com/rooms

Posted by anastasia


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The Meebo room above showing the grey type turned to black as soon as it became 'live' (in other words, when you begin to leave a comment in the thread)

Type color was definitely a FAQ issue in the forum, as folks observing vs. participating had a hard time reading at first...lots of Meebo newbies besides me in the forum! ;-)

I'm (shown above)on the thread as 'multitasking mama' and wrote about my first Meebo 'back room chat' experience on Shaping Youth today: http://www.shapingyouth.org/blog/?p=1900

I think overall it was a successful feedback experiment, with considerable potential for refining 'best practices' in diff. venues/settings...

If any of you are 'Meebo pros' pls. share any feedback on tips for teens, uses that work best, teen librarian input, etc. 'k? Tx, --Amy

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Announcement
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Charles Pelton, Publisher, Ypulse

Anastasia Goodstein, Founder and Editor, Ypulse

Kenneth Elmore, Dean of Students, Boston University

Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU

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