Agenda
Building a Youth Movement Pre-Conference
Monday July 14, 2008
Aria Finger, Chief Marketing Officer, Do Something
- Why youth are so excited this election cycle (and are they really?)
- Is youth involvement a lasting trend or a passing fad?
- Do celebrities still matter?
- How corporate sponsors fit into youth movements
- Authenticity: Is everyone's favorite buzzword still relevant?
- Success using a grassroots approach
Panelists:
Dan Rice, Program Coordinator, Sex etc.
More panelists to be announced
- Can the power of online activity promote real offline action?
- Where social networks are going in the next year
- Running a mobile campaign that works
- Video and youth: Is UGC best or passé?
Panelists:
Ginger Thomson, CEO, YouthNOISE
Moderator: Nedra Kline Weinreich,
Weinreich Communications
Monday July 14, 2008
Preconferences
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Tweens & Teens
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement
Conference
Leveraging User Generated Content to Reach Youth
Brand Engagement in Virtual Worlds for Youth
Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
How to Successfully Reach Youth on Social Networks
Tuesday July 15, 2008
Breakout Case Studies
2. Sponsor Case Study
2. Sponsor Case Study
2. Sponsor Case Study
Jay Goss, Chief Operating Officer, Numedon (creator of Whyville)
Lauren Bigelow, General Manager, WeeWorld
Julie Ask, Vice President & Research Director, JupiterResearch
Ronald Cree, Author
Hallie Warshaw, Publisher, Orange Avenue Publishing
Walter Mayes, Library Media Specialist, The Girl's Middle School
Adisa Banjoko, Journalist
Linda Burch, Chief Education and Strategy Officer, Common Sense Media
Allison Keiley, Girls Inc.
Damon Whiteside, Vice President, Marketing, Walt Disney Records
Dixie Feldman, Senior Editorial Director, The N
Baillie Dempster, Account Executive, Peanut Labs
Ginger Thomson, CEO, YouthNoise
Samhita Mukhopadhyay, Editor, Feministing
Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition
Molly Chase, Vice President & Executive Producer, Cartoon Network
Hemanshu Nigam, Chief Security Officer, Fox Interactive Media
Roland Deal, Vice President Marketing, Kadoink
Sarah Handley, Electronic Arts
Lee Uniacke, Chief Revenue Officer, Kongregate
Kate Connally, Vice President of AddictingGames, Nickelodeon
John Davison, President, What They Like
Nancy Gruver, Publisher, New Moon Girl Media
Denise Restauri, CEO, AllyKatzz
David Aufhauser, Bebo
Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s
Ginger Thomson, CEO, YouthNOISE
Mei Lin Ng, Co-founder and Vice President, mig33
Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University
Nedra Kline Weinreich, Weinreich Communications
Trish Jacobs, Account Director, Premise Immersive Marketing
Gregg Witt, Creative Director, Premise Immersive Marketing
Saska Wilson-Brown, Director Viewer Created Content, Current TV
Lance Tokuda, CEO, RockYou
Scott Tilton, CEO, Loop'd
Chloe Spencer, Founder, Neopetsfanatic.com
Craig Sherman, CEO, Gala
Holly Rotman, eCrush
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Journalist
Teemu Huuhtanen, Executive Vice President, Sulake
MC Hammer, Co-founder, DanceJam.com
Guy Clark, The Midwest Teen Sex Show
Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC
Juliette Brindak, Chair, Miss O & Friends
Joey Seiler, Editor, Virtual Worlds News
Graham Brown, World Wireless Forum
Jake Sasseville, Host, The Edge With Jake Sasseville
, Online Marketing Manager, Wiley Publishing/CliffNotes.com
Steve Bryant, Columnist, The Hollywood Reporter
Liza Hausman, Vice President, Marketing and Creative Director, Gigya
Catherine Cook, President, myYearbook.com
Jared Kim, CEO, Wegame
Tony P., Community Evangelist, Slide
Nikol Hasler, Host, Midwest Teen Sex Show
Ashley Qualls, CEO, Whateverlife.com
John Davison, President, What They Like
Alli Decker, Editor, Ypulse Books
Aria Finger, Chief Marketing Officer, Do Something
Courtney Macavinta, Publisher, Respect Rx
John Poisson, CEO, Tiny Pictures
Michael Sharon, Co-Founder, Socialight
Michael Wilson, CEO, There.com
Lee Rees, Chairman, YourSphereMedia Inc.
Gary Rudman, President, GTR Consulting
Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.
Carl Brown, California Citizen Journalist, MTV Street Team '08
Karl Carter, Co-CEO, Inner City Enterprises
Michael Franzini, Emmy-award winning director, photographer, and youth culture expert
Anastasia Goodstein, Publisher, Ypulse.com
Lynne Johnson, Senior Editor, Fastcompany.com
Jacqueline Lane, Research Director, C&R Research
Charlene Li, Vice President & Principal Analyst, Forrester Research
Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Dave Nadelberg, Creator, Mortified
Antti Öhrling, Co-Founder, Blyk
Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV
Bill Carter,Partner, Fuse Marketing
Jackie Maron, Interactive Account Executive, Alloy Media + Marketing
Laura Megali, Interactive Account Executive, Alloy Media + Marketing
Vincent C. Jones, Director of Technology, YourSphere Media Inc.
Kym Orr,Communications Associate, Blue Shield of California Foundation
Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU
David Trainor-Namir, Director of Education & Youth Marketing, Heifer International
Neil Hamel, Business Development, Hangout Industries
Brian Dunn, CEO, Brickfish
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