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August 14, 2008

A Few 2008 Ypulse National Mashup Presos

A couple of our speaker/sponsors offered to share their presos from the July Mashup with Ypulse readers....

C&R Research (Ypulse Insights)
Worldwide Teen Lab (The Myths & Realities of Teens and Technology)
Premise Immersive Marketing (Viral Marketing: Be Sure to Catch This One!)

And we have been updating our post with all of the blog and press coverage of July's event here...We're working on our Boston event now (just had our advisory board meeting this morning, which is why Ypulse is running late today). Look for a revised event website next week!

Posted by anastasia


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Announcement
We've gone green! Download the program guide here (pdf).
Agenda at a Glance

Thursday, November 6


1:00pm
Preconference
Youth Marketing Boot Camp: How to Successfully Reach Teens and College Students

2:15pm
Welcome

2:30pm
The Millennials: Myths and Realities

3:30pm
Research Presentation
What Every Brand Could Learn From the Obama Campaign's Marketing to College Students

4:00pm
Networking break

4:30pm
Green Youth Marketing

5:15pm
Keynote
The "Do's & Don'ts" Of Youth Marketing According To Vice

6:00pm
Reception


Friday November 7


7:30am
Registration and Continental Breakfast

8:10am
Welcome

8:15am
Make Your Message Mobile

9:00am
Keynote:A Case Study of the Virgin Mobile Festival

9:45am
Networking break

10:30am
Sponsored Case Study: myYearbook Reaching Millions of Teens Through Cause Marketing

10:50am
Sponsored Case Study: Hangout Industries Making Social Networking Fun: Immersive 3D Virtual Rooms

11:30am
How to Reach Youth on Social Networks

12:15pm
Lunch and User-Generated Roundtable Discussions

1:45pm
Afternoon Keynote
Engaging Viewers Through Multiple Screens

2:15pm
What Works in Online Video for Youth

3:00pm
Networking break

3:30pm
Keynote: The Changing Dynamics of Girl Culture

4:15pm
The Totally Wired Youth Panel

5:00pm
Conference concludes


Who's Coming

Mike Hollermans, Logistics Director, The Passion Group

Christine Calabrese, Sales & Marketing Executive, The Passion Group

Kristin Coffey, Sales & Marketing Executive, The Passion Group

Tori Costa, Marketing Director, Teen Voices

John Battaglino, Executive Director, Boston University

Carisa Natvig, Youth Marketing Connection

Meredith Hollingsworth, Director of Corporate Partnerships, City Year Headquarters

Tori Costa, Marketing Director, Teen Voices

AJ Vaynerchuk, Founder, PleaseDressMe

Bobbie Carlton, Director, Marketing, B*tween Productions

Lana Swartz, MIT

Julie Murphy, PR Consultant, CXO Communication

Melissa Castillo, Director, West Cambridge Youth Center

Michelle Farnum, Division Head, Cambridge Youth Programs

Trent Ramsey, Director, Area IV Youth Center

Malika Arty, Teen Program Director, Area IV Youth Center

Michael Lawhorn, American Forces Network-Korea

Bill Stanton, General Manager, Performance Marketing, myYearbook.com

Nicole Friedman, Senior Sales Manager, myYearbook.com

Jessica Sheets, Senior Manager, Communications, National Campaign to Prevent Teen & Unplanned Pregnancy

Roseann Ogborn, Director, Maybelline

Cliff Wright, VP of Sales, SurveyU

Bob Mountain, VP of Business Development, Hangout Industries

David Galper, VP of Marketing, Hangout Industries

Carrie Wiley, Senior Director of User Experiences, Hangout Industries

Pano Anthos, President & CEO, Hangout Industries

Laura Lloyd, Senior Manager Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy

Bob Deininger, Vice President, Media Services, AMP Agency

Jon Genese, Senior Vice President, Account Service, AMP Agency

Meredith Sires, Managing Editor, Ypulse

Brian Reich, Principal, EchODitto

Patrick Rafter, Principal, Rafter Communications

Isabella Delatorre, GEOVISION

Lisa Laich, Associate Marketing Manager, Ocean Spray Cranberries

Nathan Richardson, CEO, ContentNext Media, Inc.

Sara Rossi, Sr. Business Analyst, ContentNext Media, Inc.

Christian Santiago, Business Development Manager, ContentNext Media, Inc.

Danielle Ouellette, Student, University of Minnesota

Erin Lamberty, Student, University of Minnesota

Tamar Shamir, Clinique Digital Marketing & Media, Clinque

Steve Hall, Publisher, Adrants

Andrea Webber, Segment Advertising Manager, U.S. Cellular

Andrea Kimmel, Assistant Director, MBA Admissions, Harvard Business School

Denise Quattrochi, Assistant Vice President, Consumer Promotions, Maybelline Products

Carol Carrozza, Vice President Marketing, Ansell Healthcare Products

Kerry McLaughlin, Assistant Director, MBA Admissions, Harvard Business School

Kelly Ashton, Associate Marketing Manager, The Timberland Company

Edward Harris, Senior Global Brand Manager, The Timberland Company

Dan Schawbel, Social Media Specialist, EMC Corp.

John Battaglino, Boston University

Jeff Bishop, President R.M., Reach Messaging

Brian Johnson, Vice President of Sales, Reach Messaging

Kathleen Bowden, Partner, CXO Communication

Lucy Mercier, Strategic Communications Consultant, CXO Communication

Jesus Orihuela, Senior Designer, Fidelity

Scott Kirsner, Boston Globe

Stephen Randall, CEO, LocaModa

Clair Sidman, Associate Director of Marketing, Ian's Natural Foods

Allison Bacon, Director, Consumer Insights, AMP Agency

Jeff Canner, Vice President of Marketing, Ian's Natural Foods Inc.

Courtney Leeds, Outlaw Consulting

Maya Escobar, Children's Librarian, Cambridge Public Library

Angel Cicerone, Angel Cicerone, LLC

Director, Global Consumer Insights, Hasbro

Becki Heller, Editorial Director, myYearbook.com

Alisha Snow, Sr. Manager, Global Consumer Insights, Hasbro

Julie Hochheiser, Senior Web Editor, Seventeen Magazine

Jill Okawa, Pro Social Marketing Manager, Virgin Mobile USA

Colleen O'Connell, Online Marketing Director, HarperCollins Publishers

Thi Linh Wernau, Senior Mobile Strategist, Nokia Interactive Advertising

Christie Garton, Manager, Business Development, U.S. News & World Report

Brett Jackson, CEO, Generation Think Tank

Carey Cwieka, Management Supervisor, Munn Rabot

Heather Blausey, Community Relations Supervisor, Lifeline of Ohio

Michele Gluckow, President, Imperial Impressions, Inc.

Robin Boyar, Founder, thinktank research & strategy

Sarah Lord, Founder, Connect2Prevent

Sean Fitzpatrick, Director, Public Affairs, Donate Life/New England Organ Bank

Marc Warner, Vice President, NYIT

Anne Badgley, M.Ed., CEO/Founder, Heritage Community Services

Daniel Coates, Co-Founder, SurveyU

Denise Lang, Suffolk University Creative Services

Jennifer Walker, Vice President, Landau Public Relations

Dan Morrell, Suffolk University Creative Services

Chad Fust, Vassar College

Kristen Wan, Nemours Health and Prevention Services

David Tyler, Vice President of Sales, WeeWorld

Tara Cousineau, Domar Center/Harvard Medical School

Elizabeth Kotin, Senior Editor, LimeLife

Justin Wiebers, Extension Specialist, State 4-H Events, Kansas State 4-H Youth Development

Allison Hauser, Associate Director, National Youth Leadership, March of Dimes

Daniel Hart, Sr. Vice President & General Manager, MTV Digital

Jeff Hankins, President & Publisher, Arkansas Business Publishing Group

Kristin Teipel, Program Director, State Adolscent Health Resource Center/University of MN

Chris Sutton, Communications Manager, Nature Canada

Karen Schoneman, Assistant Director of Health Communication, The Medical Foundation

Tamaki Sakakibara, Marketing & Communication Associate, The Medical Foundation

David Bryfman, Director, New Center for Collaborative Leadership

Oliver Benson, Editorial Manager, YouthNet

Paul Brindak, CEO, Managing Partner, Miss O & Friends

Spencer Baim, Founder, Virtue Worldwide

Matt Britton, Chief of Brand Development, Mr. Youth

Nadira Hira, Writer, Fortune

Jason Hsiao, President, Animoto

Parmesh Shahani, Editorial Director, Verve Magazine

Saaret Yoseph, Writer, TheRoot.com

Sarig Reichert, Vice President & Co-Founder, Flixwagon

Scott Kirshner, Columnist, Boston Globe

Chris Viau, 4-H Youth Development Educator, University of Wisconsin-Extension

George Comeau, Managing Associate Director, Suffolk University

Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising

Ryan Healy, Co-Founder, Brazen Careerist, Inc.

Victoria Brown, Co-Founder, Big Think

Ann Shoket, Editor-in-Chief, Seventeen

Joe Marchese, CEO, SocialVibe

Austin Lavin, CEO & Co-Founder, myfirstpaycheck.com

John LeRoy, 360 Public Relations

Reena Nadler, Program Director, LifeCourse Associates

Geoff Cook, CEO, MyYearbook.com

Manish Chandra, CEO, Kaboodle

Rebecca Stametz, Campaign Manager,Penn State Center for Nutrition & Activity Promotion

Mike Dover, nGenera

Jessie Mehrhoff, President, Green Teens USA

Alonzo Edmundo, COO, Clarity Creative Institute

Andrew Teman, Director of Business Development, Pangea Media

A representative of SMU

Caroline McCarthy, Staff Writer, CNET

Lin Dai, CEO, Kiwibox.com

Janet Sun, Vice President, Marketing, Experience, Inc.

Gina La Morte, Editor-in-Chief, Boho Magazine

Stephen Randall, CEO, LocaModa

Heidi Dangelmaier, CEO, 3iYing

Ron Faris, Director of Brand & Partnerships, Virgin Mobile

Allison Mooney, Director of Trends & Research, Fleishman-Hillard

Holly Brickley, Strategic Analyst, Outlaw Consulting

Kenneth Elmore, Dean of Students, Boston University

Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars

Anastasia Goodstein, Founder and Editor, Ypulse

Charles Pelton, Publisher, Ypulse

Colleen Gallacher, Event Director, Ypulse

Carolyn Carson, Project Manager, Ypulse

Sean Ryan, Founder and CEO, Meez

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