Sponsors

For information about sponsorship opportunities, please contact Phil Ardizzone at 212-570-1292 or email .

Founding Sponsor

Mr. Youth® leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics designed to build brand awareness, drive retail traffic, generate buzz and PR coverage. Mr. Youth has just been named to the prestigious Inc. 500 List of the nation's fastest-growing private companies. PROMO Magazine ranked the company number 16 in its 2007 PROMO 100,; a list of the top promotional agencies in the U.S. In 2004, Mr. Youth was awarded the prestigious International Globes Award for Best Use of Event Marketing in the world.

Sponsor

CollegeWeekLive (CWL) is a completely online virtual college fair held multiple times during the year where teens and their parents connect with colleges in a live, interactive environment. CollegeWeekLive delivers live video broadcast online with college advice from top admissions experts and the inside scoop from students on campus. CollegeWeekLive draws tens of thousands students from across the US and abroad who register to attend the event and gain access to the video content on-demand after the events. Attendance is free.

Research Sponsor

We're a group of researchers and technologists, experienced in the kind of interactive survey research dialogue that appeals to the modern, multi-channel, multi-tasking college student.

Exhibitors

CafeScribe is all about helping students save money and get better grades. Our digital textbooks and free MyScribe reader take you where traditional printed media can't. Think of us as textbooks 2.0.

From conception to execution, iMa revolutionizes the way brands target the youth market by leveraging their initiatives through specialized marketing and community program implementation. iMa’s expertise lies within marketing, public relations, creative, consulting and more. iMa is the missing link between your brand and the youth community.

Nokia Nseries is a range of high performance multimedia computers that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, on the go at any time.

Refreshment Break Sponsor

GPA Media is an alternative OOH marketing company that delivers your brand to college students in the 18-24 demographic as they begin to make their own purchasing decisions and establish brand loyalties for life. GPA Media publishes free university co-branded notebooks with advertising and promotions in them. Students use the notebooks to take notes in class for 3 months on average-generating a minimum of 40 impressions per student. Learn more at www.gpamedia.com or (310) 294-3709.

Partners

Welcome to the Experiential Marketing Forum
We're an international community of professionals, students, and regular folks who share ideas and keep abreast of the newest trends and exciting things happening in the media world (e.g. viral marketing, advergaming, guerrilla marketing, word-of-mouth advertising, stealth marketing - you name it!.) Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.

With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best. Twice monthly, each issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers. Let Youth Markets Alert be your guide to success in this ever-changing market. To subscribe or download a free sample issue visit www.epmcom.com/yma

NEW MUSIC TIPSHEET is the music industry's leading resource for new release information, packed with release dates, radio charts, tour schedules, TV listings, and headlines from the top music news and blogs. The Tipsheet is the go-to site for anyone who relies on music to fuel their business or their life - daily readers include VIPs from radio, retail, press, advertising agencies, music supervisors, booking agents, concert promoters, and all the online music services.

Cynopsis KIDS! is a free daily leading trade e-newsletter catering to kids programming, licensing, entertainment, television, movies and gaming, both domestically and internationally. Every morning over 35,000 decision makers and key executives read Cynopsis KIDS!, making it the quintessential media & programming trade publication. Ad supported, Cynopsis KIDS! is sent out by 5am with important, immediate and timely information. Subscribe today at www.cynopsis.com.

Cynopsis: Digital is a newsletter and podcast delivered each morning to more than 50,000 television and media industry readers. It is the most recent addition to the Cynopsis Media family, which includes Cynopsis, Cynopsis: Kids, Cynopsis: International and the weekly Cynopsis: Weekender edition. Since launching in March of 2007, Cyn Digital has become a must read in the industry, capsulizing the news and trends of the day in multiplatform content, technology, advertising, research and executive hirings. Go to http://www.cynopsis.com/content/view/2271/80/ to read it online or to sign up for a free subscription, delivered to your email box, Blackberry, iPod or compatible mobile device.

The Ypulse College Mashup event begins tonight in Santa Monica. On-line registration is closed; but admission is available on site.

Thursday, January 31, 2008

7.00 pm

An evening of video and discussion with Jeff Milstein, Senior Producer of "Generation Next". Jeff will be joined by John Fiske and Jo Muse, two subjects featured in the films.

8.30 pm

Ypulse College Mashup Opening Reception

Friday, February 1, 2008

8.00 am

Welcome
Anastasia Goodstein, Founder and Editor, Ypulse.com

8.10 am

Opening Keynote
Stephen Friedman, General Manager, mtvU, MTV Networks

8.50 am

Research Presentation
Dan Coates, Co-Founder, SurveyU

9.00 am

Totally Wired Entertainment: Old School to New School

How traditional brands leverage new media to reach college students
Are college students still watching TV, listening to the radio and reading magazines?
How are video games evolving to reach the college audience?

9.45 am

Case Study: Mr. Youth/Windows Live Messenger
Matt Britton, Chief Of Brand Development, Mr. Youth LLC
Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger

10.15 am

Coffee Break

10.50 am

Totally Wired Entertainment: The New School

What do college students like to watch online?
How the web is transforming the way students consume music?
Who will be the next Facebook - and what will happen to Facebook?

11.35 am

The New News: Do College Students Care About Current Affairs?

What media companies are doing to engage college students in the news
Does news for this demographic have to be participatory?
Are college students still reading newspapers?

12.20 pm

Luncheon and User Generated Sessions

1.30 pm

Afternoon Keynote
Ricky Van Veen, Co-founder and Editor-in-Chief, CollegeHumor.com

2.05 pm

Case Study: CollegeWeekLive Neil Costa, Vice President of Business Development, PlatformQ, and Producer, CollegeWeekLive

2.25 pm

Campus Activism: Using technology to create change

What are the issues that college students most care about?
How is technology transforming campus involvement in the 2008 electoral campaigns?
How do the celebrity and consumer culture contribute to today's campus activism?

3.10 pm

Coffee Break

3.25 pm

The Roadtrip Nation Movement: Mike Marriner, author and founder of Roadtrip Nation on how a few guys in an old Green RV started a national college movement.

3.45 pm

Gen Y @ Work: A Keynote Conversation with Dr. Jean Twenge, author of Generation Me

4.30 pm

Meet Some Totally Wired College Students

Hear students talk about how they use technology to study, play, socialize - and plan their future.

5.15 pm

Ypulse College Mashup Concludes

Holly Fisher, Director Strategic Partnerships, Screen 5ive Media

Trish Jacobs, Account Executive, Premise Immersive Marketing

Robb Dickehut, Executive Director, Interactive Marketing, Paramount Pictures

Jessica Thurber, Interactive Marketing, Paramount Pictures

Frank O'Brien, VP, Creative and Interactive Development, Mr. Youth

Doug Akin, EVP Brand Development, Partner, Mr. Youth

Evan Kraut, Senior Director, Brand Development, Mr. Youth

James Andrews, Vice President, Director of Interactive, Ketchum Interactive

Mark Schelbert, President, GPA Media

Gavin Purcell, Executive Producer, Attack of the Show, G4 Media

Matthew Mahoney, CEO, DailyEndeavor

Robert Angarita, Cramster.com

Rob Christiansen, Vice President of Products, CafeScribe

Tracy Hanchett, Sr. Marketing and Promotions Manager, Viz Media

Joshua Fredenburg, Founder, Vision XY, Inc.

Brad Chelstrom, Manager of Retail Partnership and College Lifestyle, Universal Music Group Distribution

Rebecca McQuigg, Analyst/Consultant, The Intelligence Group

Brian McAllister, Roadtrip Nation

Mike Marriner, Author & Founder, Roadtrip Nation

Caroline Graeff, Imagine Marketing Agency

Moncia Staniec, Marketing Director, Imagine Marketing Agency

Sankar Patel, Associate Media Director, InfluxInsights

Erin Braddock, Project Manager, Corporate Research, Nokia

David Letterman, Head of Business Development, Nokia

Carl Loeb, Senior Vice President, Group Creative Director, McCann Erickson

Alastair Green, Vice President, Creative Director, McCann Erickson

Aren Vastardis, McCann Worldgroup

Annie Judah, Manager-Online Communications, In Defense of Animals

Michael Ritter, Publisher, Saturday Night Magazine

Jake Sasseville, Host, The Edge With Jake Sasseville

Jessica Barron, Director, Front Page Programming, Yahoo

Mike Lewis, Vice President, Marketing, CollegeWeekLive

Neil Costa, Vice President, Business Development, CollegeWeekLive

Jason Schutzbank, Co-Founder, College Tonight, Inc.

Monica Rohleder, Public Relations, Myxer

Will Neville, Manager, Marketing & New Media, Advocates for Youth

Courtney Leeds, Outlaw Consulting

Libby Greco, HP

North America Marketing, Alcatel-Lucent

Andrew Flagel, Associate Vice President for Enrollment and Dean of Admissions, George Mason University

Tomica Divic, SutherlandGold Group

Zadi Diaz, Smashface Productions - EPIC

Charlie Craine, Deseret Morning News

Patrick Cauley, eMedia Editor, Electronic Retailer Magazine

Barbara Bylenge, President, Outlaw Consulting

Holly Brickley, Outlaw Consulting

Tara Kriese, Senior Product Marketing Manager, Windows Live Messenger

Melanie Hall, COO, Quarterlife

Devin Holmes, Account Director, McCann Worldgroup

Allegra Madsen, Program Mananger, ISIS Inc.

Kai Buehler, MindMatics

Chip Ross, Director of PlayboyU.com, Playboy

Teresa Chung, Director of Student Relations, Pearson Education

Lisa Kolodny, Senior Manager, College Marketing, Playboy Enterprises, Inc.

Alexandra Smith, Consumer Strategy, Iconoculture Inc.

Jennifer Fortney, Senior Director, Outreach, The National Society of Collegiate Scholars (NSCS)

Andrea Cuba, Director, Outreach, The National Society of Collegiate Scholars (NSCS)

John Fiske, Subject, Generation Next Documentary

Ken Liao, SeeSaw Networks

Bhumika Khona, SeeSaw Networks

Alice Lankester, Vice President, Marketing, Photobucket, Inc.

Gaylene Nagel, Lifestyle Marketing, Electronic Arts

Jo Muse, Subject, Generation Next Documentary

Joyce Kim, The Gigaom Show

Samantha Henig, Current Magazine/Newsweek

Dan Shannon, Assistant Director of Youth Outreach, People for Ethical Treatment of Animals

Dennis Adamovich, Senior Vice President, Marketing, Cartoon Network

Tracy Tomasso, Co-Founder, SurveyU

Dan Coates, Co-Founder, SurveyU

Shari Doherty, Senior Director, Consumer Marketing, Loopt, Inc.

Carol Barnes, Senior Editor, USAA Youth Media

Scott Pappas, Associate Director, New Media/Online Marketing, Universal Music Enterprises

Scott Perry, President, Sperry Media - New Music Tipsheet

Frank Lyman, EVP Marketing & Business Development, CourseSmart LLC

Luigi Picarazzi, Producer, ABC Family Digital Media

Kimberly Cadena, PR, One Campus College

Ryan Huling, peta2 College Campaign Coordinator, People for the Ethical Treatment of Animals

Rich Hull, Chief Content Officer, Blowtorch

Jimmy Jellinek, Vice President of Entertainment, Heavy.com

Robert Niles, Editor, Online Journalism Review

Lee Brenner, Executive Producer of Political Programming & Director of IMPACT, Myspace

Laura Ling, Producer, Current TV

David Burstein, Director & Founder, 18 in '08

Zach Posner, Vice President of Corporate Development, National Lampoon

Michael J. Bebel, President and CEO, Ruckus Network, Inc.

Charles Pelton, Publisher, Ypulse

Tara WagnerPR Director, SutherlandGold Group

Jessica Krywosa, Marketing Manager, TERI

Josh Auffret, Senior Producer, ABC Family Digital Media

Graham MacRae, Manager College Radio Promotion, Warner Bros./Reprise/Nonesuch/Sire/Maverick

Lisa Chen, Executive Analyst, New Paradigm

Jean M. Twenge, Associate Professor of Psychology at San Diego State University

Cameron Parkins, Culture Program Assistant, Creative Commons

Benjamin Goldhirsh, Founder & CEO, GOOD Magazine

Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars

Matt Britton, Chief of Brand Development, Mr Youth LLC

Joel Eisfelder, Director of Media, Campus Media Group

Adam Aberman, Youth Venture/Ashoka

Ricky Van Veen, co-founder and editor-in-chief, CollegeHumor.com

Jeff Millstein, Senior Producer/Writer

Stephen Friedman, General Manager, mtvU, MTV Networks

Rafat Ali, Editor and Publisher, ContentNext Media

Anastasia Goodstein, Founder and Editor,Ypulse.com

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