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We've gone green! Download the .pdf 2010 Ypulse Youth Marketing Mashup program.

Agenda at a Glance

Monday May 24, 2010

Pre-conferences

7:30 am
Registration and Continental Breakfast


8:15 am
Pre-conferences (to 11:45 am)
1. Youth, Health & Social Media Marketing
2. Reaching Youth Through Action Sports
3. U.S. & Global Youth By The Numbers


 
Lunch – on your own


Conference

1:00 pm
Welcome & Overview


1:20 pm
Opening Keynote: An Interview with Neil Howe, LifeCourse Associates


2:00 pm
Re-Tweet This: How brands are using social media to reach young influentials


2:50 pm
Presentation of the Inaugural GennY Award & Winning Case Study


3:15 pm
Refreshment Break


4:00 pm
Breakouts
LifeCourse Associates
Ypulse Insights


4:25 pm
Breakouts
MTV
Frito-Lay


4:50 pm
Presentation of the 2010 Totally Wired Teacher Award Provided By Dell


5:10 pm
Spotlight Keynote: Genevieve Bell, Intel


6:00 pm
Opening Reception at the Hotel Nikko


Tuesday May 25, 2010

7:30 am
Registration and Continental Breakfast


8:15 am
Welcome Back


8:20 am
Community Keynote: Jamie Tworkowski, TWLOHA


9:10 am
Multimedia narratives: Engaging youth on multiple screens


10:05 am
Breakouts
myYearbook
Barnes & Noble College Marketing


10:25 am
Refreshment Break & Book Signing


11:10 am
Breakouts
Race To Nowhere Screening
Ypulse Insights


11:35 am
Cracking the College Code


11:55 pm
Tweens Keynote: Richard Loomis & Kelly Pena


12:45 pm
Lunch and User-Generated Discussion Sessions


2:05 pm
Moderating Online Communities for Youth


2:50 pm
How Technology Brands are reaching "wired" youth


3:35 pm
Refreshment Break


3:50 pm
Closing Keynote: Ron Faris, Virgin Mobile USA


4:40 pm
Totally Wired Youth Entrepreneurs


5:30 pm
Conference ends


(subject to change)


Who's Coming

Vicki Abeles, Reel Link Films

Ariel Aberg-Riger, Creative Development & Marketing Director, Fourth Story Media

Jack Abraham, CEO, Milo.com

Bill Alena, myYearbook

Donald Alexander, VP, Account Director, Moxie Interactive

John Allen, Mogreet

Victoria Allen, GOAL Academy

Holly Ashworth, Senior Web Editor at eSPIN.com, a subsidiary of Hearst Communications, Teen Advice Guide at About.com

Erin Ayers, Associate Marketing Manager, Disney Interactive Media Group

Derek Baird, Barking Robot

John Battaglino, Executive Director, Student Activities and Operations, Boston University

Genevieve Bell, Intel Fellow, Digital Home Group, Director, User Experience Group

Jeff Berger, CEO, Co-Founder, KODA

Alexa Binns, Program Associate, Entertainment Media Partnerships, Kaiser Family Foundation

Craig Bland, VP Strategic Partnerships and Content, Alloy Digital, an Alloy Media + Marketing Company

Nate Bosshard, Brand Manager Action Sports & Outdoors, The North Face

Briane Brewer, Dell

Deborah Brosseau, Zest Books

Tiffany Bryant, World Vision

Andrew Cheyne, Researcher, Berkeley Media Studies Group

Kasia Cieplak, Producer/Strategist, Urgent Content

Anne Collier, Co-director, ConnectSafely.org

Keely Cooper, Manager of Strategic Marketing & Partnerships – Sponsorships & Promotions, Cartoon Network

Catherine Cook, Founder, myYearbook

Geoff Cook, CEO, myYearbook.com

Lisa Cordoso, Director of Marketing & Business Development, Youth Marketing Connection

Marlene Cota, Vice President, Corporate Alliances, Varsity Brands, Inc.

Sherrie Crow, Account Supervisor, TPN

Chris Davis, Sr. VP, Global Sales, Gaia Interactive

Chelsea Doctors, Reel Link Films

Tim Donza, Strategist, The Sound Research

Sam Davidson, Inconvenient Youth Manager at The Climate Project

Trina DasGupta, Mobile Marketing Consultant, loveLife

Kelly Deen, 360 Consumer Marketing, Cartoon Network

Alex De Raadt St. James, Program Associate, Inspire USA Foundation, Inc.

Scott De Yager, Social Media Supervisor, Toyota

Traci Dimond, Skullcandy

Eric Doerr, Associate Director, Lear Center, Michigan State University

Ali Driesman, Student Audience Marketing Manager, Microsoft

Tatjana Dzambazova, Senior Product Manager Digital Concept and Emerging Products, Autodesk

Lesley Eicher, Director of Education & Special Projects, Answer at Rutgers University

Kenneth Elmore, Dean of Students, Boston University

Donna Fenn, author/journalist

Colleen Fitzgerald, Brand Marketing & Partnerships at Virgin Mobile USA

Simon Fleming-Wood, Senior Director, Marketing, Consumer Products, Cisco

Kevin Fuller, Account Manager, Archrival

Jessica King Gereghty, Director of Admissions Counseling & Recruitment, Baylor University

Deborah Gitell, Account Director, Alloy Media & Marketing

Joe Goddard, Project Manager, Archrival

Jennifer Gordon, Partnership Marketing & Website Advertising Specialist, Barnes & Noble

Trevor Graves, Nemo HQ

Brandon Gross, Principal, Urgent Content

Phil Guest, Exectuive Vice President, Habbo/Sulake

Karin Hanson, Consultant, Michigan State Unversity

Lisa Harper, Academic Audience Marketing Manager, Microsoft

Donald Haris, Dell

Jesse Harris, Executive Director, Co-Founder of NFFTY (the National Film Festival for Talented Youth)

Jason Harty, Brand Manager, vitaminwater

Katie Hawkins, World Vision

Katy Henderson, ConnectEDU

Amy Henry, Vice President/Youth Insights, C&R Research

Dana Henry, Director of Communications, Disney

David Holifield, President/Creative Director, interFUEL

Charles Hull, Partner, Director of Creative Services, Archrival

Geoffrey Humphrys, Director, Lear Career Center, Michigan State University

Denise Garciano, Social Media Manager, PacSun

Ryan Garman, President, Co-Founder, AllDorm

Francois Gossieaux, Co-founder & Partner at Beeline Labs/Marketing Blogger at Emergence Marketing

Kristin Gallagher, Barnes & Noble College Marketing

Cathy Gallant, Disney Channels Worldwide

Kathleen Gasperini, Co-Founder, Senior Vice President, Label Networks

Trevor Graves, Nemo

Adrianna Giuliani, Vice President, Ketchum Public Relations

Jennifer Gordon, Barnes & Noble College Marketing

Serhat Gurcu, Founding Partner, CEO, Youth Republic

Elisa Haidt, Sr. Marketing Manager, Education, Adobe Systems Inc.

Jack Heath, President & CEO, Inspire USA Foundation

Steffan Heuer, US Correspondent, brand eins Wirtschaftsmagazin

Tina Hoff, Vice President for the Kaiser Family Foundation, Director of the Foundation’s Entertainment Media Partnerships Program

Neil Howe, President, LifeCourse Associates

Tori Hughes, Integrated Media Manager at Journal Communications Inc.

Cristina Ibarra, Outreach and Viral Marketing Specialist, San Francisco Department of Public Health Go Folic! Project

Kristi Ingram, Enrollment, GOAL Academy

Gokhan Kavasogl, Co-Founder/Chairman, Youth Republic

Seth Kean, myYearbook.com

Preety Keith, Associate Brand Manager, Spin Master

Carol Klimas, Director of PR, Off Madison Ave

Paul Jacobs, Business Development, StudentUniverse.com

Jennifer Jennings, Consultant, Michigan State University

Jodi Jetson, Marketing Project Manager, McNally Smith College of Music

Elizabeth Jones, National Marketing Manager, Vantine Imaging, LLC

Amy Jussel, Founder/Executive Director, Shaping Youth

Dillon Kalkhurst, YUMU42

Maral Kaloustian, Manager, Public Relations at Disney Interactive Studios

Dmitriy Katsel, AdU Network

Jake Katz, Senior Analyst, MTV

Joel Kleinberg, Nemo HQ

Brooke Koller-Faloon, Senior Marketing Manager, Disney

Peter Kullman, Barnes & Noble College Marketing

Dixie Laite, Senior Editorial Director, TeenNick

Nicole Lauchaire, Executive Director, Marketing & New Media, Varsity Brands, Inc.

Kevin Lee, Partner/COO, China Youthology

Jeanine LeFlore, CMO, YUMU42

Lin Leng, Senior Manager, Marketing, Disney Online Studios

Jordan Levin, Founding Partner, Chief Executive Officer, Generate

Deb Levine, Executive Director, Founder, Internet Sexuality Information Services (ISIS, Inc.)

Casey Lewis, Teen Fashionista

Mark Lewman, Creative Director, Nemo

Lisa Li, Founder & CEO, China Youthology

Alicia Lichens, Senior Art Director, Gel Communications

Steve Loflin, Executive Director & Founder, National Society of Collegiate Scholars

Richard Loomis, Senior Vice President, Marketing and Creative, Disney Channels Worldwide

Margaret Lucas, Youth Marketing Manager, ISIS, Inc.

Olga Lymberis, Director, Student Marketing, Microsoft

Javier Macias, Ogilvy Group Planning Director

Matt Martelli, CEO/Creative Director, Mad Media

Joanna Matwiejczuk, Health Resources In Action

Mitch McCasland, Qualitative Sensory Scientist – Innovation Department, Frito-Lay

Carleigh McKenna, Marketing Manager, Cramster.com

Paul Metz, Sr. Vice President, C&R Research

Meredith Mishel, Senior Program Officer, Kaiser Family Foundation

Patti Moran, Senior Director, CompTIA

Lucas Murdock, Director of Marketing, Hookit.com

Amanda Nachman, Publisher, College Magazine

Reena Nadler, Program Director, LifeCourse Associates

Christopher Nicholas, Video Productions and Content Manager, NHS Wesminster

T.J. Nolan, Barnes & Noble College Marketing

Burcu Ozturkler, Youth Republic

Martine Paris, Editor, Content NOW

Kate Pavao, Publisher's Weekly

Jana Panfilio, Group Operations & Resources Mgr, Consumer Cultures & Concepts, Nike

Ben Parr, Co-Editor, Mashable

Kelly Pena, Senior Vice President, Disney Channels Worldwide Brand Research

Stacie Perry, Manager, Action Sports Marketing, Pacific Sunwear

John Petrucelli, SVP, ConnectEDU

Joi Podgorny, Director of Community Engagement for National Geographic’s Animal Jam

Marie Policastro, Manager of Partnership Marketing, Barnes & Noble College Booksellers

Craig Powell, CEO, ConnectEDU

Amy Pritchard, CEO, Metaverse Mod Squad

Kendra Pulliam, Assistant Director of Admissions Communications, Baylor University

Randy Punley, Director, Media & Corporate Partnerships, United Way Worldwide

Mia Quagliarello, Product Marketing Manager, YouTube

Janelle Quick, Business Manager, GOAL Academy

Amar Ravi, Disney Online Studios

Allyson Rees, Associate Editor, WGSN.com

Michael Ritter, Publisher, Saturday Night Magazine

Juan Rivera, Senior Research Analyst, ESPN

Nikki Roddy, Marketing Associate, Zest Books

Clint! Runge, Co-Founder/Creative Director Archrival

Jason Rzepka, VP of Public Affairs, MTV Networks

Tamaki Sakakibara, Marketing & Communication Associate, Health Resources in Action

Carolyn Salmanowicz, Marketing Director, McNally Smith College of Music

Rob Saunders, Online Marketing Manager, Campus Food

Nathan Sawatzky, Director of Community Support, Disney Online Studios

Jessica Schwanhausser, Associate Producer, Disney Interactive Media Group

Lesley Schwartz, Zest Books

Steve Schubert, Partnership Development, Barnes & Noble College Booksellers

Wayne Sharp, CEO/Founder, YUMU42

Kris Shepherd, Executive Vice President, Marketing & Communications, Varsity Brands, Inc.

Stephanie Sheppard, The Allstate Foundation

Whitney Smith, Founder and CEO, Girls For A Change

Daniel Solworth, Assistant to Dean, Boston University

Liz Song, Communications and Marketing Coordinator, HopeLab

Jim Sparks, Youth Leadership and Development Director, The Salvation Army

Mark Sperling, Co-Founder, group Y

Chase Straight, Community Manager, Metaverse Mod Squad

Amy Strande, Director, Student Audience Marketing, Microsoft

Kristine Sturgeon, Founder, Define My Style

Tom Subak, VP for Online Services, Planned Parenthood Federation of America

Molli Sullivan, Edelman

Autumn Tilley, Marketing Communications Manager, Student Association Durham College & UOIT

Jenna Train, Program Manager, Nike

Jamie Tworkowski, Founder, To Write Love On Her Arms

Vanessa Van Petten, "Youthologist," Founder, Radical Parenting

Ingrid Vining, Disney Online Studios

David Vantine, CEO, Vantine Imaging, LLC

Maurina Venturelli, Social Media and Online Content Manager at HopeLab

José Villa, Founder and President, Sensis

Jeff Voris, Walt Disney Resorts

Alissa Walker, Writer, Fast Company

Todd Walker, Media Relations, McNally Smith College of Music

Karen Wang, Online Product Manager, Scholastic

Maureen Watson, Disney Channels Worldwide

Per Welinder, Board Member, International Assoc. of Skateboard Companies

Hilary Whitman, World Vision

Chris Youngblood, New Media Director, TWLOHA

Zafka Zhang, Co-founder & Chief Strategy Officer, China Youthology

Mark Zimmerman, Chief Outreach Officer at Envision EMI

Dan Coates, President, Youth Pulse, Inc.

Anastasia Goodstein, Founder/Editor-In-Chief, Youth Pulse, Inc.

Meredith Sires, Managing Editor, Youth Pulse, Inc.

Tracy Tomasso, COO, Youth Pulse, Inc.


New! The GennY Award

Our inaugural Ypulse Youth Marketing Case Study Competition will honor youth marketers and recognize best practices of those who have applied new and innovative techniques to connecting and communicating with youth. The grand prize winner not only wins the GennY Award, but is given the chance to present their award-winning campaign at the Ypulse Youth Marketing Mashup conference!

Download our Event Planner or a copy of the GennY questionnaire for more information, and enter your submission here.

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Register

Please join us May 24th-25th at the Hotel Nikko in San Francisco.

As in Mashups past, we’ll begin the morning of Monday, May 24th with immersive Pre-Conference sessions that last half a day, followed by the Main Conference program kicking off after lunch. Our intensive focus on youth will conclude at the end of the day on Tuesday, May 25th.

Click to Register

Early Adopter
Regular Rate
Until
April 2, 2010
April 3, 2010
to May 23, 2010
Regular Attendee

Full Mashup: Conference + Pre-Conference (2 full days)

$845
$945

Conference Only (1.5 days)

$695
$795

Group rate* Full Mashup (3 or more attendees, price per pass)

$595
$695

Non-Profit / Academic Attendee

Full Mashup: Conference + Pre-Conference (2 full days)

$495
$595

Conference Only (1.5 days)

$395
$495

*Group rate discount only available for Regular Attendee Full Mashup.