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Agenda at a Glance

Monday May 24, 2010

Pre-conferences

7:30 am
Registration and Continental Breakfast


8:15 am
Pre-conferences (to 11:45 am)
1. Youth, Health & Social Media Marketing
2. Reaching Youth Through Action Sports
3. U.S. & Global Youth By The Numbers


 
Lunch – on your own


Conference

1:00 pm
Welcome & Overview


1:20 pm
Opening Keynote: An Interview with Neil Howe


2:00 pm
Re-Tweet This: How brands are using social media to reach young influentials


2:50 pm
Presentation of the Inaugural GennY Award & Winning Case Study


3:15 pm
Refreshment Break


4:00 pm
Breakout Sessions 1


4:25 pm
Breakout Sessions 2


4:50 pm
Presentation of the 2010 Totally Wired Teacher Award Sponsored By Dell


5:10 pm
Spotlight Keynote: Genevieve Bell


6:00 pm
Opening Reception at the Hotel Nikko


8:00 pm
Opening Night Party Sponsored by AllDorm


Tuesday May 25, 2010

7:30 am
Registration and Continental Breakfast


8:15 am
Welcome Back


8:20 am
Community Keynote: Jamie Tworkowski


9:10 am
Multimedia narratives: Engaging youth on multiple screens


10:05 am
Breakout Sessions 3


10:25 am
Refreshment Break


11:10 am
Breakout Sessions 4


11:35 am
Cracking the College Code


11:55 pm
Tweens Keynote: Richard Loomis & Kelly Pena


12:45 pm
Lunch and User-Generated Discussion Sessions


2:05 pm
Moderating Online Communities for Youth


2:50 pm
How Technology Brands are reaching "wired" youth


3:35 pm
Refreshment Break


3:50 pm
Afternoon Keynote (TBA)


4:40 pm
Totally Wired Youth Entrepreneurs


5:30 pm
Conference ends


(subject to change)


New! The GennY Award

Our inaugural Ypulse Youth Marketing Case Study Competition will honor youth marketers and recognize best practices of those who have applied new and innovative techniques to connecting and communicating with youth. The grand prize winner not only wins the GennY Award, but is given the chance to present their award-winning campaign at the Ypulse Youth Marketing Mashup conference!

Download our Event Planner or a copy of the GennY questionnaire for more information, and enter your submission here.

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Event Overview

The 2010 national Ypulse Youth Marketing Mashup is where today's top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and latest strategies on marketing to youth with technology.

This is the event where you'll find out what leading-edge technologies youth are using today – and will be using tomorrow. You'll also get an insider's view into youth-focused tech and media startups and learn how to leverage social media, gaming, virtual worlds, mobile and more to authentically reach youth.

  • Gain insight from new research on youth and technology
  • Get the latest trends in mobile, social networking, virtual worlds and online video
  • Hear how brands and non-profits are using social media to reach youth
  • Learn how to attract and engage young talent
  • Meet a new group of "totally wired" youth entrepreneurs

Who Should Attend

Ypulse Youth Marketing Mashup attendees come from a variety of industries and functions, including:

  • Brands and the agencies and research houses that support them
  • Media, including youth-produced media
  • Non-profits, educators, librarians and related groups

Our Conference Is Tailored for Those From

  • Consumer Brands
  • Media and Entertainment
  • Lifestyle Brands
  • Technology
  • Mobile Communications
  • Gaming
  • Advertising/PR
  • Education
  • Publishing
  • Libraries
  • Non Profit Sector
  • Youth Advocacy
  • Venture Capital

And Our Conference Is Also Tailored for the Following Business Functions

  • Corporate
  • Marketing
  • Business/Product development
  • Brand management
  • Advertising/PR/Creative
  • Content production
  • Recruitment
  • Research
  • Technology evangelists