Agenda
Monday July 14, 2008
Preconferences
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Youth
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement
Please click on Preconference titles for full preconference agendas.
Conference
Anastasia Goodstein, Publisher,Ypulse.com
Antti Öhrling, Co-Founder, Blyk
- The future of youth mobile communications
- Has mobile social networking's moment arrived?
- Mobile marketing to youth that's contextual
Panelists:
Graham Brown, CEO, World Wireless Forum
Mei Lin Ng, Co-Founder & Vice President, mig33
John Poisson, CEO, Tiny Pictures
Michael Sharon, CEO, Socialight
Moderator: Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Jacqueline Lane, Vice President, TeensEyes Division, C&R Research
Dave Nadelberg, Creator, Mortified and a special guest, to be announced
Brand Engagement in Virtual Worlds for Youth
- Creating virtual world experiences residents will love
- How do you measure ROI in virtual worlds?
- Connecting virtual engagement with real world engagement
Panelists:
Lauren Bigelow, General Manager, WeeWorld
Teemu Huuhtanen, President, North America,
Sulake Inc. (Habbo)
Craig Sherman, CEO, Gaia
Online
Michael Wilson, CEO, There.com
Moderator: Joey Seiler , Editor, Virtual Worlds News
Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
- What works in a widget or application for teen users
- Success strategies for branded widgets and applications
- Understanding what works on different social networking sites
Panelists:
Roland Deal, Vice President,
Marketing, Kadoink
Liza Hausman, Vice President,
Marketing & Creative Director, Gigya
Tony P., Community Evangelist, Slide
Lance Tokuda, CEO, RockYou
Moderator: Stefanie Olsen, Senior Writer, CNET
How to Successfully Reach Youth on Social Networks
- Beyond banners: Effective marketing on social networks
- Strategies for fighting social networking fatigue
- Bigger isn't always better: Building a niche social network
Panelists:
David Aufhauser, Head of Digital Media, Bebo
Vickie Collier, Executive Director, Digital Media, ABC Family
Catherine Cook, President, MyYearbook
Scott Tilton, CEO, Loop'd
Network
Moderator: Charlene Li, Vice President & Principal Analyst, Forrester Research
Michael Franzini, Emmy-award winning director, photographer, & youth culture expert
Tuesday July 15, 2008
Carl Brown, California Citizen Journalist, MTV Street Team '08
Ian Rowe, Senior Vice President, Public Affairs & Strategic Partnerships, MTV
Forecasting what's next in technology for teens based on Fuse's one-on-one interviews with key brand-side executives in the gaming, social networking, online video, podcasting, blogging, online music and mobile industries. The emphasis will be on the future and helping marketers create plans for programs in the coming years.
Bill Carter, Partner, Fuse MarketingBreakout Case Studies
1. Mr. Youth
2. myYeabook
1. Teens and Tech: The Myths and Opportunities
This session will reveal the myths and opportunities we have to create technology-based services for today's youth. The information presented is based on research conducted with teens and young adults from around the world at the Worldwide Lab at Alcatel-Lucent. From mobile advertising to interactive television, our Lab members have told us what works and what they are looking for as they move across all screens in their high-tech lives.
Jennifer Carole, Principal, Listen2Youth2. WhateverLife
1. Premise Interactive Marketing
2. Sponsor Case Study
- Building successful online hip hop communities
- Reaching Latino youth online and with mobile
- Understanding urban: How it's different
Adisa Banjoko, Journalist & Founder, The Hip Hop Chess Federation
Karl Carter, Co-CEO, Inner City Enterprises
MC Hammer, Co-founder, DanceJam.com
Jesus Lara, SVP of Music & Talent for MTV Tr3s
Moderator: Lynne d Johnson, Senior Editor/Community Director, Fastcompany.com
- Understanding how girls and boys use the web
- What works in reaching girls vs. boys
- Girls are creating content, but what are they learning?
Panelists:
Nancy Gruver, Publisher, New Moon Girl Media
Allison Keiley, Online Content & Community Manager, Girls, Inc.
Ashley Qualls, CEO, WhateverLife
Holly Rotman, Senior Web Editor of eCRUSH/eSPIN;
voice of the Advice Girl
Moderator: Courtney Macavinta, Publisher, Respect Rx
Nikol Hasler and Guy Clark, creators of The Midwest Teen Sex Show
Leveraging User Generated Content to Reach Youth
- Risks & rewards: Letting your audience create your ads
- How to run a successful user generated contest
- Managing user generated communities
Panelists:
Jonas Gerber, Vice President,
Business Development & General Manager, U.S. Operations, Aniboom
Brian Dunn, CEO, Brickfish
Jason Root Senior Vice President, Digital, Nick.com
Saskia Wilson-Brown, Manager, Viewer
Created Content (VC2) Outreach, Current
TV
Moderator: Steve Bryant, Editor, Thrillist
Damon Whiteside, Vice President, Marketing, Walt Disney Records
- Cyberbullying defined
- The impact of cyberbullying on youth communities
- Strategies for prevention
Panelists:
Linda Burch, Chief Education & Strategy Officer, Common Sense Media
Debbie Heimowitz, Founder, Adina's Deck: Solving Cyber Bullying Mysteries
Hemanshu Nigam, Chief Security Officer, Fox Interactive Media & MySpace
Denise Restauri, CEO, AllyKatzz
Moderator: Larry Magid, Technology Journalist & Internet Safety Advocate
- Learn from some of the most influential young people on the Web today
- Insights on how youth are using their websites
- Advice from young people who are successfully reaching their peers
Panelists:
Juliette Brindak, Co-Founder &
Chair, Miss
O & Friends
Jared Kim, CEO, WeGame
Chloe Spencer, Founder, Neopetsfanatic.com
Moderator: Jake Sasseveille, Host, "The Edge With Jake Sasseville"
Monday July 14, 2008
Preconferences
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Tweens & Teens
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement
Conference
Leveraging User Generated Content to Reach Youth
Brand Engagement in Virtual Worlds for Youth
Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
How to Successfully Reach Youth on Social Networks
Tuesday July 15, 2008
Breakout Case Studies
2. Sponsor Case Study
2. Sponsor Case Study
2. Sponsor Case Study
Jay Goss, Chief Operating Officer, Numedon (creator of Whyville)
Lauren Bigelow, General Manager, WeeWorld
Julie Ask, Vice President & Research Director, JupiterResearch
Ronald Cree, Author
Hallie Warshaw, Publisher, Orange Avenue Publishing
Walter Mayes, Library Media Specialist, The Girl's Middle School
Adisa Banjoko, Journalist
Linda Burch, Chief Education and Strategy Officer, Common Sense Media
Allison Keiley, Girls Inc.
Damon Whiteside, Vice President, Marketing, Walt Disney Records
Dixie Feldman, Senior Editorial Director, The N
Baillie Dempster, Account Executive, Peanut Labs
Ginger Thomson, CEO, YouthNoise
Samhita Mukhopadhyay, Editor, Feministing
Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition
Molly Chase, Vice President & Executive Producer, Cartoon Network
Hemanshu Nigam, Chief Security Officer, Fox Interactive Media
Roland Deal, Vice President Marketing, Kadoink
Sarah Handley, Electronic Arts
Lee Uniacke, Chief Revenue Officer, Kongregate
Kate Connally, Vice President of AddictingGames, Nickelodeon
John Davison, President, What They Like
Nancy Gruver, Publisher, New Moon Girl Media
Denise Restauri, CEO, AllyKatzz
David Aufhauser, Bebo
Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s
Ginger Thomson, CEO, YouthNOISE
Mei Lin Ng, Co-founder and Vice President, mig33
Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University
Nedra Kline Weinreich, Weinreich Communications
Trish Jacobs, Account Director, Premise Immersive Marketing
Gregg Witt, Creative Director, Premise Immersive Marketing
Saska Wilson-Brown, Director Viewer Created Content, Current TV
Lance Tokuda, CEO, RockYou
Scott Tilton, CEO, Loop'd
Chloe Spencer, Founder, Neopetsfanatic.com
Craig Sherman, CEO, Gala
Holly Rotman, eCrush
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Journalist
Teemu Huuhtanen, Executive Vice President, Sulake
MC Hammer, Co-founder, DanceJam.com
Guy Clark, The Midwest Teen Sex Show
Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC
Juliette Brindak, Chair, Miss O & Friends
Joey Seiler, Editor, Virtual Worlds News
Graham Brown, World Wireless Forum
Jake Sasseville, Host, The Edge With Jake Sasseville
, Online Marketing Manager, Wiley Publishing/CliffNotes.com
Steve Bryant, Columnist, The Hollywood Reporter
Liza Hausman, Vice President, Marketing and Creative Director, Gigya
Catherine Cook, President, myYearbook.com
Jared Kim, CEO, Wegame
Tony P., Community Evangelist, Slide
Nikol Hasler, Host, Midwest Teen Sex Show
Ashley Qualls, CEO, Whateverlife.com
John Davison, President, What They Like
Alli Decker, Editor, Ypulse Books
Aria Finger, Chief Marketing Officer, Do Something
Courtney Macavinta, Publisher, Respect Rx
John Poisson, CEO, Tiny Pictures
Michael Sharon, Co-Founder, Socialight
Michael Wilson, CEO, There.com
Lee Rees, Chairman, YourSphereMedia Inc.
Gary Rudman, President, GTR Consulting
Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.
Carl Brown, California Citizen Journalist, MTV Street Team '08
Karl Carter, Co-CEO, Inner City Enterprises
Michael Franzini, Emmy-award winning director, photographer, and youth culture expert
Anastasia Goodstein, Publisher, Ypulse.com
Lynne Johnson, Senior Editor, Fastcompany.com
Jacqueline Lane, Research Director, C&R Research
Charlene Li, Vice President & Principal Analyst, Forrester Research
Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Dave Nadelberg, Creator, Mortified
Antti Öhrling, Co-Founder, Blyk
Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV
Bill Carter,Partner, Fuse Marketing
Jackie Maron, Interactive Account Executive, Alloy Media + Marketing
Laura Megali, Interactive Account Executive, Alloy Media + Marketing
Vincent C. Jones, Director of Technology, YourSphere Media Inc.
Kym Orr,Communications Associate, Blue Shield of California Foundation
Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU
David Trainor-Namir, Director of Education & Youth Marketing, Heifer International
Neil Hamel, Business Development, Hangout Industries
Brian Dunn, CEO, Brickfish
To receive updates about our Mashup programs, enter your name and email below.
Email Address:
Anchor Sponsor
Research Sponsor
Sponsors
Exhibitor
Partners
Presented by
Produced by
