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June 22, 2007

Meet Ben Wilkoff, The 2007 Totally Wired Teacher

Yahoo! For TeachersThere will be a formal press release about this in the coming weeks, but I'm so excited that I wanted to share the news. We have selected the first Totally Wired Teacher to be recognized at the 2007 Mashup in July. Drumroll please...It's Ben Wilkoff, a 7th and 8th grade language arts teacher at Cresthill Middle School in Highlands Ranch, Colorado.

We received several amazing nominations of totally wired teachers from across the country and the globe. It was inspiring to read about how they are all using social media like blogs, wikis, photo/video sharing sites and social networking in educational ways at school. I worked with Jim Daly, the editor-in-chief of Edutopia, and the amazing team from Yahoo! for Teachers to narrow it down to two finalists. We interviewed both finalists. It was a tough choice, but in the end, we felt like Ben was trailblazing the use of social media and skillfully navigating the challenges of the public school bureaucracy, convincing other teachers, administrators and parents that what he's doing is showing real results.

We are flying Ben to San Francisco, where our founding sponsor, Yahoo! will present him with the award. I want to thank everyone who submitted nominations this year. I look forward to discovering even more innovators next year. You can learn more about Ben through his links:

The Academy of Discovery
Discourse About Discourse (Ben's podcast)

In Ben's own words:

My Twitter account says, "I teach. And learn. A lot." This is no small understatement. My passion for teaching and learning increases with every blog post I read or write, every podcast I create or listen to. Just one meaningful comment from student to student on a blog or a great revision on one of our wiki projects is something special, something authentic, something worth striving for.

Yesterday, I was at Yahoo! giving a presentation to their marketing department. Afterwards I had the privilege of meeting the Yahoo! for Teachers team who gave me a demo of what they are building in collaboration with teachers around the country. I was impressed. The tool they have created allows teachers to build their handouts and other teaching materials online through a version of Yahoo! search limited to content teachers can actually use and that ensures they are complying with state standards. The site also enables teachers to share their teaching materials with other educators throughout the world. It's very exciting. Yahoo! has done their homework and gets that they can't just give teachers another cool tech tool without offering training and support. They are building up a small army of trailblazing teachers, like Ben, that they hope will train other teachers at their schools. In addition, they are offering workshops for teachers on how to use their tool across the country. Here are the upcoming free workshop dates and locations:

Chicago, IL July 2nd, 8:30 a.m. - 4 p.m.
New York, NY July 11th, 8:30 a.m. - 4 p.m.
New York, NY July 12th, 8:30 a.m. - 4 p.m.
Austin, TX July 19th, 8:30 a.m. - 4 p.m.
San Diego, CA July 28th, 8:30 a.m. - 4 p.m.

If you know a teacher in these areas, tell them to apply here.

Register today for the Mashup.

Posted by anastasia

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Announcement
Agenda At a Glance

Monday July 16

Pre-Conferences

* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age

* SOLD OUT B. 3:00-6:30 pm - Music Mashup

Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age


2:30 pm
The Elusive Psychology of Teens

3:45 pm
Refreshment Break

4:00 pm
The Real Inside Scoop: A Live Teen Panel

5:00 pm
Refreshment Break

5:15 pm
Interactive Workshop: Developing a Teen Targeted Marketing Plan

Pre-Conference B: Music Mashup

3:00 pm
Opening Remarks

3:05 pm
Keynote - What Music Teens Consume and How

3:20 pm
Music & Social Media

4:00 pm
One on One Conversation - The Mobile Music Convergence

4:20 pm
Refreshment Break

4:35 pm
Mixtapes: The Unsung Music Marketing Tool

5:15 pm
Case Study of Secondhand Serenade


Monday July 16

Main Conference

6:30 pm
Opening reception and Live Performance


Tuesday July 17

7:30 am
Registration and continental breakfast

8:30 am
Welcome

8:45 am
Convergence Culture: A Keynote Conversation

9:30 am
Totally Wired Teen Superstar Panel

10:15 am
Refreshment and Networking Break in Exhibit Area

11:00 am
Case Studies of Totally Wired Marketing

11:45 am
Totally Wired Entertainment - Old School to New School

12:30 pm
Lunch and Live Interactive Discussions

1:45 pm
Totally Wired Entertainment - The New School

2:30 pm
Totally Mobile: Reaching Youth Anytime, Anywhere

3:15 pm
Refreshment and Networking Break in Exhibit Area

3:45 pm
Totally Wired Social Change

4:30 pm
Totally Wired Life

5:30 pm
The "Totally Wired Teacher" Award

5:40 pm
Closing Keynote

6:25 pm
Closing Reception

Who's Coming

Christina Della-Fera, Head of Marketing, Sugar magazine/digital

Annabel Brog, Editor, Sugar magazine/digital

Lorraine Getz, Brickfish

Lee Barth, Dualstar Entertainment Group

Jesse D. Lewin, Enthusiast Evangelist, Microsoft

Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK

Norm Liang, Business Development, Web 2.0, Nokia

Robert Franklin, Chief Webolutionary, FamilyThrive

Marc Prensky, CEO, Games2train

Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.

Billy Dutton, Chairman, Music.com

Holly Jones, Music.com

Julie Heiser, Adobe Systems Incorporated

Jodi Bryson, Editorial Director, LimeLife Mobile Media

Greg Ovalle, VP BD, Kadoink

Roland Deal, VP Marketing, Kadoink

Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books

Anita Taff-Rice, iCommLaw

Marg Tobias, Mandell Law Group

Jeffrey Young, Chronicle of Higher Education

Celia Hirschman, Managing Director, KCRW - National Public Radio

Johnny Igaz, KCRW - National Public Radio

Bill Schaff, Phocas Financial Corp.

Randy Eckhardt, Canadian Music Week

Jeremiah Owyang, Podtech Network

Eming Piansay, Main Blogger, YO! Youth Outlook

Stefanie Olsen, Senior Writer, CNET News.com

Larry Magid, Technology Analyst, CBS News / San Jose Mercury News

Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices

Ann Bassette, Producer, YO! Youth Outlook

Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation

Katie Facada, Influx Strategic Consulting

Scott Sperry, President, Sperry Media

Shireen Piramoon, McGrath/Power

Derek James, McGrath/Power

Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media

Sam Hon, VelvetPuffin

Jennifer Woodard Maderazo, PBS | MediaShift

Amelia Bechtel, McGrath/Power

Adisa Banjoko, Journalist

Terry Hemphill, Senior Marketing Manager, Adobe

Jill Hipps, Managing Editor, Common Sense Media

Erin Burke, Product Trend Analysis, Cotton Incorporated

John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.

Demetrius Romanos, Director of Design, Kaleidoscope

Jeanne Sachs, National Sales Director, The N.com Teen Network

Benjamin Pashman, Vice President Business Development, Gigya

Jaime Ernesto Uzeta, Partner, BBMG

Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising

Brandon Watson, CEO/Founder, IMSafer

Pano Anthos, CEO, EVS

Shelly Gourlay, Brand Marketing, Nike

Allan Brabo, Brand Marketing, Nike

James Bower, CEO, Numedeon / Whyville

Tara Wagner, SutherlandGold Group

Nicole Lauchaire, Director, Varsity.com

Ilene Tucker, Yahoo!

Julie Finlay, Youth Media Director, USAA

Christian Busch, VP Marketing, Cellfish Media

David Rosenheim, CEO, JamBase, Inc.

Terri Williams, VP Sales, JamBase, Inc.

Chrisanne McCoy, Senior Strategic Sales Executive, Operative

Dave Macli, Sr. Account Executive, Operative

Josh Spencer, PR Director, Imagine Marketing Agency

Monica Staniec, Marketing Director, Imagine Marketing Agency

Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn

Alessandra Beckmann, CEO, BlingyBlob.com

Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media

Stephanie Teng, Microsoft

Carlos Garcia, CEO, Scrapblog

Alex De Carvalho, Community Guy, Scrapblog

Mike Gowen, Director of User Experience, Scrapblog

Cindy Li, Director of Content, Scrapblog

Caleb Elston, Intern Extraordinaire, Scrapblog

Patrick Tufts, Director of Research, Metaweb Technologies

Tomi Pierce, Sr Product Designer, Metaweb Technologies

Dani Hildebrandt, Red Wallet Records

Progam Manager, Epilepsy Foundation

Strategic Planner, The Geppetto Group

Marketing Associate, Wells Fargo

Director, Strategic Business Development, SCEA

Marketing manager, Florida Youth Prevention Delegation

Director of Marketing, Piczo

Irene McGee, Microsoft

Brian Solis, Editor in Chief, bub.blicio.us

Adriana Gascoigne, Vlogger, bub.blicio.us

Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.

Gary Taylor, Executive VP International, Canadian Music Week

Tara C. Gibb, Director of Marketing, CMP Game Group

Ed Prentice, President, TeleVoce

Susan Lucas-Conwell, Executive Director, SDForum

Micheal Butler, Artist Relations Manager, PodShow

Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.

Stacey Foreman, Dir of Events, Federated Media

George Frost, General Counsel & Licensing Director, WiMoto, Inc.

Britton Glasser, Yahoo! Inc.

Gailene Nelson, Yahoo! Inc.

Elizabeth Dye, Special Projects Director, Seventeen Magazine

Peng Wei, Gaia Interactive

Beth Carls, Co-founder, MindOH!

Tim Black, EVP, Sales & Marketing, Intellimar Solutions

Tom Bollinger, CEO, Intellimar Solutions

Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC

Chris Castagnetto, Gaia Interactive

Brendan Robertson, Yahoo!

Ryan Kuder, Yahoo!

Jennifer Neal, Director of Marketing, Oddcast

Shaival Shah, VP Strategy and Business Development, Oddcast

Ro Choy, VP of Business Development, RockYou

Jia Shen, CTO and Co-Founder, RockYou

Linsey Willaford, Business Development Manager, RockYou

Amy Jussel, Executive Director, ShapingYouth

Bobbie Carlton, Director, Marketing, B*tween Productions

Aseem Badshah, President, Scriptovia.com

Paul Scribner, Progam Manager, Epilepsy Foundation

Jill Hipps, Managing Editor, Common Sense Media

Erin Burke, Director, Marketing, B*tween Productions

John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.

Demetrius Romanos, Director of Design, Kaleidoscope

Jeanne L. Sachs r, National Sales Director, The N.com Teen Network

Brian Dunham , Account Manager, The N.com Teen Network

Erin Miller, Strategic Planner, The Geppetto Group

Benjamin Pashman, Vice President Business Development, Gigya

Jaime Ernesto Uzeta, Partner, BBMG

Robert Ficcaglia, Founder, MotivePath, Inc.

Brandon Watson, CEO/Founder, IMSafer

Pano Anthos, CEO, EVS

Doreen Bloch, Yahoo! Inc.

Ceca Mijatovic, Founder & CEO, DayZ Loop

Dave Bottoms, Yahoo! Inc.

Mi Jee Song , Events Consultant, DayZ Loop

Derek Baird, Yahoo! Inc.

Gary Taylor, Executive VP International, Canadian Music Week

Nicol Addison, Yahoo! Inc.

Elizabeth Dye, Special Projects Director, Seventeen Magazine

Karon Weber, Yahoo! Inc.

Holly Rotman, eCRUSH

Edward Park , Yahoo! Inc.

Steffan Heuer, US Correspondent, brand eins

Havi Hoffman, Yahoo! Inc.

Mike Manuel, Voce Communications

Matt Warburton, Yahoo! Inc.

Cammie Dunaway, Yahoo! Inc.

Jeanne Moeschler, Yahoo! Inc.

Meaghan Fu, Yahoo! Inc.

Britton Glasser, Yahoo! Inc.

Gailene Nelson, Yahoo! Inc.

Chandrasekar Rathakrishnan, CEO, VelvetPuffin.

Ashley Qualls, CEO and President, WhateverLife, Inc.

John P Klem, Business Development, Social Search, Yahoo! Inc

Mike Sledge, E-Commerce Marketing Manager, Balfour

Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)

Anne Marie Edwards, Sr. Marketing Manager, Yahoo!

Ryan Rigoli, Marketing Director, Yahoo!

Finn Mckenty, Strategist, Kaleidoscope

Amanda Peters, , The N (MTV Networks)

Aprille Byam, Research Analyst, Eastman Kodak Company

Cheryl Dellasega, Professor, Penn State College of Medicine

Joan E Lockwood, PR Manager, Piczo

Neha Modi, New Media Manager, The Firm

Jeanine LeFlore, Vice President of Products, Piczo

Maura Welch, Editorial Director, WeeWorld

President, Creative Productions

Laura M Ashley, Associate Brand Manager, LeapFrog

Marcom Project Manager, Symantec Corporation

Chad Weiner, Brand Manager, Fly Marketing, LeapFrog

Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors

Stephanie Peterson, Director, Fly Marketing, LeapFrog

Casey Sloan, Research Director, C&R Research

Account Director, Creative Productions

MJ Kim, Marketing Manager, Photobucket

Sr. Editor, Yahoo!

Kurt Collins, Business Development, Photobucket

Managing Director, The Kaplan Thaler Group

Rebecca Weeks, Director, Business Development, Real Girls Media

Sr. Marketing Manager, Symantec Corporation

JD Lasica, Co-Founder, Ourmedia.org

Jessica Alter, Business Development, Bebo

Mark Glaser, Editor, PBS MediaShift

Michal Lev-Ram, Staff Writer, Business 2.0 Magazine

Inga Johnson, Gaia Interactive

Vanessa Camones, Director, Three-Forty Communications

Tammy H Nam, Director, Slide, Inc.

Rachel Williams, Director, Research and Programming, Nielsen Business Media

Editor, Yahoo! Inc.

Lauren Camp, Research Analyst, C&R Research

Sonya Chawla, Sr. Director, Advertising, Slide

Erik Hauser Creative Director/Founder, Swivel Media

Neal Burns, Experiential Marketing Forum

Krissy Teegerstrom, Community Manager, Six Apart

Sr. Editor, Yahoo

Annie Morita, Gaia Interactive

Peter Foster, VP Sales, Photobucket

CEO, myYearbook.com

Peter Pham, VP Business Development, Photobucket

Amy Looper, Chief Visionary Officer, MindOh

Tim Shay, Vice President of Network Development, Next New Networks

Julie Ask, Vice President & Research Director, JupiterResearch

Pamela Sellers, CNN

Jacqueline Lane, Director of Teen Research, C&R Research

Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France

David Cannon, Creative Director, We Are Family Foundation

Alexandra Watkins, Chief Innovation Officer, Eat My Words

Yoni Silberberg, Buisness Development, PLYmedia

Nancy Hunt, President, We Are Family Foundation

Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent

, Manager, Consumer Insight & Strategy, mDisney

Devin Cox, Program Director, We Are Family Foundation

Melissa Bethune, Marketing Manager, Buzznet.com

Steve Hudson, Senior Planner, Upshot

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Jane Schonberger, Managing Partner, Pretty Tough

Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT

Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT

Chris Elles, Partner, The Syndicate

David Cannon, Creative Director, We Are Family Foundation

David Schlossberg, Product Manager, Meez.com

Devin Cox, Program Director, We Are Family Foundation

Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada

Jane Schonberger, Managing Partner, Pretty Tough

JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS

Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises

Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation

Joe Waltman, Business Development Manager, Boost Mobile

Jon Landman, Partner, The Syndicate

Joseph Tankersley, , Walt Disney Imagineering

Kevin Barenblat, Co-founder & CEO, SpotDJ

Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Melissa Bethune, Marketing Manager, Buzznet.com

Monique Montibon, Web Manager, American Red Cross Bay Area

Nancy Hunt, President, We Are Family Foundation

Rev. Dave Joseph Ciancio, Partner, The Syndicate

Sam J Baris , Eleanor Mary Baris Ministries

Sara Laor, Director, The NPD Group

Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Stephen Loflin, Executive Director, National Society of Collegiate Scholars

Steve Hudson, Senior Planner, Upshot

Toyota Motor Sales, USA, Inc.

Manager, Marketing Analysis, Cox Enterprises, Inc.

Manager, Consumer Insight & Strategy, mDisney

Director, Marketing Services, Cox Enterprises, Inc.

Lance Tokuda, CEO, RockYou!

Jed Stremel, Director of Business Development, Facebook

Brenda Lynch, Adjunct Professor, USC

Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.

Ryan Okum, President, StreetWise

Program Manager, Answer

Consultant, Florida Youth Prevention Delegation

Keith Degrace, Director of Communicatoins, Red Bull Canada

Courtney Macavinta, Ambassador, Girls For A Change

Tristan Coopersmith , CAA/The Intelligence Group

Sophia Stuart , Hearst Digital Media

Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family

Liza Vadnai, Director of Marketing, GOOD Magazine

Guy Kawasaki, Managing Director, Garage Technology Ventures

Angela Natividad, Adrants

Promotions Manager, Sony Online Entertainment

Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals

Christian Borges, Sr Director Publicity, Deep Focus

Julia Nocciolino, Brand Strategy Manager, BBC Worldwide

Charlie Riley, Marketing Manager, Think Financial

Amanda Hill, Head of Genre Development, BBC Worldwide

Craig Sherman, Chief Executive Officer, Gaia Online

David Birnbaum, Chairman and Chief Executive Officer, Takkle

danah boyd, Fellow, Annenberg Center for Communications, University of Southern California

Diane Dohm, Business Development, VIZ Media

Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation

Sean Williams, Strategy & Business Development, VIZ Media

Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation

Tamara Morgan, Program Director, YouthNoise

David Chustz, Vice President of Brand Creative, The-N

Holly Arsenault, Teen Tix Program Manager, Seattle Center

Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation

Walter Mayes, Library Media Specialist, The Girls' Middle School

Ginger Thomson, CEO, YouthNoise

Sam Altman, CEO, Loopt

Dave Amos, Web Guy, Idealist.org

Steve Bryant, Columnist, Hollywood Reporter

Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation

Martina Butler, Host, PodShow's Emo Girl Talk

Karl Carter, Co-Founder, Inner City Enterprises

Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation

Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation

Anne Collier, Editor, Net Family News

Catherine Cook, President, MyYearbook.com

Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines

Julie Cordua, Vice President, Marketing, (RED)

James Daly, Editor in Chief, Edutopia

Zadi Diaz, Principal, Smashface Productions

Dixie Feldman, Editorial Director of The N, MTV Networks

Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation

Research Analyst, CNET Networks Entertainment

Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds

Jay Frank, Head of Programming and Label Relations, Yahoo! Music

Liz Gannes, Staff Writer, GigaOM

Eric Garland, CEO, BigChampagne Online Media Measurement

Amy Gibby, President, eCrush

Daniel Glass, President, Glassnote Entertainment Group

Anastasia Goodstein, Publisher, Ypulse

Jane Grenier, Publisher, Flip.com

David Hyman, CEO, MOG

Henry Jenkins, Director, MIT Comparative Media Studies Program

Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty

Claudia L'Amoreaux, Community Developer, Second Life

Jacqueline Lane, Research Director, C&R Research

Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project

Cory Llewellyn, Vice President New Media, Epic Records

Chris Maltese, President, Chris Maltese Management

Diane Naughton, Vice President of Marketing, HarperCollins Children's Books

Dorrian Porter, CEO, Mozes

Ashley Qualls, President, Whateverlife

Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard

Steve Rifkind, Chairman, SRC Records

Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA

Gary Rudman, President, GTR Consulting

Javan Van Gronigenl, Art Director, Invisible Children

J Scavo, General Manager, MySpace Records

Secondhand Serenade, Recording Artist

Melanie Strong, U.S. Brand Manager, NIKEiD, Nike

Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart

Robbie Trencheny, President and CEO, Teen Media Productions

Peter van Stolk, President & CEO, Jones Soda

Larry Weintraub, CEO, Fanscape

Alex Welch, CEO, Photobucket

Tina Wells, CEO, Buzz Marketing Group

Adam Zbar, CEO, Zannel

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