Advisory Board
Matt Britton is known throughout the advertising and promotions community as an expert in marketing to college students and young adults. In September of 2002, Matt became a founding partner of Mr. Youth LLC. Matt currently serves the company as the Chief Of Brand Development, and oversees all sales, marketing, and public relations activities within the firm. Mr. Youth is now the fastest growing youth marketing firm the nation per PROMO Magazine. Mr. Youth's clients include Microsoft, JetBlue Airways, Kimberly-Clark, and General Motors. In 2004, Mr. Youth was awarded with the International Globes Award for the best use of Event Marketing in the world. In addition Mr. Youth was ranked as the #6 in the nation in the "quality of work" category by PROMO Magazine in 2005. Matt is a graduate of Boston University's College of Communication and resides with his wife Elyse and daughter Ella.
Steve is the founder and Executive Director of The National Society of Collegiate Scholars (NSCS). In 1994, Steve founded NSCS to recognize students who had done well academically during their first years in college and to provide members with an opportunity to be honored and involved in an organization devoted to scholarship, integrity and service. NSCS currently has more than 225 chapters in all 50 states, the District of Columbia, and Puerto Rico. The membership consists of 160,000 current undergraduate students and 400,000 alumni lifetime members. Steve was recently elected president of the Association of College Honor Societies which is the only certifying organization for collegiate honor societies.
As the producer behind MTV Networks' Emmy-nominated seven virtual worlds, Raj manages day-to-day internal operations and works with all external partners to continuously develop and program the virtual worlds. Previously, Raj served as director of integrated marketing for MTV, manager of strategic partnerships and public affairs for MTV, and researcher and writer in MTV's News & Documentaries department. During this time, Raj helped establish MTV's integrated marketing west coast division, and coordinated presidential candidate appearances for MTV's voter registration campaign Choose or Lose 2000. Before MTV, Raj served as a research analyst in the Clinton White House.
Penelope writes career advice for young people. She writes a career column for Yahoo Finance, in addition to a column in the Boston Globe that is syndicated in more than 200 newspapers. Trunk's blog has been featured in Business Week and the Wall St. Journal as essential reading for young people trying to steer their careers. Trunk has been a guest columnist for Time magazine writing about trends surrounding Generation Y at work, and she speaks widely on the topic of how to recruit and retain young employees.
Thursday, January 31, 2008
Friday, February 1, 2008
Anastasia Goodstein, Founder and Editor, Ypulse.com
- How traditional brands leverage new media to reach college students
- Are college students still watching TV, listening to the radio and reading magazines?
- How are video games evolving to reach the college audience?
Matt Britton, Chief Of Brand Development, Mr. Youth LLC
Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger
- What do college students like to watch online?
- How the web is transforming the way students consume music?
- Who will be the next Facebook - and what will happen to Facebook?
- What media companies are doing to engage college students in the news
- Does news for this demographic have to be participatory?
- Are college students still reading newspapers?
Ricky Van Veen, Co-founder and Editor-in-Chief, CollegeHumor.com
- What are the issues that college students most care about?
- How is technology transforming campus involvement in the 2008 electoral campaigns?
- How do the celebrity and consumer culture contribute to today's campus activism?
- Hear students talk about how they use technology to study, play, socialize - and plan their future.
Holly Fisher, Director Strategic Partnerships, Screen 5ive Media
Trish Jacobs, Account Executive, Premise Immersive Marketing
Robb Dickehut, Executive Director, Interactive Marketing, Paramount Pictures
Jessica Thurber, Interactive Marketing, Paramount Pictures
Frank O'Brien, VP, Creative and Interactive Development, Mr. Youth
Doug Akin, EVP Brand Development, Partner, Mr. Youth
Evan Kraut, Senior Director, Brand Development, Mr. Youth
James Andrews, Vice President, Director of Interactive, Ketchum Interactive
Mark Schelbert, President, GPA Media
Gavin Purcell, Executive Producer, Attack of the Show, G4 Media
Matthew Mahoney, CEO, DailyEndeavor
Robert Angarita, Cramster.com
Rob Christiansen, Vice President of Products, CafeScribe
Tracy Hanchett, Sr. Marketing and Promotions Manager, Viz Media
Joshua Fredenburg, Founder, Vision XY, Inc.
Brad Chelstrom, Manager of Retail Partnership and College Lifestyle, Universal Music Group Distribution
Rebecca McQuigg, Analyst/Consultant, The Intelligence Group
Brian McAllister, Roadtrip Nation
Mike Marriner, Author & Founder, Roadtrip Nation
Caroline Graeff, Imagine Marketing Agency
Moncia Staniec, Marketing Director, Imagine Marketing Agency
Sankar Patel, Associate Media Director, InfluxInsights
Erin Braddock, Project Manager, Corporate Research, Nokia
David Letterman, Head of Business Development, Nokia
Carl Loeb, Senior Vice President, Group Creative Director, McCann Erickson
Alastair Green, Vice President, Creative Director, McCann Erickson
Aren Vastardis, McCann Worldgroup
Annie Judah, Manager-Online Communications, In Defense of Animals
Michael Ritter, Publisher, Saturday Night Magazine
Jake Sasseville, Host, The Edge With Jake Sasseville
Jessica Barron, Director, Front Page Programming, Yahoo
Mike Lewis, Vice President, Marketing, CollegeWeekLive
Neil Costa, Vice President, Business Development, CollegeWeekLive
Jason Schutzbank, Co-Founder, College Tonight, Inc.
Monica Rohleder, Public Relations, Myxer
Will Neville, Manager, Marketing & New Media, Advocates for Youth
Courtney Leeds, Outlaw Consulting
Libby Greco, HP
North America Marketing, Alcatel-Lucent
Andrew Flagel, Associate Vice President for Enrollment and Dean of Admissions, George Mason University
Tomica Divic, SutherlandGold Group
Zadi Diaz, Smashface Productions - EPIC
Charlie Craine, Deseret Morning News
Patrick Cauley, eMedia Editor, Electronic Retailer Magazine
Barbara Bylenge, President, Outlaw Consulting
Holly Brickley, Outlaw Consulting
Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger
Melanie Hall, COO, Quarterlife
Devin Holmes, Account Director, McCann Worldgroup
Allegra Madsen, Program Mananger, ISIS Inc.
Kai Buehler, MindMatics
Chip Ross, Director of PlayboyU.com, Playboy
Teresa Chung, Director of Student Relations, Pearson Education
Lisa Kolodny, Senior Manager, College Marketing, Playboy Enterprises, Inc.
Alexandra Smith, Consumer Strategy, Iconoculture Inc.
Jennifer Fortney, Senior Director, Outreach, The National Society of Collegiate Scholars (NSCS)
Andrea Cuba, Director, Outreach, The National Society of Collegiate Scholars (NSCS)
John Fiske, Subject, Generation Next Documentary
Ken Liao, SeeSaw Networks
Bhumika Khona, SeeSaw Networks
Alice Lankester, Vice President, Marketing, Photobucket, Inc.
Gaylene Nagel, Lifestyle Marketing, Electronic Arts
Jo Muse, Subject, Generation Next Documentary
Joyce Kim, The Gigaom Show
Samantha Henig, Current Magazine/Newsweek
Dan Shannon, Assistant Director of Youth Outreach, People for Ethical Treatment of Animals
Dennis Adamovich, Senior Vice President, Marketing, Cartoon Network
Tracy Tomasso, Co-Founder, SurveyU
Dan Coates, Co-Founder, SurveyU
Shari Doherty, Senior Director, Consumer Marketing, Loopt, Inc.
Carol Barnes, Senior Editor, USAA Youth Media
Scott Pappas, Associate Director, New Media/Online Marketing, Universal Music Enterprises
Scott Perry, President, Sperry Media - New Music Tipsheet
Frank Lyman, EVP Marketing & Business Development, CourseSmart LLC
Luigi Picarazzi, Producer, ABC Family Digital Media
Kimberly Cadena, PR, One Campus College
Ryan Huling, peta2 College Campaign Coordinator, People for the Ethical Treatment of Animals
Rich Hull, Chief Content Officer, Blowtorch
Jimmy Jellinek, Vice President of Entertainment, Heavy.com
Robert Niles, Editor, Online Journalism Review
Lee Brenner, Executive Producer of Political Programming & Director of IMPACT, Myspace
Laura Ling, Producer, Current TV
David Burstein, Director & Founder, 18 in '08
Zach Posner, Vice President of Corporate Development, National Lampoon
Michael J. Bebel, President and CEO, Ruckus Network, Inc.
Charles Pelton, Publisher, Ypulse
Tara WagnerPR Director, SutherlandGold Group
Jessica Krywosa, Marketing Manager, TERI
Josh Auffret, Senior Producer, ABC Family Digital Media
Graham MacRae, Manager College Radio Promotion, Warner Bros./Reprise/Nonesuch/Sire/Maverick
Lisa Chen, Executive Analyst, New Paradigm
Jean M. Twenge, Associate Professor of Psychology at San Diego State University
Cameron Parkins, Culture Program Assistant, Creative Commons
Benjamin Goldhirsh, Founder & CEO, GOOD Magazine
Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars
Matt Britton, Chief of Brand Development, Mr Youth LLC
Joel Eisfelder, Director of Media, Campus Media Group
Adam Aberman, Youth Venture/Ashoka
Ricky Van Veen, co-founder and editor-in-chief, CollegeHumor.com
Jeff Millstein, Senior Producer/Writer
Stephen Friedman, General Manager, mtvU, MTV Networks
Rafat Ali, Editor and Publisher, ContentNext Media
Anastasia Goodstein, Founder and Editor,Ypulse.com
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