Save The Dates: The Ypulse College Mashup & The 2008 Mashup
Hot on the heels of the Ypulse Tween Mashup, which was co-located with Digital Life in NYC and attracted over 150 youth media and marketing professionals, we are planning our next event, the Ypulse College Mashup for February 1 at the Sheraton Delfina in Santa Monica, CA. The event will kick off with an evening program and reception on January 31st. The College Mashup is the second of our smaller one-day events focusing in a specific demographic or topic. Like all of our events, technology is also a major theme. These smaller events in different cities all lead up to our flagship event -- the big 2008 Ypulse Mashup, which will happen July 14-15, 2008 at the Hotel Nikko in San Francisco.
The focus of the Ypulse College Mashup will be on reaching today's college students with technology. We will use the same framework of hearing from both "old school" media companies and how they are adapting and leveraging technology as well as from some of the most buzzed about start-ups in the space. We're also planning panels on college activism 2.0, how technology is transforming the admissions process and about what kind of employees these students make once they enter the work world. We'll end the day with a panel of college students who will tell us about the role technology plays in their lives on campus. Just as with our past events, we will have a "user generated" lunch session where attendees can suggest topics and lead discussions.
We are reaching out to speakers and sponsors right now. We have all kinds of sponsorships available for this event -- including four slots for 20 minute sponsored case studies that focus on reaching college students with technology. Our keynotes and panelists for Ypulse Mashup events are all chosen by me based on editorial criteria. The sponsored case studies are the only paid speaking opportunity we offer. If you're interested in exhibiting or sponsoring, please get in touch with Charles Pelton.
We will be launching the registration site for the Ypulse College Mashup in the next week -- in the meantime, I want to introduce our small advisory board (which may expand a little bit) for this event.
Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars
Steve Loflin is the founder and Executive Director of The National Society of Collegiate Scholars (NSCS). Steve has held professional positions at the University of North Florida, The George Washington University, Georgetown University and the Semester at Sea Program. In 1994, Steve founded NSCS to recognize students who had done well academically during their first years in college and to provide members with an opportunity to be honored and involved in an organization devoted to scholarship, integrity and service. NSCS currently has more than 225 chapters in all 50 states, the District of Columbia, and Puerto Rico. The membership consists of 160,000 current undergraduate students and 400,000 alumni lifetime members.Steve was recently elected president of the Association of College Honor Societies which is the only certifying organization for collegiate honor societies. In September 2007, in collaboration with Kaplan, Steve published Adventures Abroad: the Student’s Guide to Studying Overseas which is a compilation of study abroad stories, experiences and advice collected from members of NSCS. Originally from South Carolina, Steve attended the University of South Carolina, receiving a B.S. in Business Administration Marketing. Upon graduation, Steve attended Florida State University where he received an M.S. in Higher Education Administration with an emphasis on College Student Development.
Rajiv Mody, Senior Director of Franchise Development, MTV Networks Music/Logo Group
As the producer behind MTV Networks' Emmy-nominated seven virtual worlds, Mody manages day-to-day internal operations and works with all external partners to continuously develop and program the virtual worlds. Previously, Mody served as director of integrated marketing for MTV, manager of strategic partnerships and public affairs for MTV, and researcher and writer in MTV's News & Documentaries department. During this time, Mody helped establish MTV's integrated marketing west coast division, and coordinated presidential candidate appearances for MTV's voter registration campaign Choose or Lose 2000. Before MTV, Mody served as a research analyst in the Clinton White House. Mody earned a certificate in general management from the University of California Los Angeles Anderson School of Management and a bachelor of arts in political science and economics from Brown University . He has also completed the National Association for Multi-Ethnicity in Communications Executive Leadership Development Program.
Penelope Trunk, author of Brazen Careerist: The New Rules for Success
Penelope Trunk writes career advice for young people. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion. She is the author of Brazen Careerist: The New Rules for Success. She writes a career column for Yahoo Finance, and a column in the Boston Globe that is syndicated in more than 200 newspapers. Trunk's blog has been featured in Business Week and the Wall St. Journal as essential reading for young people trying to steer their careers. Trunk has been a guest columnist for Time magazine writing about trends surrounding Generation Y at work, and she speaks widely on the topic of how to recruit and retain young employees.
