Agenda
Thursday, November 6
Youth Marketing Boot Camp: How to Successfully Reach Teens and College Students
- How teens and college students interact with media, brands and causes—and with each other
- How to craft the right message
- How to leverage technology and social media to communicate your message
Gary Rudman, President/Founder, GTR Consulting
Anastasia Goodstein, Editor-in-Chief, Ypulse
- How this generation has been portrayed—fact and fiction
- Tools and tips for a better understanding of today's youth
- Relevant information for any brand or organization trying to connect with young people
Ryan Healy, Co-Founder, Brazen Careerist
Nadira Hira, Writer, Fortune Magazine
Reena Nadler, Program Director, LifeCourse Associates
Saaret Yoseph, Editorial Assistant, The Root
Moderator: Mike Dover, Vice President, Syndicated Research, nGenera
Behind the Numbers: What Research Tells Marketers and Media about Today's Teens
- Learn what drives Millennials in general and college students in particular
- Understand why connecting with the next generation should be a priority for every brand
- How to use technology to connect with today's college students
Daniel Coates, Co-founder, SurveyU
- Why being green matters so much to youth audiences
- Which brands get "green" right and what you can learn from them
- The green movement, youth and authenticity—why "greenwashing" is not the answer
Allison Bacon, Director, Consumer Insights, AMP Agency
Jessie Mehrhoff, President, Green Teens U.S.A.
Janet Sun, Vice President, Marketing, Experience Inc.
Moderator: Holly Brickley, Strategic Analyst, Outlaw Consulting
- Why brands want to be associated with trendsetting media
- Why your media brand must be multi-platform
- What youth marketers can learn from the success of the Vice brand
Friday November 7
- How teens and college students use mobile devices and communications
- Why mobile will be an essential component in the youth marketing mix
- What goes into an effective mobile marketing campaign
- Where mobile technology and communications are going
Stephen Randall, CEO, LocaModa
Sarig Reichert, Vice President, Flixwagon
Thi Linh Wernau, Senior Mobile Stratgist, Nokia
Moderator: Allison Mooney, Senior Director of Trends & Research, Fleishman-Hillard
- How Virgin's two-day music festival became one of the company's largest marketing initiatives, with phone based networking and "buzz"
- How Virgin combines festival electricity and excitement with major environmental and pro-social initiatives
- The link between Virgin Mobile's Mobile Festival—and future—pro-social efforts
- Overview of myYearbook causes
- How integrating with a virtual currency can drive action
- Opportunities for brands
- Profiles of successful programs
- Making social networking more fun, immersive, interactive, and visually appealing
- Fostering millennial self expression, while maximizing session time, repeat visits, and page views
- Product Placement "done right" via online experiences linked to real world products
- Current developments in the world of instant messaging
- What are AIM bots and how do they reach youth?
- How to market and brand using instant messaging
- What youth actually are doing on social networking sites
- How to build an effective marketing campaign on a social network
- Anatomy of a killer app in social networking
Manish Chandra, CEO, Kaboodle
Geoff Cook, CEO, myYearbook
Jordan Goldman, Founder and CEO, Unigo
Joe Marchese, President, SocialVibe
Moderator: Robin Raskin, Founder, Kids@Play
- How MTV's digital properties enhance the viewing experience
- MTV's Backchannel as the party game for the 21st century
- Creating online communities for fans and television talent
- How to leverage user-generated content to reach youth
- Are branded "webisodes" effective with viewers?
- Anatomy of a Web hit—and what it can mean for your campaign
Jason Hsiao, President, Animoto
Anthony Batt, Founder & President, Buzznet
Julie Hochheiser, Senior Web Editor, Seventeen
Moderator: Scott Kirsner, Innovation Economy Columnist, The Boston Globe
- Understand the growing gap between what girls want and what marketers are giving them
- Learn the beliefs and habits that brands need to eliminate if they want to win girls as customers
- Learn what thinking will make your brand more relevant to girls
Hear some of today's most wired high school and college students talk about how they use technology to shop, study, play, socialize, search for colleges, jobs and more.
Moderator: Anastasia Goodstein, Founder and Editor-In-Chief, Ypulse
Thursday, November 6
Youth Marketing Boot Camp: How to Successfully Reach Teens and College Students
What Every Brand Could Learn From the Obama Campaign's Marketing to College Students
The "Do's & Don'ts" Of Youth Marketing According To Vice
Friday November 7
Engaging Viewers Through Multiple Screens
Mike Hollermans, Logistics Director, The Passion Group
Christine Calabrese, Sales & Marketing Executive, The Passion Group
Kristin Coffey, Sales & Marketing Executive, The Passion Group
Tori Costa, Marketing Director, Teen Voices
John Battaglino, Executive Director, Boston University
Carisa Natvig, Youth Marketing Connection
Meredith Hollingsworth, Director of Corporate Partnerships, City Year Headquarters
Tori Costa, Marketing Director, Teen Voices
AJ Vaynerchuk, Founder, PleaseDressMe
Bobbie Carlton, Director, Marketing, B*tween Productions
Lana Swartz, MIT
Julie Murphy, PR Consultant, CXO Communication
Melissa Castillo, Director, West Cambridge Youth Center
Michelle Farnum, Division Head, Cambridge Youth Programs
Trent Ramsey, Director, Area IV Youth Center
Malika Arty, Teen Program Director, Area IV Youth Center
Michael Lawhorn, American Forces Network-Korea
Bill Stanton, General Manager, Performance Marketing, myYearbook.com
Nicole Friedman, Senior Sales Manager, myYearbook.com
Jessica Sheets, Senior Manager, Communications, National Campaign to Prevent Teen & Unplanned Pregnancy
Roseann Ogborn, Director, Maybelline
Cliff Wright, VP of Sales, SurveyU
Bob Mountain, VP of Business Development, Hangout Industries
David Galper, VP of Marketing, Hangout Industries
Carrie Wiley, Senior Director of User Experiences, Hangout Industries
Pano Anthos, President & CEO, Hangout Industries
Laura Lloyd, Senior Manager Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy
Bob Deininger, Vice President, Media Services, AMP Agency
Jon Genese, Senior Vice President, Account Service, AMP Agency
Meredith Sires, Managing Editor, Ypulse
Brian Reich, Principal, EchODitto
Patrick Rafter, Principal, Rafter Communications
Isabella Delatorre, GEOVISION
Lisa Laich, Associate Marketing Manager, Ocean Spray Cranberries
Nathan Richardson, CEO, ContentNext Media, Inc.
Sara Rossi, Sr. Business Analyst, ContentNext Media, Inc.
Christian Santiago, Business Development Manager, ContentNext Media, Inc.
Danielle Ouellette, Student, University of Minnesota
Erin Lamberty, Student, University of Minnesota
Tamar Shamir, Clinique Digital Marketing & Media, Clinque
Steve Hall, Publisher, Adrants
Andrea Webber, Segment Advertising Manager, U.S. Cellular
Andrea Kimmel, Assistant Director, MBA Admissions, Harvard Business School
Denise Quattrochi, Assistant Vice President, Consumer Promotions, Maybelline Products
Carol Carrozza, Vice President Marketing, Ansell Healthcare Products
Kerry McLaughlin, Assistant Director, MBA Admissions, Harvard Business School
Kelly Ashton, Associate Marketing Manager, The Timberland Company
Edward Harris, Senior Global Brand Manager, The Timberland Company
Dan Schawbel, Social Media Specialist, EMC Corp.
John Battaglino, Boston University
Jeff Bishop, President R.M., Reach Messaging
Brian Johnson, Vice President of Sales, Reach Messaging
Kathleen Bowden, Partner, CXO Communication
Lucy Mercier, Strategic Communications Consultant, CXO Communication
Jesus Orihuela, Senior Designer, Fidelity
Scott Kirsner, Boston Globe
Stephen Randall, CEO, LocaModa
Clair Sidman, Associate Director of Marketing, Ian's Natural Foods
Allison Bacon, Director, Consumer Insights, AMP Agency
Jeff Canner, Vice President of Marketing, Ian's Natural Foods Inc.
Courtney Leeds, Outlaw Consulting
Maya Escobar, Children's Librarian, Cambridge Public Library
Angel Cicerone, Angel Cicerone, LLC
Director, Global Consumer Insights, Hasbro
Becki Heller, Editorial Director, myYearbook.com
Alisha Snow, Sr. Manager, Global Consumer Insights, Hasbro
Julie Hochheiser, Senior Web Editor, Seventeen Magazine
Jill Okawa, Pro Social Marketing Manager, Virgin Mobile USA
Colleen O'Connell, Online Marketing Director, HarperCollins Publishers
Thi Linh Wernau, Senior Mobile Strategist, Nokia Interactive Advertising
Christie Garton, Manager, Business Development, U.S. News & World Report
Brett Jackson, CEO, Generation Think Tank
Carey Cwieka, Management Supervisor, Munn Rabot
Heather Blausey, Community Relations Supervisor, Lifeline of Ohio
Michele Gluckow, President, Imperial Impressions, Inc.
Robin Boyar, Founder, thinktank research & strategy
Sarah Lord, Founder, Connect2Prevent
Sean Fitzpatrick, Director, Public Affairs, Donate Life/New England Organ Bank
Marc Warner, Vice President, NYIT
Anne Badgley, M.Ed., CEO/Founder, Heritage Community Services
Daniel Coates, Co-Founder, SurveyU
Denise Lang, Suffolk University Creative Services
Jennifer Walker, Vice President, Landau Public Relations
Dan Morrell, Suffolk University Creative Services
Chad Fust, Vassar College
Kristen Wan, Nemours Health and Prevention Services
David Tyler, Vice President of Sales, WeeWorld
Tara Cousineau, Domar Center/Harvard Medical School
Elizabeth Kotin, Senior Editor, LimeLife
Justin Wiebers, Extension Specialist, State 4-H Events, Kansas State 4-H Youth Development
Allison Hauser, Associate Director, National Youth Leadership, March of Dimes
Daniel Hart, Sr. Vice President & General Manager, MTV Digital
Jeff Hankins, President & Publisher, Arkansas Business Publishing Group
Kristin Teipel, Program Director, State Adolscent Health Resource Center/University of MN
Chris Sutton, Communications Manager, Nature Canada
Karen Schoneman, Assistant Director of Health Communication, The Medical Foundation
Tamaki Sakakibara, Marketing & Communication Associate, The Medical Foundation
David Bryfman, Director, New Center for Collaborative Leadership
Oliver Benson, Editorial Manager, YouthNet
Paul Brindak, CEO, Managing Partner, Miss O & Friends
Spencer Baim, Founder, Virtue Worldwide
Matt Britton, Chief of Brand Development, Mr. Youth
Nadira Hira, Writer, Fortune
Jason Hsiao, President, Animoto
Parmesh Shahani, Editorial Director, Verve Magazine
Saaret Yoseph, Writer, TheRoot.com
Sarig Reichert, Vice President & Co-Founder, Flixwagon
Scott Kirshner, Columnist, Boston Globe
Chris Viau, 4-H Youth Development Educator, University of Wisconsin-Extension
George Comeau, Managing Associate Director, Suffolk University
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising
Ryan Healy, Co-Founder, Brazen Careerist, Inc.
Victoria Brown, Co-Founder, Big Think
Ann Shoket, Editor-in-Chief, Seventeen
Joe Marchese, CEO, SocialVibe
Austin Lavin, CEO & Co-Founder, myfirstpaycheck.com
John LeRoy, 360 Public Relations
Reena Nadler, Program Director, LifeCourse Associates
Geoff Cook, CEO, MyYearbook.com
Manish Chandra, CEO, Kaboodle
Rebecca Stametz, Campaign Manager,Penn State Center for Nutrition & Activity Promotion
Mike Dover, nGenera
Jessie Mehrhoff, President, Green Teens USA
Alonzo Edmundo, COO, Clarity Creative Institute
Andrew Teman, Director of Business Development, Pangea Media
A representative of SMU
Caroline McCarthy, Staff Writer, CNET
Lin Dai, CEO, Kiwibox.com
Janet Sun, Vice President, Marketing, Experience, Inc.
Gina La Morte, Editor-in-Chief, Boho Magazine
Stephen Randall, CEO, LocaModa
Heidi Dangelmaier, CEO, 3iYing
Ron Faris, Director of Brand & Partnerships, Virgin Mobile
Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Holly Brickley, Strategic Analyst, Outlaw Consulting
Kenneth Elmore, Dean of Students, Boston University
Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars
Anastasia Goodstein, Founder and Editor, Ypulse
Charles Pelton, Publisher, Ypulse
Colleen Gallacher, Event Director, Ypulse
Carolyn Carson, Project Manager, Ypulse
Sean Ryan, Founder and CEO, Meez
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