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July 19, 2007More Mashup Love
Check out the latest coverage of the Ypulse Mashup:
On CNET
HarperCollins, MySpace to solicit teen writing
On Boston.com (The Boston Globe)
Facebook replaces email
On AdRants
Memories of Youth, Age Elitism Factors in Effective Youth Marketing
Cause Branding is Cool, Just Don't Forget the Cause
The 'Teen Life' Category: a Tribute to Marketers' Ability to Swallow its Own Hype
YPulse Drops Hard Knocks from the New School
In CommunicationsTechnology, Size Matters, Says Microsoft
YPulse: Authenticity Starts with Us, Stupid
On Yodel Anecdotal
Finding the teen gene
On NEXTGREATTHING
Ypulse Mashup: Online Convergence
Is Email Really Dead?
On PSFK
Hip Hop Chess
New Mobile Ad Model
On Net Family News
How Teens Use Technology
On justashbo
Ypulse California MASHUP! 2007! & Secondhand Serenade!!!
On Emo Girl Talk
Ypulse panel mentioned in episode 90
On derek baird
Schwab Learning: Helping Kids With Learning Difficulties
And former Ypulse contributing editor Jennifer Waits post on YouthCultopia.
More feedback:
"You did an awesome job with this conference. The sessions were interesting, the panelists were knowledgeable, the teens were smart, and I met a lot of great people." - Diane Dohm, Viz
"It was my first time to one of these conferences and I just wanted to say how much I truly loved it. It was perfectly planned, and it's great to have a HUGE room of people who are all interested in the same ideas and the same market. I just wanted to thank you again for the opporunity of speaking. I really want to attend the tween mashup in NYC in September; it should be just as wonderful. I loved meeting all of the attendees and discussing tons of potential business ideas and partnerships (seriously, how cool!)- if I can ever speak at an event of yours again I would be honored; so much fun." - Ashley Qualls, Whateverlife
"The event was AWESOME! As a newbie in marketing at Snapvine, I learned a lot and met lots of cooool people. Thanks so much for putting this together!" - Ranee
"You really did a fantastic job with the conference. I greatly enjoyed learning about disciplines that I rarely get to experience. I am also very thankful for the recognition that you and the other provided for Ben. But I was also quite impressed with the stars that you collected for the Ypulse meeting, I am a much better person for interfacing with you and the Totally Wired Crowd. Although I am not totally wired I do oversee the Cleveland Clinic Heartcenter website and have a significant interest in medical informatics." - Bruce Wilkoff, father of Ben Wilkoff, our Totally Wired teacher
"I want to tell you how fabulous the conference was. You did an awesome job putting it all together. You managed to get together such smart, interesting people doing great things in the teen world. Besides the great speakers, there was really a chance to talk to and meet everyone, which I thought was one of the best things about the conference. People were extremely open about sharing contacts, info, and ideas on working together, and that was so great. I made great contacts which I hope will be able to help Zest Books grow and get the word out there, as well as a chance to collaborate with great people on future projects." - Hallie Warshaw
"It was the first conference I've been to in a LONG time where I felt like I was a part of community of people who wanted to support each other's work and passions. And we were all personally 1-degree of separation from "our friend Anastasia" so the networking was organic and fun--not painful or awkward:)" - Courtney Macavinta
"I just wanted to let you know how much I enjoyed the Mashup. I thought the give and take of the panels was much more interesting that the usual parade of powerpoints (although I did enjoy the straight presentations that were on the agenda, especially Nike and Jones). I also liked the mix of academia, media, social change organizers, social networkers, and straight marketers. It added a lot of balance and context to all the information that was presented. The speakers themselves were all very strong. The teen panel was fun to see on Monday and those superstar teens on Tuesday were just so impressive. I also felt that Peter Van Stolk did such a great job of letting his passion for what he does come shining through and loved his no-nonsense style. Finally, all the housekeeping stuff was well-oiled and unobtrusive - very nice for your first go-round. I am definitely looking forward to Mashup 2.0 next year! Oh, and I can't forget it was so nice to meet you in person. Your blog and your conference are already having an impact on our plans for the coming year. I'm glad you were smiling to the Mortified end…" - Mike Sledge
"Thank you for organizing an awesome conference - it was equally informative, productive, and fun! You did an amazing job of creating an atmosphere and forum for true collaboration: it was quite refreshing to see people sharing ideas and working together! The panels rocked! See you in NYC at the Tween Mashup." - Ceca, DayZLoop
"This conference is by far the BEST conference I've been to in years. I've had a dozen people come up to me to network and ask about doing work with us and that was only after doing the panel yesterday. Overall, the attendees and the speakers, and the networking opportunities at this conference are GREAT!" - Jacquie Lane, C&R Research
Keep the feedback coming!
Posted by anastasia
Mashup 2007
Monday July 16
Pre-Conferences
* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
* SOLD OUT B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
Pre-Conference B: Music Mashup
Monday July 16
Main Conference
Tuesday July 17
Christina Della-Fera, Head of Marketing, Sugar magazine/digital
Annabel Brog, Editor, Sugar magazine/digital
Lorraine Getz, Brickfish
Lee Barth, Dualstar Entertainment Group
Jesse D. Lewin, Enthusiast Evangelist, Microsoft
Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK
Norm Liang, Business Development, Web 2.0, Nokia
Robert Franklin, Chief Webolutionary, FamilyThrive
Marc Prensky, CEO, Games2train
Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.
Billy Dutton, Chairman, Music.com
Holly Jones, Music.com
Julie Heiser, Adobe Systems Incorporated
Jodi Bryson, Editorial Director, LimeLife Mobile Media
Greg Ovalle, VP BD, Kadoink
Roland Deal, VP Marketing, Kadoink
Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books
Anita Taff-Rice, iCommLaw
Marg Tobias, Mandell Law Group
Jeffrey Young, Chronicle of Higher Education
Celia Hirschman, Managing Director, KCRW - National Public Radio
Johnny Igaz, KCRW - National Public Radio
Bill Schaff, Phocas Financial Corp.
Randy Eckhardt, Canadian Music Week
Jeremiah Owyang, Podtech Network
Eming Piansay, Main Blogger, YO! Youth Outlook
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Analyst, CBS News / San Jose Mercury News
Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices
Ann Bassette, Producer, YO! Youth Outlook
Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation
Katie Facada, Influx Strategic Consulting
Scott Sperry, President, Sperry Media
Shireen Piramoon, McGrath/Power
Derek James, McGrath/Power
Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media
Sam Hon, VelvetPuffin
Jennifer Woodard Maderazo, PBS | MediaShift
Amelia Bechtel, McGrath/Power
Adisa Banjoko, Journalist
Terry Hemphill, Senior Marketing Manager, Adobe
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Product Trend Analysis, Cotton Incorporated
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne Sachs, National Sales Director, The N.com Teen Network
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Shelly Gourlay, Brand Marketing, Nike
Allan Brabo, Brand Marketing, Nike
James Bower, CEO, Numedeon / Whyville
Tara Wagner, SutherlandGold Group
Nicole Lauchaire, Director, Varsity.com
Ilene Tucker, Yahoo!
Julie Finlay, Youth Media Director, USAA
Christian Busch, VP Marketing, Cellfish Media
David Rosenheim, CEO, JamBase, Inc.
Terri Williams, VP Sales, JamBase, Inc.
Chrisanne McCoy, Senior Strategic Sales Executive, Operative
Dave Macli, Sr. Account Executive, Operative
Josh Spencer, PR Director, Imagine Marketing Agency
Monica Staniec, Marketing Director, Imagine Marketing Agency
Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn
Alessandra Beckmann, CEO, BlingyBlob.com
Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media
Stephanie Teng, Microsoft
Carlos Garcia, CEO, Scrapblog
Alex De Carvalho, Community Guy, Scrapblog
Mike Gowen, Director of User Experience, Scrapblog
Cindy Li, Director of Content, Scrapblog
Caleb Elston, Intern Extraordinaire, Scrapblog
Patrick Tufts, Director of Research, Metaweb Technologies
Tomi Pierce, Sr Product Designer, Metaweb Technologies
Dani Hildebrandt, Red Wallet Records
Progam Manager, Epilepsy Foundation
Strategic Planner, The Geppetto Group
Marketing Associate, Wells Fargo
Director, Strategic Business Development, SCEA
Marketing manager, Florida Youth Prevention Delegation
Director of Marketing, Piczo
Irene McGee, Microsoft
Brian Solis, Editor in Chief, bub.blicio.us
Adriana Gascoigne, Vlogger, bub.blicio.us
Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Tara C. Gibb, Director of Marketing, CMP Game Group
Ed Prentice, President, TeleVoce
Susan Lucas-Conwell, Executive Director, SDForum
Micheal Butler, Artist Relations Manager, PodShow
Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.
Stacey Foreman, Dir of Events, Federated Media
George Frost, General Counsel & Licensing Director, WiMoto, Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Peng Wei, Gaia Interactive
Beth Carls, Co-founder, MindOH!
Tim Black, EVP, Sales & Marketing, Intellimar Solutions
Tom Bollinger, CEO, Intellimar Solutions
Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC
Chris Castagnetto, Gaia Interactive
Brendan Robertson, Yahoo!
Ryan Kuder, Yahoo!
Jennifer Neal, Director of Marketing, Oddcast
Shaival Shah, VP Strategy and Business Development, Oddcast
Ro Choy, VP of Business Development, RockYou
Jia Shen, CTO and Co-Founder, RockYou
Linsey Willaford, Business Development Manager, RockYou
Amy Jussel, Executive Director, ShapingYouth
Bobbie Carlton, Director, Marketing, B*tween Productions
Aseem Badshah, President, Scriptovia.com
Paul Scribner, Progam Manager, Epilepsy Foundation
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Director, Marketing, B*tween Productions
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne L. Sachs r, National Sales Director, The N.com Teen Network
Brian Dunham , Account Manager, The N.com Teen Network
Erin Miller, Strategic Planner, The Geppetto Group
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc.
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Doreen Bloch, Yahoo! Inc.
Ceca Mijatovic, Founder & CEO, DayZ Loop
Dave Bottoms, Yahoo! Inc.
Mi Jee Song , Events Consultant, DayZ Loop
Derek Baird, Yahoo! Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Nicol Addison, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Karon Weber, Yahoo! Inc.
Holly Rotman, eCRUSH
Edward Park , Yahoo! Inc.
Steffan Heuer, US Correspondent, brand eins
Havi Hoffman, Yahoo! Inc.
Mike Manuel, Voce Communications
Matt Warburton, Yahoo! Inc.
Cammie Dunaway, Yahoo! Inc.
Jeanne Moeschler, Yahoo! Inc.
Meaghan Fu, Yahoo! Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Chandrasekar Rathakrishnan, CEO, VelvetPuffin.
Ashley Qualls, CEO and President, WhateverLife, Inc.
John P Klem, Business Development, Social Search, Yahoo! Inc
Mike Sledge, E-Commerce Marketing Manager, Balfour
Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)
Anne Marie Edwards, Sr. Marketing Manager, Yahoo!
Ryan Rigoli, Marketing Director, Yahoo!
Finn Mckenty, Strategist, Kaleidoscope
Amanda Peters, , The N (MTV Networks)
Aprille Byam, Research Analyst, Eastman Kodak Company
Cheryl Dellasega, Professor, Penn State College of Medicine
Joan E Lockwood, PR Manager, Piczo
Neha Modi, New Media Manager, The Firm
Jeanine LeFlore, Vice President of Products, Piczo
Maura Welch, Editorial Director, WeeWorld
President, Creative Productions
Laura M Ashley, Associate Brand Manager, LeapFrog
Marcom Project Manager, Symantec Corporation
Chad Weiner, Brand Manager, Fly Marketing, LeapFrog
Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors
Stephanie Peterson, Director, Fly Marketing, LeapFrog
Casey Sloan, Research Director, C&R Research
Account Director, Creative Productions
MJ Kim, Marketing Manager, Photobucket
Sr. Editor, Yahoo!
Kurt Collins, Business Development, Photobucket
Managing Director, The Kaplan Thaler Group
Rebecca Weeks, Director, Business Development, Real Girls Media
Sr. Marketing Manager, Symantec Corporation
JD Lasica, Co-Founder, Ourmedia.org
Jessica Alter, Business Development, Bebo
Mark Glaser, Editor, PBS MediaShift
Michal Lev-Ram, Staff Writer, Business 2.0 Magazine
Inga Johnson, Gaia Interactive
Vanessa Camones, Director, Three-Forty Communications
Tammy H Nam, Director, Slide, Inc.
Rachel Williams, Director, Research and Programming, Nielsen Business Media
Editor, Yahoo! Inc.
Lauren Camp, Research Analyst, C&R Research
Sonya Chawla, Sr. Director, Advertising, Slide
Erik Hauser Creative Director/Founder, Swivel Media
Neal Burns, Experiential Marketing Forum
Krissy Teegerstrom, Community Manager, Six Apart
Sr. Editor, Yahoo
Annie Morita, Gaia Interactive
Peter Foster, VP Sales, Photobucket
CEO, myYearbook.com
Peter Pham, VP Business Development, Photobucket
Amy Looper, Chief Visionary Officer, MindOh
Tim Shay, Vice President of Network Development, Next New Networks
Julie Ask, Vice President & Research Director, JupiterResearch
Pamela Sellers, CNN
Jacqueline Lane, Director of Teen Research, C&R Research
Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France
David Cannon, Creative Director, We Are Family Foundation
Alexandra Watkins, Chief Innovation Officer, Eat My Words
Yoni Silberberg, Buisness Development, PLYmedia
Nancy Hunt, President, We Are Family Foundation
Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent
, Manager, Consumer Insight & Strategy, mDisney
Devin Cox, Program Director, We Are Family Foundation
Melissa Bethune, Marketing Manager, Buzznet.com
Steve Hudson, Senior Planner, Upshot
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Jane Schonberger, Managing Partner, Pretty Tough
Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT
Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT
Chris Elles, Partner, The Syndicate
David Cannon, Creative Director, We Are Family Foundation
David Schlossberg, Product Manager, Meez.com
Devin Cox, Program Director, We Are Family Foundation
Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada
Jane Schonberger, Managing Partner, Pretty Tough
JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS
Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises
Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation
Joe Waltman, Business Development Manager, Boost Mobile
Jon Landman, Partner, The Syndicate
Joseph Tankersley, , Walt Disney Imagineering
Kevin Barenblat, Co-founder & CEO, SpotDJ
Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Melissa Bethune, Marketing Manager, Buzznet.com
Monique Montibon, Web Manager, American Red Cross Bay Area
Nancy Hunt, President, We Are Family Foundation
Rev. Dave Joseph Ciancio, Partner, The Syndicate
Sam J Baris , Eleanor Mary Baris Ministries
Sara Laor, Director, The NPD Group
Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Stephen Loflin, Executive Director, National Society of Collegiate Scholars
Steve Hudson, Senior Planner, Upshot
Toyota Motor Sales, USA, Inc.
Manager, Marketing Analysis, Cox Enterprises, Inc.
Manager, Consumer Insight & Strategy, mDisney
Director, Marketing Services, Cox Enterprises, Inc.
Lance Tokuda, CEO, RockYou!
Jed Stremel, Director of Business Development, Facebook
Brenda Lynch, Adjunct Professor, USC
Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.
Ryan Okum, President, StreetWise
Program Manager, Answer
Consultant, Florida Youth Prevention Delegation
Keith Degrace, Director of Communicatoins, Red Bull Canada
Courtney Macavinta, Ambassador, Girls For A Change
Tristan Coopersmith , CAA/The Intelligence Group
Sophia Stuart , Hearst Digital Media
Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family
Liza Vadnai, Director of Marketing, GOOD Magazine
Guy Kawasaki, Managing Director, Garage Technology Ventures
Angela Natividad, Adrants
Promotions Manager, Sony Online Entertainment
Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals
Christian Borges, Sr Director Publicity, Deep Focus
Julia Nocciolino, Brand Strategy Manager, BBC Worldwide
Charlie Riley, Marketing Manager, Think Financial
Amanda Hill, Head of Genre Development, BBC Worldwide
Craig Sherman, Chief Executive Officer, Gaia Online
David Birnbaum, Chairman and Chief Executive Officer, Takkle
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Diane Dohm, Business Development, VIZ Media
Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation
Sean Williams, Strategy & Business Development, VIZ Media
Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation
Tamara Morgan, Program Director, YouthNoise
David Chustz, Vice President of Brand Creative, The-N
Holly Arsenault, Teen Tix Program Manager, Seattle Center
Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation
Walter Mayes, Library Media Specialist, The Girls' Middle School
Ginger Thomson, CEO, YouthNoise
Sam Altman, CEO, Loopt
Dave Amos, Web Guy, Idealist.org
Steve Bryant, Columnist, Hollywood Reporter
Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation
Martina Butler, Host, PodShow's Emo Girl Talk
Karl Carter, Co-Founder, Inner City Enterprises
Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation
Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation
Anne Collier, Editor, Net Family News
Catherine Cook, President, MyYearbook.com
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines
Julie Cordua, Vice President, Marketing, (RED)
James Daly, Editor in Chief, Edutopia
Zadi Diaz, Principal, Smashface Productions
Dixie Feldman, Editorial Director of The N, MTV Networks
Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation
Research Analyst, CNET Networks Entertainment
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jay Frank, Head of Programming and Label Relations, Yahoo! Music
Liz Gannes, Staff Writer, GigaOM
Eric Garland, CEO, BigChampagne Online Media Measurement
Amy Gibby, President, eCrush
Daniel Glass, President, Glassnote Entertainment Group
Anastasia Goodstein, Publisher, Ypulse
Jane Grenier, Publisher, Flip.com
David Hyman, CEO, MOG
Henry Jenkins, Director, MIT Comparative Media Studies Program
Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty
Claudia L'Amoreaux, Community Developer, Second Life
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Cory Llewellyn, Vice President New Media, Epic Records
Chris Maltese, President, Chris Maltese Management
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Dorrian Porter, CEO, Mozes
Ashley Qualls, President, Whateverlife
Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard
Steve Rifkind, Chairman, SRC Records
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Gary Rudman, President, GTR Consulting
Javan Van Gronigenl, Art Director, Invisible Children
J Scavo, General Manager, MySpace Records
Secondhand Serenade, Recording Artist
Melanie Strong, U.S. Brand Manager, NIKEiD, Nike
Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
Robbie Trencheny, President and CEO, Teen Media Productions
Peter van Stolk, President & CEO, Jones Soda
Larry Weintraub, CEO, Fanscape
Alex Welch, CEO, Photobucket
Tina Wells, CEO, Buzz Marketing Group
Adam Zbar, CEO, Zannel
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Comments
Thank you for organizing an awesome conference - it was equally informative, productive, and fun! You did an amazing job of creating an atmosphere and forum for true collaboration: it was quite refreshing to see people sharing ideas and working together! The panels rocked! See you in NYC at the Tween Mashup. - Ceca, DayZLoop
Posted by: Ceca Mijatovic | July 19, 2007 03:53 PM