Monday May 7, 2012
Symposium
8:00 am
Opening Remarks & Welcome
Dan Coates, President, Youth Pulse Inc.
Jake Katz, Director, Trends & Primary Research, NBCUniversal, Inc.
8:15 am
KEYNOTE: The Truth About Ganguro Gyaru Blatina
Gary Bonilla-Latoni, Senior Vice President, Executive Integrated Strategy Partner, McCann Erickson
9:00 am
KEYNOTE: Zumba Fitness: Moving the World to a New Beat
Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness
9:45 am
Building Loyalty with Hispanic Consumers
Robert Clancy, Insights Director, Multicultural Sales, PepsiCo
10:15 am
Networking & Refreshments Break
11:00 am
11:45 am
The Future Latina Market: Debunking Stereotypes in the Millennial Melting Pot
Andra Ehrenkranz, Group Vice President, Consumer Insights & Strategy, Macy’s
Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, Sentlent Decision Science
12:30 pm
Lunch
2:00 pm
Death of the Hispanic Adult Demo As We Know It
Hiram Enriquez, Director of Digital Media, tr3s, Viacom International Media Networks
Nancy Tellet, Senior Vice President, Research, Viacom International Media Networks
2:45 pm
Verizon’s My Fabulous Quince
Christina M. Gonzalez, Associate Director, Multicultural Marketing, Verizon WIreless
3:30 pm
Networking & Refreshments Break
4:00 pm
KICKOFF KEYNOTE Romancing Millennials: An Interview with Director Drake Doremus
Drake Doremus, Director, Like Crazy
Tuesday May 8, 2012
Conference, Day 1
8:15 am
Opening Remarks & Welcome
Dan Coates, President, Youth Pulse Inc.
Jake Katz, Director, Trends & Primary Research, NBCUniversal, Inc.
8:30 am
KEYNOTE An Interview with the Man Who Coined the Term “Millennial”
Neil Howe, Founding Partner & President, Lifecourse Associates
9:30 am
KEYNOTE A Tribute to The Hunger Games
David Levithan, VP Editorial Director, Scholastic
10:15 am
Networking & Refreshments Break
10:45 am
KEYNOTE Purposeful Connection
Kate Robertson, Group Chairman, Euro RSCG, One Young World Co-Founder
11:30 am
KEYNOTE: Generation Innovation
Nick Shore, Senior Vice President, Strategic Consumer Insights and Research, MTV
12:15 pm
Lunch
BREAKOUT: Younger Millennials
1:15 pm
10 Shocking Truths About Tweens
Wynne Tyree, Chief Smarty Pants, Smarty Pants
2:00 pm
Action Sports (X Games) Social Media Content Strategy
Mick Kelleher, Associate Manager, Multimedia Content Strategy, ESPN Global X Events & Development
2:45 pm
Networking & Refreshments Break; Company Spotlight
3:15 pm
4:00 pm
Keeping Pace with the Millennial in Multiple Dimensions
Vince Voron, Head of Design, North America, The Coca-Cola Company
BREAKOUT: Older Millennials
1:15 pm
Millennial Parents: A Segmentation of Different Parenting Styles
Brenda Hurley, Senior Vice President, C+R Research
Juan Ruiz, Research Director, C+R Research
2:00 pm
The Reshaping of an Industry: Board Games & Play in a New Era
Kate Ryan Reiling, Inventor, Morphology and Morphology Jr. and Founder, Morphology Games, LLC
2:45 pm
Networking & Refreshments Break; Company Spotlight
3:15 pm
Creating a Sustainable Brand Property for Millennials
Lynn Janovsky, Chief Marketing Officer, The Geppetto Group
4:00 pm
Millennial Path to Purchase for PetCare Category in Modern Russia
Anna Shulgina, Market Development Organization Manager, Nestle Purina Russia
Main Conference Reconvenes
4:30 pm
From Yoo-hoo to YouTube: Welcome to My Tween World
Alisha Snow, Insights Sage, Senior Research Director, Smarty Pants
6:00 pm
Cocktails & Conversation
Wednesday May 9, 2012
Conference, Day 2
8:45 am
Opening Remarks & Welcome
Dan Coates, President, Youth Pulse Inc.
Jake Katz, Director, Trends & Primary Research, NBCUniversal, Inc.
9:00 am
KEYNOTE Comedy Natives —The Millennial Humor Experience
Chanon Cook, Vice President, Strategic Insights & Research, Comedy Central, Viacom Entertainment Group
10:00 am
KEYNOTE Neuroscience 101 for Leaders: Understanding the Basics
William Greenwald, Director, Performance Coaching and Advisory Practice (PCAP), Humana, Inc.
10:45 am
Networking & Refreshments Break
11:00 am
KEYNOTE Using Story to Change the Story of Our World
Andrew Slack, Creator, Co-Founder, and Executive Director, The Harry Potter Alliance
12:00 pm
Meet The Millennials
Dan Coates, President, Ypulse
PLUS GennY Award Presentation
1:00 pm
Lunch
BREAKOUT: Younger Millennials
2:00 pm
Co-Viewing and Co-Buying and How This Influences Your Brand
Rick Liebling, Creative Culturalist, Young & Rubicam
2:45 pm
Great Expectations: Millennials and the Pursuit of Happiness
Jane Gould, Senior Vice President, Consumer Insights Research, Nickelodeon
Erin Miller, Senior Manager, Consumer Insights Research, Nickelodeon
3:30 pm
Networking & Refreshments Break; Company Spotlight
4:00 pm
4:45 pm
Digital Millennials and New-stalgia
Kate Pawlicki, Founder, Pulp Lab
BREAKOUT: Older Millennials
2:00 pm
Marketing to the United Front of Millennial Parents
Rose Cameron, Chief Strategy Officer, Euro Chicago
2:45 pm
3:30 pm
Networking & Refreshments Break; Company Spotlight
4:00 pm
i Shop at the Mall: The Paradox of Retail, Demand, e-Shopping and i-Behavior
Kirk Thompson, Vice President, Marketing, Family Platform, Westfield, LLC
4:45 pm
Scavenger Hunt For Those Who Do
Melanie Stevenson, Director of Business Development, DoSomething.org
Jeffrey Shafer, Vice President of Global Corporate Communications, Lenovo
5:30 pm
Conference ends
(subject to change)
