Contact

For speaking opportunities, please contact
Anastasia Goodstein, 415.652.4437

For sponsorship opportunities, please contact
Phil Ardizzone, 212.570.1292

For trade and barter opportunities, please contact
Carolyn Carson, 631.668.4098

For marketing questions, please contact
Diana Adkins, 201.683.3349

For registration and housing questions, please contact
Colleen Gallacher, 516.797.4993

Announcement
The Ypulse College Mashup event begins tonight in Santa Monica. On-line registration is closed; but admission is available on site.
Agenda At a Glance

Thursday, January 31, 2008

7.00 pm
An evening of video and discussion with Jeff Milstein, Senior Producer of "Generation Next". Jeff will be joined by John Fiske and Jo Muse, two subjects featured in the films.

8.30 pm
Ypulse College Mashup Opening Reception


Friday, February 1, 2008

8.00 am
Welcome
Anastasia Goodstein, Founder and Editor, Ypulse.com

8.10 am
Opening Keynote
Stephen Friedman, General Manager, mtvU, MTV Networks

8.50 am
Research Presentation
Dan Coates, Co-Founder, SurveyU
9.00 am
Totally Wired Entertainment: Old School to New School
  • How traditional brands leverage new media to reach college students
  • Are college students still watching TV, listening to the radio and reading magazines?
  • How are video games evolving to reach the college audience?

9.45 am
Case Study: Mr. Youth/Windows Live Messenger
Matt Britton, Chief Of Brand Development, Mr. Youth LLC
Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger

10.15 am
Coffee Break

10.50 am
Totally Wired Entertainment: The New School
  • What do college students like to watch online?
  • How the web is transforming the way students consume music?
  • Who will be the next Facebook - and what will happen to Facebook?

11.35 am
The New News: Do College Students Care About Current Affairs?
  • What media companies are doing to engage college students in the news
  • Does news for this demographic have to be participatory?
  • Are college students still reading newspapers?

12.20 pm
Luncheon and User Generated Sessions

1.30 pm
Afternoon Keynote
Ricky Van Veen, Co-founder and Editor-in-Chief, CollegeHumor.com

2.05 pm
Case Study: CollegeWeekLive Neil Costa, Vice President of Business Development, PlatformQ, and Producer, CollegeWeekLive

2.25 pm
Campus Activism: Using technology to create change
  • What are the issues that college students most care about?
  • How is technology transforming campus involvement in the 2008 electoral campaigns?
  • How do the celebrity and consumer culture contribute to today's campus activism?

3.10 pm
Coffee Break

3.25 pm
The Roadtrip Nation Movement: Mike Marriner, author and founder of Roadtrip Nation on how a few guys in an old Green RV started a national college movement.

3.45 pm
Gen Y @ Work: A Keynote Conversation with Dr. Jean Twenge, author of Generation Me

4.30 pm
Meet Some Totally Wired College Students
  • Hear students talk about how they use technology to study, play, socialize - and plan their future.

5.15 pm
Ypulse College Mashup Concludes
Who's Coming

Holly Fisher, Director Strategic Partnerships, Screen 5ive Media

Trish Jacobs, Account Executive, Premise Immersive Marketing

Robb Dickehut, Executive Director, Interactive Marketing, Paramount Pictures

Jessica Thurber, Interactive Marketing, Paramount Pictures

Frank O'Brien, VP, Creative and Interactive Development, Mr. Youth

Doug Akin, EVP Brand Development, Partner, Mr. Youth

Evan Kraut, Senior Director, Brand Development, Mr. Youth

James Andrews, Vice President, Director of Interactive, Ketchum Interactive

Mark Schelbert, President, GPA Media

Gavin Purcell, Executive Producer, Attack of the Show, G4 Media

Matthew Mahoney, CEO, DailyEndeavor

Robert Angarita, Cramster.com

Rob Christiansen, Vice President of Products, CafeScribe

Tracy Hanchett, Sr. Marketing and Promotions Manager, Viz Media

Joshua Fredenburg, Founder, Vision XY, Inc.

Brad Chelstrom, Manager of Retail Partnership and College Lifestyle, Universal Music Group Distribution

Rebecca McQuigg, Analyst/Consultant, The Intelligence Group

Brian McAllister, Roadtrip Nation

Mike Marriner, Author & Founder, Roadtrip Nation

Caroline Graeff, Imagine Marketing Agency

Moncia Staniec, Marketing Director, Imagine Marketing Agency

Sankar Patel, Associate Media Director, InfluxInsights

Erin Braddock, Project Manager, Corporate Research, Nokia

David Letterman, Head of Business Development, Nokia

Carl Loeb, Senior Vice President, Group Creative Director, McCann Erickson

Alastair Green, Vice President, Creative Director, McCann Erickson

Aren Vastardis, McCann Worldgroup

Annie Judah, Manager-Online Communications, In Defense of Animals

Michael Ritter, Publisher, Saturday Night Magazine

Jake Sasseville, Host, The Edge With Jake Sasseville

Jessica Barron, Director, Front Page Programming, Yahoo

Mike Lewis, Vice President, Marketing, CollegeWeekLive

Neil Costa, Vice President, Business Development, CollegeWeekLive

Jason Schutzbank, Co-Founder, College Tonight, Inc.

Monica Rohleder, Public Relations, Myxer

Will Neville, Manager, Marketing & New Media, Advocates for Youth

Courtney Leeds, Outlaw Consulting

Libby Greco, HP

North America Marketing, Alcatel-Lucent

Andrew Flagel, Associate Vice President for Enrollment and Dean of Admissions, George Mason University

Tomica Divic, SutherlandGold Group

Zadi Diaz, Smashface Productions - EPIC

Charlie Craine, Deseret Morning News

Patrick Cauley, eMedia Editor, Electronic Retailer Magazine

Barbara Bylenge, President, Outlaw Consulting

Holly Brickley, Outlaw Consulting

Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger

Melanie Hall, COO, Quarterlife

Devin Holmes, Account Director, McCann Worldgroup

Allegra Madsen, Program Mananger, ISIS Inc.

Kai Buehler, MindMatics

Chip Ross, Director of PlayboyU.com, Playboy

Teresa Chung, Director of Student Relations, Pearson Education

Lisa Kolodny, Senior Manager, College Marketing, Playboy Enterprises, Inc.

Alexandra Smith, Consumer Strategy, Iconoculture Inc.

Jennifer Fortney, Senior Director, Outreach, The National Society of Collegiate Scholars (NSCS)

Andrea Cuba, Director, Outreach, The National Society of Collegiate Scholars (NSCS)

John Fiske, Subject, Generation Next Documentary

Ken Liao, SeeSaw Networks

Bhumika Khona, SeeSaw Networks

Alice Lankester, Vice President, Marketing, Photobucket, Inc.

Gaylene Nagel, Lifestyle Marketing, Electronic Arts

Jo Muse, Subject, Generation Next Documentary

Joyce Kim, The Gigaom Show

Samantha Henig, Current Magazine/Newsweek

Dan Shannon, Assistant Director of Youth Outreach, People for Ethical Treatment of Animals

Dennis Adamovich, Senior Vice President, Marketing, Cartoon Network

Tracy Tomasso, Co-Founder, SurveyU

Dan Coates, Co-Founder, SurveyU

Shari Doherty, Senior Director, Consumer Marketing, Loopt, Inc.

Carol Barnes, Senior Editor, USAA Youth Media

Scott Pappas, Associate Director, New Media/Online Marketing, Universal Music Enterprises

Scott Perry, President, Sperry Media - New Music Tipsheet

Frank Lyman, EVP Marketing & Business Development, CourseSmart LLC

Luigi Picarazzi, Producer, ABC Family Digital Media

Kimberly Cadena, PR, One Campus College

Ryan Huling, peta2 College Campaign Coordinator, People for the Ethical Treatment of Animals

Rich Hull, Chief Content Officer, Blowtorch

Jimmy Jellinek, Vice President of Entertainment, Heavy.com

Robert Niles, Editor, Online Journalism Review

Lee Brenner, Executive Producer of Political Programming & Director of IMPACT, Myspace

Laura Ling, Producer, Current TV

David Burstein, Director & Founder, 18 in '08

Zach Posner, Vice President of Corporate Development, National Lampoon

Michael J. Bebel, President and CEO, Ruckus Network, Inc.

Charles Pelton, Publisher, Ypulse

Tara WagnerPR Director, SutherlandGold Group

Jessica Krywosa, Marketing Manager, TERI

Josh Auffret, Senior Producer, ABC Family Digital Media

Graham MacRae, Manager College Radio Promotion, Warner Bros./Reprise/Nonesuch/Sire/Maverick

Lisa Chen, Executive Analyst, New Paradigm

Jean M. Twenge, Associate Professor of Psychology at San Diego State University

Cameron Parkins, Culture Program Assistant, Creative Commons

Benjamin Goldhirsh, Founder & CEO, GOOD Magazine

Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars

Matt Britton, Chief of Brand Development, Mr Youth LLC

Joel Eisfelder, Director of Media, Campus Media Group

Adam Aberman, Youth Venture/Ashoka

Ricky Van Veen, co-founder and editor-in-chief, CollegeHumor.com

Jeff Millstein, Senior Producer/Writer

Stephen Friedman, General Manager, mtvU, MTV Networks

Rafat Ali, Editor and Publisher, ContentNext Media

Anastasia Goodstein, Founder and Editor,Ypulse.com

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