Anchor Sponsor
Tissla Founded in 2000, Tissla is a full-service marketing agency focused exclusively on the North American collegiate market and its nearly 17 million brand decision-makers. The agency has helped such companies as Comcast, MTV, Microsoft, Lucky Brand Jeans and Haagen Dazs increase market share, reduce customer acquisition costs, and create brand loyalty among college students through creative, multidisciplinary, peer-to-peer campaigns that combine cutting edge digital tactics — including social media and text messaging — with real-world events and promotions. Tissla clients benefit from the agency's insider knowledge of individual college campuses, its extensive network of student groups that can readily be mobilized on any brand's behalf, and the agency's understanding of what is most likely to resonate with today’s youth. Headquartered in San Francisco, Tissla also has recently opened an office in New York. For more information visit www.tissla.com.
Sponsors
Lifecourse Associates Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends. Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities. We invite you to put what we know to work for you. For more information visit: www.lifecourse.com.
myYearbook.com is the best place to meet new people. With more US pageviews and minutes than Twitter.com, myYearbook is one of the 25 most trafficked sites in the United States according to comScore. It is also the #1 most visited site in the comScore Teens category. myYearbook has grown from a single high school to more than 25 million members. The average myYearbook member visits the site 10+ times per month and spends 20 minutes per visit, making myYearbook one of the most engaging social media destinations on the internet. For more information please visit: www.myYearbook.com
Barnes & Noble College Marketing provides brands with direct, scaled access to college students nationwide via its college marketing platform. As the operator of over 630 campus bookstores serving nearly 4 million students, Barnes & Noble has the student understanding, campus access and proprietary touch points to ensure marketing programs deliver excellent results for its brand partners. Marketing opportunities include sampling, digital media (social networking, email and web), high-impression signage, event/experiential marketing, print media, café marketing, campus postering as well as programs targeting incoming freshmen, spring graduates, parents, alumni and football fans. Clients include P&G, Apple, Pepsi, Microsoft, Starbucks, Unilever, Cadbury, HP, Bank of America, Hershey’s, General Motors, T-Mobile, Dell, Wrigley and dozens more. Learn more: www.bncollegemarketing.com facebook.com/bncollegemarketing twitter.com/bncollegemktg
Premise Immersive Marketing is a full service marketing agency that builds positive connections between brands and youth. Premise helps brands create an authentic foundation within youth culture to sell products and services. Premise manages a complete set of assets and capabilities in youth market strategy, research and cultural insights, word of mouth, digital engagement, experiential marketing, public relations, educational program development and creative services. The global Premise Observers Youth Network provides clients a valuable conduit to thousands of influential youth and their communities. For more info visit www.premisemarketing.com or call 619.233.7979
Award Sponsor
The Ypulse 2010 Totally Wired Teacher Award is a great way to recognize teachers who are harnessing technology to help students collaborate, learn and achieve. Dell’s support for this initiative is part of our longstanding commitment to supporting educators who lead by example, demonstrating for students the power of technology to enhance learning and achievement. Dell’s ED4U Site provides information and resources to help educators harness the power of technology to enhance teaching and learning for all students. Website www.dell.com.
Media Partners
Fast Company Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and "next" practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.
Mashable Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 20 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
Roundtable Sponsor
Take180 Take180 is a new online network targeting teens that features broadcast-quality shows made with audience participation. With its official launch in April 2009, members of Take180 contribute videos, stories, photos and artwork in response to specific challenges from the show producers. Winning submissions are featured in future episodes, and the winners of each challenge receive various prizes. Much of Take180’s original web content revolves around pop culture and what’s happening now in youth culture.
Partners
groupY Since 2006, group Y is the original and leading collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, Target, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. For more information visit: www.groupYnetwork.com.
The Kaiser Family Foundation is a non-profit private operating foundation, based in Menlo Park, California, dedicated to producing and communicating the best possible information, research and analysis on health issues. It is not associated with Kaiser Permanente or Kaiser Industries. Information on HIV/AIDS, global health and Kaiser’s public education partnerships with entertainment media is available at www.kff.org.
Internet Sexuality Information Services is a nonprofit organization developing technology for promotion of sexual health and healthy relationships. Our mission is to provide leadership, innovation, educational resources and research in online sexual health promotion. Annual conference Sex::Tech: Focus on Youth addresses the impact of technology on the sexual health of young people. Website: www.sextechconference.org
SDForum fosters innovation, entrepreneurship and leadership within the Silicon Valley ecosystem of individuals and businesses participating in emerging technologies. We do this by:
For more information, go to SDForum.com.
Join the Real Time Revolution at TWTRCON NY, the Twitter for Business conference, June 14 at the New York Hilton. Hear case studies and learn best practices from top organizations using real-time tools to deliver bottom-line results. Register today at http://twtrcon.com/ with code DVYN303 and save 20% off early bird rates.
INplay is a unique, international event that connects kids creative industries with insights and opportunities in the interactive space. From the video game business to the broadcast industry, from toys to toons, the INplay conference brings together leaders in the kids space to learn, network and be inspired by interactive. INplay is expecting attendees from a range of industries including: cross platform producers, game developers / publishers, TV and film producers, development/health experts and more! Register at www.inplay2010.com.
Welcome to the Experiential Marketing Forum (EMF). We’re an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. “Experiential marketing” refers to actual customer experiences with the brand/ product/ service that drive sales and increase brand image and awareness. When done right, it’s the most powerful tool out there to win brand loyalty. Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group. We’re looking forward to tapping into yours! Website: www.experientialforum.com.
For the past 10 years, Digital Media Wire has been a leader in game industry news, community and events covering daily developments and producing two annual games events: New York Games Conference and the LA Games Conference. Visit www.dmwmedia.com.
The 14th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.
The Association of Virtual Worlds believes that virtual worlds represent a major information and technological revolution in how we work, play and live. The Association mission is to serve those companies and individuals who are dedicated to the advancement of this multi-billion dollar global industry and reach out to those who have not yet found virtual worlds. For more information, visit www.associationofvirtualworlds.com.
Living the digital life changes everything. It changes how we communicate, entertain, and educate ourselves. Living the digital life also begs all sorts of all-too-human questions, from privacy, to freedom of speech, from raising kids to aging in place. At Living in Digital Times, our commitment is to create new and exciting venues: conferences, exhibits, websites, speaking tours and projects that provide forums to bring together stakeholders in the digital age. This includes computer electronics vendors, software and hardware developers, retailers and distributors, artists from every media, consumers, policy makers and academics. For more information, visit Livingindigitaltimes.com.
Sandbox Summit ® is a highly-respected series of conferences that explores how technology affects the way kids play, learn and connect. As technology is woven into every part of our children’s lives, Sandbox Summit raises the bar on questions surrounding the use and development of new playthings and play spaces. Through high-energy panels, innovative demonstrations, original research, and thought-provoking discussions with industry leaders, analysts, journalists, educators and parents, each Summit strategically intermingles disciplines and viewpoints to bring fresh ideas to every event and never talk to a room full of nodding heads. For information on the next Sandbox Summit@MIT, iPlay, YouPlay, WiiPlay: How play is changing media and media is changing play, visit www.sandboxsummit.org/iplay.html.
Saturday Night Magazine is a monthly lifestyle and entertainment publication for college students and twenty-somethings across California. It can be found on over 60 college campuses in Los Angeles, Orange County and San Francisco, as well as at many off-campus retail locations. Created over five years ago, Saturday Night Magazine is an authentic, compelling voice that reflects and influences the interests of 18-29 year-olds. Covering what’s now and what’s next, it features celebrity interviews, fashion, career advice, movies, sports, young entrepreneurs, music, politics, travel, technology and the essential guide to a great night out in the city, all with a fresh approach and attitude. Visit us at www.saturdaynight.com.
The iPad Game Summit taking place June 28, 2010, in San Francisco, is the place for game developers to get the latest market research, trends and spending habits of the iPad user. Games are leading the download charge on the iPad, and you will hear from the Industry leaders that are making it happen. Learn from their experience, map out your strategy, pick a revenue model and jump on the iPad train. More details are available here: ipadgamesummit.com.
Cognicient was founded in 2007 to tackle a specific set of problems inherent in the Market Research. Cognicient is now the key player in developing the software and services required in the emerging market for integrating the data assets of the global MR industry. The industry currently wastes a significant amount of money through its inability to integrate its data assets and Cognicient is leading the world in software to change this situation – www.cognicient.com.
Ypulse Youth Marketing Mashup events are where today’s top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share and learn best practices, research and latest strategies on marketing to youth with technology.
Reach the influential and growing Ypulse community. Join us in San Francisco as a Sponsor of the 2010 national Ypulse Youth Marketing Mashup.
For information about sponsorship and exhibiting opportunities, or about integrated programs that combine Ypulse.com and Ypulse Daily Update newsletter sponsorships with conference sponsorship, download our Event Planner or contact Dan Coates via email or by phone at 888-292-8855 x2.
