Speakers


Evan Bailyn
Evan Bailyn, CEO, Cartoon Doll Emporium

Evan is the 26 year-old co-owner of a conglomerate of successful websites including Cartoon Doll Emporium, ranked by Comscore as the 594th most popular website online; Penn Group, the nation's leading ghostwriting firm; Sculptor.org, the largest online sculpture gallery; and COLLEGE-ADMISSION-ESSAY.com, a leading private college admissions assistance service. On his own time, Evan maintains a blog about the importance of remaining childlike. He is an avid reader, writer, and dog lover.



 Edith Bellinghausen
Edith Bellinghausen, Vice President of New Media, Razor & Tie/KIDZ BOP

Edith manages the online strategic direction, creative planning and technical development for the popular KIDZ BOP brand. She also oversees digital marketing, direct-to-consumer online sales and mobile initiatives for Razor & Tie artists, compilations, and catalog. In 1998, Edith assumed the newly created position of Director of New Media, building the department from scratch where she was an early champion of the digital download. She is also responsible for building Razor & Tie's ecommerce business and its flagship website MusicSpace.com. Edith is a graduate of Fordham University with a BA in Communication, and currently serves on the department's Edward A. Walsh Scholarship committee, dedicated to furthering careers in media. A native of New York City, she happily resides with her husband in Forest Hills.



 Jim Bower
Jim Bower, CEO, Numedeon

Jim founded Numedon, the producer of the tween learning site, Whyville.net. Launched in 1999, and now with more than 2.5 million registered users, Whyville continues to pioneer new mechanisms for engaging its users in a wide range of educational and promotional activities. Jim is also a Professor of Computational Neuroscience at the University of Texas Health Science Center at San Antonio and at the University of Texas, San Antonio, where he uses computational techniques to understand mammalian cortical networks. He has published more than 100 scientific articles and has authored several books.



 Jamie Bryant
Jamie Bryant, Founder, Kiki Magazine, and CEO, B-books, Ltd

Jamie is the founder of Kiki Magazine and founder and CEO of B-books, Ltd., a textbook development and production house. Frustrated with the pervasive sexualization of girls' apparel, media and toys, Jamie leveraged her 10 years in academic publishing and her three years in teaching to create Kiki, an age appropriate fashion and creativity magazine for tween girls. Jamie attended Northwestern University and holds master's degrees from the University of Cincinnati and the University of Pennsylvania.



Bryon Cahill
Bryon Cahill, Editor, READ Magazine,Weekly Reader Publishing

Bryon is the editor of READ magazine, a Weekly Reader publication for middle school students. Joining forces with Writing magazine in 2005, Bryon launched Weekly Reader's literary blog, WORD. In 2006, READ produced two electronic issues. This year, it's planning three. About the future of publishing, Bryon says, "Books will never be obsolete. Nothing beats the satisfaction that comes from sitting on a porch swing at sunset and reading a great novel. However, if we ignore technology, technology will surely rise up and destroy us all."



David Card
David Card, Vice President & Senior Analyst, JupiterResearch

David analyzes the media and music industries, focusing on cross-media programming, online revenue streams, and audience segmentation. Previously, he directed media and marketing research, and, as Jupiter's Research Development VP, he helped guide coverage architecture, research methodologies, and overall quality. David also helped launch the MindShare program for senior executives, initiated Jupiter's digital & interactive TV research, and was senior analyst in the Web Technology service. Prior to joining Jupiter in February 1998, David spent nine years at International Data Corp., holding a variety of positions including directing its consumer Internet and PC software services. He earned a bachelor's degree in English and classics from Brandeis University.



Molly Chase
Molly Chase, Vice President and Executive Producer, Cartoon Network New Media

Molly's experience in the entertainment and new media industry includes ownership of two start-up companies and nine years at TBS, Inc. As Executive Producer of Cartoon Network New Media, she oversees the creation of interactive and emerging media entertainment offerings based on Cartoon Network characters and properties, including online gaming, broadband video and popular Internet sites such as CartoonNetwork.com. In this role Molly oversaw an extensive online gaming event in support of Cartoon Network's Codename: Kids Next Door that earned a 2005 Emmy nomination. Molly graduated magna cum laude from the University of Georgia, where she served as a teaching assistant at the New Media Institute.



Anastasia Goodstein
Anastasia Goodstein, Publisher, Ypulse

Anastasia is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Her blog, Ypulse.com, reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999. She just completed a book about teens and technology called "Totally Wired," published by St. Martin's Press.



Mark William Hansen
Mark William Hansen, Director Business Development, LEGO Group

Mark Hansen has been with LEGO Group for more than 8 years, where he has created new business strategies and play concepts focused on consumer-generated products and content. Hansen was the original architect of LEGO Factory, an experience that bridges virtual design with real world construction by allowing anyone to design custom LEGO models online which can then be ordered as a set for assembly "offline." He currently serves as the project lead in the development of LEGO Universe, a Massively Multiplayer Online Game. Previously, Hansen spent 3 years researching Mass Customization and Agile Systems at Aalborg University and served twelve years in the United States Navy. He holds a Bachelor of Science from Embry Riddle Aeronautical University and a Masters of Engineering from Aalborg University.



 Renee Hobbs
Renee Hobbs, Professor of Communication, Temple University

Renee is one of the nation's leading authorities on media literacy education.Besides teaching, she directs the Media Education Lab, a center for research and community service in media literacy. She has created numerous award-winning multimedia curriculum materials for K-12 English language arts educators and students. Her new book, Teaching the Media: Media Literacy in High School English (2007, Teachers College Press) provides the first large-scale empirical evidence of the impact of media literacy education on adolescents' reading comprehension and critical analysis skills.



Mattias Miksche
Mattias Miksche, CEO, Stardoll.com

Mattias has been an entrepreneur in the online space since 1998. Prior to Stardoll.com, he was the CEO & Founder of online DVD rental company Boxman.com from 2002 to 2005, when he merged it with U.K-based Lovefilm to form Europe's largest DVD rental and movie download company. Prior to Boxman.com, Mattias was one of the original European founders of E*TRADE Financial, leaving in 2002 as the CEO of E*TRADE Germany. Before E*TRADE, he held several executive positions with media and broadcasting companies at the Kinnevik/Modern Times Group. Mattias holds an Master's degree in Business Administration from the Stockholm School of Economics and attended The Anderson School of Management at UCLA.



Daniel Neal
Daniel Neal, CEO, kajeet

Although it was 1996 when I began thinking about how cell phones, kids and families best mix, it was my entry into fatherhood two years later that set me on the path to founding kajeet. Before kajeet, I served as CEO, vice chairman and director of VCampus Corporation, a provider of e-learning applications and services; at USinternetworking, Inc., where we pioneered the delivery of software as a service; as director of national partnering for Global One Communications; and as a senior staff member with the office of the Vice President of the United States. Perhaps the greatest education in my life, though, is what I am learning every day from my daughter, Eleanor, who is 8, and my son, Alexander, who is 11.



Izzy Neis
Izzy Neis, User Engagement Manager, StarFarm Productions

Izzy is a published author, a cookie connoisseur, pop culture aficionado (especially in children's entertainment), and a zealot in the pro-kid movement. She has earned a degree in Elementary Education, a masters in the Teaching and Practice of Creative Writing and worked with children for 15+ years. Izzy has the fantastic positions of Online Community Manager and Online Content Editor at Star Farm Productions, a children's entertainment company. Recently, she also stepped into the positions of Web Strategist and User Engagement Manager for several new properties debuting in 2008. Izzy also helped co-develop and write a nine-book preschool series that will debut in 2008.



Lawrence Neves
Lawrence Neves, Editorial Director, Pokemon USA, Inc.

Lawrence has over 15 years experience writing in the electronic entertainment industry. With 10 years as editor at GamePro Magazine, one of the most popular video game magazines in the country, and more than five years with Pokemon, he understands and identifies with kid-friendly markets. In addition to being the Editorial Director for the Pokemon.com website, he is also the author of several video game related books, including The Official Pokemon Diamond and Pokemon Pearl Strategy Guide and the Official Pokemon Battle Revolution Strategy Guide. In addition, Lawrence is a producer for the Pokemon animated TV series and movies, and is the creator and editor-in-chief of the popular Pokemon Fan magazine.



 Joi Podgorny
Joi Podgorny, Vice President of Interactive Development, Ludorum

Ludorum is dedicated to developing, acquiring and marketing intellectual entertainment properties, in both the new interactive distribution channels as well as classic linear TV. Joi has worked the past decade building and managing safe, online communities for kids, as well as developing and implementing strategies in the realms of digital production, integrated marketing, and youth interactive research with such companies as Nicktoons, YTV/Corus, ABC (Australia), Kraft/Post Cereals, Neopets, Sparktop, and Boys and Girls Clubs of America. At Ludorum, Joi leads the integration of interactive/online strategies into Ludorum's television, publishing and toy properties



 Erin Reilly
Erin Reilly, CEO, Platform Shoes Forum

Erin is the founder of Platform Shoes Forum (PSF), a non-profit organization that researches and develops online educational programs and e-learning environments for youth. She is co-creator of PSF's model program Zoey's Room, a national online community for 10-14 year-old girls, encouraging their creativity through science, technology, engineering and math. In 2007, Erin received a national educational Leaders in Learning Award from Cable in the Classroom for her innovative approach to learning through Zoey's Room. A recognized expert in the design and development of thought-provoking and engaging educational content powered by virtual learning and new media applications, Erin has been a featured speaker, panelist and keynoter at industry events.



Kyra E. Reppen
Kyra E. Reppen, Senior Vice President & General Manager, Neopets

Kyra leads and manages all day-to-day operations, creative direction and business strategy for Neopets. With more than 40 million global memberships registered, Neopets is the largest global youth-focused virtual world. Prior to Neopets, Kyra was Vice President and General Manager of Nickjr.com, where she oversaw strategy, creative and editorial. Kyra repositioned Nickjr.com from a television promotional site to the number one parenting website for parents of young children. In addition, Kyra created and launched Nick Jr. ParentsTV, made-for-the-web broadband video for parents; produced the first-ever 3D online games for preschoolers and led the networks' preschool introduction to wireless, interactive TV and innovative online gaming experiences.



Denise Restauri
Denise Restauri, CEO, Allykatzz.com

Denise left corporate America, including nine years as VP Sales at USA TODAY, to give tween and young teen girls a new way to see the world: through the eyes of other girls. Denise launched AllyKatzz.com, the SAFE social networking site for girls ages 10-15, in March 2007. AllyKatzz is where girls blog about all the important things in their lives. These girls are a massive focus group, laboratory and tween girl reporting authority. AllyKatzz partners - leaders in entertainment, music, publishing, retail and beauty - are a part of this community, every day. Denise is MoreMagazine.com's Tween Expert, writing the column "What's Your Daughter Thinking?"



Tina So
Tina So, Procter & Gamble Interactive Marketing Leader, NA FemCare

As the Interactive Marketing Manager for Procter & Gamble's Health and Well-Being business, Tina leads the interactive program for beinggirl.com, Always, and Tampax in North America. Tina is responsible for the overall strategic direction of beinggirl.com, the award-winning teen program created for girls, by girls. She is from Sugar Land, TX and graduated from The University of Texas at Austin with a Business Administration degree and a major in Management Information Systems.



Addie Swartz
Addie Swartz, CEO, B*tween Productions

B*tween Productions is the home of the Beacon Street Girls award-winning book series and Web site for preteen girls. Addie created the Beacon Street Girls in 2002 to provide positive role models and healthy messages for tween girls, whatever their challenges. Today, there are 10 Beacon Street Girls books with more than 500,000 copies in print. There are "super-fans" in 95 countries and BSG related products are sold at more than 850 independent gift shops and through the COPPA-compliant Beacon Street Girl website. Addie founded BrightIdeas in 1992. The company sold educational software to parents and teachers and was acquired by Addison Wesley in 1996.



Denise Tayloe
Denise Tayloe, CEO, Privacy Vaults Online (Privo)

Denise co-founded Privacy Vaults Online, known as Privo. Privo created the PrivoLock system to fill the niche of online registration of kids and families in compliance with the Children's Online Privacy Protection Act and strives to make the Internet a safer place for children by empowering them with the ability to safely interact with each other and the brands they love. Denise is a recognized leader and authority in permission and identity management and has been involved with transatlantic dialogues regarding children’s privacy issues. She conducts private workshops to help companies understand the intricacies of COPPA and how to maintain customer relationships within legal boundaries.



Announcement
The Ypulse College Mashup will take place Jan 31 - Feb 1, 2008, Santa Monica, CA, and the Ypulse National Mashup will take place July 14-15. Details coming soon.
Agenda At a Glance

Friday September 28

8:30 am
Welcome

8:35 am
Opening Keynote: Nickelodeon(Neopets)

9:10 am
Totally Wired Entertainment: Old School to New School
  • How traditional brands are leveraging new media to reach tweens
  • Building communities around your brand: what works & what doesn't
  • Are tweens still reading books and magazines and watching TV?

10:00 am
Case Study: Privo

10:20 am
Coffee Break

10:50 am
MyPopStudio: A Media Literacy Case Study

11:25 am
Case Study: kajeet

11:45 pm
Totally Wired Entertainment: The New School
  • What is the appeal of virtual worlds for tweens?
  • Integrating sponsors or selling subscriptions: a look at online business models for tween communities
  • Offline brand extensions: from virtual to products, movies and more

12:35 pm
Luncheon and User Generated Sessions

1:45 pm
Marketing to Tweens with Parental Consent Plus Age Verification that Works
  • How to market to tweens and be COPPA compliant
  • How to keep kids in - and adults out

2:20 pm
Case Study: KiKi Magazine

2:40 pm
Break: Time to stretch!

2:50 pm
Keynote Interview: Razor & Tie/KIDZ BOP

3:25 pm
Meet Some Totally Wired Tweens
Hear real tweens talk about their favorite Web sites, games and more!

4:00 pm
Tween Mashup Concludes
4:00 pm
[Optional] Tween Mashup Tour of Digital Life Show Floor

5:00 pm
Ypulse Mixer at Bongo
Who's Coming

Dema Hanna, Producer, Nickelodeon

Bernice Wooden, Camerawoman, All About Kids TV

Caroline McCarthy, Staff Writer, CNET News.com

Director of Marketing, Sony Home Pictures Entertianment

Chuck Salter, Senior Writer, Fast Company

Emily Zyko, Project Manager, Family Literacy, Thirteen WNET

Helen Vargas, Segment Producer, All About Kids TV

John Regal, CMO, kajeet, Inc.

Keisha Wright, Sr. Marketing Manager, MTVN Kids & Family

Lillian Lebron , Beacon Media Group

Matt Nichols , Highland Capital Partners

Matt Schwartz, Director of Online Marketing, Simon & Schuster Children's Publishing

Shalini Patel, Associate Brand Manager, LeapFrog

Shelly Hirsch , Beacon Media Group

Angela Morris, Series Producer, All About Kids TV

Jennifer Franko, Account Executive, Cynopsis KIDS!

Mark Bohn, Vice President, Cynopsis Media LLC

Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group

Jonathan Bertfield, CEO, Readio Network

Helen Lerberg , 2Can Entertainment

Joanne Erickson, Director of Research, Neopets

Barbara Marcus , B*tween Productions

Lilka Nakanishi, Editor, Snippies

Michael Acton Smith, CEO, Mind Candy

Antonio Neves, Producer, BET News

Ana Adler, Creative Manager, Boomerang Latin America

Brian Anderson, President, Yomod.com

Eric Greenwald, Executive Vice President - Ad Sales & Business Development, Whyville.com (a Numedeon, Inc. property)

Angela Natividad, Co-Editor, Adrants.com

Kelsey Smith, Teen Advisor, PAYjr

David Jones, CEO, PAYjr

Mary McIlrath, Vice President, Qualitative Services, C&R Research

Alex Leiter, Account Executive, Disney Online

Mara Einstein, Associate Professor, Queens College

Navid Behzadi , Cell Fish Media

Stephen Youngwood, Executive Vice President, Digital Media, Nickelodeon/MTVN Kids and Family

Nancy Gruver, Publisher, New Moon Publishing, Inc.

Nicole Perri, Editor-in-Chief , Popteen.com

Michelle Bisson, Product Manager, American Greetings

Mike Fassino, Director, Weekly Reader Research

Simona Grinfeld, Marketing Specialist, American Greetings

Co-Founder, The Chica Project

Scott Lemon, Consultant, HumanXtensions L.L.C.

Randy Meredith, Creative Director, Brighter Minds Media

Al Primo, Executive Producer, Teen Kids News - Weekly Reader Corporation

Dominic Rivera, Managing Editor, 901am.com

Carol Altarescu, EVP, Privacy Vaults Online - PRIVO

Kevin Auerbach , 365 Connect

Theresa Bhatia, VP, Business Development, kajeet, Inc.

Edward Bikales, President, Snippies

Jamie Bryant, Founder and CEO, B-books, Ltd., (Kiki Magazine)

Susanah Doucet, Production & Media Manager, Music Alive! Magazine

Scholastic, Inc.

Peter Grunwald, President, Grunwald Associates LLC

Nuit Hansgen, Director, ARTSEDGE

Caroline Horn, Editorial Director, Music Alive! Magazine

Robbin Jakklin , C&R Research

Joyce Kim , The Gigaom Show

Linda LaBrecque , WhateverLife, Inc.

Richard LaBrecque , WhateverLife, Inc.

Jacquline Lane, Director of Teen Research, C&R Research

Jeff Mayerczak, Director, Content Services, kajeet, Inc.

Liz Nealon, Managing Director, Tesseractive Pictures

Danilee NewBy, Graphic Designer, WhateverLife, Inc.

Sinyoung Park , NYU

Celeste Pietrusza, Marketing & Partnership Development, Snippies

Steve Rogers, VP - Business Development, Industrious Kid, Inc.

Manager, Consumer Insight & Strategy, mDisney

Suzie Sisoler, Senior Online Marketing Manager, HarperCollins Publishers

Jessica Stroud , PAYjr

Denise Tayloe, Pres/CEO, Privacy Vaults Online - PRIVO

, Scholastic, Inc.

Maura Welch, Editorial/Marketing Director, WeeWorld

Jeffery Boortz, President, Concrete Pictures

Lawrence Neves, Editorial Director, Pokemon USA Inc.

Eric Robinson, InComm

Amy Bowman, InComm

Jennifer Brown, AllyKatzz.com

Jennifer Van Grove, Community Manager, FIRST

Allison Mooney, Director of Trends and Research, Fleishman-Hillard, NGT

Larissa Faw, Editor, Youth Marketers Alert

Manager Consumer Insight and Strategy, mDisney

Ashley Qualls, CEO and President, Whateverlife, Inc.

Danielle NewBy, Graphic Designer, Whateverlife, Inc.

Criag Peters, Director, Online Marketing & Communications, kajeet

Vice President, Strategic operations, National Geographic Society

Kelly Mendoza, PhD Student, Temple University

Catherine Lee, Publisher/CEO, Discovery Girls Inc

Timothy Mabrey, Creative Director, Gorilla Soapbox

Andrew Schultz, Senior Editor, Gorilla Soapbox

Sherri Culver, Director, Media Education Lab, Temple University

Allison Keiley, Online Content and Community Manager, Girls Incorporated

Head of Marketing, Glassnote Records

Dave Witzel, Producer, Backyard Jungle, Forum One Communications

Cliff Annicelli, Editor, Playthings Magazine, Reed Business Information

Lynne D. Johnson, Senior Editor, FastCompany.com

Robert Smith, NPR New York Correspondent, National Public Radio

Vice President, Strategic Operations, National Geographic Society

Kristen Soumas, VP, Games, Lifetime

Brian Braiker, Columnist, Newsweek

Bryon Chaill, Weekly Reader

Izzy Neis, User Engagement Manager, Star Farm Productions

Mark Hansen, Director, LEGO Group

Diane Hockenberry, Director of Audience Development, Newspaper Association of America

Shannon Silva, Professor, University of Northern Carolina Wilmington

Andre Silva, Professor, University of Northern Carolina Wilmington

Edith Bellinghausen, Vice President of New Media, Razor & Tie/KIDZ BOP

Jordan Cooper, General Catalyst Partners

Eileen Esposito, VP, Communications, Cartoon Doll Emporium, LLC

Evan Bailyn, CEO, Cartoon Doll Emporium, LLC

Licensing Manager, DC Comics/Warner Brothers

Sarah Corrigan, Assistant Web Editor, B*tween Productions

Bobbie Carlton, Director, Marketing, B*tween Productions

Michelle Sullivan, Executive Producer, National Geographic Kids

Vice President of Marketing, HarperCollins Publishing

Chief Creative, COGO

Brian Reich, Director of New Media, Cone, Inc

Barbara Pflughaupt, Principal, P&F Communications

Marketing, EPM Communications

Market Analyst, Practical Parenting Concepts

Kathy Ishizuka, Technology Editor, School Library Journal

Kyra Reppen, Senior Vice President & General Manager, Neopets

Mark William Hansen, Director, Business Development, LEGO Group

Molly Chase, Vice President and Executive Producer, Cartoon Network New Media

Addie Swartz, CEO, B*tween Productions, Inc.

David Card, Vice President & Senior Analyst, JupiterResearch

Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing

Daniel Neal, CEO, kajeet

Jim Bower, CEO Numedeon

Anastasia Goodstein, Publisher, Ypulse.com

Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University

Mattias Miksche, CEO, Stardoll

Joi Podgorny, Kids/Tween Internet Community Expert

Erin Reilly, CEO, Platform Shoes Forum

Denise Restauri, CEO, Allykatzz.com

Charles Pelton, Managing Partner, Modern Media Partners

Mary Zagrobelny, VP Marketing, Modern Media Partners

Stay 

Informed

To receive updates about our Mashup programs, enter your name and email below.

Email Address:



Sponsors

Sponsors





Exibitors







Wireless Sponsor



Partners










Presented by



Produced by