Sponsors

For information about sponsorship opportunities, please contact Charles Pelton at 510-832-1761 or email .

The sponsorship kit can be downloaded here:
2008 Ypulse National Mashup Sponsorship Opportunities


Anchor Sponsor


Fuse Marketing
Fuse is an award-winning youth marketing agency that connects brands with youth through sports, music, fashion and other relevant youth cultural interests. We strive to help brands reach a mass audience while maintaining credibility with key influencers. For more information, please visit www.fusemarketing.com.

Sponsors


Teens Eyes

Worldwide Teen Lab
The Worldwide Teen Lab is an innovative primary research program focused on understanding technology and end-user experiences from the highly coveted youth market. Lab Members are from all over the world, ranging in age from pre-teen to young adult. Our ethnographic research is qualitative and includes surveys, diaries and videos.

Premise Immersive Marketing
Premise is the immersive marketing partner for brands targeting youth.

We focus on authentically immersing youth in online/offline brand experiences that are engaging and have a positive impact. Some of our immersive on/offline solutions include: consumer insights, brand building, word of mouth campaigns, viral content, guerilla promotions, experiential marketing and sponsorship integration.

The premise is simple: our agency is built upon the core philosophy of targeting from the inside out, a strategy that separates us from the pack. Visit us online www.premisemarketing.com



Mr Youth
Mr. Youth® leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics designed to build brand awareness, drive retail traffic, generate buzz and PR coverage. Mr. Youth has just been named to the prestigious Inc. 500 List of the nation's fastest-growing private companies. PROMO Magazine ranked the company number 16 in its 2007 PROMO 100, a list of the top promotional agencies in the U.S. In 2004, Mr. Youth was awarded the prestigious International Globes Award for Best Use of Event Marketing in the world.


MyYearbook

Whateverlife.com
WhateverLife.com is an online graphic and community resource website, built with passion and creativity. We offer anything from web layouts, tutorials, to a FREE user generated ONLINE magazine for teenage girls and young adults alike. Build your own website or catch up on political and celebrity news. WhateverLife.com receives over 200,000 unique users daily, 60 million page views a month! Check it out! WhateverLife.com -Anything, Everything, Anytime!

Exhibitor


Monitor Promotional Products
Monitor is a leading resource for youth, event and mass market promotional items. Monitor staff across the US work with brands and agencies to develop, source and produce innovative promotional products, and provide related services. With over ten years experience in the marketing services field, Monitor's mission is to make its clients look like heroes by providing great ideas, reliable service and rush service when needed. Learn more or contact us to help with an upcoming project at MonitorPremiums.com.

Partners


Experimental Marketing Forum
Welcome to the Experiential Marketing Forum (EMF) We're an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.

Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. The term "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. When done right, it's the most powerful tool out there to win brand loyalty.

Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group. We're looking forward to tapping into yours


Youth Markets Alert
With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best. Twice monthly, each issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers. Let Youth Markets Alert be your guide to success in this ever-changing market. To subscribe or download a free sample issue visit www.epmcom.com/yma

901 am
901am.com is a blog that covers new media news, the web and blogging. Published by Splashpress Media, it is read by thousands of unique visitors every day. www.901am.com

New Music TipSheet
NEW MUSIC TIPSHEET is the music industry's leading resource for new release information, packed with release dates, radio charts, tour schedules, TV listings, and headlines from the top music news and blogs. The Tipsheet is the go-to site for anyone who relies on music to fuel their business or their life - daily readers include VIPs from radio, retail, press, advertising agencies, music supervisors, booking agents, concert promoters, and all the online music services.

BAVC
The Bay Area Video Coalition is a non-profit organization that connects diverse communities to media creation and innovation. We teach more than 600 classes a year in diverse technologies from Final Cut Pro to Maya and Pro Tools to Photoshop. We empower creative expression through subsidized access to post-production equipment and resources. We preserve the past through our audio and video preservation center. And we develop future media and media makers through our Next Generation programs for low-income and at-risk youth. Learn more at www.bavc.org

Canadian Music Week
Rogers Wireless Canadian Music Week is Canada's leading annual entertainment event dedicated to the expression and growth of the country's music, media and entertainment industries. The event combines two information-intensive conferences; a cutting edge trade exposition; four awards shows and the nation's largest New Music Festival. Canadian Music Week festivities will return for a four-day period March 11 - 14, 2009 at the Fairmont Royal York Hotel and various downtown Toronto venues, attracting participants from across the globe. For more information, visit www.cmw.net

SDForum

SDForum is the leading Silicon Valley not-for-profit organization providing an unbiased source of information and insight to the technology community for the past 23 years. SDForum provides a venue for engineers, executives, researchers, technology leaders, and venture capitalists to exchange information on emerging technologies and best practices. SDForum reaches 12,000 software professionals annually through more than 20 events each month. www.sdforum.com www.sdforum.com

Coming up soon: Teens Plugged In: Second Annual Teens in Tech Conference Tuesday, May 13, Palo Alto, CA This program is an exceptional opportunity to learn first hand from the teens themselves how they are driving the tech industry and what new ideas they're working on to move the industry forward. Visit www.sdforum.com


Announcement
Damon Whiteside from Walt Disney Records delivering afternoon keynote on Tuesday, July 15!
Agenda At a Glance

Monday July 14, 2008

Preconferences

8:15 AM
Pre-Conferences Begin
1. Ypulse Books Publishing Mashup
2. Casual Gaming For Tweens & Teens
3. Deep Dive: Understanding Tweens & Teens
4. Building A Youth Movement

9:45 AM
Refreshment Break

10:15 AM
Pre-conferences continue

11:45 AM
Pre-conferences end

Conference

1:15 PM
Welcome & Opening Remarks

1:45 PM
Opening Keynote: Freeing Mobile

2:15 PM
What's Next in The Mobile Youth Space?

3:00 PM
Sponsored Research Presentation

3:20 PM
Keynote Conversation: What Our "Mortifying" Memories Can Teach Us About Reaching Teens

3:50 PM
Refreshment Break and move to breakout rooms

4:30 PM
Simultaneous Breakout Panels

Leveraging User Generated Content to Reach Youth

Brand Engagement in Virtual Worlds for Youth

Killer Apps: Which Widgets and Applications Are Hits With Younger Users?

How to Successfully Reach Youth on Social Networks


5:10 PM
Movement to general session

5:15 PM
Afternoon Keynote: 100 Young Americans

6:00 PM
Reception

7:30 PM
Reception ends


Tuesday July 15, 2008

7:00 AM
Registration and Continental Breakfast

8:15 AM
Morning Keynote: MTV Rocking the Youth Vote 2.0 Style

8:45 AM
Emerging Teen Technology

9:05 AM
Move to Breakout Rooms

Breakout Case Studies

9:15 AM
1. Sponsor Case Study
2. Sponsor Case Study

9:40 AM
1. Sponsor Case Study
2. Sponsor Case Study

10:05 AM
1. Sponsor Case Study
2. Sponsor Case Study

10:25 AM
Refreshment Break

11:10 AM
The Tween Multi-Platform Music Machine

11:55 AM
Are Girls The New Geeks?

12:40 PM
Live Interview: Using Humor To Reach Teens

1:10 PM
Lunch and User-Generated Discussion Sessions

2:30 PM
Totally Wired Hip Hop: Reaching Urban Youth

3:10 PM
Afternoon Keynote

3:40 PM
Cookie Break

4:10 PM
Preventing Cyberbullying in Online Communities for Youth

4:50 PM
Meet the Totally Wired Superstars

5:45 PM
Conference Ends
Who's Coming

Jay Goss, Chief Operating Officer, Numedon (creator of Whyville)

Lauren Bigelow, General Manager, WeeWorld

Julie Ask, Vice President & Research Director, JupiterResearch

Ronald Cree, Author

Hallie Warshaw, Publisher, Orange Avenue Publishing

Walter Mayes, Library Media Specialist, The Girl's Middle School

Adisa Banjoko, Journalist

Linda Burch, Chief Education and Strategy Officer, Common Sense Media

Allison Keiley, Girls Inc.

Damon Whiteside, Vice President, Marketing, Walt Disney Records

Dixie Feldman, Senior Editorial Director, The N

Baillie Dempster, Account Executive, Peanut Labs

Ginger Thomson, CEO, YouthNoise

Samhita Mukhopadhyay, Editor, Feministing

Naomi Kawamura, Associate Director of Next Generation Programs Bay Area Video Coalition

Molly Chase, Vice President & Executive Producer, Cartoon Network

Hemanshu Nigam, Chief Security Officer, Fox Interactive Media

Roland Deal, Vice President Marketing, Kadoink

Sarah Handley, Electronic Arts

Lee Uniacke, Chief Revenue Officer, Kongregate

Kate Connally, Vice President of AddictingGames, Nickelodeon

John Davison, President, What They Like

Nancy Gruver, Publisher, New Moon Girl Media

Denise Restauri, CEO, AllyKatzz

David Aufhauser, Bebo

Jesus Lara, Senior Vice President of Music and talent, MTV Tr3s

Ginger Thomson, CEO, YouthNOISE

Mei Lin Ng, Co-founder and Vice President, mig33

Dan Rice, Program Coordinator, Answer, Center for Applied Pyschology, Rutgers University

Nedra Kline Weinreich, Weinreich Communications

Trish Jacobs, Account Director, Premise Immersive Marketing

Gregg Witt, Creative Director, Premise Immersive Marketing

Saska Wilson-Brown, Director Viewer Created Content, Current TV

Lance Tokuda, CEO, RockYou

Scott Tilton, CEO, Loop'd

Chloe Spencer, Founder, Neopetsfanatic.com

Craig Sherman, CEO, Gala

Holly Rotman, eCrush

Stefanie Olsen, Senior Writer, CNET News.com

Larry Magid, Technology Journalist

Teemu Huuhtanen, Executive Vice President, Sulake

MC Hammer, Co-founder, DanceJam.com

Guy Clark, The Midwest Teen Sex Show

Dorcas Casey, VP of Project Strategy & Development, FunWebProduct division of IAC

Juliette Brindak, Chair, Miss O & Friends

Joey Seiler, Editor, Virtual Worlds News

Graham Brown, World Wireless Forum

Jake Sasseville, Host, The Edge With Jake Sasseville

, Online Marketing Manager, Wiley Publishing/CliffNotes.com

Steve Bryant, Columnist, The Hollywood Reporter

Liza Hausman, Vice President, Marketing and Creative Director, Gigya

Catherine Cook, President, myYearbook.com

Jared Kim, CEO, Wegame

Tony P., Community Evangelist, Slide

Nikol Hasler, Host, Midwest Teen Sex Show

Ashley Qualls, CEO, Whateverlife.com

John Davison, President, What They Like

Alli Decker, Editor, Ypulse Books

Aria Finger, Chief Marketing Officer, Do Something

Courtney Macavinta, Publisher, Respect Rx

John Poisson, CEO, Tiny Pictures

Michael Sharon, Co-Founder, Socialight

Michael Wilson, CEO, There.com

Lee Rees, Chairman, YourSphereMedia Inc.

Gary Rudman, President, GTR Consulting

Mary Kay Hoal, Founder, President, COO, YourSphere Media Inc.

Carl Brown, California Citizen Journalist, MTV Street Team '08

Karl Carter, Co-CEO, Inner City Enterprises

Michael Franzini, Emmy-award winning director, photographer, and youth culture expert

Anastasia Goodstein, Publisher, Ypulse.com

Lynne Johnson, Senior Editor, Fastcompany.com

Jacqueline Lane, Research Director, C&R Research

Charlene Li, Vice President & Principal Analyst, Forrester Research

Allison Mooney, Director of Trends & Research, Fleishman-Hillard

Dave Nadelberg, Creator, Mortified

Antti Öhrling, Co-Founder, Blyk

Ian Rowe, Senior Vice President, Public Affairs and Strategic Partnerships, MTV

Bill Carter,Partner, Fuse Marketing

Jackie Maron, Interactive Account Executive, Alloy Media + Marketing

Laura Megali, Interactive Account Executive, Alloy Media + Marketing

Vincent C. Jones, Director of Technology, YourSphere Media Inc.

Kym Orr,Communications Associate, Blue Shield of California Foundation

Jonathan Gowins, Segment Marketing Manager - Gen Y, Addison Avenue FCU

David Trainor-Namir, Director of Education & Youth Marketing, Heifer International

Neil Hamel, Business Development, Hangout Industries

Brian Dunn, CEO, Brickfish

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Exhibitor

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Partners








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