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May 16, 2007The New School
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What we realized very quickly is that there is more than enough content to create a two day event focusing on teens and technology, especially when you look at all of the companies in "the new school" entertainment space. I used the term new school to contrast what traditional media companies are doing to meet the needs of this totally wired audience with the tech start-ups that have literally changed the game.
This panel was the most challenging to pull together because it really could be five separate panels, each loaded with cool companies representing social networking, the MySpace ecosystem, virtual worlds and video. And remember, if your company isn't speaking, you can still attend and sign up to lead a lunchtime "user generated" roundtable discussion on a topic related to teens and tech.
Since we just learned yesterday from eMarketer that the number one thing teens are doing online is "watching and reading personal content made by others," I wanted this panel to show both the diversity of ways teens are doing this and reflect where this space is going. I've blogged before about how some of our speakers are "sponsor/speakers" -- and yes, it's a little murky, and the process will be different for the second big Mashup, BUT I couldn't be happier with the companies who are both sponsoring and speaking on the new school panel.
I think Takkle represents the trend of niche social networks and of tech start ups partnering with traditional media to deepen their offering. While Teen Second Life is smaller than most virtual worlds, there has been so much buzz about Second Life and so much cool educational activity from non-profits and librarians on the teen grid, I wanted to include them on this panel. Gaia Online, which is a much larger virtual world than Teen Second Life, is also a sponsor and will be presenting a separate case study. Photobucket, (a sponsor) was a major slideshow player in the MySpace ecosystem until they recently boarded the "mother ship."
And...I'm not sure who is going to speak yet, but RockYou, the white hot ecosystem player/widget maker just signed on as a sponsor and will be on this panel. I was having coffee with someone who works at another hot tech start up in Silicon Valley and asked him what company he thought was really making waves -- he said, RockYou (I'm not making this up). So I'm very psyched to have them at the Mashup -- who knows, maybe MySpace will buy them before July! Because I feel this panel will not be complete without a video site, it will be the only five-speaker panel at the Mashup (we're going to make it a little bit longer). Look for an announcement on that soon.
Here are the bios of the "New School" speakers...
David Birnbaum, Chairman and Chief Executive Officer, Takkle
Before founding Takkle, David was the co-founder of PearTree Equity, a technology-focused venture and incubation firm based in New York. Prior to PearTree, David was a member of the founding management team of Cometa Networks, a company formed by Intel, IBM, and AT&T, and private equity firms Apax Partners and 3i. Previously, he was an investment professional at Apax Partners (formerly Patricof & Co.), a global private equity firm with over $11 billion under management. David also spent several years as an investment banker on Wall Street and helped create the telecommunications group at Furman Selz, LLC. David received a BA from Columbia University and an MBA from the Wharton School of Business.
Claudia L'Amoreaux, Community Developer, Second Life
Claudia L'Amoreaux is a Community Developer at Linden Lab, creators of the trailblazing virtual world, Second Life. Claudia supports K-12 educators in facilitating extremely immersive, constructivist learning experiences. She has provided leadership on Internet education projects in the U.S., Brazil, Fiji, Europe, and the Middle East since 1985. She co-founded the Meta-Learning Lab. Her work has been featured on New Dimensions World Broadcasting Network and BBC World Radio. Claudia co-authored the book Creating Learning Communities.
Alex Welch, CEO, Photobucket
As CEO, Alex is responsible for developing the overall vision, strategy and product roadmap for the company. In 2003, Alex and his Co-Founder Darren Crystal observed that e-commerce and social networking users were in need of an easy-to-use centralized "hub" to store and publish images. Alex and Darren have spent three years building, tuning, and enhancing the application and core infrastructure of Photobucket. Prior to founding Photobucket, Alex was a software engineer at Level 3 Communications, where he was responsible for developing advanced networking software and services. Alex received his BS degree from Colorado State University, with an emphasis in Computer Information Systems.
Moderator: Liz Gannes, Staff Writer, GigaOM
Liz Gannes is a staff writer at the GigaOM network, where she edits and writes for NewTeeVee.com, a publication devoted to online video, in addition to contributing stories about web software to GigaOM.com. GigaOM is a set of tech news sites combining the power of personal publishing with journalism and analysis. Prior to GigaOM, Liz was a reporter at Red Herring.
Also, Mashup advisory board member and all around great gal Dixie Feldman, editorial director from The N, will be rounding out the "Old School to New School" panel. If you attended the L.A. Mashup, you know how entertaining Dixie can be. I feel like this panel is pretty girl centric with Harper Collins, Conde Nast, Hearst and Viacom/The N, but hey, girls rule!
Posted by anastasia
Speakers
Monday July 16
Pre-Conferences
* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
* SOLD OUT B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
Pre-Conference B: Music Mashup
Monday July 16
Main Conference
Tuesday July 17
Christina Della-Fera, Head of Marketing, Sugar magazine/digital
Annabel Brog, Editor, Sugar magazine/digital
Lorraine Getz, Brickfish
Lee Barth, Dualstar Entertainment Group
Jesse D. Lewin, Enthusiast Evangelist, Microsoft
Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK
Norm Liang, Business Development, Web 2.0, Nokia
Robert Franklin, Chief Webolutionary, FamilyThrive
Marc Prensky, CEO, Games2train
Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.
Billy Dutton, Chairman, Music.com
Holly Jones, Music.com
Julie Heiser, Adobe Systems Incorporated
Jodi Bryson, Editorial Director, LimeLife Mobile Media
Greg Ovalle, VP BD, Kadoink
Roland Deal, VP Marketing, Kadoink
Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books
Anita Taff-Rice, iCommLaw
Marg Tobias, Mandell Law Group
Jeffrey Young, Chronicle of Higher Education
Celia Hirschman, Managing Director, KCRW - National Public Radio
Johnny Igaz, KCRW - National Public Radio
Bill Schaff, Phocas Financial Corp.
Randy Eckhardt, Canadian Music Week
Jeremiah Owyang, Podtech Network
Eming Piansay, Main Blogger, YO! Youth Outlook
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Analyst, CBS News / San Jose Mercury News
Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices
Ann Bassette, Producer, YO! Youth Outlook
Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation
Katie Facada, Influx Strategic Consulting
Scott Sperry, President, Sperry Media
Shireen Piramoon, McGrath/Power
Derek James, McGrath/Power
Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media
Sam Hon, VelvetPuffin
Jennifer Woodard Maderazo, PBS | MediaShift
Amelia Bechtel, McGrath/Power
Adisa Banjoko, Journalist
Terry Hemphill, Senior Marketing Manager, Adobe
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Product Trend Analysis, Cotton Incorporated
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne Sachs, National Sales Director, The N.com Teen Network
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Shelly Gourlay, Brand Marketing, Nike
Allan Brabo, Brand Marketing, Nike
James Bower, CEO, Numedeon / Whyville
Tara Wagner, SutherlandGold Group
Nicole Lauchaire, Director, Varsity.com
Ilene Tucker, Yahoo!
Julie Finlay, Youth Media Director, USAA
Christian Busch, VP Marketing, Cellfish Media
David Rosenheim, CEO, JamBase, Inc.
Terri Williams, VP Sales, JamBase, Inc.
Chrisanne McCoy, Senior Strategic Sales Executive, Operative
Dave Macli, Sr. Account Executive, Operative
Josh Spencer, PR Director, Imagine Marketing Agency
Monica Staniec, Marketing Director, Imagine Marketing Agency
Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn
Alessandra Beckmann, CEO, BlingyBlob.com
Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media
Stephanie Teng, Microsoft
Carlos Garcia, CEO, Scrapblog
Alex De Carvalho, Community Guy, Scrapblog
Mike Gowen, Director of User Experience, Scrapblog
Cindy Li, Director of Content, Scrapblog
Caleb Elston, Intern Extraordinaire, Scrapblog
Patrick Tufts, Director of Research, Metaweb Technologies
Tomi Pierce, Sr Product Designer, Metaweb Technologies
Dani Hildebrandt, Red Wallet Records
Progam Manager, Epilepsy Foundation
Strategic Planner, The Geppetto Group
Marketing Associate, Wells Fargo
Director, Strategic Business Development, SCEA
Marketing manager, Florida Youth Prevention Delegation
Director of Marketing, Piczo
Irene McGee, Microsoft
Brian Solis, Editor in Chief, bub.blicio.us
Adriana Gascoigne, Vlogger, bub.blicio.us
Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Tara C. Gibb, Director of Marketing, CMP Game Group
Ed Prentice, President, TeleVoce
Susan Lucas-Conwell, Executive Director, SDForum
Micheal Butler, Artist Relations Manager, PodShow
Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.
Stacey Foreman, Dir of Events, Federated Media
George Frost, General Counsel & Licensing Director, WiMoto, Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Peng Wei, Gaia Interactive
Beth Carls, Co-founder, MindOH!
Tim Black, EVP, Sales & Marketing, Intellimar Solutions
Tom Bollinger, CEO, Intellimar Solutions
Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC
Chris Castagnetto, Gaia Interactive
Brendan Robertson, Yahoo!
Ryan Kuder, Yahoo!
Jennifer Neal, Director of Marketing, Oddcast
Shaival Shah, VP Strategy and Business Development, Oddcast
Ro Choy, VP of Business Development, RockYou
Jia Shen, CTO and Co-Founder, RockYou
Linsey Willaford, Business Development Manager, RockYou
Amy Jussel, Executive Director, ShapingYouth
Bobbie Carlton, Director, Marketing, B*tween Productions
Aseem Badshah, President, Scriptovia.com
Paul Scribner, Progam Manager, Epilepsy Foundation
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Director, Marketing, B*tween Productions
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne L. Sachs r, National Sales Director, The N.com Teen Network
Brian Dunham , Account Manager, The N.com Teen Network
Erin Miller, Strategic Planner, The Geppetto Group
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc.
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Doreen Bloch, Yahoo! Inc.
Ceca Mijatovic, Founder & CEO, DayZ Loop
Dave Bottoms, Yahoo! Inc.
Mi Jee Song , Events Consultant, DayZ Loop
Derek Baird, Yahoo! Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Nicol Addison, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Karon Weber, Yahoo! Inc.
Holly Rotman, eCRUSH
Edward Park , Yahoo! Inc.
Steffan Heuer, US Correspondent, brand eins
Havi Hoffman, Yahoo! Inc.
Mike Manuel, Voce Communications
Matt Warburton, Yahoo! Inc.
Cammie Dunaway, Yahoo! Inc.
Jeanne Moeschler, Yahoo! Inc.
Meaghan Fu, Yahoo! Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Chandrasekar Rathakrishnan, CEO, VelvetPuffin.
Ashley Qualls, CEO and President, WhateverLife, Inc.
John P Klem, Business Development, Social Search, Yahoo! Inc
Mike Sledge, E-Commerce Marketing Manager, Balfour
Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)
Anne Marie Edwards, Sr. Marketing Manager, Yahoo!
Ryan Rigoli, Marketing Director, Yahoo!
Finn Mckenty, Strategist, Kaleidoscope
Amanda Peters, , The N (MTV Networks)
Aprille Byam, Research Analyst, Eastman Kodak Company
Cheryl Dellasega, Professor, Penn State College of Medicine
Joan E Lockwood, PR Manager, Piczo
Neha Modi, New Media Manager, The Firm
Jeanine LeFlore, Vice President of Products, Piczo
Maura Welch, Editorial Director, WeeWorld
President, Creative Productions
Laura M Ashley, Associate Brand Manager, LeapFrog
Marcom Project Manager, Symantec Corporation
Chad Weiner, Brand Manager, Fly Marketing, LeapFrog
Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors
Stephanie Peterson, Director, Fly Marketing, LeapFrog
Casey Sloan, Research Director, C&R Research
Account Director, Creative Productions
MJ Kim, Marketing Manager, Photobucket
Sr. Editor, Yahoo!
Kurt Collins, Business Development, Photobucket
Managing Director, The Kaplan Thaler Group
Rebecca Weeks, Director, Business Development, Real Girls Media
Sr. Marketing Manager, Symantec Corporation
JD Lasica, Co-Founder, Ourmedia.org
Jessica Alter, Business Development, Bebo
Mark Glaser, Editor, PBS MediaShift
Michal Lev-Ram, Staff Writer, Business 2.0 Magazine
Inga Johnson, Gaia Interactive
Vanessa Camones, Director, Three-Forty Communications
Tammy H Nam, Director, Slide, Inc.
Rachel Williams, Director, Research and Programming, Nielsen Business Media
Editor, Yahoo! Inc.
Lauren Camp, Research Analyst, C&R Research
Sonya Chawla, Sr. Director, Advertising, Slide
Erik Hauser Creative Director/Founder, Swivel Media
Neal Burns, Experiential Marketing Forum
Krissy Teegerstrom, Community Manager, Six Apart
Sr. Editor, Yahoo
Annie Morita, Gaia Interactive
Peter Foster, VP Sales, Photobucket
CEO, myYearbook.com
Peter Pham, VP Business Development, Photobucket
Amy Looper, Chief Visionary Officer, MindOh
Tim Shay, Vice President of Network Development, Next New Networks
Julie Ask, Vice President & Research Director, JupiterResearch
Pamela Sellers, CNN
Jacqueline Lane, Director of Teen Research, C&R Research
Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France
David Cannon, Creative Director, We Are Family Foundation
Alexandra Watkins, Chief Innovation Officer, Eat My Words
Yoni Silberberg, Buisness Development, PLYmedia
Nancy Hunt, President, We Are Family Foundation
Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent
, Manager, Consumer Insight & Strategy, mDisney
Devin Cox, Program Director, We Are Family Foundation
Melissa Bethune, Marketing Manager, Buzznet.com
Steve Hudson, Senior Planner, Upshot
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Jane Schonberger, Managing Partner, Pretty Tough
Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT
Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT
Chris Elles, Partner, The Syndicate
David Cannon, Creative Director, We Are Family Foundation
David Schlossberg, Product Manager, Meez.com
Devin Cox, Program Director, We Are Family Foundation
Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada
Jane Schonberger, Managing Partner, Pretty Tough
JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS
Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises
Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation
Joe Waltman, Business Development Manager, Boost Mobile
Jon Landman, Partner, The Syndicate
Joseph Tankersley, , Walt Disney Imagineering
Kevin Barenblat, Co-founder & CEO, SpotDJ
Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Melissa Bethune, Marketing Manager, Buzznet.com
Monique Montibon, Web Manager, American Red Cross Bay Area
Nancy Hunt, President, We Are Family Foundation
Rev. Dave Joseph Ciancio, Partner, The Syndicate
Sam J Baris , Eleanor Mary Baris Ministries
Sara Laor, Director, The NPD Group
Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Stephen Loflin, Executive Director, National Society of Collegiate Scholars
Steve Hudson, Senior Planner, Upshot
Toyota Motor Sales, USA, Inc.
Manager, Marketing Analysis, Cox Enterprises, Inc.
Manager, Consumer Insight & Strategy, mDisney
Director, Marketing Services, Cox Enterprises, Inc.
Lance Tokuda, CEO, RockYou!
Jed Stremel, Director of Business Development, Facebook
Brenda Lynch, Adjunct Professor, USC
Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.
Ryan Okum, President, StreetWise
Program Manager, Answer
Consultant, Florida Youth Prevention Delegation
Keith Degrace, Director of Communicatoins, Red Bull Canada
Courtney Macavinta, Ambassador, Girls For A Change
Tristan Coopersmith , CAA/The Intelligence Group
Sophia Stuart , Hearst Digital Media
Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family
Liza Vadnai, Director of Marketing, GOOD Magazine
Guy Kawasaki, Managing Director, Garage Technology Ventures
Angela Natividad, Adrants
Promotions Manager, Sony Online Entertainment
Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals
Christian Borges, Sr Director Publicity, Deep Focus
Julia Nocciolino, Brand Strategy Manager, BBC Worldwide
Charlie Riley, Marketing Manager, Think Financial
Amanda Hill, Head of Genre Development, BBC Worldwide
Craig Sherman, Chief Executive Officer, Gaia Online
David Birnbaum, Chairman and Chief Executive Officer, Takkle
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Diane Dohm, Business Development, VIZ Media
Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation
Sean Williams, Strategy & Business Development, VIZ Media
Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation
Tamara Morgan, Program Director, YouthNoise
David Chustz, Vice President of Brand Creative, The-N
Holly Arsenault, Teen Tix Program Manager, Seattle Center
Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation
Walter Mayes, Library Media Specialist, The Girls' Middle School
Ginger Thomson, CEO, YouthNoise
Sam Altman, CEO, Loopt
Dave Amos, Web Guy, Idealist.org
Steve Bryant, Columnist, Hollywood Reporter
Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation
Martina Butler, Host, PodShow's Emo Girl Talk
Karl Carter, Co-Founder, Inner City Enterprises
Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation
Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation
Anne Collier, Editor, Net Family News
Catherine Cook, President, MyYearbook.com
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines
Julie Cordua, Vice President, Marketing, (RED)
James Daly, Editor in Chief, Edutopia
Zadi Diaz, Principal, Smashface Productions
Dixie Feldman, Editorial Director of The N, MTV Networks
Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation
Research Analyst, CNET Networks Entertainment
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jay Frank, Head of Programming and Label Relations, Yahoo! Music
Liz Gannes, Staff Writer, GigaOM
Eric Garland, CEO, BigChampagne Online Media Measurement
Amy Gibby, President, eCrush
Daniel Glass, President, Glassnote Entertainment Group
Anastasia Goodstein, Publisher, Ypulse
Jane Grenier, Publisher, Flip.com
David Hyman, CEO, MOG
Henry Jenkins, Director, MIT Comparative Media Studies Program
Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty
Claudia L'Amoreaux, Community Developer, Second Life
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Cory Llewellyn, Vice President New Media, Epic Records
Chris Maltese, President, Chris Maltese Management
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Dorrian Porter, CEO, Mozes
Ashley Qualls, President, Whateverlife
Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard
Steve Rifkind, Chairman, SRC Records
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Gary Rudman, President, GTR Consulting
Javan Van Gronigenl, Art Director, Invisible Children
J Scavo, General Manager, MySpace Records
Secondhand Serenade, Recording Artist
Melanie Strong, U.S. Brand Manager, NIKEiD, Nike
Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
Robbie Trencheny, President and CEO, Teen Media Productions
Peter van Stolk, President & CEO, Jones Soda
Larry Weintraub, CEO, Fanscape
Alex Welch, CEO, Photobucket
Tina Wells, CEO, Buzz Marketing Group
Adam Zbar, CEO, Zannel
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