Agenda


Monday July 14, 2008

Click on the link to join the chat room for each panel.

Preconferences

Preconferences begin

8:15 AM
8:15 AM
8:15 AM

Conference

1:00 PM

1:15 PM

1:45 PM

2:30 PM

2:50 PM

4:00 PM

4:45 PM
5:30 PM
Afternoon Keynote: 100 Young Americans


Tuesday July 15, 2008

8:25 AM

8:30 AM

9:00 AM

Breakout Case Studies

9:30 AM

9:55 AM

10:20 AM

11:20 AM

12:05 PM

2:05 PM

2:35PM

3:20 PM

4:20 PM

5:00 PM
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Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Preconferences (to 11:45 AM)
1. Ypulse Books Publishing Mashup
2. Deep Dive: Understanding Tweens and Teens
3. Building A Youth Movement

Conference
1:15 PM
Welcome and Opening Remarks

1:45 PM
Keynote: Freeing Mobile, Antti Öhrling, Blyk

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation - C&R Research

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

4:30 PM
Simultaneous Breakout Panels
1. Brand Engagement in Virtual Worlds for Youth
2. Killer Apps: Which Widgets and Applications Are Hits With Younger Users?
3. How to Successfully Reach Youth on Social Networks


5:15 PM
Keynote: 100 Young Americans, Michael Franzini

6:00 PM
Reception (to 7:00 PM)

8:00 PM
Screening of "American Teen"

Tuesday July 15, 2008

7:30 AM
Registration and Breakfast

8:15 AM
Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:15 AM
Breakout Case Studies
1. Mr. Youth
2. myYearbook


9:40 AM
Breakout Case Studies
1. Listen2Youth
2. WhateverLife


10:05 AM
Breakout Case Studies
1. Premise Immersive Marketing
2. Sponsor Case Study TBA


11:10 AM
Totally Wired Hip Hop: Reaching Urban Youth

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor to Reach Teens

1:10 PM
Lunch and User-generated Discussions

2:30 PM
Leveraging User-generated Content to Reach Youth

3:10 PM
Keynote: Damon Whiteside, Walt Disney Records

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference ends

Who's Coming

Jennifer Keller, Alberta Education

Ivan Corbett, Executive Director, New Brunswick Advisory Council on Youth

Debbie Usery, VERGO

Gina Becker, Young Adult Librarian, Fresno County Public Library

Rachael Porter, Online Coordinator, Peace Over Violence

Gareth Lewis, Vice President, Business Development, North of England Inward Investment Agency

Rabia Razaq, Business Development Executive, North of England Inward Investment Agency

Kari Dunn Saratovsky, Director, Social Investment, The Case Foundation

Mike Martorano, Manager, Marketing & Strategic, National Academy of Recording Arts & Sciences

Jill Ross, Director, Image of Computing, University of Colorado at Boulder

Ryan Lombardini, Communications Associate, The Trevor Product

Gino Guzzardo, Lead Producer, Disney Online

Lisa Carson, Lead Producer, Disney Online

Jason Toney, Senior Producer, Disney Online

Michael Karp, President, Blingea

Yoni Silberberg, Co-Founder & Business Development, PLYmedia

Cathleen Brady, Senior Children's Publicity Manager, Chronicle Books

Chris Boral, Children's Marketing Director, Chronicle Books

Steve Snyder, Creative Director, Stefun Design

Michael Wilkes, Ad Sales Coordinator, MaxPreps

Mike Garrison, Research, Nickelodeon

Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group

Vanessa Van Patten, OnTeensToday.com

Amy Raymond, Sr. Product Manager, ABC Family Digital Media

Emma Smithwick, Creative & Business Manager, BBC Switch

Natalie Lent, Director, Emerging Platforms, ID

Natalie Candelaria, U MADE U

Brad Schultz, Marketing Coordinator, Kabillion

Lin Dai, CEO, Kiwibox.com

Paul Farris, Director of Business Development, Kiwibox.com

Atul Khosla, VP of Business Operations, AST

Chris Riedy, VP Product, Pangaea World Corp.

Amanda Materne, Writer

Peter Fasano, Digital Marketer, Independent Consultant

Jennifer Collins, Teen Services Specialist, San Francisco Public Library

Dorcas Wong,Children and Youth Services, San Francisco Public Library

Rachel Aronwitz, Children and Youth Services, San Francisco Public Library

Alice Chan, Children and Youth Services, San Francisco Public Library

Marla Bergman, San Francisco Public Library

Tanya Grove, Copy Editor, Writer, Former Teacher, BookMatters

Amanda Materne, Writer

John Feyrer, VP of Sales, MaxPreps

Natalie Rodic, Youth Media Exchange/TakingITGlobal

Ezra Cooperstein, Director of Development, Current TV

Pamela Sellers, Editorial Producer, CNN

Daniel Brusilovsky, Host & Executive Producer, Apple Universe Podcast

Bill Carter, Partner, Fuse

Brett Smith, Partner, Fuse

Issa Sawabini, Partner, Fuse

Julie Jatlow, Consulting Group Director, Fuse

Kiera Butler, Associate Editor, Mother Jones Magazine

Erricka X, Content Producer, YO! Youth Outlook Multimedia-New America Media

Justin Wydra, Consulting Account Manager, Fuse

Valerie Taylor, Editor Media Advertising Director, New America Media

Kate Pavao, Writer, Children's Bookshelf, Publishers Weekly

Heather Hennessey, Communications Group Director, Fuse/p>

Jessica Brown, Management Director, Whatever Life, Inc.

Danielle Newby, Graphic Design Management, WhateverLife, Inc.

Jason Qualls, WhateverLife, Inc.

John Herrick, WhateverLife, Inc.

Laura Perlongo, ABS Notebooks

Daniel Martz, ABS Notebooks

Robbin Jaklin, President, C&R Research

Neill Dixon, President, Canadian Music Week

John Grosfeld, Director, Sponsorship Sales, Nielsen Business Media

Greg Hutchings,Chief Technology Officer, Valtech France

Stephen Rogers, VP Marketing & Business Development, imbee

Ryan Iwanoff, Interactive Account Executive, Alloy Media & Marketing

Jonathan Quello, Interactive Account Director, Alloy Media & Marketing

Ben Stein, Current TV

Peter Fasano, Digital Marketer, Independent Consultant

Geoffrey Goodwin, Head of BBC Switch, BBC

Elizabeth Miller, Director of Creative Strategy, Disney Consumer Products

Jennifer Kushell, President & Co-Founder, YSN.com - Your Success Network

Benjamin Wagner, Vice President, MTV News

Anastasia Ustinova, Technology Reporter, San Francisco Chronicle

Ellen Lee, Technology Reporter, San Francisco Chronicle

Maureen Watson, Research Manager, Disney ABC Cable Networks

Jennifer Kohn, VP of Corporate Communications, Tutor.com

Russell Arons, VP Casual Marketing, Electronic Arts

Tom Hargadon, Editor, Inside Report on New Media

Robley Curtice, Senior Editor, Inside Report on New Media

Michelle Slatalla, The New York Times

Cindy Eagan, Editorial Director, Poppy/Little , Brown Books

David Tyler, SVP of Sales, WeeWorld

E.B. O'Niel, Director of Consumer Marketing, Photobucket

Scott Simas, Sr. Manager of Consumer Marketing, Photobucket

Danny Wright, Sr. Director Business Development, Photobucket

Suzanne Martin, Director Client Development, Just Kid Inc.

Zadi Diaz, Co-founder, Smashface Productions - EPIC-FU

Bill Couturie, Documentary Film Maker

Lynn Worley, Principal, Listen2Youth

Keith Katz, VP Marketing, Cellufun

Kenneth Elmore, Dean of Students, Boston University

John Battaglino, Executive Director, Boston University

Cheryl Herbsman, Author, Author/Viking

Chris Carvalho, General Manager, SmartyCard

John Eckhouse, Editorial Director, Modern Media

Bret Terrill, BretTerrill.com Blog

Jennifer Laughran, Not Your Mother's Book Club, Books Inc.

Luigi Picarazzi, Lead Producer, ABC Family Digital Media

Jack Pariseau, Account Director, Premise Immersive Marketing

Angela McBride, Dernier Cri

Robyn Bell, Research Manager, Harris Interactive

Merry Ashworth, Writer

Charles Pelton, Publisher, Ypulse

Julie Romeis, Editor, Chronicle Books

Melissa Manlove, Assistant Editor, Chronicle Books

Rachel Timmerman, Creative Media Strategist, Red Tettemer

Andrew Chen, Futuristic Play Blog

Deborah Brosseau, PR and Marketing, Zest Books, an imprint of Orange Avenue Publishing

Hallie Warshaw, Publisher and Creative Director, Zest Books, an imprint of Orange Avenue Publishing

Jennifer Jones, Director of Programs and Publicity, Respect Rx

Tiffany Craft, Director of Business Development, Spleak Media Network

David Ortiz, VP Product Development, Six Degrees Games

Bryan Miskie, President, GeoPower International

Alison Bryant, Research Director, Nickelodeon

Jamie Schumacher, Public Relations, MySpace

Oliver Chin, Columnist, MySpace

Janet Kornblum, Reporter, USA Today

Amy Looper, CEO, One Seventeen Media

Beth Carls, CEO, One Seventeen Media

Eleanor Rouse, Girls for a Change

Whitney Smith, Co-CEO, Girls for a Change

Christine Brumback, HopeLab

Julie Mathis, CarryOn Communication

Tim Donovan, Vice President of Marketing, SmartyCard

Sara Gullickson, Vergo

Liba Rubenstein, Manager of Public Affairs, MySpace.com

Cynthia Eagan, Editorial Director, Poppy, Hachette Book Group USA

Sejal Hathi, Girls Helping Girls

Charles Hudson, Sr. Director for Business Development, Gaia Interactive

Mark Glaser, Host and Editor, PBS MediaShift

Fred Dillon, Director of Product Development, HopeLab

Richard Tso, Sr. Marketing Manager, Gigya, Inc.

Hemanshu Nigam, Fox Interactive Media

Liz Gannes, Staff Writer, GigaOM

Jeff Savage, Author Jeff Savage

Stephanie Wang, Disney Interactive Studios

Matt Price, BAVC Oakland Lead Audio Instructor, Bay Area Video Collection

Chris Runde, SF BUMP Manager, Bay Area Video Collection

Kirthi Nath, BAVC Digital Pathways Manager, Bay Area Video Collection

Ben Gomberg, Librarian, Monterey Public Library

Liz Song, Communications and Marketing Coordinator, HopeLab

Simona Grinfeld,Marketing Specialist, American Greetings

Sheila Remolar, Executive Administrator, Sun Microsystems, Inc.

Erica Jacobs, Manager, Press Relations, Sun Microsystems, Inc.

Stephanie Hess, Manager, Planning & Research, Sun Microsystems, Inc.

Linda Rogers, Director, Strategy and Planning, Sun Microsystems, Inc.

Mccrae Parker, Director of Strategic Initiatives, Youth Radio

Jamilah King, Associate Editor, Wiretap Magazine

Clifton Wright, VP Sales & BizDev., SurveyU

Laura Levitan, Mr. Youth LLC

Matt Britton, Managing Partner, Mr. Youth LLC

Tracy Grand, CEO, JacketFlap.com

Michael Lawhorn, American Forces Network - Korea

Stephen Loflin, Executive Director, The National Society of Collegiate Scholars

Jaime Contreras, Outreach Coordinator, GenerationEngage

Heather Erickson, National Sales Director, myyearbook.com

Laurie Scheer, Chief Opportunity Officer, Foot In Mouth Productions

Bill Alena, VP Advertising and Business Development, myyearbook.com

Brenda Hurley, C&R Research

Chris Patnaude, Operations Manager, Premise Immersive Marketing

Lindsay Holland, Campaign Manager, Premise Immersive Marketing

Kristine Zucchetti, CEO/Founding Partner, Premise Immersive Marketing

Media Buyer, Copp Media Services, Inc.

Nicole Copp, Media Buyer, Copp Media Services, Inc.

Jeff Mills, Sr. Director, West Coast Sales, GAIA Interactive

Integrated Marketing, New Balance

Jeanne Burgman, Director of Marketing, Zannel, Inc.

Karin Akins Malbrough, Program Manager, International Youth Foundation

Maya Sandifor, Program Officer, Women's Foundation of California

Virginia Felix, Promotions & Strategic Partnerships Management, Sony Online Entertainment

Mark Zimmerman, EVP/Pathfinder, Envision EMI LLC

Sejal Hathi, President & CEO, Girls Helping Girls

Nicole DeMeo, CEO, Kamikaze Pop

Amy Jussel, Founder/Executive Director, Shaping Youth

Gary Taylor, Executive VP International, Canadian Music Week

Susan Lucas-Conwell, Executive Director, SDForum

Gina Fung, VP, Experiential Marketing, Wells Fargo

Justina Headley, Writer, self

Daren Tsui, mSpot

Denise Tayloe, CEO, Privacy Vaults Online - PRIVO

Carol Altarescu, EVP, Privacy Vaults Online - PRIVO

Heidi Kotansky, Common Sense Media

Nicole Davenport, Jr. Writer, Josephson Institute

Alessandra Lacavaro, Director, Sales & Marketing, Barnes & Noble/SparkNotes

Claire Mysko, Author/Speaker, Inside Beauty

Kevin Forsyth, Business Develoment, Do Something

Michelle Chidoni, PR, Mattel

Marketing Analyst, Alberta Motor Association

Maureen Pacheco, Program Coordinator, California Youth Advocacy Network

Director, ACCESS 4-H, National 4-H Council

Meredith Mishel, Senior Program Officer, The Kaiser Family Foundation

Caroline Herter, Program Associate, The Kaiser Family Foundation

Jen Sarche, Program Officer, The Kaiser Family Foundation

Shari Doherty, Sr. Director, Consumer Marketing, Loopt, Inc.

Allison McKenzie, Program Associate, The Kaiser Family Foundation

Nancy Lucero, Program Director, American Bible Society

Jessica Frank, Online Marketing Manager, Street Attack

Mike Barbeau, SocialVibe

Sara Bordo, SVP of Marketing, SocialVibe

Joe Marchese, President, SocialVibe

Jennifer Waits, Editor, Spinning Indie

Deb Levine, Editor, ISIS

Marlene Cota, Vice President, Corporate Alliances, Varsity.com

Executive Vice President, Varsity.com

Nicole Lauchaire, Director, Varsity.com

Kirsten Bollen, Director of Communications, Dizzywood

Peter Simones, Marketing Director, Cramster.com

Teresa Chung, Director of Student Relations, Pearson Education

Min Kim, Vice President of Marketing, Nexxon America Inc.

Leslie Saiz, Director of Creative & One Production, Kabillion

Rebecca McQuigg, Analyst/Consultant, The Intelligence Group

David Levithan, Executive Director, Scholastic

Lisa Allen, Director, The Media Project/Advocates for Youth

Principal, Bradley and Montgomery

Chief Media Strategist, Bradley and Montgomery

Meghann Dowd, Communication Consultant, The Allstate Foundation

Cindy Sperry, Access 4-H Content Coordinator, National 4-H Council

Jessica Falkenthal, Web Marketing, National 4-H Council

Fiona Hirschfeld, Editor, TeensHealth.org

Geoff Cook, CEO, myYearbook.com

Shaenon Garrity, Viz Media

Paul Soupiset, Creative Director, Toolbox Studios, Inc.

Nancy Gruver, Founder and CEO, New Moon Girl Media

Casey Acker, Wells Fargo Bank

Becki Heller, Editorial Director, myYearbook.com

Laura Lloyd, Senior Manager, New Media, National Campaign to Prevent Teen & Unplanned Pregnancy

Jessica Sheets, Communications Manager, National Campaign to Prevent Teen & Unplanned Pregnancy

Julie Hochheiser, Senior Web Editor, Seventeen Magazine

Tina Hoff, Vice President & Director, Entertainment Media Partner, The Kaiser Family Foundation

Caroline Burruss, Chief Marketer, ROTHBURY Festival

Jared Kim, CEO, WeGame

Joshua Kaufman, User Experience Designer, Tiny Pictures, Inc.

Morris Eisenberg, CEO, Spleak Media Network

Kylie Brooks, Career Program Manager, Lear Career Services Center - MSU

Adam Aberman, Director of Global Digital Strategies, Ashoka's Youth Venture

Amy Gibby, President, eCrush/eSpin

Roger Slavens, Senior Editor, Youth Media, USAA

Stephen Saiz, Senior Manager, Consumer Insight, mDisney (The Walt Disney Company

Andrew Farago, Gallery Manager/Curator, Cartoon Art Museum

Melissa Walker, Author

Justina Chen Headley, Author

Chris Rettstatt, Author

Tracy Grand, JacketFlap

Marc Weindenbaum, Vice President, Original Publishing, VIZ Media

Debbie Huey, Author and Artist, Bumperboy

Heather Smith, Rock the Vote

Jaime Contreras, Generation Engage

Neelanjana Banerjee

Caroline Burruss, Rothbury Festival

Karin Akins, International Youth Foundation

Jennifer Carole, Principal, Listen2Youth

Ben Rigby, Mobile Vector

Lauren Bigelow, General Manager, WeeWorld

Hallie Warshaw, Publisher, Zest Books, the teen imprint of Orange Avenue Publishing

Walter Mayes, Library Media Specialist, The Girl's Middle School

Adisa Banjoko, Journalist

Linda Burch, Chief Education and Strategy Officer, Common Sense Media

Allison Keiley, Girls Inc.

Damon Whiteside, Vice President, Marketing, Walt Disney Records

Dixie Feldman, Senior Editorial Director, The N

Baillie Dempster, Account Executive, Peanut Labs

Liba Rubenstein, MySpace

Samhita Mukhopadhyay, Editor, Feministing

Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition

Molly Chase, Vice President & Executive Producer, Cartoon Network

Hemanshu Nigam, Chief Security Officer, Fox Interactive Media

Roland Deal, Vice President Marketing, Kadoink

Jennifer Donahoe, Marketing Director, Electronic Arts

Lee Uniacke, Chief Revenue Officer, Kongregate

Kate Connally, Vice President of AddictingGames, Nickelodeon

John Davison, President, What They Like

Nancy Gruver, Publisher, New Moon Girl Media

Denise Restauri, CEO, AllyKatzz

David Aufhauser, Bebo

Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s

Ginger Thomson, CEO, YouthNOISE

Mei Lin Ng, Co-founder and Vice President, mig33

Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University

Nedra Kline Weinreich, President, Weinreich Communications

Trish Jacobs, Account Director, Premise Immersive Marketing

Gregg Witt, Creative Director, Premise Immersive Marketing

Saska Wilson-Brown, Director Viewer Created Content, Current TV

Lance Tokuda, CEO, RockYou

Scott Tilton, CEO, Loop'd

Chloe Spencer, Founder, Neopetsfanatic.com

Craig Sherman, CEO, Gala

Holly Rotman, eCrush

Stefanie Olsen, Senior Writer, CNET News.com

Larry Magid, Technology Journalist

Teemu Huuhtanen, President, North America, Sulake

MC Hammer, Co-founder, DanceJam.com

Guy Clark, The Midwest Teen Sex Show

Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC

Juliette Brindak, Chair, Miss O & Friends

Joey Seiler, Editor, Virtual Worlds News

Jake Sasseville, Host, The Edge With Jake Sasseville

Online Marketing Manager, Wiley Publishing/CliffNotes.com

Liza Hausman, Vice President, Marketing and Creative Director, Gigya

Jared Kim, CEO, Wegame

Tony P., Community Evangelist, Slide

Nikol Hasler, Host, Midwest Teen Sex Show

Ashley Qualls, CEO, Whateverlife.com

John Davison, President, What They Like

Alli Decker, Editor, Ypulse Books

Aria Finger, Chief Marketing Officer, Do Something

Courtney Macavinta, Publisher, Respect Rx

John Poisson, CEO, Tiny Pictures

Michael Sharon, Co-Founder, Socialight

Michael Wilson, CEO, There.com

Lee Rees, Chairman, YourSphereMedia Inc.

Gary Rudman, President, GTR Consulting

Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.

Carl Brown, California Citizen Journalist, MTV Street Team '08

Karl Carter, Co-CEO, Inner City Enterprises

Michael Franzini, Emmy-award winning director, photographer, and youth culture expert

Anastasia Goodstein, Publisher, Ypulse.com

Lynne Johnson, Senior Editor, Fastcompany.com

Jacqueline Lane, Vice President, C&R Research

Charlene Li, Vice President & Principal Analyst, Forrester Research

Allison Mooney, Senior Director, Mobile Insights, Fleishman-Hillard

Dave Nadelberg, Creator, Mortified

Antti Öhrling, Co-Founder, Blyk

Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV

Bill Carter,Partner, Fuse Marketing

Jackie Maron, Interactive Account Executive, Alloy Media + Marketing

Katie Bressack, Sr. Interactive Account Executive, Alloy Media + Marketing

Vincent C. Jones, Director of Technology, YourSphere Media Inc.

Kym Orr,Communications Associate, Blue Shield of California Foundation

Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU

David Trainor-Namir, Director of Education & Youth Marketing, Heifer International

Neil Hamel, Business Development, Hangout Industries

Brian Dunn, CEO, Brickfish

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