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July 18, 2007

Reflections On The 2007 Mashup

The Ypulse MashupWow. I've never been so tired in my life -- it's a happy tired though. The first major Ypulse conference happened here in San Francisco Monday and Tuesday. I don't know the final numbers on attendees yet, but it felt very full -- you can check out the Photobucket album online here as well as a few shots on Flickr. The blog coverage is beginning to show up as well -- check out CNET's coverage here, PBS's Mediashift coverage here and AdRants coverage here.

As Ypulse events like this become a bigger part of the growing Ypulse brand, I think it's important to have a clear vision about what makes a Ypulse conference different than other youth marketing conferences. I think we realized a lot of this at the event this year -- some of it I definitely want to work on improving even more for future events.

1. The primary audience for a Ypulse event is the Ypulse reader. Everyone else welcome. When I planned the agenda for this first conference, I planned it for Ypulse readers -- marketing professionals, media professionals and non-profit professionals who are all trying to reach youth. The assumption was that my audience is steeped in a lot of this stuff already, enough to have a basic fluency in all things teen. So while I think the agenda is definitely accessible to any professional working on a youth oriented account or project, the agenda was not created for the "Teens 101" crowd. My ultimate goal is to build a stronger Ypulse community -- online and off.

2. It's not just about marketing. My background is in writing and journalism, not marketing. Whatever marketing insights I have just sort of evolved over time from working in the space and blogging or come from an intuitive place. So when I approach the content piece of a Ypulse event, it's from this perspective. I believe one of the reasons marketers love Ypulse, is because it's not written in marketing speak, yet it covers a variety of information relevant to marketers that helps you do your job better. And, as we learned on the social change panel yesterday, everyone has a brand (even if you're a non-profit), a message and an audience to reach -- and that, my friends, is marketing.

3. It's about having a real conversation. My favorite panels yesterday were the ones where the moderators engaged both the panelists and the audience right away. We did ban Power Point slides from the panels to make this happen more quickly. I loved when Karl Carter had people text him questions for the social change panel on stage (people did it!). My goal for next time is to find even more creative ways for the audience to interact with the speakers. In the PBS coverage of the event, Mark Glaser noted the presence of sponsors on panels. I was as transparent as possible about this in the posts leading up to the event, i.e. that we did include speaking as part of one of the sponsorship levels. For future events, we plan to only include sponsored case studies and clearly label them as such. Any speaker on a panel, who happens to also be a sponsor, will have been invited to speak first. The two tracks will be kept separate.

4. It's about making lasting connections. This was the best part of the positive feedback I was receiving at the event. People kept raving about the crowd and said they were finding new business opportunities, potential partnerships and discovering new companies and organizations -- this means it was the right mix of people, the right level of being relaxed enough for people to network, and enough time and space for the hallway chats that are the real reason people attend events. We did not share everyone's contact information for privacy reasons, but I know there are ways either online or in print to allow people to opt in to having their information shared with other attendees and to possibly connect online before the event. It's on my list to explore for future events.

5. Teens and youth media are active participants. Teen panels are common at youth marketing events (and always a hit). At the Mashup, we had two teen panels, teens join small working groups, teen mic runners from Bay Area Video Coalition who helped with audience questions, and a youth media showcase, which included teen oriented non-profits like YouthNoise, Girls for a Change and Sparktop. Part of the Ypulse mission, and by extension, the Ypulse events mission is to facilitate connection and cooperation between non-profit youth media and commercial media and marketers. This is why we have a reasonable non-profit attendee rate. It's also why we gave free exhibit space to local youth media organizations. We will always include young people in our events in meaningful ways.

Tina Wells and Adisa Banjoko

- The mixed tape discussion at the Music Mashup - I now know what it means to "add a drop," that mixed tapes are no longer tapes but include video, and that if you produce them, you better know which type of hip hop is popular in the region your producing for. I also learned about the Hip Hop Chess Federation, which pairs urban youth with chess mentors. How cool is that?

- Secondhand Serenade - he made me swoon like a teen girl.

- Henry Jenkins and danah boyd talking about Harry Potter fandom.

- The Teen Superstar panel. I was completely inspired -- I don't even want to tell you what I was doing at their age.

- The Old School to New School panel. I give these guys props for both adapting and changing while continuing to be profitable.

- The Totally Wired Social Change panel. Important .orgs doing important work -- youth homelessness, the war in Northern Uganda, youth voting and choosing to work in the non-profit space. Plus the audience texting their questions.

- The Totally Wired Teacher Award. Yay Ben! And his dad (we sat next to each other for most of the day).

- Peter van Stolk's closing keynote. A socially conscious soda company? You bet. More on that in a separate post.

- "Mortified" - especially the diarist who read her teen "letters to Steve" (Steve Clark was an original Def Leppard band member)

We will be posting video of the Music Mashup and all of Tuesday's sessions over the coming weeks as it is edited by Gorilla Soapbox for "virtual attendees." We could not have pulled this off without all of our sponsors, especially Yahoo! and our amazing volunteers (Rob, Michael, Jennifer, Michelle, Colleen, Kelly, Kate and Enrique). Be sure to get on our mailing list for future events like the Ypulse Tween Mashup happening on September 28th in NYC. We'll be sending out a feedback survey to all attendees soon -- in the meantime, feel free to post your feedback in the comments!

Posted by anastasia

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Mashup 2007

Comments

Hey! Great blog. It was my first time to one of these conferences and I just wanted to say how much I truly loved it. It was perfectly planned, and it's great to have a HUGE room of people who are all interested in the same ideas and the same market. I just wanted to thank you again for the opporunity of speaking. I really want to attend the tween mashup in NYC in September; it should be just as wonderful. I loved meeting all of the attendees and discussing tons of potential business ideas and partnerships (seriously, how cool!)- if I can ever speak at an event of yours again I would be honored; so much fun.

Looking forward to seeing everyone again someday!

Ashley


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Announcement
Agenda At a Glance

Monday July 16

Pre-Conferences

* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age

* SOLD OUT B. 3:00-6:30 pm - Music Mashup

Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age


2:30 pm
The Elusive Psychology of Teens

3:45 pm
Refreshment Break

4:00 pm
The Real Inside Scoop: A Live Teen Panel

5:00 pm
Refreshment Break

5:15 pm
Interactive Workshop: Developing a Teen Targeted Marketing Plan

Pre-Conference B: Music Mashup

3:00 pm
Opening Remarks

3:05 pm
Keynote - What Music Teens Consume and How

3:20 pm
Music & Social Media

4:00 pm
One on One Conversation - The Mobile Music Convergence

4:20 pm
Refreshment Break

4:35 pm
Mixtapes: The Unsung Music Marketing Tool

5:15 pm
Case Study of Secondhand Serenade


Monday July 16

Main Conference

6:30 pm
Opening reception and Live Performance


Tuesday July 17

7:30 am
Registration and continental breakfast

8:30 am
Welcome

8:45 am
Convergence Culture: A Keynote Conversation

9:30 am
Totally Wired Teen Superstar Panel

10:15 am
Refreshment and Networking Break in Exhibit Area

11:00 am
Case Studies of Totally Wired Marketing

11:45 am
Totally Wired Entertainment - Old School to New School

12:30 pm
Lunch and Live Interactive Discussions

1:45 pm
Totally Wired Entertainment - The New School

2:30 pm
Totally Mobile: Reaching Youth Anytime, Anywhere

3:15 pm
Refreshment and Networking Break in Exhibit Area

3:45 pm
Totally Wired Social Change

4:30 pm
Totally Wired Life

5:30 pm
The "Totally Wired Teacher" Award

5:40 pm
Closing Keynote

6:25 pm
Closing Reception

Who's Coming

Christina Della-Fera, Head of Marketing, Sugar magazine/digital

Annabel Brog, Editor, Sugar magazine/digital

Lorraine Getz, Brickfish

Lee Barth, Dualstar Entertainment Group

Jesse D. Lewin, Enthusiast Evangelist, Microsoft

Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK

Norm Liang, Business Development, Web 2.0, Nokia

Robert Franklin, Chief Webolutionary, FamilyThrive

Marc Prensky, CEO, Games2train

Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.

Billy Dutton, Chairman, Music.com

Holly Jones, Music.com

Julie Heiser, Adobe Systems Incorporated

Jodi Bryson, Editorial Director, LimeLife Mobile Media

Greg Ovalle, VP BD, Kadoink

Roland Deal, VP Marketing, Kadoink

Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books

Anita Taff-Rice, iCommLaw

Marg Tobias, Mandell Law Group

Jeffrey Young, Chronicle of Higher Education

Celia Hirschman, Managing Director, KCRW - National Public Radio

Johnny Igaz, KCRW - National Public Radio

Bill Schaff, Phocas Financial Corp.

Randy Eckhardt, Canadian Music Week

Jeremiah Owyang, Podtech Network

Eming Piansay, Main Blogger, YO! Youth Outlook

Stefanie Olsen, Senior Writer, CNET News.com

Larry Magid, Technology Analyst, CBS News / San Jose Mercury News

Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices

Ann Bassette, Producer, YO! Youth Outlook

Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation

Katie Facada, Influx Strategic Consulting

Scott Sperry, President, Sperry Media

Shireen Piramoon, McGrath/Power

Derek James, McGrath/Power

Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media

Sam Hon, VelvetPuffin

Jennifer Woodard Maderazo, PBS | MediaShift

Amelia Bechtel, McGrath/Power

Adisa Banjoko, Journalist

Terry Hemphill, Senior Marketing Manager, Adobe

Jill Hipps, Managing Editor, Common Sense Media

Erin Burke, Product Trend Analysis, Cotton Incorporated

John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.

Demetrius Romanos, Director of Design, Kaleidoscope

Jeanne Sachs, National Sales Director, The N.com Teen Network

Benjamin Pashman, Vice President Business Development, Gigya

Jaime Ernesto Uzeta, Partner, BBMG

Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising

Brandon Watson, CEO/Founder, IMSafer

Pano Anthos, CEO, EVS

Shelly Gourlay, Brand Marketing, Nike

Allan Brabo, Brand Marketing, Nike

James Bower, CEO, Numedeon / Whyville

Tara Wagner, SutherlandGold Group

Nicole Lauchaire, Director, Varsity.com

Ilene Tucker, Yahoo!

Julie Finlay, Youth Media Director, USAA

Christian Busch, VP Marketing, Cellfish Media

David Rosenheim, CEO, JamBase, Inc.

Terri Williams, VP Sales, JamBase, Inc.

Chrisanne McCoy, Senior Strategic Sales Executive, Operative

Dave Macli, Sr. Account Executive, Operative

Josh Spencer, PR Director, Imagine Marketing Agency

Monica Staniec, Marketing Director, Imagine Marketing Agency

Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn

Alessandra Beckmann, CEO, BlingyBlob.com

Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media

Stephanie Teng, Microsoft

Carlos Garcia, CEO, Scrapblog

Alex De Carvalho, Community Guy, Scrapblog

Mike Gowen, Director of User Experience, Scrapblog

Cindy Li, Director of Content, Scrapblog

Caleb Elston, Intern Extraordinaire, Scrapblog

Patrick Tufts, Director of Research, Metaweb Technologies

Tomi Pierce, Sr Product Designer, Metaweb Technologies

Dani Hildebrandt, Red Wallet Records

Progam Manager, Epilepsy Foundation

Strategic Planner, The Geppetto Group

Marketing Associate, Wells Fargo

Director, Strategic Business Development, SCEA

Marketing manager, Florida Youth Prevention Delegation

Director of Marketing, Piczo

Irene McGee, Microsoft

Brian Solis, Editor in Chief, bub.blicio.us

Adriana Gascoigne, Vlogger, bub.blicio.us

Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.

Gary Taylor, Executive VP International, Canadian Music Week

Tara C. Gibb, Director of Marketing, CMP Game Group

Ed Prentice, President, TeleVoce

Susan Lucas-Conwell, Executive Director, SDForum

Micheal Butler, Artist Relations Manager, PodShow

Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.

Stacey Foreman, Dir of Events, Federated Media

George Frost, General Counsel & Licensing Director, WiMoto, Inc.

Britton Glasser, Yahoo! Inc.

Gailene Nelson, Yahoo! Inc.

Elizabeth Dye, Special Projects Director, Seventeen Magazine

Peng Wei, Gaia Interactive

Beth Carls, Co-founder, MindOH!

Tim Black, EVP, Sales & Marketing, Intellimar Solutions

Tom Bollinger, CEO, Intellimar Solutions

Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC

Chris Castagnetto, Gaia Interactive

Brendan Robertson, Yahoo!

Ryan Kuder, Yahoo!

Jennifer Neal, Director of Marketing, Oddcast

Shaival Shah, VP Strategy and Business Development, Oddcast

Ro Choy, VP of Business Development, RockYou

Jia Shen, CTO and Co-Founder, RockYou

Linsey Willaford, Business Development Manager, RockYou

Amy Jussel, Executive Director, ShapingYouth

Bobbie Carlton, Director, Marketing, B*tween Productions

Aseem Badshah, President, Scriptovia.com

Paul Scribner, Progam Manager, Epilepsy Foundation

Jill Hipps, Managing Editor, Common Sense Media

Erin Burke, Director, Marketing, B*tween Productions

John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.

Demetrius Romanos, Director of Design, Kaleidoscope

Jeanne L. Sachs r, National Sales Director, The N.com Teen Network

Brian Dunham , Account Manager, The N.com Teen Network

Erin Miller, Strategic Planner, The Geppetto Group

Benjamin Pashman, Vice President Business Development, Gigya

Jaime Ernesto Uzeta, Partner, BBMG

Robert Ficcaglia, Founder, MotivePath, Inc.

Brandon Watson, CEO/Founder, IMSafer

Pano Anthos, CEO, EVS

Doreen Bloch, Yahoo! Inc.

Ceca Mijatovic, Founder & CEO, DayZ Loop

Dave Bottoms, Yahoo! Inc.

Mi Jee Song , Events Consultant, DayZ Loop

Derek Baird, Yahoo! Inc.

Gary Taylor, Executive VP International, Canadian Music Week

Nicol Addison, Yahoo! Inc.

Elizabeth Dye, Special Projects Director, Seventeen Magazine

Karon Weber, Yahoo! Inc.

Holly Rotman, eCRUSH

Edward Park , Yahoo! Inc.

Steffan Heuer, US Correspondent, brand eins

Havi Hoffman, Yahoo! Inc.

Mike Manuel, Voce Communications

Matt Warburton, Yahoo! Inc.

Cammie Dunaway, Yahoo! Inc.

Jeanne Moeschler, Yahoo! Inc.

Meaghan Fu, Yahoo! Inc.

Britton Glasser, Yahoo! Inc.

Gailene Nelson, Yahoo! Inc.

Chandrasekar Rathakrishnan, CEO, VelvetPuffin.

Ashley Qualls, CEO and President, WhateverLife, Inc.

John P Klem, Business Development, Social Search, Yahoo! Inc

Mike Sledge, E-Commerce Marketing Manager, Balfour

Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)

Anne Marie Edwards, Sr. Marketing Manager, Yahoo!

Ryan Rigoli, Marketing Director, Yahoo!

Finn Mckenty, Strategist, Kaleidoscope

Amanda Peters, , The N (MTV Networks)

Aprille Byam, Research Analyst, Eastman Kodak Company

Cheryl Dellasega, Professor, Penn State College of Medicine

Joan E Lockwood, PR Manager, Piczo

Neha Modi, New Media Manager, The Firm

Jeanine LeFlore, Vice President of Products, Piczo

Maura Welch, Editorial Director, WeeWorld

President, Creative Productions

Laura M Ashley, Associate Brand Manager, LeapFrog

Marcom Project Manager, Symantec Corporation

Chad Weiner, Brand Manager, Fly Marketing, LeapFrog

Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors

Stephanie Peterson, Director, Fly Marketing, LeapFrog

Casey Sloan, Research Director, C&R Research

Account Director, Creative Productions

MJ Kim, Marketing Manager, Photobucket

Sr. Editor, Yahoo!

Kurt Collins, Business Development, Photobucket

Managing Director, The Kaplan Thaler Group

Rebecca Weeks, Director, Business Development, Real Girls Media

Sr. Marketing Manager, Symantec Corporation

JD Lasica, Co-Founder, Ourmedia.org

Jessica Alter, Business Development, Bebo

Mark Glaser, Editor, PBS MediaShift

Michal Lev-Ram, Staff Writer, Business 2.0 Magazine

Inga Johnson, Gaia Interactive

Vanessa Camones, Director, Three-Forty Communications

Tammy H Nam, Director, Slide, Inc.

Rachel Williams, Director, Research and Programming, Nielsen Business Media

Editor, Yahoo! Inc.

Lauren Camp, Research Analyst, C&R Research

Sonya Chawla, Sr. Director, Advertising, Slide

Erik Hauser Creative Director/Founder, Swivel Media

Neal Burns, Experiential Marketing Forum

Krissy Teegerstrom, Community Manager, Six Apart

Sr. Editor, Yahoo

Annie Morita, Gaia Interactive

Peter Foster, VP Sales, Photobucket

CEO, myYearbook.com

Peter Pham, VP Business Development, Photobucket

Amy Looper, Chief Visionary Officer, MindOh

Tim Shay, Vice President of Network Development, Next New Networks

Julie Ask, Vice President & Research Director, JupiterResearch

Pamela Sellers, CNN

Jacqueline Lane, Director of Teen Research, C&R Research

Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France

David Cannon, Creative Director, We Are Family Foundation

Alexandra Watkins, Chief Innovation Officer, Eat My Words

Yoni Silberberg, Buisness Development, PLYmedia

Nancy Hunt, President, We Are Family Foundation

Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent

, Manager, Consumer Insight & Strategy, mDisney

Devin Cox, Program Director, We Are Family Foundation

Melissa Bethune, Marketing Manager, Buzznet.com

Steve Hudson, Senior Planner, Upshot

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Jane Schonberger, Managing Partner, Pretty Tough

Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT

Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT

Chris Elles, Partner, The Syndicate

David Cannon, Creative Director, We Are Family Foundation

David Schlossberg, Product Manager, Meez.com

Devin Cox, Program Director, We Are Family Foundation

Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself

Erica Lindberg-Gourd, Producer, We Are Family Foundation

Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada

Jane Schonberger, Managing Partner, Pretty Tough

JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS

Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises

Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation

Joe Waltman, Business Development Manager, Boost Mobile

Jon Landman, Partner, The Syndicate

Joseph Tankersley, , Walt Disney Imagineering

Kevin Barenblat, Co-founder & CEO, SpotDJ

Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation

Lisa A. Feeley, Mananging Partner, Got2Know, LLc

Melissa Bethune, Marketing Manager, Buzznet.com

Monique Montibon, Web Manager, American Red Cross Bay Area

Nancy Hunt, President, We Are Family Foundation

Rev. Dave Joseph Ciancio, Partner, The Syndicate

Sam J Baris , Eleanor Mary Baris Ministries

Sara Laor, Director, The NPD Group

Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.

Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises

Stephen Loflin, Executive Director, National Society of Collegiate Scholars

Steve Hudson, Senior Planner, Upshot

Toyota Motor Sales, USA, Inc.

Manager, Marketing Analysis, Cox Enterprises, Inc.

Manager, Consumer Insight & Strategy, mDisney

Director, Marketing Services, Cox Enterprises, Inc.

Lance Tokuda, CEO, RockYou!

Jed Stremel, Director of Business Development, Facebook

Brenda Lynch, Adjunct Professor, USC

Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.

Ryan Okum, President, StreetWise

Program Manager, Answer

Consultant, Florida Youth Prevention Delegation

Keith Degrace, Director of Communicatoins, Red Bull Canada

Courtney Macavinta, Ambassador, Girls For A Change

Tristan Coopersmith , CAA/The Intelligence Group

Sophia Stuart , Hearst Digital Media

Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family

Liza Vadnai, Director of Marketing, GOOD Magazine

Guy Kawasaki, Managing Director, Garage Technology Ventures

Angela Natividad, Adrants

Promotions Manager, Sony Online Entertainment

Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals

Christian Borges, Sr Director Publicity, Deep Focus

Julia Nocciolino, Brand Strategy Manager, BBC Worldwide

Charlie Riley, Marketing Manager, Think Financial

Amanda Hill, Head of Genre Development, BBC Worldwide

Craig Sherman, Chief Executive Officer, Gaia Online

David Birnbaum, Chairman and Chief Executive Officer, Takkle

danah boyd, Fellow, Annenberg Center for Communications, University of Southern California

Diane Dohm, Business Development, VIZ Media

Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation

Sean Williams, Strategy & Business Development, VIZ Media

Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation

Tamara Morgan, Program Director, YouthNoise

David Chustz, Vice President of Brand Creative, The-N

Holly Arsenault, Teen Tix Program Manager, Seattle Center

Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation

Walter Mayes, Library Media Specialist, The Girls' Middle School

Ginger Thomson, CEO, YouthNoise

Sam Altman, CEO, Loopt

Dave Amos, Web Guy, Idealist.org

Steve Bryant, Columnist, Hollywood Reporter

Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation

Martina Butler, Host, PodShow's Emo Girl Talk

Karl Carter, Co-Founder, Inner City Enterprises

Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation

Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation

Anne Collier, Editor, Net Family News

Catherine Cook, President, MyYearbook.com

Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines

Julie Cordua, Vice President, Marketing, (RED)

James Daly, Editor in Chief, Edutopia

Zadi Diaz, Principal, Smashface Productions

Dixie Feldman, Editorial Director of The N, MTV Networks

Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation

Research Analyst, CNET Networks Entertainment

Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds

Jay Frank, Head of Programming and Label Relations, Yahoo! Music

Liz Gannes, Staff Writer, GigaOM

Eric Garland, CEO, BigChampagne Online Media Measurement

Amy Gibby, President, eCrush

Daniel Glass, President, Glassnote Entertainment Group

Anastasia Goodstein, Publisher, Ypulse

Jane Grenier, Publisher, Flip.com

David Hyman, CEO, MOG

Henry Jenkins, Director, MIT Comparative Media Studies Program

Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty

Claudia L'Amoreaux, Community Developer, Second Life

Jacqueline Lane, Research Director, C&R Research

Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project

Cory Llewellyn, Vice President New Media, Epic Records

Chris Maltese, President, Chris Maltese Management

Diane Naughton, Vice President of Marketing, HarperCollins Children's Books

Dorrian Porter, CEO, Mozes

Ashley Qualls, President, Whateverlife

Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard

Steve Rifkind, Chairman, SRC Records

Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA

Gary Rudman, President, GTR Consulting

Javan Van Gronigenl, Art Director, Invisible Children

J Scavo, General Manager, MySpace Records

Secondhand Serenade, Recording Artist

Melanie Strong, U.S. Brand Manager, NIKEiD, Nike

Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart

Robbie Trencheny, President and CEO, Teen Media Productions

Peter van Stolk, President & CEO, Jones Soda

Larry Weintraub, CEO, Fanscape

Alex Welch, CEO, Photobucket

Tina Wells, CEO, Buzz Marketing Group

Adam Zbar, CEO, Zannel

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