About Us

The Mashup is produced by Ypulse, the leading independent blog for youth and teen media and marketing professionals and Modern Media, which builds, produces and markets highly-engaging business events for leading media brands and media entrepreneurs.

Check Out What They're Saying!

"You did an awesome job with this [the 2007 Ypulse National Mashup] conference. The sessions were interesting, the panelists were knowledgeable, the teens were smart, and I met a lot of great people."
- Diane Dohm , Viz Media

"Ypulse brought together media professionals, marketing folks, and non-profit do-gooders at San Francisco's Hotel Nikko to talk all about targeting the teenage demographic. Experts and industry leaders spoke on everything from using mixtapes to get brands in front of hip, urban communities, to Harry Potter fan culture on the Net, to growing your brand virally by partnering with large social networks. It was a wonderful conference and I'm sure the forward thinking and great conversations will continue!"
- Doreen Bloch, Yahoo!

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-- San Francisco Chronicle

About Modern Media

Modern Media builds, produces, markets and sells business conferences and media brands.

Modern Media produces high-quality business conferences, roundtables and expositions. Event services include programming, speaker recruitment, conference management, budgeting, planning, onsite production, marketing and attendee acquisition and sponsor sales. Modern Media develops and executes event strategies that connect with readers or customers, and that enhance brands. Modern Media has helped produce events for: Back Stage, CMP Media, CXO Media, The Economist, Great Place to Work® Institute, Hollywood Reporter, Inc. Magazine, New West, RFID Journal, SourceMedia, and WIRED.

Damon Whiteside from Walt Disney Records delivering afternoon keynote on Tuesday, July 15!

Monday July 14, 2008

Preconferences

8:15 AM

Pre-Conferences Begin
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Tweens & Teens
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement

9:45 AM

Refreshment Break

10:15 AM

Pre-conferences continue

11:45 AM

Pre-conferences end

Conference

1:15 PM

Welcome & Opening Remarks

1:45 PM

Opening Keynote: Freeing Mobile

2:15 PM

What's Next in The Mobile Youth Space?

3:00 PM

Sponsored Research Presentation

3:20 PM

Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

3:50 PM

Refreshment Break and move to breakout rooms

4:30 PM

Simultaneous Breakout Panels

Leveraging User Generated Content to Reach Youth

Brand Engagement in Virtual Worlds for Youth

Killer Apps: Which Widgets and Applications Are Hits With Younger Users?

How to Successfully Reach Youth on Social Networks

5:10 PM

Movement to general session

5:15 PM

Afternoon Keynote: 100 Young Americans

6:00 PM

Reception

7:30 PM

Reception ends

Tuesday July 15, 2008

7:00 AM

Registration and Continental Breakfast

8:15 AM

Morning Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM

Emerging Teen Technology

9:05 AM

Move to Breakout Rooms

Breakout Case Studies

9:15 AM

1. Sponsor Case Study
2. Sponsor Case Study

9:40 AM

1. Sponsor Case Study
2. Sponsor Case Study

10:05 AM

1. Sponsor Case Study
2. Sponsor Case Study

10:25 AM

Refreshment Break

11:10 AM

The Tween Multi-Platform Music Machine

11:55 AM

Are Girls The New Geeks?

12:40 PM

Live Interview: Using Humor To Reach Teens

1:10 PM

Lunch and User-Generated Discussion Sessions

2:30 PM

Totally Wired Hip Hop: Reaching Urban Youth

3:10 PM

Afternoon Keynote

3:40 PM

Cookie Break

4:10 PM

Preventing Cyberbullying in Online Communities for Youth

4:50 PM

Meet the Totally Wired Superstars

5:45 PM

Conference Ends

Jay Goss, Chief Operating Officer, Numedon (creator of Whyville)

Lauren Bigelow, General Manager, WeeWorld

Julie Ask, Vice President & Research Director, JupiterResearch

Ronald Cree, Author

Hallie Warshaw, Publisher, Orange Avenue Publishing

Walter Mayes, Library Media Specialist, The Girl's Middle School

Adisa Banjoko, Journalist

Linda Burch, Chief Education and Strategy Officer, Common Sense Media

Allison Keiley, Girls Inc.

Damon Whiteside, Vice President, Marketing, Walt Disney Records

Dixie Feldman, Senior Editorial Director, The N

Baillie Dempster, Account Executive, Peanut Labs

Ginger Thomson, CEO, YouthNoise

Samhita Mukhopadhyay, Editor, Feministing

Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition

Molly Chase, Vice President & Executive Producer, Cartoon Network

Hemanshu Nigam, Chief Security Officer, Fox Interactive Media

Roland Deal, Vice President Marketing, Kadoink

Sarah Handley, Electronic Arts

Lee Uniacke, Chief Revenue Officer, Kongregate

Kate Connally, Vice President of AddictingGames, Nickelodeon

John Davison, President, What They Like

Nancy Gruver, Publisher, New Moon Girl Media

Denise Restauri, CEO, AllyKatzz

David Aufhauser, Bebo

Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s

Ginger Thomson, CEO, YouthNOISE

Mei Lin Ng, Co-founder and Vice President, mig33

Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University

Nedra Kline Weinreich, Weinreich Communications

Trish Jacobs, Account Director, Premise Immersive Marketing

Gregg Witt, Creative Director, Premise Immersive Marketing

Saska Wilson-Brown, Director Viewer Created Content, Current TV

Lance Tokuda, CEO, RockYou

Scott Tilton, CEO, Loop'd

Chloe Spencer, Founder, Neopetsfanatic.com

Craig Sherman, CEO, Gala

Holly Rotman, eCrush

Stefanie Olsen, Senior Writer, CNET News.com

Larry Magid, Technology Journalist

Teemu Huuhtanen, Executive Vice President, Sulake

MC Hammer, Co-founder, DanceJam.com

Guy Clark, The Midwest Teen Sex Show

Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC

Juliette Brindak, Chair, Miss O & Friends

Joey Seiler, Editor, Virtual Worlds News

Graham Brown, World Wireless Forum

Jake Sasseville, Host, The Edge With Jake Sasseville

, Online Marketing Manager, Wiley Publishing/CliffNotes.com

Steve Bryant, Columnist, The Hollywood Reporter

Liza Hausman, Vice President, Marketing and Creative Director, Gigya

Catherine Cook, President, myYearbook.com

Jared Kim, CEO, Wegame

Tony P., Community Evangelist, Slide

Nikol Hasler, Host, Midwest Teen Sex Show

Ashley Qualls, CEO, Whateverlife.com

John Davison, President, What They Like

Alli Decker, Editor, Ypulse Books

Aria Finger, Chief Marketing Officer, Do Something

Courtney Macavinta, Publisher, Respect Rx

John Poisson, CEO, Tiny Pictures

Michael Sharon, Co-Founder, Socialight

Michael Wilson, CEO, There.com

Lee Rees, Chairman, YourSphereMedia Inc.

Gary Rudman, President, GTR Consulting

Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.

Carl Brown, California Citizen Journalist, MTV Street Team '08

Karl Carter, Co-CEO, Inner City Enterprises

Michael Franzini, Emmy-award winning director, photographer, and youth culture expert

Anastasia Goodstein, Publisher, Ypulse.com

Lynne Johnson, Senior Editor, Fastcompany.com

Jacqueline Lane, Research Director, C&R Research

Charlene Li, Vice President & Principal Analyst, Forrester Research

Allison Mooney, Director of Trends & Research, Fleishman-Hillard

Dave Nadelberg, Creator, Mortified

Antti Öhrling, Co-Founder, Blyk

Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV

Bill Carter,Partner, Fuse Marketing

Jackie Maron, Interactive Account Executive, Alloy Media + Marketing

Laura Megali, Interactive Account Executive, Alloy Media + Marketing

Vincent C. Jones, Director of Technology, YourSphere Media Inc.

Kym Orr,Communications Associate, Blue Shield of California Foundation

Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU

David Trainor-Namir, Director of Education & Youth Marketing, Heifer International

Neil Hamel, Business Development, Hangout Industries

Brian Dunn, CEO, Brickfish

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