Categories
Even More Mashup Buzz
Posted by anastasia
From Next Great Thing:
Kids aren't dumb - duh - I get where Allison's going with this, but there's no denying that the onslaught of marketing on multiple screens has made kids savvier, that filesharing made getting music for free a whole lot easier, or that it has taken young people some time to realize they should be locking their "online" diaries if they don't want adults in authority over them to be reading.
From LightSpeed Venture Partners:
Increased innovation in online marketing is driving up costs - "Often advertisers and agencies don't have the in-house capabilities to even do the creative for the 'something new' that they want in new media. At the Ypulse Teen Mashup conference last week, Craig Sherman (CEO of Gaia) spoke about Gaia's recent immersive campaign for Scion which will allow Gaia users to buy Scions, trick them out and race them. It's an exciting embedded advertising campaign, but a significant custom integration effort on Gaia's part."
And Dory over at Yahoo! Tech blogged CNET's coverage of the Teen Superstar Panel where the asserting was made that email is dead. The post has over 800 comments! Many of them from teens either agreeing or disagreeing.
Update: A very positive post and thank you from the folks at Kaleidoscope.
Another update: Nice recap from Web Thinker.
And yet another update: This time from the Young Adult Library Services Association blog.
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Mashup 2007
More Mashup Love
Posted by anastasia
Check out the latest coverage of the Ypulse Mashup:
On CNET
HarperCollins, MySpace to solicit teen writing
On Boston.com (The Boston Globe)
Facebook replaces email
On AdRants
Memories of Youth, Age Elitism Factors in Effective Youth Marketing
Cause Branding is Cool, Just Don't Forget the Cause
The 'Teen Life' Category: a Tribute to Marketers' Ability to Swallow its Own Hype
YPulse Drops Hard Knocks from the New School
In CommunicationsTechnology, Size Matters, Says Microsoft
YPulse: Authenticity Starts with Us, Stupid
On Yodel Anecdotal
Finding the teen gene
On NEXTGREATTHING
Ypulse Mashup: Online Convergence
Is Email Really Dead?
On PSFK
Hip Hop Chess
New Mobile Ad Model
On Net Family News
How Teens Use Technology
On justashbo
Ypulse California MASHUP! 2007! & Secondhand Serenade!!!
On Emo Girl Talk
Ypulse panel mentioned in episode 90
On derek baird
Schwab Learning: Helping Kids With Learning Difficulties
And former Ypulse contributing editor Jennifer Waits post on YouthCultopia.
More feedback:
"You did an awesome job with this conference. The sessions were interesting, the panelists were knowledgeable, the teens were smart, and I met a lot of great people." - Diane Dohm, Viz
"It was my first time to one of these conferences and I just wanted to say how much I truly loved it. It was perfectly planned, and it's great to have a HUGE room of people who are all interested in the same ideas and the same market. I just wanted to thank you again for the opporunity of speaking. I really want to attend the tween mashup in NYC in September; it should be just as wonderful. I loved meeting all of the attendees and discussing tons of potential business ideas and partnerships (seriously, how cool!)- if I can ever speak at an event of yours again I would be honored; so much fun." - Ashley Qualls, Whateverlife
"The event was AWESOME! As a newbie in marketing at Snapvine, I learned a lot and met lots of cooool people. Thanks so much for putting this together!" - Ranee
"You really did a fantastic job with the conference. I greatly enjoyed learning about disciplines that I rarely get to experience. I am also very thankful for the recognition that you and the other provided for Ben. But I was also quite impressed with the stars that you collected for the Ypulse meeting, I am a much better person for interfacing with you and the Totally Wired Crowd. Although I am not totally wired I do oversee the Cleveland Clinic Heartcenter website and have a significant interest in medical informatics." - Bruce Wilkoff, father of Ben Wilkoff, our Totally Wired teacher
"I want to tell you how fabulous the conference was. You did an awesome job putting it all together. You managed to get together such smart, interesting people doing great things in the teen world. Besides the great speakers, there was really a chance to talk to and meet everyone, which I thought was one of the best things about the conference. People were extremely open about sharing contacts, info, and ideas on working together, and that was so great. I made great contacts which I hope will be able to help Zest Books grow and get the word out there, as well as a chance to collaborate with great people on future projects." - Hallie Warshaw
"It was the first conference I've been to in a LONG time where I felt like I was a part of community of people who wanted to support each other's work and passions. And we were all personally 1-degree of separation from "our friend Anastasia" so the networking was organic and fun--not painful or awkward:)" - Courtney Macavinta
"I just wanted to let you know how much I enjoyed the Mashup. I thought the give and take of the panels was much more interesting that the usual parade of powerpoints (although I did enjoy the straight presentations that were on the agenda, especially Nike and Jones). I also liked the mix of academia, media, social change organizers, social networkers, and straight marketers. It added a lot of balance and context to all the information that was presented. The speakers themselves were all very strong. The teen panel was fun to see on Monday and those superstar teens on Tuesday were just so impressive. I also felt that Peter Van Stolk did such a great job of letting his passion for what he does come shining through and loved his no-nonsense style. Finally, all the housekeeping stuff was well-oiled and unobtrusive - very nice for your first go-round. I am definitely looking forward to Mashup 2.0 next year! Oh, and I can't forget it was so nice to meet you in person. Your blog and your conference are already having an impact on our plans for the coming year. I'm glad you were smiling to the Mortified end…" - Mike Sledge
"Thank you for organizing an awesome conference - it was equally informative, productive, and fun! You did an amazing job of creating an atmosphere and forum for true collaboration: it was quite refreshing to see people sharing ideas and working together! The panels rocked! See you in NYC at the Tween Mashup." - Ceca, DayZLoop
"This conference is by far the BEST conference I've been to in years. I've had a dozen people come up to me to network and ask about doing work with us and that was only after doing the panel yesterday. Overall, the attendees and the speakers, and the networking opportunities at this conference are GREAT!" - Jacquie Lane, C&R Research
Keep the feedback coming!
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Mashup 2007
Reflections On The 2007 Mashup
Posted by anastasia
Wow. I've never been so tired in my life -- it's a happy tired though. The first major Ypulse conference happened here in San Francisco Monday and Tuesday. I don't know the final numbers on attendees yet, but it felt very full -- you can check out the Photobucket album online here as well as a few shots on Flickr. The blog coverage is beginning to show up as well -- check out CNET's coverage here, PBS's Mediashift coverage here and AdRants coverage here.
As Ypulse events like this become a bigger part of the growing Ypulse brand, I think it's important to have a clear vision about what makes a Ypulse conference different than other youth marketing conferences. I think we realized a lot of this at the event this year -- some of it I definitely want to work on improving even more for future events.
1. The primary audience for a Ypulse event is the Ypulse reader. Everyone else welcome. When I planned the agenda for this first conference, I planned it for Ypulse readers -- marketing professionals, media professionals and non-profit professionals who are all trying to reach youth. The assumption was that my audience is steeped in a lot of this stuff already, enough to have a basic fluency in all things teen. So while I think the agenda is definitely accessible to any professional working on a youth oriented account or project, the agenda was not created for the "Teens 101" crowd. My ultimate goal is to build a stronger Ypulse community -- online and off.
2. It's not just about marketing. My background is in writing and journalism, not marketing. Whatever marketing insights I have just sort of evolved over time from working in the space and blogging or come from an intuitive place. So when I approach the content piece of a Ypulse event, it's from this perspective. I believe one of the reasons marketers love Ypulse, is because it's not written in marketing speak, yet it covers a variety of information relevant to marketers that helps you do your job better. And, as we learned on the social change panel yesterday, everyone has a brand (even if you're a non-profit), a message and an audience to reach -- and that, my friends, is marketing.
3. It's about having a real conversation. My favorite panels yesterday were the ones where the moderators engaged both the panelists and the audience right away. We did ban Power Point slides from the panels to make this happen more quickly. I loved when Karl Carter had people text him questions for the social change panel on stage (people did it!). My goal for next time is to find even more creative ways for the audience to interact with the speakers. In the PBS coverage of the event, Mark Glaser noted the presence of sponsors on panels. I was as transparent as possible about this in the posts leading up to the event, i.e. that we did include speaking as part of one of the sponsorship levels. For future events, we plan to only include sponsored case studies and clearly label them as such. Any speaker on a panel, who happens to also be a sponsor, will have been invited to speak first. The two tracks will be kept separate.
4. It's about making lasting connections. This was the best part of the positive feedback I was receiving at the event. People kept raving about the crowd and said they were finding new business opportunities, potential partnerships and discovering new companies and organizations -- this means it was the right mix of people, the right level of being relaxed enough for people to network, and enough time and space for the hallway chats that are the real reason people attend events. We did not share everyone's contact information for privacy reasons, but I know there are ways either online or in print to allow people to opt in to having their information shared with other attendees and to possibly connect online before the event. It's on my list to explore for future events.
5. Teens and youth media are active participants. Teen panels are common at youth marketing events (and always a hit). At the Mashup, we had two teen panels, teens join small working groups, teen mic runners from Bay Area Video Coalition who helped with audience questions, and a youth media showcase, which included teen oriented non-profits like YouthNoise, Girls for a Change and Sparktop. Part of the Ypulse mission, and by extension, the Ypulse events mission is to facilitate connection and cooperation between non-profit youth media and commercial media and marketers. This is why we have a reasonable non-profit attendee rate. It's also why we gave free exhibit space to local youth media organizations. We will always include young people in our events in meaningful ways.
- The mixed tape discussion at the Music Mashup - I now know what it means to "add a drop," that mixed tapes are no longer tapes but include video, and that if you produce them, you better know which type of hip hop is popular in the region your producing for. I also learned about the Hip Hop Chess Federation, which pairs urban youth with chess mentors. How cool is that?
- Secondhand Serenade - he made me swoon like a teen girl.
- Henry Jenkins and danah boyd talking about Harry Potter fandom.
- The Teen Superstar panel. I was completely inspired -- I don't even want to tell you what I was doing at their age.
- The Old School to New School panel. I give these guys props for both adapting and changing while continuing to be profitable.
- The Totally Wired Social Change panel. Important .orgs doing important work -- youth homelessness, the war in Northern Uganda, youth voting and choosing to work in the non-profit space. Plus the audience texting their questions.
- The Totally Wired Teacher Award. Yay Ben! And his dad (we sat next to each other for most of the day).
- Peter van Stolk's closing keynote. A socially conscious soda company? You bet. More on that in a separate post.
- "Mortified" - especially the diarist who read her teen "letters to Steve" (Steve Clark was an original Def Leppard band member)
We will be posting video of the Music Mashup and all of Tuesday's sessions over the coming weeks as it is edited by Gorilla Soapbox for "virtual attendees." We could not have pulled this off without all of our sponsors, especially Yahoo! and our amazing volunteers (Rob, Michael, Jennifer, Michelle, Colleen, Kelly, Kate and Enrique). Be sure to get on our mailing list for future events like the Ypulse Tween Mashup happening on September 28th in NYC. We'll be sending out a feedback survey to all attendees soon -- in the meantime, feel free to post your feedback in the comments!
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Mashup 2007
The Tween Mashup: September 28, NYC
Posted by anastasia
"Tweens are discerning consumers. They think a lot about what they are going to wear, whether their outfit matches their peach-sparkle nail polish, how clothes sit with a teal-colored cellphone ('Can you believe Mom didn't know what color teal is?'), what kind of sushi they are going to eat, and what to read after books like '30 Guys in 30 Days.'" - from Roger Cohen's New York Times OpEd "Twixt 8 and 12, the Tween"
Hot on the heels of next week's big event, the Ypulse 2007 Mashup, we've teamed up with Ziff Davis to co-locate a smaller event focusing on tweens and technology. The Ypulse Tween Mashup will be held September 28 at the Javits Center in New York City in conjunction with Digital Life, a massive consumer electronics show. We put out a press release today and are in the process of talking to potential speakers and sponsors. Here are a few highlights we've confirmed so far:
- A tween panel (hear directly from tween girls and boys themselves) moderated by Denise Restauri, CEO of Allykatzz
- A lunchtime keynote from Renee Hobbs, one of the founders of MyPopStudio.com, on the importance of media literacy
We are planning "old school/new school" panels again, similar to what we did with the bigger Mashup, looking at how traditional print and linear media is adapting to reach tech savvy tweens as well as getting to know the new digital players in the space. We hope to have mobile and gaming case studies as well.
There are "sponsored case studies" available -- if your company directly serves the tween market and would like to give a 15-minute sponsored case study focused on technology, please contact Charles Pelton from Modern Media.
So save the date, earmark your budget and plan on being there!
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Tween Mashup
2007 Mashup [Almost] Sold Out
Posted by anastasia
If you're waiting to buy your ticket, do it today. We literally have a handful of space left for the main conference on the 17th. Both pre-conferences are now fully sold out.
In other conference news, you can check out the nearly complete list of lunchtime roundtable discussions here (we're waiting on one more sponsor). Read the official press release about the first Totally Wired Teacher Award here.
And, if you're in town over the weekend, check out our exhibitor GOOD Magazine's San Francisco Block Party -- looks like a very GOOD time. More details below:
Choose GOOD Block Party
Sunday, July 15th, at 12:00 pm - 8:00 pm
111 Minna Street, San Francisco, CA
Join GOOD magazine at the 111 Minna Gallery for an explosion of booth vendors, an outdoor stage and a unique combination of San Francisco's best! Performances by A-Trak, Diplo, Kid Sister, Vin Sol, Squeak E Clean, Richie Panic, Blake Miller of the Moving Units, Bedtime For Toys and more. This event is open to subscribers of GOOD magazine, so subscribe today at www.goodmagazine.com. Your $20 subscription will go to support our 12 nonprofit partners!
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Mashup 2007
Who's Coming: Guy Kawasaki
Posted by anastasia
When I was trying to figure out how to make a Ypulse conference happen, a few people told me not to do it. "Conferences are hard," they said. "They don't make money in their first year." Then I was lucky enough to have had lunch with Guy Kawasaki during that period. He just smiled and told me there would always be people who would tell me NOT to do whatever I wanted to do. His encouragement was part of what kept the vision for next week's Mashup alive even before I received an email from my conference partner Modern Media asking, "Do you want to launch a conference?"
I had an opportunity to interview Guy recently about his latest venture, a site called Truemors, where users can post a "rumor" and people can vote it up or down Digg-style. While it's not specifically for teens, you can see the appeal for a younger generation who grew up consuming news and information much differently than we did.
Ypulse: What inspired you to launch Truemors?
Guy Kawasaki: I saw how successful PlentyofFish and HotorNot were starting from nothing. I'm also a big believer in the democratization of information. We've gone from royalty having scribes to Gutenberg to desktop publishing to websites to blogs. Truemors is one more step in this direction because anyone can post a truemor who has a phone or computer. You don't even need to own a site or blog.
YP: Why do you think we as a culture love gossip?
GK: Gossip is judgmental personal information, usually when the person isn't present. Rumors arise in the context of uncertainty, ambiguity, and danger in order to help people make sense of the situation. We're Truemors not Trussip.
However, gossip does serve social purposes. For example, it enables people to bond together--to distinguish those inside the "tribe" and outside the "tribe." It also communicates values: "Did you know that that scumbag Joe pads his expense reports?" signals that such behavior is not acceptable.
YP: Describe who you envision as a typical Truemors poster.
GK: One kind of hardcore Truemors poster is an information junkie. He or she is the type of person who can always carry on a fascinating conversation across a broad spectrum of topics from sports to sex to science. This person wants to enlighten the world with the facts that she uncovers.
A second kind of hardcore Truemors poster is a subject expert -- let's say politics. This person wants to foster greater understanding what really happens in, say, Washington DC. This applies to cars, science, even entertainment: Is Lindsay Lohan's mother a drug abuser?
The casual poster comes across things from time to time and just wants to spread the word. In all cases, the serious truemorist is trying to democratize information.
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Mashup 2007
Even Lunch Is Packed!
Posted by anastasia
The first national Ypulse conference is right around the corner and we're finalizing the lunch roundtable discussions now. For any of you sitting on the fence, I wanted to give you a preview of what you can sign up for at lunch. There will also be a few table for folks who just want to socialize as well.
Sponsored discussions: (more to be announced)
- Developing and using customer advocacy to help build your brand led by Yahoo!
- Yahoo! for Teachers, the online destination for educators led by Yahoo! for Teachers
- Successful strategies for monetizing brand engagement with teens led by Photobucket
- Getting inside the minds of youth led by C&R Research
- The Widget Revolution: What's working, what's bombing and what's coming next led by eCrush
- Developing and using customer advocacy to help build your brand led by Yahoo!
- Gaming vs. socializing: Do teens prefer structured or open-ended online experiences? led by Gaia Online
- Virtual items and goods: Going mainstream led by RockYou
- Social media marketing: Leveraging social media to engage and convert today's media savvy youth into your brand advocates led by MindOH!
- Can you control how your IP gets mashed up? led by VIZ Media
- Driving word of mouth: What makes a campaign go viral led by Oddcast
User Generated Discussions:
- Mobile vs. Web technologies: What's the best technology to reach the youth market? led by Ginger Thompson, CEO, YouthNoise
- Youth voting 2.0: How to engage young voters led by Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
- Why teens love avatars and how they use them led by Maura Welch, WeeWorld
- Social networking for tweens led by Bobbie Carlton, Director, Marketing, B*tween Productions, Home of the Beacon Street Girls
- Blogging communities: What teens do when they're doing 'nothing' led by Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
- Video Mash-ups: What happens when teens take control of the TV channel? led by Joseph Tankersley, Walt Disney Imagineering
- Hosting the widget revolution led by Jessica Alter, Bebo
- How to engage youth in social change networking led by Courtney Macavinta, Girls For A Change
- Building a safe community led by Jeanine LeFlore, VP of Products, Piczo
And don't forget, you can still register to participate in C&R's tween and teen webinars. The findings from these focus groups will be discussed at the event!
Register for the webinars using these links:
June 27: Today's Tweens and Technology (10-13 yrs.)
June 28: Today's Teens and Technology (14-18 yrs.)
And...register for the Mashup today!
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Speakers
Meet Ben Wilkoff, The 2007 Totally Wired Teacher
Posted by anastasia
There will be a formal press release about this in the coming weeks, but I'm so excited that I wanted to share the news. We have selected the first Totally Wired Teacher to be recognized at the 2007 Mashup in July. Drumroll please...It's Ben Wilkoff, a 7th and 8th grade language arts teacher at Cresthill Middle School in Highlands Ranch, Colorado.
We received several amazing nominations of totally wired teachers from across the country and the globe. It was inspiring to read about how they are all using social media like blogs, wikis, photo/video sharing sites and social networking in educational ways at school. I worked with Jim Daly, the editor-in-chief of Edutopia, and the amazing team from Yahoo! for Teachers to narrow it down to two finalists. We interviewed both finalists. It was a tough choice, but in the end, we felt like Ben was trailblazing the use of social media and skillfully navigating the challenges of the public school bureaucracy, convincing other teachers, administrators and parents that what he's doing is showing real results.
We are flying Ben to San Francisco, where our founding sponsor, Yahoo! will present him with the award. I want to thank everyone who submitted nominations this year. I look forward to discovering even more innovators next year. You can learn more about Ben through his links:
The Academy of Discovery
Discourse About Discourse (Ben's podcast)
In Ben's own words:
My Twitter account says, "I teach. And learn. A lot." This is no small understatement. My passion for teaching and learning increases with every blog post I read or write, every podcast I create or listen to. Just one meaningful comment from student to student on a blog or a great revision on one of our wiki projects is something special, something authentic, something worth striving for.
Yesterday, I was at Yahoo! giving a presentation to their marketing department. Afterwards I had the privilege of meeting the Yahoo! for Teachers team who gave me a demo of what they are building in collaboration with teachers around the country. I was impressed. The tool they have created allows teachers to build their handouts and other teaching materials online through a version of Yahoo! search limited to content teachers can actually use and that ensures they are complying with state standards. The site also enables teachers to share their teaching materials with other educators throughout the world. It's very exciting. Yahoo! has done their homework and gets that they can't just give teachers another cool tech tool without offering training and support. They are building up a small army of trailblazing teachers, like Ben, that they hope will train other teachers at their schools. In addition, they are offering workshops for teachers on how to use their tool across the country. Here are the upcoming free workshop dates and locations:
Chicago, IL July 2nd, 8:30 a.m. - 4 p.m.
New York, NY July 11th, 8:30 a.m. - 4 p.m.
New York, NY July 12th, 8:30 a.m. - 4 p.m.
Austin, TX July 19th, 8:30 a.m. - 4 p.m.
San Diego, CA July 28th, 8:30 a.m. - 4 p.m.
If you know a teacher in these areas, tell them to apply here.
Register today for the Mashup.
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Sponsors
Last Call For Lunchtime Roundtable Topics
Posted by anastasia
If you're planning on attending the 2007 Mashup in July and would like to lead a "user generated" lunchtime roundtable discussion, today is officially the last day to suggest a topic related to youth and technology and volunteer to moderate. We will email all attendees a list of lunchtime topics beforehand and will have a sign-up on site at the event so when you register, you can pick which table you want to join for lunch. The whole signing up online beforehand got a little too challenging. And, there will be a number of topic-free tables if you just want to socialize. Companies like Piczo. Bebo and LiveJournal have already volunteered to lead discussions. It's a great opportunity to have an intimate discussion on a topic you feel isn't being given more attention at the main event. To suggest a topic, you must be a registered attendee. You can suggest it right on the registration form or email your idea to John Eckhouse (john @ modernmediapartners.com).
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Logistics
A Little Help From Some More Friends
Posted by anastasia
The 2007 Mashup continues to gather steam and gain new partners and sponsors. I'm excited to announce that we have added a very cool socially conscious education technology company called MindOh as a sponsor. Amy Looper will be joining the Totally Wired Life panel as a speaker. We have also added avatar company OddCast as an exhibitor.
On the partner front. I want to remind all of my NYC readers that our partner conference, What Teens Want, kicks off on Monday. Ypulse readers still get a 25 percent off discount and there is time to register last minute, so get clicking! Chet will be there and will blog the event for Ypulse so say hi to him!
We have also partnered with Rogers Wireless Canadian Music Week, "Canada's leading annual entertainment event dedicated to the expression and growth of the country's music, media and entertainment industries." The event spans a four-day period from March 5 to March 8, 2008 at the Fairmont Royal York Hotel and various downtown Toronto venues. Check out this site for more information.
And...with our friends at Community Next! Their conference rocked last year and is back with a focus on viral marketing right before the Mashup. So if you're local or are in town early, check it out!
I also want to give a shout out to the rest of our very generous partners:
New American Media, "the country's first and largest national collaboration of ethnic news organizations" and publisher of the excellent YO! (Youth Outlook) magazine.
The CMO Council
The Experiential Marketing Forum
FastCompany.com
Gamasutra
New Music Tipsheet
The Software Developers Forum
Youth Markets Alert
We will also be featuring a Youth Media Showcase area for Bay Area non-profit organizations creating media with or for teens. Exhibitors include:
Girls for a Change
Bay Area Video Coalition
YouthNoise
Sparktop
You don't want to miss this event. Register today.
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Sponsors
Monday July 16
Pre-Conferences
* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
* SOLD OUT B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
Pre-Conference B: Music Mashup
Monday July 16
Main Conference
Tuesday July 17
Christina Della-Fera, Head of Marketing, Sugar magazine/digital
Annabel Brog, Editor, Sugar magazine/digital
Lorraine Getz, Brickfish
Lee Barth, Dualstar Entertainment Group
Jesse D. Lewin, Enthusiast Evangelist, Microsoft
Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK
Norm Liang, Business Development, Web 2.0, Nokia
Robert Franklin, Chief Webolutionary, FamilyThrive
Marc Prensky, CEO, Games2train
Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.
Billy Dutton, Chairman, Music.com
Holly Jones, Music.com
Julie Heiser, Adobe Systems Incorporated
Jodi Bryson, Editorial Director, LimeLife Mobile Media
Greg Ovalle, VP BD, Kadoink
Roland Deal, VP Marketing, Kadoink
Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books
Anita Taff-Rice, iCommLaw
Marg Tobias, Mandell Law Group
Jeffrey Young, Chronicle of Higher Education
Celia Hirschman, Managing Director, KCRW - National Public Radio
Johnny Igaz, KCRW - National Public Radio
Bill Schaff, Phocas Financial Corp.
Randy Eckhardt, Canadian Music Week
Jeremiah Owyang, Podtech Network
Eming Piansay, Main Blogger, YO! Youth Outlook
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Analyst, CBS News / San Jose Mercury News
Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices
Ann Bassette, Producer, YO! Youth Outlook
Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation
Katie Facada, Influx Strategic Consulting
Scott Sperry, President, Sperry Media
Shireen Piramoon, McGrath/Power
Derek James, McGrath/Power
Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media
Sam Hon, VelvetPuffin
Jennifer Woodard Maderazo, PBS | MediaShift
Amelia Bechtel, McGrath/Power
Adisa Banjoko, Journalist
Terry Hemphill, Senior Marketing Manager, Adobe
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Product Trend Analysis, Cotton Incorporated
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne Sachs, National Sales Director, The N.com Teen Network
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Shelly Gourlay, Brand Marketing, Nike
Allan Brabo, Brand Marketing, Nike
James Bower, CEO, Numedeon / Whyville
Tara Wagner, SutherlandGold Group
Nicole Lauchaire, Director, Varsity.com
Ilene Tucker, Yahoo!
Julie Finlay, Youth Media Director, USAA
Christian Busch, VP Marketing, Cellfish Media
David Rosenheim, CEO, JamBase, Inc.
Terri Williams, VP Sales, JamBase, Inc.
Chrisanne McCoy, Senior Strategic Sales Executive, Operative
Dave Macli, Sr. Account Executive, Operative
Josh Spencer, PR Director, Imagine Marketing Agency
Monica Staniec, Marketing Director, Imagine Marketing Agency
Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn
Alessandra Beckmann, CEO, BlingyBlob.com
Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media
Stephanie Teng, Microsoft
Carlos Garcia, CEO, Scrapblog
Alex De Carvalho, Community Guy, Scrapblog
Mike Gowen, Director of User Experience, Scrapblog
Cindy Li, Director of Content, Scrapblog
Caleb Elston, Intern Extraordinaire, Scrapblog
Patrick Tufts, Director of Research, Metaweb Technologies
Tomi Pierce, Sr Product Designer, Metaweb Technologies
Dani Hildebrandt, Red Wallet Records
Progam Manager, Epilepsy Foundation
Strategic Planner, The Geppetto Group
Marketing Associate, Wells Fargo
Director, Strategic Business Development, SCEA
Marketing manager, Florida Youth Prevention Delegation
Director of Marketing, Piczo
Irene McGee, Microsoft
Brian Solis, Editor in Chief, bub.blicio.us
Adriana Gascoigne, Vlogger, bub.blicio.us
Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Tara C. Gibb, Director of Marketing, CMP Game Group
Ed Prentice, President, TeleVoce
Susan Lucas-Conwell, Executive Director, SDForum
Micheal Butler, Artist Relations Manager, PodShow
Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.
Stacey Foreman, Dir of Events, Federated Media
George Frost, General Counsel & Licensing Director, WiMoto, Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Peng Wei, Gaia Interactive
Beth Carls, Co-founder, MindOH!
Tim Black, EVP, Sales & Marketing, Intellimar Solutions
Tom Bollinger, CEO, Intellimar Solutions
Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC
Chris Castagnetto, Gaia Interactive
Brendan Robertson, Yahoo!
Ryan Kuder, Yahoo!
Jennifer Neal, Director of Marketing, Oddcast
Shaival Shah, VP Strategy and Business Development, Oddcast
Ro Choy, VP of Business Development, RockYou
Jia Shen, CTO and Co-Founder, RockYou
Linsey Willaford, Business Development Manager, RockYou
Amy Jussel, Executive Director, ShapingYouth
Bobbie Carlton, Director, Marketing, B*tween Productions
Aseem Badshah, President, Scriptovia.com
Paul Scribner, Progam Manager, Epilepsy Foundation
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Director, Marketing, B*tween Productions
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne L. Sachs r, National Sales Director, The N.com Teen Network
Brian Dunham , Account Manager, The N.com Teen Network
Erin Miller, Strategic Planner, The Geppetto Group
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc.
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Doreen Bloch, Yahoo! Inc.
Ceca Mijatovic, Founder & CEO, DayZ Loop
Dave Bottoms, Yahoo! Inc.
Mi Jee Song , Events Consultant, DayZ Loop
Derek Baird, Yahoo! Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Nicol Addison, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Karon Weber, Yahoo! Inc.
Holly Rotman, eCRUSH
Edward Park , Yahoo! Inc.
Steffan Heuer, US Correspondent, brand eins
Havi Hoffman, Yahoo! Inc.
Mike Manuel, Voce Communications
Matt Warburton, Yahoo! Inc.
Cammie Dunaway, Yahoo! Inc.
Jeanne Moeschler, Yahoo! Inc.
Meaghan Fu, Yahoo! Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Chandrasekar Rathakrishnan, CEO, VelvetPuffin.
Ashley Qualls, CEO and President, WhateverLife, Inc.
John P Klem, Business Development, Social Search, Yahoo! Inc
Mike Sledge, E-Commerce Marketing Manager, Balfour
Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)
Anne Marie Edwards, Sr. Marketing Manager, Yahoo!
Ryan Rigoli, Marketing Director, Yahoo!
Finn Mckenty, Strategist, Kaleidoscope
Amanda Peters, , The N (MTV Networks)
Aprille Byam, Research Analyst, Eastman Kodak Company
Cheryl Dellasega, Professor, Penn State College of Medicine
Joan E Lockwood, PR Manager, Piczo
Neha Modi, New Media Manager, The Firm
Jeanine LeFlore, Vice President of Products, Piczo
Maura Welch, Editorial Director, WeeWorld
President, Creative Productions
Laura M Ashley, Associate Brand Manager, LeapFrog
Marcom Project Manager, Symantec Corporation
Chad Weiner, Brand Manager, Fly Marketing, LeapFrog
Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors
Stephanie Peterson, Director, Fly Marketing, LeapFrog
Casey Sloan, Research Director, C&R Research
Account Director, Creative Productions
MJ Kim, Marketing Manager, Photobucket
Sr. Editor, Yahoo!
Kurt Collins, Business Development, Photobucket
Managing Director, The Kaplan Thaler Group
Rebecca Weeks, Director, Business Development, Real Girls Media
Sr. Marketing Manager, Symantec Corporation
JD Lasica, Co-Founder, Ourmedia.org
Jessica Alter, Business Development, Bebo
Mark Glaser, Editor, PBS MediaShift
Michal Lev-Ram, Staff Writer, Business 2.0 Magazine
Inga Johnson, Gaia Interactive
Vanessa Camones, Director, Three-Forty Communications
Tammy H Nam, Director, Slide, Inc.
Rachel Williams, Director, Research and Programming, Nielsen Business Media
Editor, Yahoo! Inc.
Lauren Camp, Research Analyst, C&R Research
Sonya Chawla, Sr. Director, Advertising, Slide
Erik Hauser Creative Director/Founder, Swivel Media
Neal Burns, Experiential Marketing Forum
Krissy Teegerstrom, Community Manager, Six Apart
Sr. Editor, Yahoo
Annie Morita, Gaia Interactive
Peter Foster, VP Sales, Photobucket
CEO, myYearbook.com
Peter Pham, VP Business Development, Photobucket
Amy Looper, Chief Visionary Officer, MindOh
Tim Shay, Vice President of Network Development, Next New Networks
Julie Ask, Vice President & Research Director, JupiterResearch
Pamela Sellers, CNN
Jacqueline Lane, Director of Teen Research, C&R Research
Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France
David Cannon, Creative Director, We Are Family Foundation
Alexandra Watkins, Chief Innovation Officer, Eat My Words
Yoni Silberberg, Buisness Development, PLYmedia
Nancy Hunt, President, We Are Family Foundation
Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent
, Manager, Consumer Insight & Strategy, mDisney
Devin Cox, Program Director, We Are Family Foundation
Melissa Bethune, Marketing Manager, Buzznet.com
Steve Hudson, Senior Planner, Upshot
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Jane Schonberger, Managing Partner, Pretty Tough
Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT
Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT
Chris Elles, Partner, The Syndicate
David Cannon, Creative Director, We Are Family Foundation
David Schlossberg, Product Manager, Meez.com
Devin Cox, Program Director, We Are Family Foundation
Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada
Jane Schonberger, Managing Partner, Pretty Tough
JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS
Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises
Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation
Joe Waltman, Business Development Manager, Boost Mobile
Jon Landman, Partner, The Syndicate
Joseph Tankersley, , Walt Disney Imagineering
Kevin Barenblat, Co-founder & CEO, SpotDJ
Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Melissa Bethune, Marketing Manager, Buzznet.com
Monique Montibon, Web Manager, American Red Cross Bay Area
Nancy Hunt, President, We Are Family Foundation
Rev. Dave Joseph Ciancio, Partner, The Syndicate
Sam J Baris , Eleanor Mary Baris Ministries
Sara Laor, Director, The NPD Group
Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Stephen Loflin, Executive Director, National Society of Collegiate Scholars
Steve Hudson, Senior Planner, Upshot
Toyota Motor Sales, USA, Inc.
Manager, Marketing Analysis, Cox Enterprises, Inc.
Manager, Consumer Insight & Strategy, mDisney
Director, Marketing Services, Cox Enterprises, Inc.
Lance Tokuda, CEO, RockYou!
Jed Stremel, Director of Business Development, Facebook
Brenda Lynch, Adjunct Professor, USC
Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.
Ryan Okum, President, StreetWise
Program Manager, Answer
Consultant, Florida Youth Prevention Delegation
Keith Degrace, Director of Communicatoins, Red Bull Canada
Courtney Macavinta, Ambassador, Girls For A Change
Tristan Coopersmith , CAA/The Intelligence Group
Sophia Stuart , Hearst Digital Media
Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family
Liza Vadnai, Director of Marketing, GOOD Magazine
Guy Kawasaki, Managing Director, Garage Technology Ventures
Angela Natividad, Adrants
Promotions Manager, Sony Online Entertainment
Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals
Christian Borges, Sr Director Publicity, Deep Focus
Julia Nocciolino, Brand Strategy Manager, BBC Worldwide
Charlie Riley, Marketing Manager, Think Financial
Amanda Hill, Head of Genre Development, BBC Worldwide
Craig Sherman, Chief Executive Officer, Gaia Online
David Birnbaum, Chairman and Chief Executive Officer, Takkle
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Diane Dohm, Business Development, VIZ Media
Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation
Sean Williams, Strategy & Business Development, VIZ Media
Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation
Tamara Morgan, Program Director, YouthNoise
David Chustz, Vice President of Brand Creative, The-N
Holly Arsenault, Teen Tix Program Manager, Seattle Center
Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation
Walter Mayes, Library Media Specialist, The Girls' Middle School
Ginger Thomson, CEO, YouthNoise
Sam Altman, CEO, Loopt
Dave Amos, Web Guy, Idealist.org
Steve Bryant, Columnist, Hollywood Reporter
Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation
Martina Butler, Host, PodShow's Emo Girl Talk
Karl Carter, Co-Founder, Inner City Enterprises
Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation
Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation
Anne Collier, Editor, Net Family News
Catherine Cook, President, MyYearbook.com
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines
Julie Cordua, Vice President, Marketing, (RED)
James Daly, Editor in Chief, Edutopia
Zadi Diaz, Principal, Smashface Productions
Dixie Feldman, Editorial Director of The N, MTV Networks
Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation
Research Analyst, CNET Networks Entertainment
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jay Frank, Head of Programming and Label Relations, Yahoo! Music
Liz Gannes, Staff Writer, GigaOM
Eric Garland, CEO, BigChampagne Online Media Measurement
Amy Gibby, President, eCrush
Daniel Glass, President, Glassnote Entertainment Group
Anastasia Goodstein, Publisher, Ypulse
Jane Grenier, Publisher, Flip.com
David Hyman, CEO, MOG
Henry Jenkins, Director, MIT Comparative Media Studies Program
Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty
Claudia L'Amoreaux, Community Developer, Second Life
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Cory Llewellyn, Vice President New Media, Epic Records
Chris Maltese, President, Chris Maltese Management
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Dorrian Porter, CEO, Mozes
Ashley Qualls, President, Whateverlife
Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard
Steve Rifkind, Chairman, SRC Records
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Gary Rudman, President, GTR Consulting
Javan Van Gronigenl, Art Director, Invisible Children
J Scavo, General Manager, MySpace Records
Secondhand Serenade, Recording Artist
Melanie Strong, U.S. Brand Manager, NIKEiD, Nike
Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
Robbie Trencheny, President and CEO, Teen Media Productions
Peter van Stolk, President & CEO, Jones Soda
Larry Weintraub, CEO, Fanscape
Alex Welch, CEO, Photobucket
Tina Wells, CEO, Buzz Marketing Group
Adam Zbar, CEO, Zannel
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