Agenda
Monday July 16
Pre-Conferences
* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
* SOLD OUT B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
This presentation and workshop focuses on the major technology and cultural trends that impact the buying habits and behaviors of American teens and suggests how the Fortune 1000 can succeed with this difficult-to-penetrate, multi-billion market. This is an instructional session that features the analysis and insights of research from GTR Consulting's Trend Report. The report features insights from a panel of more than 100 trend-leading teens from across the U.S. Their input was analyzed and filtered through Gary Rudman's expertise of more than 15 years of face-to-face teen research.
Presenter: Gary Rudman, President, GTR Consulting
This session highlights the unique challenges and opportunities facing marketers as they develop and market products and services to a generation known as Flux Gen. This group of young adults is influenced like never before by one dominating factor: how quickly they can adapt new technology and incorporate it into their lives. The presentation details teen attitudes and relationships to technology and products, and shows how they have shaped the success of MySpace and YouTube and the marketing campaigns of Xbox and PlayStation.
Talk to teens in real time. Teens from C&R Research's TeensEyes panel will share their thoughts on technology, media and marketing. The teens will present their opinions and thoughts from a pre-session homework assignment (a short journal in which they will record things such as their favorite items, their favorite ads, the trends in their school, etc). After the homework discussion, workshop attendees will have an opportunity to interact with the teens asking them a wide range of questions. Gary Rudman will moderate this discussion.
Attendees and teens will breakout into teams and be assigned to market a product or service, targeting the teen market on behalf of a fictitious company. The teams, which will include the teen panelists from the previous session, will be asked to develop advertising and marketing campaigns to reach a teen audience. Each team will then present their results to the group, which along with Rudman will critique them and make suggestions for improvement.
Takeaways:
- A roadmap for developing products and strategic market programs for Flux Gen.
- Learning the greatest teen turnoffs and how to avoid investing in unsuccessful products and campaigns.
- A new understanding of the macro trends that are likely to impact not only teens, but their parents as well.
Pre-Conference B: Music Mashup
Anastasia Goodstein, Publisher, Ypulse
Jay Frank, Head of Programming, Yahoo! Music
Based on external media, a lot of people think they know what types of music the average young person consumes. This keynote will break out the genres that youth actually listen to and give a better idea of what sounds work for marketers. Analysis on how much is being consumed illegally vs. legally along with the methods by which youth obtain this music also will be examined.
Eric Garland, CEO, BigChampagne Online Media Measurement
Everyone has seen youth discover and consume music thru social networking. Yet the mechanics of how that process works still seem to elude most marketers. Our music and social networking insiders will go in depth on how music actually is discovered and the techniques that work and that don't to reach youth thru music.
Panelists:
David Hyman, CEO, MOG
Cory Llewellyn, Vice President Digital Media Marketing & Promotion, Epic Records
J Scavo, General Manager, MySpace Records
Larry Weintraub, CEO, Fanscape
Nearly every phone that comes out now has music capabilities. Given global trends, the phone quickly will become the primary device for music consumption of teens. This conversation will explore the implications of the mobile environment on listening to music, getting music information, and distributing music. The impact mobile growth will have on other platforms also will be explored. What does the future hold? Will mobile bury the iPod?
Dorrian Porter, CEO, Mozes
Many marketers didn't even know about the world of street mixtapes until DJ Drama, one of the industry's biggest DJs, got arrested in early 2007. For teen tastemakers, artists can be broken on mixtapes. The biggest rap stars today are being made outside of the label system thru this loose, often illegal system of distributing music. Find out how the system works and how marketers can use this to brand their products to a hip community and get valuable insight into the future hitmakers of music.
Panelists:
Steve Rifkind, Chairman, SRC Records
Tina Wells, CEO, Buzz Marketing Group
Moderator:
Adisa Banjoko, Journalist
Find out first hand how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level thru social networking and Internet radio, then integrating some of the assets of a major label without "selling out" to a major label. Learn how he communicated with teenagers to make him one of the most successful new acts for teens in 2007.
Panelists:
Secondhand Serenade, Recording Artist
Daniel Glass, President, Glassnote Entertainment Group
Chris Maltese, President, Chris Maltese Management
Monday July 16
Main Conference
Includes a live performance by Secondhand Serenade
Tuesday July 17
Anastasia Goodstein, Publisher, Ypulse.com
- How media influences contemporary culture
- Participatory culture: New ways consumers interact with media content, media producers and each other
- Experiential marketing strategies that resonate with consumers
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Henry Jenkins, Director, Comparative Media Studies Program, Massachusetts Institute of Technology
- Insights from some of the most influential teens on the Web today
- How teens use technology
- How to reach teens without turning them off
Aseem Badshah, President, Scriptovia.com
Martina Butler, Host, Emo Girl Talk
Catherine Cook, President, MyYearbook.com
Ashley Qualls, President, Whateverlife
Moderator:
Zadi Diaz, Principal, Smashface Productions
- How youth marketers are using technology successfully
- How to build an online community around a brand
- Avoiding disruptive, non-authentic pitches
Amy Gibby, President, eCRUSH, (part of the Hearst Teen Network)
Craig Sherman, CEO, Gaia Online
Melanie Strong, U.S. Brand Manager, NikeiD, Nike
- Traditional Media 2.0: What brands are doing to survive and thrive
- User generated vs. professional content? Why teens love both
- To build, buy or partner
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst
Dixie Feldman, Editorial Director, The N, MTV Networks
Jane Grenier, Publisher, Flip.com
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Moderator:
Steve Bryant, Editor, eWEEK and Columnist, The Hollywood Reporter
User-Generated Content: Moderated roundtable discussions on topics chosen by a vote of conference attendees. Tentative topics include:
- Texting the message
- The multi-screen tween
- What teens are doing with blogs
- Will podcasting be the next pirate radio?
- Avatar nation: Why avatars have become so popular
- Under 13: Don't be afraid of COPPA
- Social networking, video, and virtual worlds
- How we got millions of users without doing any traditional marketing
- Should new school companies partner with traditional media?
David Birnbaum, Chief Executive Officer, Takkle
Claudia L'Amoreaux, Community Developer, Second Life
Tim Shey, Vice President of Network Development, Next New Networks
Lance Tokuda , Chief Executive Officer, RockYou!
Alex Welch, Chief Executive Officer, Photobucket
Moderator:
Liz Gannes, Staff Writer, GigaOM
- What teens want in a phone: It's all about personalization and price
- Will content be king on mobile?
- Finding friends via phone. Is mobile social networking what's next?
Sam Altman,CEO, Loopt
Chandrasekar Rathakrishnan,CEO, VelvetPuffin
Jed Stremel,Director of Mobile, Facebook
Adam Zbar, CEO, Zannel
Moderator:
Julie Ask, Vice President & Research Director, JupiterResearch
- How technology is transforming youth activism
- Building successful partnerships with big brands
- Using the Web and/or cell phones to create a movement
Dave Amos, Web Guy, Idealist.org
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Elizabeth Rosenberg, Director of Communication & Marketing, Declare Yourself
Javan Van Gronigen, Art Director, Invisible Children
Moderator:
Karl Carter, Co-Founder, Inner City Enterprises
- An in-depth look at the multitasking media generation
- How technology is transforming teens at school and at home
- How technology is transforming the way teens are teens: the impact on socialization and identity formation
Anne Collier, Editor, Net Family News
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Amy Looper, Chief Visionary Officer, MindOH!
Moderator:
James Daly, Editor in Chief, Edutopia / The George Lucas Educational Foundation
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Join Ypulse, Yahoo! Teachers and The George Lucas Educational Foundation/Edutopia as we recognize our "totally wired teacher" of the year. We will honor a teacher who is pushing the envelope and actually using social media in the classroom as an educational tool.
Peter van Stolk, President and CEO, Jones Soda
A performance by Mortified
Monday July 16
Pre-Conferences
* SOLD OUT A. 2:30-6:30 pm - Cracking The Code: Marketing To Teens In The Digital Age
* SOLD OUT B. 3:00-6:30 pm - Music Mashup
Pre-Conference A: Cracking The Code: Marketing To Teens In The Digital Age
Pre-Conference B: Music Mashup
Monday July 16
Main Conference
Tuesday July 17
Christina Della-Fera, Head of Marketing, Sugar magazine/digital
Annabel Brog, Editor, Sugar magazine/digital
Lorraine Getz, Brickfish
Lee Barth, Dualstar Entertainment Group
Jesse D. Lewin, Enthusiast Evangelist, Microsoft
Elana Yonah Rosen, Founder/Exec. Dir., JUST THINK
Norm Liang, Business Development, Web 2.0, Nokia
Robert Franklin, Chief Webolutionary, FamilyThrive
Marc Prensky, CEO, Games2train
Steve Poppe, Director of Marketing, Fifth Generation Systems, Inc.
Billy Dutton, Chairman, Music.com
Holly Jones, Music.com
Julie Heiser, Adobe Systems Incorporated
Jodi Bryson, Editorial Director, LimeLife Mobile Media
Greg Ovalle, VP BD, Kadoink
Roland Deal, VP Marketing, Kadoink
Hallie A Warshaw, Publisher/Creative Director, Orange Avenue/Zest Books
Anita Taff-Rice, iCommLaw
Marg Tobias, Mandell Law Group
Jeffrey Young, Chronicle of Higher Education
Celia Hirschman, Managing Director, KCRW - National Public Radio
Johnny Igaz, KCRW - National Public Radio
Bill Schaff, Phocas Financial Corp.
Randy Eckhardt, Canadian Music Week
Jeremiah Owyang, Podtech Network
Eming Piansay, Main Blogger, YO! Youth Outlook
Stefanie Olsen, Senior Writer, CNET News.com
Larry Magid, Technology Analyst, CBS News / San Jose Mercury News
Jennifer Vee Jones, Vice President, PodTech Network - Marketing Voices
Ann Bassette, Producer, YO! Youth Outlook
Adisa Banjoko, Author & Speaker, Hip Hop Chess Federation
Katie Facada, Influx Strategic Consulting
Scott Sperry, President, Sperry Media
Shireen Piramoon, McGrath/Power
Derek James, McGrath/Power
Dina A. Gallo, Marketing Manager, Hearst Magazines Digital Media
Sam Hon, VelvetPuffin
Jennifer Woodard Maderazo, PBS | MediaShift
Amelia Bechtel, McGrath/Power
Adisa Banjoko, Journalist
Terry Hemphill, Senior Marketing Manager, Adobe
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Product Trend Analysis, Cotton Incorporated
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne Sachs, National Sales Director, The N.com Teen Network
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc., Mobile Advertising
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Shelly Gourlay, Brand Marketing, Nike
Allan Brabo, Brand Marketing, Nike
James Bower, CEO, Numedeon / Whyville
Tara Wagner, SutherlandGold Group
Nicole Lauchaire, Director, Varsity.com
Ilene Tucker, Yahoo!
Julie Finlay, Youth Media Director, USAA
Christian Busch, VP Marketing, Cellfish Media
David Rosenheim, CEO, JamBase, Inc.
Terri Williams, VP Sales, JamBase, Inc.
Chrisanne McCoy, Senior Strategic Sales Executive, Operative
Dave Macli, Sr. Account Executive, Operative
Josh Spencer, PR Director, Imagine Marketing Agency
Monica Staniec, Marketing Director, Imagine Marketing Agency
Bryce McAnally, Account Manager, Runyon Saltzman & Einhorn
Alessandra Beckmann, CEO, BlingyBlob.com
Heather Wetzler, Sales Director, West Coast, Hearst Magazines Digital Media
Stephanie Teng, Microsoft
Carlos Garcia, CEO, Scrapblog
Alex De Carvalho, Community Guy, Scrapblog
Mike Gowen, Director of User Experience, Scrapblog
Cindy Li, Director of Content, Scrapblog
Caleb Elston, Intern Extraordinaire, Scrapblog
Patrick Tufts, Director of Research, Metaweb Technologies
Tomi Pierce, Sr Product Designer, Metaweb Technologies
Dani Hildebrandt, Red Wallet Records
Progam Manager, Epilepsy Foundation
Strategic Planner, The Geppetto Group
Marketing Associate, Wells Fargo
Director, Strategic Business Development, SCEA
Marketing manager, Florida Youth Prevention Delegation
Director of Marketing, Piczo
Irene McGee, Microsoft
Brian Solis, Editor in Chief, bub.blicio.us
Adriana Gascoigne, Vlogger, bub.blicio.us
Ned Sherman, CEO & Publisher, Digital Media Wire, Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Tara C. Gibb, Director of Marketing, CMP Game Group
Ed Prentice, President, TeleVoce
Susan Lucas-Conwell, Executive Director, SDForum
Micheal Butler, Artist Relations Manager, PodShow
Tinzar Than Sherman, VP, Marketing, Digital Media Wire, Inc.
Stacey Foreman, Dir of Events, Federated Media
George Frost, General Counsel & Licensing Director, WiMoto, Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Peng Wei, Gaia Interactive
Beth Carls, Co-founder, MindOH!
Tim Black, EVP, Sales & Marketing, Intellimar Solutions
Tom Bollinger, CEO, Intellimar Solutions
Kristine Givas, Director, Advertising & Marketing, VIZ Media, LLC
Chris Castagnetto, Gaia Interactive
Brendan Robertson, Yahoo!
Ryan Kuder, Yahoo!
Jennifer Neal, Director of Marketing, Oddcast
Shaival Shah, VP Strategy and Business Development, Oddcast
Ro Choy, VP of Business Development, RockYou
Jia Shen, CTO and Co-Founder, RockYou
Linsey Willaford, Business Development Manager, RockYou
Amy Jussel, Executive Director, ShapingYouth
Bobbie Carlton, Director, Marketing, B*tween Productions
Aseem Badshah, President, Scriptovia.com
Paul Scribner, Progam Manager, Epilepsy Foundation
Jill Hipps, Managing Editor, Common Sense Media
Erin Burke, Director, Marketing, B*tween Productions
John Scrofano, Dir. of Bus. Dev., 3Guppies, Inc.
Demetrius Romanos, Director of Design, Kaleidoscope
Jeanne L. Sachs r, National Sales Director, The N.com Teen Network
Brian Dunham , Account Manager, The N.com Teen Network
Erin Miller, Strategic Planner, The Geppetto Group
Benjamin Pashman, Vice President Business Development, Gigya
Jaime Ernesto Uzeta, Partner, BBMG
Robert Ficcaglia, Founder, MotivePath, Inc.
Brandon Watson, CEO/Founder, IMSafer
Pano Anthos, CEO, EVS
Doreen Bloch, Yahoo! Inc.
Ceca Mijatovic, Founder & CEO, DayZ Loop
Dave Bottoms, Yahoo! Inc.
Mi Jee Song , Events Consultant, DayZ Loop
Derek Baird, Yahoo! Inc.
Gary Taylor, Executive VP International, Canadian Music Week
Nicol Addison, Yahoo! Inc.
Elizabeth Dye, Special Projects Director, Seventeen Magazine
Karon Weber, Yahoo! Inc.
Holly Rotman, eCRUSH
Edward Park , Yahoo! Inc.
Steffan Heuer, US Correspondent, brand eins
Havi Hoffman, Yahoo! Inc.
Mike Manuel, Voce Communications
Matt Warburton, Yahoo! Inc.
Cammie Dunaway, Yahoo! Inc.
Jeanne Moeschler, Yahoo! Inc.
Meaghan Fu, Yahoo! Inc.
Britton Glasser, Yahoo! Inc.
Gailene Nelson, Yahoo! Inc.
Chandrasekar Rathakrishnan, CEO, VelvetPuffin.
Ashley Qualls, CEO and President, WhateverLife, Inc.
John P Klem, Business Development, Social Search, Yahoo! Inc
Mike Sledge, E-Commerce Marketing Manager, Balfour
Raymond Dooley, Senior Director, Marketing, The N (MTV Networks)
Anne Marie Edwards, Sr. Marketing Manager, Yahoo!
Ryan Rigoli, Marketing Director, Yahoo!
Finn Mckenty, Strategist, Kaleidoscope
Amanda Peters, , The N (MTV Networks)
Aprille Byam, Research Analyst, Eastman Kodak Company
Cheryl Dellasega, Professor, Penn State College of Medicine
Joan E Lockwood, PR Manager, Piczo
Neha Modi, New Media Manager, The Firm
Jeanine LeFlore, Vice President of Products, Piczo
Maura Welch, Editorial Director, WeeWorld
President, Creative Productions
Laura M Ashley, Associate Brand Manager, LeapFrog
Marcom Project Manager, Symantec Corporation
Chad Weiner, Brand Manager, Fly Marketing, LeapFrog
Mehrnaz Ensafmanesh, Plannner, Lowe Brindfors
Stephanie Peterson, Director, Fly Marketing, LeapFrog
Casey Sloan, Research Director, C&R Research
Account Director, Creative Productions
MJ Kim, Marketing Manager, Photobucket
Sr. Editor, Yahoo!
Kurt Collins, Business Development, Photobucket
Managing Director, The Kaplan Thaler Group
Rebecca Weeks, Director, Business Development, Real Girls Media
Sr. Marketing Manager, Symantec Corporation
JD Lasica, Co-Founder, Ourmedia.org
Jessica Alter, Business Development, Bebo
Mark Glaser, Editor, PBS MediaShift
Michal Lev-Ram, Staff Writer, Business 2.0 Magazine
Inga Johnson, Gaia Interactive
Vanessa Camones, Director, Three-Forty Communications
Tammy H Nam, Director, Slide, Inc.
Rachel Williams, Director, Research and Programming, Nielsen Business Media
Editor, Yahoo! Inc.
Lauren Camp, Research Analyst, C&R Research
Sonya Chawla, Sr. Director, Advertising, Slide
Erik Hauser Creative Director/Founder, Swivel Media
Neal Burns, Experiential Marketing Forum
Krissy Teegerstrom, Community Manager, Six Apart
Sr. Editor, Yahoo
Annie Morita, Gaia Interactive
Peter Foster, VP Sales, Photobucket
CEO, myYearbook.com
Peter Pham, VP Business Development, Photobucket
Amy Looper, Chief Visionary Officer, MindOh
Tim Shay, Vice President of Network Development, Next New Networks
Julie Ask, Vice President & Research Director, JupiterResearch
Pamela Sellers, CNN
Jacqueline Lane, Director of Teen Research, C&R Research
Francis Pisani, Blogger & Technology Columnist, El Pais/Spain-Le Monde/France
David Cannon, Creative Director, We Are Family Foundation
Alexandra Watkins, Chief Innovation Officer, Eat My Words
Yoni Silberberg, Buisness Development, PLYmedia
Nancy Hunt, President, We Are Family Foundation
Jennifer Carole, Director, Worldwide Lab at Alcatel-Lucent
, Manager, Consumer Insight & Strategy, mDisney
Devin Cox, Program Director, We Are Family Foundation
Melissa Bethune, Marketing Manager, Buzznet.com
Steve Hudson, Senior Planner, Upshot
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Jane Schonberger, Managing Partner, Pretty Tough
Allison Mooney, Director of Trends & Research, Fleishman-Hillard, NGT
Chet Gulland, Account Supervisor, Fleishman-Hillard, NGT
Chris Elles, Partner, The Syndicate
David Cannon, Creative Director, We Are Family Foundation
David Schlossberg, Product Manager, Meez.com
Devin Cox, Program Director, We Are Family Foundation
Elizabeth Rosenberg, Director of Communications & Marketing, Declare Yourself
Erica Lindberg-Gourd, Producer, We Are Family Foundation
Jaimeson Keegan, Director of Athlete and Culture Marketing, Red Bull Canada
Jane Schonberger, Managing Partner, Pretty Tough
JEREMY LIEW, PARTNER, LIGHTSPEED VENTURE PARTNERS
Jill Allison Ettinger, Director of Marketing, Universal Music Enterprises
Jody Kakacek, Program Manager, Special Projects, Epilepsy Foundation
Joe Waltman, Business Development Manager, Boost Mobile
Jon Landman, Partner, The Syndicate
Joseph Tankersley, , Walt Disney Imagineering
Kevin Barenblat, Co-founder & CEO, SpotDJ
Kym Orr, Public Affairs Coordinator, Blue Shield of California Foundation
Lisa A. Feeley, Mananging Partner, Got2Know, LLc
Melissa Bethune, Marketing Manager, Buzznet.com
Monique Montibon, Web Manager, American Red Cross Bay Area
Nancy Hunt, President, We Are Family Foundation
Rev. Dave Joseph Ciancio, Partner, The Syndicate
Sam J Baris , Eleanor Mary Baris Ministries
Sara Laor, Director, The NPD Group
Sarah Shapiro, Online Initiatives Associate, BBYO, Inc.
Scott Pappas, Associate Director- New Media/Online Marketing, Universal Music Enterprises
Stephen Loflin, Executive Director, National Society of Collegiate Scholars
Steve Hudson, Senior Planner, Upshot
Toyota Motor Sales, USA, Inc.
Manager, Marketing Analysis, Cox Enterprises, Inc.
Manager, Consumer Insight & Strategy, mDisney
Director, Marketing Services, Cox Enterprises, Inc.
Lance Tokuda, CEO, RockYou!
Jed Stremel, Director of Business Development, Facebook
Brenda Lynch, Adjunct Professor, USC
Lori Tarabek, Director, Research, Kodak Imaging Network, Inc.
Ryan Okum, President, StreetWise
Program Manager, Answer
Consultant, Florida Youth Prevention Delegation
Keith Degrace, Director of Communicatoins, Red Bull Canada
Courtney Macavinta, Ambassador, Girls For A Change
Tristan Coopersmith , CAA/The Intelligence Group
Sophia Stuart , Hearst Digital Media
Wes Nihei , GamePro Magazine/GamePro.com/GamePro Family
Liza Vadnai, Director of Marketing, GOOD Magazine
Guy Kawasaki, Managing Director, Garage Technology Ventures
Angela Natividad, Adrants
Promotions Manager, Sony Online Entertainment
Dan Shannon, Asst Dir Youth Campaigns & Outreach, People for the Ethical Treatment of Animals
Christian Borges, Sr Director Publicity, Deep Focus
Julia Nocciolino, Brand Strategy Manager, BBC Worldwide
Charlie Riley, Marketing Manager, Think Financial
Amanda Hill, Head of Genre Development, BBC Worldwide
Craig Sherman, Chief Executive Officer, Gaia Online
David Birnbaum, Chairman and Chief Executive Officer, Takkle
danah boyd, Fellow, Annenberg Center for Communications, University of Southern California
Diane Dohm, Business Development, VIZ Media
Steven Snyder, Co Creative Director, Spark Top, Charles & Helen Schwab Foundation
Sean Williams, Strategy & Business Development, VIZ Media
Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation
Tamara Morgan, Program Director, YouthNoise
David Chustz, Vice President of Brand Creative, The-N
Holly Arsenault, Teen Tix Program Manager, Seattle Center
Jeanene Landers Steinberg, Web Director, SchwabLearning.org, Charles & Helen Schwab Foundation
Walter Mayes, Library Media Specialist, The Girls' Middle School
Ginger Thomson, CEO, YouthNoise
Sam Altman, CEO, Loopt
Dave Amos, Web Guy, Idealist.org
Steve Bryant, Columnist, Hollywood Reporter
Scott Moore, Online Community Manager, SchwabLearning.org, Charles & Helen Schwab Foundation
Martina Butler, Host, PodShow's Emo Girl Talk
Karl Carter, Co-Founder, Inner City Enterprises
Allen Goldblatt, Co Creative Director, SparkTop, Charles & Helen Schwab Foundation
Pearl Kim-Kregel, Editorial Manager, SparkTop, Charles & Helen Schwab Foundation
Anne Collier, Editor, Net Family News
Catherine Cook, President, MyYearbook.com
Chuck Cordray, Vice President and General Manager, Digital Media, Hearst Magazines
Julie Cordua, Vice President, Marketing, (RED)
James Daly, Editor in Chief, Edutopia
Zadi Diaz, Principal, Smashface Productions
Dixie Feldman, Editorial Director of The N, MTV Networks
Katie Montgomery, Marketing Coordinator, Charles & Helen Schwab Foundation
Research Analyst, CNET Networks Entertainment
Ulla Foehr, Co-Author, Generation M: Media in the Lives of 8-18 year olds
Jay Frank, Head of Programming and Label Relations, Yahoo! Music
Liz Gannes, Staff Writer, GigaOM
Eric Garland, CEO, BigChampagne Online Media Measurement
Amy Gibby, President, eCrush
Daniel Glass, President, Glassnote Entertainment Group
Anastasia Goodstein, Publisher, Ypulse
Jane Grenier, Publisher, Flip.com
David Hyman, CEO, MOG
Henry Jenkins, Director, MIT Comparative Media Studies Program
Dave Knox, Teen External Relations Manager, Procter & Gamble Beauty
Claudia L'Amoreaux, Community Developer, Second Life
Jacqueline Lane, Research Director, C&R Research
Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project
Cory Llewellyn, Vice President New Media, Epic Records
Chris Maltese, President, Chris Maltese Management
Diane Naughton, Vice President of Marketing, HarperCollins Children's Books
Dorrian Porter, CEO, Mozes
Ashley Qualls, President, Whateverlife
Alan Rambam, Senior Vice President and Senior Partner, Fleishman-Hillard
Steve Rifkind, Chairman, SRC Records
Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA
Gary Rudman, President, GTR Consulting
Javan Van Gronigenl, Art Director, Invisible Children
J Scavo, General Manager, MySpace Records
Secondhand Serenade, Recording Artist
Melanie Strong, U.S. Brand Manager, NIKEiD, Nike
Krissy Teegerstrom, Community Manager, LiveJournal and Vox, Six Apart
Robbie Trencheny, President and CEO, Teen Media Productions
Peter van Stolk, President & CEO, Jones Soda
Larry Weintraub, CEO, Fanscape
Alex Welch, CEO, Photobucket
Tina Wells, CEO, Buzz Marketing Group
Adam Zbar, CEO, Zannel
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