2008 Ypulse National Mashup

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July 2, 2008

Ypulse Interview: Hannah Bailey, 'American Teen'

Hannah BaileyWe have partnered with Paramount Vantage to offer a special sneak peek screening of the Sundance hit "American Teen" after Monday's Ypulse Mashup event in San Francisco. We are offering free tickets to all Ypulse Mashup attendees and readers. The screening is Monday, July 14, at the Sony Metreon and will be followed by a panel discussion with the teens featured in the documentary. To RSVP, just email us at mashup@ypulse.com and specify how many tickets you are requesting for the screening.

I had a chance to do a short email interview with Hannah Bailey, who in my mind was the breakout "star," if there can even be stars of documentaries. Check it out and RSVP today!

Ypulse: How conscious were you of being filmed for "American Teen"? How did that impact (or not) what we see of you senior year?

Hannah Bailey: Here's how the movie production went down: Nanette starts filmin', for a month, and yes, I noticed the cameras. I was little, let's say, reserved for that month. Fortunately, they didn't use any footage from the very beginning. I think all of us were staring into the cameras. After a while, all of it became very natural. Needless to say, after that first month, I did not notice them. The cameras basically became part of the setting of my everyday life.

YP: In the film, we see you experience very real depression - something that impacts lots of teens but is still taboo to discuss. What would you say to other teens who might be experiencing similar feelings? What finally pulled you out of it?

HB: I just know from personal experience that a major problem with depression is that it's hard to find something to be positive about in the present, so it becomes really easy to dwell on the past, mistakes, things you would have done differently. But that's a useless thing to hang on to and the only real way to rise above the self-pity is to find something productive to focus on.

YP: Paramount Vantage is using "The Breakfast Club" imagery to promote the film - how real were those types of cliques and stereotypes at your high school?

HB: Yes, there are easily recognizable demographics in high school, like the ones we see in "The Breakfast Club." The simple truth is that there are so many people that don't fit into those cliques, so many kids that are friends with everyone, that it would be untrue to say that all high school kids can be stereotyped. It is true that teenagers tend to judge, tend to be a little crueler at that specific time in their lives. When it comes do it though, it's all about insecurity and self-consciousness. The key is to have an open mind.

YP: What have you learned from your experience of being in the film?

HB: I've learned that I never ever want to make a documentary about high school kids after watching the director, Nanette, deal with a bunch of teenagers!

YP: Tell us a little bit about life after high school and where you are now.

HB: I just finished up my freshman year at the Film Conservatory over at SUNY Purchase. It was great. Looking forward to sophomore year. Right now I'm living in LA, promoting the movie, hanging out with my dog Julie, and trying to get a cool internship. Life's alright.

Posted by anastasia


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Announcement
Save November 6 - 7, for the next Ypulse Event: Youth Marketing Mashup East on the Boston University campus. For more information, please contact carolyn@ypulse.com.
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Charles Pelton, Publisher, Ypulse

Anastasia Goodstein, Founder and Editor, Ypulse

Kenneth Elmore, Dean of Students, Boston University

Chris McCarthy, Vice President, Marketing and Strategic Development, mtvU

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