Agenda
Monday July 14, 2008
Click on the link to join the chat room for each panel.
Preconferences
Preconferences begin
Conference
Brand Engagement in Virtual Worlds for Youth
Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
Tuesday July 15, 2008
Breakout Case Studies
1. Viral Marketing: Be Sure to Catch This One!
2. The Power of Grassroots Initiatives
Monday July 14, 2008
Preconferences
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement
Conference
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks
Tuesday July 15, 2008
1. Mr. Youth
2. myYearbook
1. Listen2Youth
2. WhateverLife
1. Premise Immersive Marketing
2. Sponsor Case Study TBA
Jennifer Keller, Alberta Education
Ivan Corbett, Executive Director, New Brunswick Advisory Council on Youth
Debbie Usery, VERGO
Gina Becker, Young Adult Librarian, Fresno County Public Library
Rachael Porter, Online Coordinator, Peace Over Violence
Gareth Lewis, Vice President, Business Development, North of England Inward Investment Agency
Rabia Razaq, Business Development Executive, North of England Inward Investment Agency
Kari Dunn Saratovsky, Director, Social Investment, The Case Foundation
Mike Martorano, Manager, Marketing & Strategic, National Academy of Recording Arts & Sciences
Jill Ross, Director, Image of Computing, University of Colorado at Boulder
Ryan Lombardini, Communications Associate, The Trevor Product
Gino Guzzardo, Lead Producer, Disney Online
Lisa Carson, Lead Producer, Disney Online
Jason Toney, Senior Producer, Disney Online
Michael Karp, President, Blingea
Yoni Silberberg, Co-Founder & Business Development, PLYmedia
Cathleen Brady, Senior Children's Publicity Manager, Chronicle Books
Chris Boral, Children's Marketing Director, Chronicle Books
Steve Snyder, Creative Director, Stefun Design
Michael Wilkes, Ad Sales Coordinator, MaxPreps
Mike Garrison, Research, Nickelodeon
Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group
Vanessa Van Patten, OnTeensToday.com
Amy Raymond, Sr. Product Manager, ABC Family Digital Media
Emma Smithwick, Creative & Business Manager, BBC Switch
Natalie Lent, Director, Emerging Platforms, ID
Natalie Candelaria, U MADE U
Brad Schultz, Marketing Coordinator, Kabillion
Lin Dai, CEO, Kiwibox.com
Paul Farris, Director of Business Development, Kiwibox.com
Atul Khosla, VP of Business Operations, AST
Chris Riedy, VP Product, Pangaea World Corp.
Amanda Materne, Writer
Peter Fasano, Digital Marketer, Independent Consultant
Jennifer Collins, Teen Services Specialist, San Francisco Public Library
Dorcas Wong,Children and Youth Services, San Francisco Public Library
Rachel Aronwitz, Children and Youth Services, San Francisco Public Library
Alice Chan, Children and Youth Services, San Francisco Public Library
Marla Bergman, San Francisco Public Library
Tanya Grove, Copy Editor, Writer, Former Teacher, BookMatters
Amanda Materne, Writer
John Feyrer, VP of Sales, MaxPreps
Natalie Rodic, Youth Media Exchange/TakingITGlobal
Ezra Cooperstein, Director of Development, Current TV
Pamela Sellers, Editorial Producer, CNN
Daniel Brusilovsky, Host & Executive Producer, Apple Universe Podcast
Bill Carter, Partner, Fuse
Brett Smith, Partner, Fuse
Issa Sawabini, Partner, Fuse
Julie Jatlow, Consulting Group Director, Fuse
Kiera Butler, Associate Editor, Mother Jones Magazine
Erricka X, Content Producer, YO! Youth Outlook Multimedia-New America Media
Justin Wydra, Consulting Account Manager, Fuse
Valerie Taylor, Editor Media Advertising Director, New America Media
Kate Pavao, Writer, Children's Bookshelf, Publishers Weekly
Heather Hennessey, Communications Group Director, Fuse/p>
Jessica Brown, Management Director, Whatever Life, Inc.
Danielle Newby, Graphic Design Management, WhateverLife, Inc.
Jason Qualls, WhateverLife, Inc.
John Herrick, WhateverLife, Inc.
Laura Perlongo, ABS Notebooks
Daniel Martz, ABS Notebooks
Robbin Jaklin, President, C&R Research
Neill Dixon, President, Canadian Music Week
John Grosfeld, Director, Sponsorship Sales, Nielsen Business Media
Greg Hutchings,Chief Technology Officer, Valtech France
Stephen Rogers, VP Marketing & Business Development, imbee
Ryan Iwanoff, Interactive Account Executive, Alloy Media & Marketing
Jonathan Quello, Interactive Account Director, Alloy Media & Marketing
Ben Stein, Current TV
Peter Fasano, Digital Marketer, Independent Consultant
Geoffrey Goodwin, Head of BBC Switch, BBC
Elizabeth Miller, Director of Creative Strategy, Disney Consumer Products
Jennifer Kushell, President & Co-Founder, YSN.com - Your Success Network
Benjamin Wagner, Vice President, MTV News
Anastasia Ustinova, Technology Reporter, San Francisco Chronicle
Ellen Lee, Technology Reporter, San Francisco Chronicle
Maureen Watson, Research Manager, Disney ABC Cable Networks
Jennifer Kohn, VP of Corporate Communications, Tutor.com
Russell Arons, VP Casual Marketing, Electronic Arts
Tom Hargadon, Editor, Inside Report on New Media
Robley Curtice, Senior Editor, Inside Report on New Media
Michelle Slatalla, The New York Times
Cindy Eagan, Editorial Director, Poppy/Little , Brown Books
David Tyler, SVP of Sales, WeeWorld
E.B. O'Niel, Director of Consumer Marketing, Photobucket
Scott Simas, Sr. Manager of Consumer Marketing, Photobucket
Danny Wright, Sr. Director Business Development, Photobucket
Suzanne Martin, Director Client Development, Just Kid Inc.
Zadi Diaz, Co-founder, Smashface Productions - EPIC-FU
Bill Couturie, Documentary Film Maker
Lynn Worley, Principal, Listen2Youth
Keith Katz, VP Marketing, Cellufun
Kenneth Elmore, Dean of Students, Boston University
John Battaglino, Executive Director, Boston University
Cheryl Herbsman, Author, Author/Viking
Chris Carvalho, General Manager, SmartyCard
John Eckhouse, Editorial Director, Modern Media
Bret Terrill, BretTerrill.com Blog
Jennifer Laughran, Not Your Mother's Book Club, Books Inc.
Luigi Picarazzi, Lead Producer, ABC Family Digital Media
Jack Pariseau, Account Director, Premise Immersive Marketing
Angela McBride, Dernier Cri
Robyn Bell, Research Manager, Harris Interactive
Merry Ashworth, Writer
Charles Pelton, Publisher, Ypulse
Julie Romeis, Editor, Chronicle Books
Melissa Manlove, Assistant Editor, Chronicle Books
Rachel Timmerman, Creative Media Strategist, Red Tettemer
Andrew Chen, Futuristic Play Blog
Deborah Brosseau, PR and Marketing, Zest Books, an imprint of Orange Avenue Publishing
Hallie Warshaw, Publisher and Creative Director, Zest Books, an imprint of Orange Avenue Publishing
Jennifer Jones, Director of Programs and Publicity, Respect Rx
Tiffany Craft, Director of Business Development, Spleak Media Network
David Ortiz, VP Product Development, Six Degrees Games
Bryan Miskie, President, GeoPower International
Alison Bryant, Research Director, Nickelodeon
Jamie Schumacher, Public Relations, MySpace
Oliver Chin, Columnist, MySpace
Janet Kornblum, Reporter, USA Today
Amy Looper, CEO, One Seventeen Media
Beth Carls, CEO, One Seventeen Media
Eleanor Rouse, Girls for a Change
Whitney Smith, Co-CEO, Girls for a Change
Christine Brumback, HopeLab
Julie Mathis, CarryOn Communication
Tim Donovan, Vice President of Marketing, SmartyCard
Sara Gullickson, Vergo
Liba Rubenstein, Manager of Public Affairs, MySpace.com
Cynthia Eagan, Editorial Director, Poppy, Hachette Book Group USA
Sejal Hathi, Girls Helping Girls
Charles Hudson, Sr. Director for Business Development, Gaia Interactive
Mark Glaser, Host and Editor, PBS MediaShift
Fred Dillon, Director of Product Development, HopeLab
Richard Tso, Sr. Marketing Manager, Gigya, Inc.
Hemanshu Nigam, Fox Interactive Media
Liz Gannes, Staff Writer, GigaOM
Jeff Savage, Author Jeff Savage
Stephanie Wang, Disney Interactive Studios
Matt Price, BAVC Oakland Lead Audio Instructor, Bay Area Video Collection
Chris Runde, SF BUMP Manager, Bay Area Video Collection
Kirthi Nath, BAVC Digital Pathways Manager, Bay Area Video Collection
Ben Gomberg, Librarian, Monterey Public Library
Liz Song, Communications and Marketing Coordinator, HopeLab
Simona Grinfeld,Marketing Specialist, American Greetings
Sheila Remolar, Executive Administrator, Sun Microsystems, Inc.
Erica Jacobs, Manager, Press Relations, Sun Microsystems, Inc.
Stephanie Hess, Manager, Planning & Research, Sun Microsystems, Inc.
Linda Rogers, Director, Strategy and Planning, Sun Microsystems, Inc.
Mccrae Parker, Director of Strategic Initiatives, Youth Radio
Jamilah King, Associate Editor, Wiretap Magazine
Clifton Wright, VP Sales & BizDev., SurveyU
Laura Levitan, Mr. Youth LLC
Matt Britton, Managing Partner, Mr. Youth LLC
Tracy Grand, CEO, JacketFlap.com
Michael Lawhorn, American Forces Network - Korea
Stephen Loflin, Executive Director, The National Society of Collegiate Scholars
Jaime Contreras, Outreach Coordinator, GenerationEngage
Heather Erickson, National Sales Director, myyearbook.com
Laurie Scheer, Chief Opportunity Officer, Foot In Mouth Productions
Bill Alena, VP Advertising and Business Development, myyearbook.com
Brenda Hurley, C&R Research
Chris Patnaude, Operations Manager, Premise Immersive Marketing
Lindsay Holland, Campaign Manager, Premise Immersive Marketing
Kristine Zucchetti, CEO/Founding Partner, Premise Immersive Marketing
Media Buyer, Copp Media Services, Inc.
Nicole Copp, Media Buyer, Copp Media Services, Inc.
Jeff Mills, Sr. Director, West Coast Sales, GAIA Interactive
Integrated Marketing, New Balance
Jeanne Burgman, Director of Marketing, Zannel, Inc.
Karin Akins Malbrough, Program Manager, International Youth Foundation
Maya Sandifor, Program Officer, Women's Foundation of California
Virginia Felix, Promotions & Strategic Partnerships Management, Sony Online Entertainment
Mark Zimmerman, EVP/Pathfinder, Envision EMI LLC
Sejal Hathi, President & CEO, Girls Helping Girls
Nicole DeMeo, CEO, Kamikaze Pop
Amy Jussel, Founder/Executive Director, Shaping Youth
Gary Taylor, Executive VP International, Canadian Music Week
Susan Lucas-Conwell, Executive Director, SDForum
Gina Fung, VP, Experiential Marketing, Wells Fargo
Justina Headley, Writer, self
Daren Tsui, mSpot
Denise Tayloe, CEO, Privacy Vaults Online - PRIVO
Carol Altarescu, EVP, Privacy Vaults Online - PRIVO
Heidi Kotansky, Common Sense Media
Nicole Davenport, Jr. Writer, Josephson Institute
Alessandra Lacavaro, Director, Sales & Marketing, Barnes & Noble/SparkNotes
Claire Mysko, Author/Speaker, Inside Beauty
Kevin Forsyth, Business Develoment, Do Something
Michelle Chidoni, PR, Mattel
Marketing Analyst, Alberta Motor Association
Maureen Pacheco, Program Coordinator, California Youth Advocacy Network
Director, ACCESS 4-H, National 4-H Council
Meredith Mishel, Senior Program Officer, The Kaiser Family Foundation
Caroline Herter, Program Associate, The Kaiser Family Foundation
Jen Sarche, Program Officer, The Kaiser Family Foundation
Shari Doherty, Sr. Director, Consumer Marketing, Loopt, Inc.
Allison McKenzie, Program Associate, The Kaiser Family Foundation
Nancy Lucero, Program Director, American Bible Society
Jessica Frank, Online Marketing Manager, Street Attack
Mike Barbeau, SocialVibe
Sara Bordo, SVP of Marketing, SocialVibe
Joe Marchese, President, SocialVibe
Jennifer Waits, Editor, Spinning Indie
Deb Levine, Editor, ISIS
Marlene Cota, Vice President, Corporate Alliances, Varsity.com
Executive Vice President, Varsity.com
Nicole Lauchaire, Director, Varsity.com
Kirsten Bollen, Director of Communications, Dizzywood
Peter Simones, Marketing Director, Cramster.com
Teresa Chung, Director of Student Relations, Pearson Education
Min Kim, Vice President of Marketing, Nexxon America Inc.
Leslie Saiz, Director of Creative & One Production, Kabillion
Rebecca McQuigg, Analyst/Consultant, The Intelligence Group
David Levithan, Executive Director, Scholastic
Lisa Allen, Director, The Media Project/Advocates for Youth
Principal, Bradley and Montgomery
Chief Media Strategist, Bradley and Montgomery
Meghann Dowd, Communication Consultant, The Allstate Foundation
Cindy Sperry, Access 4-H Content Coordinator, National 4-H Council
Jessica Falkenthal, Web Marketing, National 4-H Council
Fiona Hirschfeld, Editor, TeensHealth.org
Geoff Cook, CEO, myYearbook.com
Shaenon Garrity, Viz Media
Paul Soupiset, Creative Director, Toolbox Studios, Inc.
Nancy Gruver, Founder and CEO, New Moon Girl Media
Casey Acker, Wells Fargo Bank
Becki Heller, Editorial Director, myYearbook.com
Laura Lloyd, Senior Manager, New Media, National Campaign to Prevent Teen & Unplanned Pregnancy
Jessica Sheets, Communications Manager, National Campaign to Prevent Teen & Unplanned Pregnancy
Julie Hochheiser, Senior Web Editor, Seventeen Magazine
Tina Hoff, Vice President & Director, Entertainment Media Partner, The Kaiser Family Foundation
Caroline Burruss, Chief Marketer, ROTHBURY Festival
Jared Kim, CEO, WeGame
Joshua Kaufman, User Experience Designer, Tiny Pictures, Inc.
Morris Eisenberg, CEO, Spleak Media Network
Kylie Brooks, Career Program Manager, Lear Career Services Center - MSU
Adam Aberman, Director of Global Digital Strategies, Ashoka's Youth Venture
Amy Gibby, President, eCrush/eSpin
Roger Slavens, Senior Editor, Youth Media, USAA
Stephen Saiz, Senior Manager, Consumer Insight, mDisney (The Walt Disney Company
Andrew Farago, Gallery Manager/Curator, Cartoon Art Museum
Melissa Walker, Author
Justina Chen Headley, Author
Chris Rettstatt, Author
Tracy Grand, JacketFlap
Marc Weindenbaum, Vice President, Original Publishing, VIZ Media
Debbie Huey, Author and Artist, Bumperboy
Heather Smith, Rock the Vote
Jaime Contreras, Generation Engage
Neelanjana Banerjee
Caroline Burruss, Rothbury Festival
Karin Akins, International Youth Foundation
Jennifer Carole, Principal, Listen2Youth
Ben Rigby, Mobile Vector
Lauren Bigelow, General Manager, WeeWorld
Hallie Warshaw, Publisher, Zest Books, the teen imprint of Orange Avenue Publishing
Walter Mayes, Library Media Specialist, The Girl's Middle School
Adisa Banjoko, Journalist
Linda Burch, Chief Education and Strategy Officer, Common Sense Media
Allison Keiley, Girls Inc.
Damon Whiteside, Vice President, Marketing, Walt Disney Records
Dixie Feldman, Senior Editorial Director, The N
Baillie Dempster, Account Executive, Peanut Labs
Liba Rubenstein, MySpace
Samhita Mukhopadhyay, Editor, Feministing
Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition
Molly Chase, Vice President & Executive Producer, Cartoon Network
Hemanshu Nigam, Chief Security Officer, Fox Interactive Media
Roland Deal, Vice President Marketing, Kadoink
Jennifer Donahoe, Marketing Director, Electronic Arts
Lee Uniacke, Chief Revenue Officer, Kongregate
Kate Connally, Vice President of AddictingGames, Nickelodeon
John Davison, President, What They Like
Nancy Gruver, Publisher, New Moon Girl Media
Denise Restauri, CEO, AllyKatzz
David Aufhauser, Bebo
Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s
Ginger Thomson, CEO, YouthNOISE
Mei Lin Ng, Co-founder and Vice President, mig33
Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University
Nedra Kline Weinreich, President, Weinreich Communications
Trish Jacobs, Account Director, Premise Immersive Marketing
Gregg Witt, Creative Director, Premise Immersive Marketing
Saska Wilson-Brown, Director Viewer Created Content, Current TV
Lance Tokuda, CEO, RockYou
Scott Tilton, CEO, Loop'd
Chloe Spencer, Founder, Neopetsfanatic.com
Craig Sherman, CEO, Gala
Holly Rotman, eCrush
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Journalist
Teemu Huuhtanen, President, North America, Sulake
MC Hammer, Co-founder, DanceJam.com
Guy Clark, The Midwest Teen Sex Show
Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC
Juliette Brindak, Chair, Miss O & Friends
Joey Seiler, Editor, Virtual Worlds News
Jake Sasseville, Host, The Edge With Jake Sasseville
Online Marketing Manager, Wiley Publishing/CliffNotes.com
Liza Hausman, Vice President, Marketing and Creative Director, Gigya
Jared Kim, CEO, Wegame
Tony P., Community Evangelist, Slide
Nikol Hasler, Host, Midwest Teen Sex Show
Ashley Qualls, CEO, Whateverlife.com
John Davison, President, What They Like
Alli Decker, Editor, Ypulse Books
Aria Finger, Chief Marketing Officer, Do Something
Courtney Macavinta, Publisher, Respect Rx
John Poisson, CEO, Tiny Pictures
Michael Sharon, Co-Founder, Socialight
Michael Wilson, CEO, There.com
Lee Rees, Chairman, YourSphereMedia Inc.
Gary Rudman, President, GTR Consulting
Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.
Carl Brown, California Citizen Journalist, MTV Street Team '08
Karl Carter, Co-CEO, Inner City Enterprises
Michael Franzini, Emmy-award winning director, photographer, and youth culture expert
Anastasia Goodstein, Publisher, Ypulse.com
Lynne Johnson, Senior Editor, Fastcompany.com
Jacqueline Lane, Vice President, C&R Research
Charlene Li, Vice President & Principal Analyst, Forrester Research
Allison Mooney, Senior Director, Mobile Insights, Fleishman-Hillard
Dave Nadelberg, Creator, Mortified
Antti Öhrling, Co-Founder, Blyk
Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV
Bill Carter,Partner, Fuse Marketing
Jackie Maron, Interactive Account Executive, Alloy Media + Marketing
Katie Bressack, Sr. Interactive Account Executive, Alloy Media + Marketing
Vincent C. Jones, Director of Technology, YourSphere Media Inc.
Kym Orr,Communications Associate, Blue Shield of California Foundation
Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU
David Trainor-Namir, Director of Education & Youth Marketing, Heifer International
Neil Hamel, Business Development, Hangout Industries
Brian Dunn, CEO, Brickfish
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