Agenda
Deep Dive: Understanding Tweens & Teens
Monday July 14, 2008
Jacqueline Lane, Vice President, TeensEyes Division, C&R Research
Deep Dive: Understanding Tweens & Teens
Anyone working in the youth market knows that understanding what kids, tweens and teens think is crucial. But, it's by no means easy! Today's youth are busier, more connected and better informed than ever before. Constantly bombarded by information, they've become experts at filtering out what they don't want to hear. And, with tastes that change as just as quickly as they do, they're moving targets.
This presentation and workshop focuses on the major cultural and behavioral trends that impact the buying habits and behaviors of American tweens and teens. This session is the first look at the analysis and research insights from C&R Research's newly launched YouthBeat Syndicated Report. The report, a comprehensive and in-depth view of today's youth based on more than 9,000 monthly interviews of kids, tweens and teens ages 6 to 18. This presentation will give you the insights you need to most effectively reach your tween and teen targets and understand who they really are.
Presenter: Jacqueline Lane, Vice President, TeensEyes Division, C&R Research
Talk to teens in real time.Teens from C&R Research's TeensEyes panel will share their thoughts on technology, media and marketing. The teens will present their opinions and thoughts from a pre-session homework assignment (a short journal in which they will record things such as their favorite items, their favorite ads, the trends in their school, etc). Attendees will have an opportunity to interact with the teens, asking them a wide range of questions.
Moderator: Jacqueline Lane, Vice President, TeensEyes Division, C&R Research
Monday July 14, 2008
Preconferences
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Tweens & Teens
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement
Conference
Leveraging User Generated Content to Reach Youth
Brand Engagement in Virtual Worlds for Youth
Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
How to Successfully Reach Youth on Social Networks
Tuesday July 15, 2008
Breakout Case Studies
2. Sponsor Case Study
2. Sponsor Case Study
2. Sponsor Case Study
Melissa Walker, Author
Justina Chen Headley, Author
Chris Rettstatt, Author
Tracy Grand, JacketFlap
Marc Weindenbaum, Vice President, Original Publishing, VIZ Media
Debbie Huey, Author and Artist, Bumperboy
Heather Smith, Rock the Vote
Jaime Contreras, Generation Engage
Neelanjana Banerjee
Caroline Burruss, Rothbury Festival
Karin Akins, International Youth Foundation
Jennifer Carole, Principal, Listen2Youth
Ben Rigby, Mobile Vector
Jay Goss, Chief Operating Officer, Numedon (creator of Whyville)
Lauren Bigelow, General Manager, WeeWorld
Julie Ask, Vice President & Research Director, JupiterResearch
Ronald Cree, Author
Hallie Warshaw, Publisher, Orange Avenue Publishing
Walter Mayes, Library Media Specialist, The Girl's Middle School
Adisa Banjoko, Journalist
Linda Burch, Chief Education and Strategy Officer, Common Sense Media
Allison Keiley, Girls Inc.
Damon Whiteside, Vice President, Marketing, Walt Disney Records
Dixie Feldman, Senior Editorial Director, The N
Baillie Dempster, Account Executive, Peanut Labs
Liba Rubenstein, MySpace
Samhita Mukhopadhyay, Editor, Feministing
Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition
Molly Chase, Vice President & Executive Producer, Cartoon Network
Hemanshu Nigam, Chief Security Officer, Fox Interactive Media
Roland Deal, Vice President Marketing, Kadoink
Sarah Handley, Electronic Arts
Lee Uniacke, Chief Revenue Officer, Kongregate
Kate Connally, Vice President of AddictingGames, Nickelodeon
John Davison, President, What They Like
Nancy Gruver, Publisher, New Moon Girl Media
Denise Restauri, CEO, AllyKatzz
David Aufhauser, Bebo
Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s
Ginger Thomson, CEO, YouthNOISE
Mei Lin Ng, Co-founder and Vice President, mig33
Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University
Nedra Kline Weinreich, President, Weinreich Communications
Trish Jacobs, Account Director, Premise Immersive Marketing
Gregg Witt, Creative Director, Premise Immersive Marketing
Saska Wilson-Brown, Director Viewer Created Content, Current TV
Lance Tokuda, CEO, RockYou
Scott Tilton, CEO, Loop'd
Chloe Spencer, Founder, Neopetsfanatic.com
Craig Sherman, CEO, Gala
Holly Rotman, eCrush
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Journalist
Teemu Huuhtanen, Executive Vice President, Sulake
MC Hammer, Co-founder, DanceJam.com
Guy Clark, The Midwest Teen Sex Show
Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC
Juliette Brindak, Chair, Miss O & Friends
Joey Seiler, Editor, Virtual Worlds News
Graham Brown, World Wireless Forum
Jake Sasseville, Host, The Edge With Jake Sasseville
, Online Marketing Manager, Wiley Publishing/CliffNotes.com
Steve Bryant, Columnist, The Hollywood Reporter
Liza Hausman, Vice President, Marketing and Creative Director, Gigya
Catherine Cook, President, myYearbook.com
Jared Kim, CEO, Wegame
Tony P., Community Evangelist, Slide
Nikol Hasler, Host, Midwest Teen Sex Show
Ashley Qualls, CEO, Whateverlife.com
John Davison, President, What They Like
Alli Decker, Editor, Ypulse Books
Aria Finger, Chief Marketing Officer, Do Something
Courtney Macavinta, Publisher, Respect Rx
John Poisson, CEO, Tiny Pictures
Michael Sharon, Co-Founder, Socialight
Michael Wilson, CEO, There.com
Lee Rees, Chairman, YourSphereMedia Inc.
Gary Rudman, President, GTR Consulting
Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.
Carl Brown, California Citizen Journalist, MTV Street Team '08
Karl Carter, Co-CEO, Inner City Enterprises
Michael Franzini, Emmy-award winning director, photographer, and youth culture expert
Anastasia Goodstein, Publisher, Ypulse.com
Lynne Johnson, Senior Editor, Fastcompany.com
Jacqueline Lane, Research Director, C&R Research
Charlene Li, Vice President & Principal Analyst, Forrester Research
Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Dave Nadelberg, Creator, Mortified
Antti Öhrling, Co-Founder, Blyk
Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV
Bill Carter,Partner, Fuse Marketing
Jackie Maron, Interactive Account Executive, Alloy Media + Marketing
Laura Megali, Interactive Account Executive, Alloy Media + Marketing
Vincent C. Jones, Director of Technology, YourSphere Media Inc.
Kym Orr,Communications Associate, Blue Shield of California Foundation
Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU
David Trainor-Namir, Director of Education & Youth Marketing, Heifer International
Neil Hamel, Business Development, Hangout Industries
Brian Dunn, CEO, Brickfish
To receive updates about our Mashup programs, enter your name and email below.
Email Address:
Anchor Sponsor
Research Sponsor
Sponsors
Exhibitor
Partners
Presented by
Produced by
