Meet The Producer & Subjects Of 'Generation Next' @ The Ypulse College Mashup
I have good news for people who may have been either out of town or buried in holiday "to dos" last week -- we have extended our "early adopter" rate for the Ypulse College Mashup to January 11. This gives you more time to save $100 on the registration fee.
If you're coming, you don't want to miss our Thursday evening program featuring Jeff Milstein, the producer behind the documentary "Generation Next" (parts 1 and 2) which aired on PBS. The documentary was informed by research on 18-25 year olds from the Pew Center for People And The Press and features interviews with Gen Nexters from around the country. You can watch the trailer here. It will be a great stage setter for Friday's program. We also have two subjects from the films who will be joining the conversation. They are:
John Fiske
At 22, John created, produced, and hosted a local San Diego CBS Radio talk program entitled "Generation Y University." As lead host, he instigated discussion and controversy among his co-hosts, who were also his childhood friends. The nightly program aired Monday through Friday from 7-10 p.m. and engaged the greater San Diego area in lively and sometimes heated topics. "Generation Y University" tackled topics from a Gen-Y perspective. In December 2006, John was named one of "50 People to Watch in 2007" by San Diego Magazine. Married by age 21, and a lawyer by age 23, John still lives in San Diego ten minutes from where he grew up.
Jo Muse
Known as one of advertising's most imaginative and progressive leaders, Jo is the founder of Muse Communications, and has led the first and only multicultural ad agency in the U.S. to national prominence. Today, his company continues as one of the leading agencies that addresses diverse market segments, including African Americans, Hispanics, Asians and Pacific Islanders and the GLBT community. During the last 20 years, Jo has produced award-winning work for such world-class clients as American Honda Motor Corporation, NIKE, MGM Mirage, Wells Fargo, Sempra Energy, the U.S. Army and the White House.
The Thursday evening program will be followed by an opening reception for all Ypulse College Mashup attendees.
I'm also excited to announce the addition of our final panelist, Gaylene Nagel, the head of lifestyle marketing, at Electronic Arts to our Old School to New School Panel. EA is one of the most established brands in gaming -- and like other traditional media, is always having to adapt and change to reach college gamers. I look forward to hearing how EA leverages word of mouth and technology to reach students.
I should have one or two more speakers to announce in 2008. I am however, very excited to announce our new event sponsors and exhibitor. CollegeWeek Live has joined the program as a sponsor and will be giving a 20-minute case study on how it is reinventing the college fair - virtually. CafeScribe has signed on as an exhibitor and will show us how their e-Textbooks work. And IMA (Imagine Marketing Agency) will be sponsoring your conference bags. We still have exhibitor and sponsor slots available, please contact Charles Pelton if you're interested.
