Sponsors

For information about sponsorship, please contact Charles Pelton at charles@modernmediapartners.com.

Swivel provides a different kind of creative vision to meet challenging marketing objectives. We analyze all aspects of the brand-customer relationship and build the essential brand experience. We use truly media-neutral, world-as-our canvas methods that deliver the right message, via the right medium, to the right audience, at the right time.

Privo provides companies with the ability to have legally compliant, socially responsible online relationships with youth. Privo's FTC approved software and services permits companies to efficiently and inexpensively acquire "verifiable parental permission" as required by the Children's Online Privacy Protection Act (COPPA). Privo strives to make the Internet a safer place by empowering children with the ability to safely interact with other kids and brands they love.

Kiki is an interactive fashion magazine published quarterly by B-books, Ltd. for tween girls. Part magazine and part studio, Kiki aims to help each reader develop a style that reflects her own personality and gain the confidence that comes from having a strong sense of self.

Exibitors

Gorilla Soapbox distills video production into the essentials needed for podcasting and distribution on the net. We brainstorm, script, shoot, edit, compress, stream, and promote original creative works to the universe. If you ever thought that video as a tool for your needs was slightly beyond your grasp, contact us.

The Beacon Street Girls brand (BSG) provides great books, cool gifts, and a safe and interactive online world designed to celebrate the potential in every preteen girl. The brand was specifically created to empower "tweens," those girls between the ages of 8 and 13, who are "between toys and boys." Shaped by leading experts in adolescent development and current research on how to positively impact girls' self-esteem, the Beacon Street Girls offer a fresh, exciting and healthier media alternative to today's MTV-style world. Super fans in 95 countries and their parents have embraced the Beacon Street Girls as role models who are "just like me."

PAYjr helps families create smart financial habits that will last a lifetime. Our online chore and allowance program for kids and tweens makes chores interactive and fun, allowing parents to teach their children the value of hard work. Coupled with our major national retailer tween prepaid card and the PAYjr Visa Buxx card, PAYjr provides the financial tools to empower youth, while still giving them the protection and guidance they need to grow up in the tricky world of credit cards, student loans and rising debt.

In a tween driven market PAYjr also provides tweens and teens the purchasing tools to shop online and in their favorite stores without bothering their parents for their credit card-giving young people the independence and flexibility they crave without putting them in financial danger.

Snippies conducts multi-market, 1-on-1 consumer research in video, quickly and inexpensively. Snippies has built a worldwide network of video journalists (90+ markets, 60 in the US), who can simultaneously conduct research interviews and bring fresh insights to clients in days. Snippies conducts hundreds of one-on-one consumer research interviews each week with most any demographic / behavioral / psychographic imaginable. They collect the video data; your market research people (or the consultants of your choosing) do the analysis. The interviews are used by researchers to discern insights and as a highly persuasive presentation tool (often coupled with less-presentable quantitative and focus group research). Selected interviews can be posted on your intranet for viewing by your entire organization. On the street, in homes, offices and shopping areas, Snippies brings research to life quickly and effectively. About a third of current research is on teens and tweens. For more information, visit www.snippies.com.

Whateverlife.com is an online graphic and community resource website, built with passion and creativity. We offer anything from web layouts, tutorials, to a FREE user generated ONLINE magazine for teenage girls and young adults alike. Build your own website or catch up on political and celebrity news. WhateverLife.com receives over 200,000 unique users daily, 60 million page views a month! Check it out! Whateverlife.com -Anything, Everything, Anytime!

Wireless Sponsor

D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments.

Partners

DigitalLife is the #1 consumer electronics and entertainment event in the U.S. Open to the public at the start of the holiday buying season, DigitalLife features the latest in home entertainment, video gaming, digital photos and movies, the mobile lifestyle, wireless services, music and movie download services, eCommerce, broadband content, and more. Over 200 exhibitors occupy 250,000 square feet, and includes leading brands such as Microsoft, Toshiba, HP, Dell, Pentax, eBay, Best Buy, Ask.com and UTStarcom. Features include FREE DigitalLife Theater "how-to" sessions; video gaming tournaments, the PC Magazine Digital Village; DigitalKids Zone; HD Sports Lounge; DL Innovators Pavilion; Cosmopolitan Women's Lounge; Celebrity Lounge; and Education Day. For more Information, call (866) 761-7303 or e-mail information@digitallife.com.

Digital Media Wire is a news and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire's publications and websites include the DMW Daily newsletter, the DMW news and community portal (www.dmwmedia.com), and the Project Millennials Blog (www.projectmillennials.com). Digital Media Wire also produces a series of conferences and events featuring the leading executives in digital media and entertainment, including LA Games Conference (www.lagamesconference.com), Future of Television (www.televisionconference.com), Future of Film (www.lafilmconference.com), Mobile Games Insider (www.mobilegamesinsider.com), The Millennials (www.millennialsconference.com), Digital Music Forum East and West (www.digitalmusicforum.com) and Digital Media Conference (www.digitalmediaconference.com). For more information, please visit: www.dmwmedia.com.

The Millennials Conference focuses on programming and marketing to this unique generation - one fully embracing a pervasively digital world. Participants will learn what makes this generation tick, and how to deliver the right message to today's teens. How do you design a product or service that will enhance and empower their lifestyles as well as allow self-expression? How do you monetize new viral economies like MySpace, Second Life and YouTube? What new business models are emerging for consumer-generated media? For more information, please visit www.millennialsconference.com.

Welcome to the Experiential Marketing Forum
We're an international community of professionals, students, and regular folks who share ideas and keep abreast of the newest trends and exciting things happening in the media world (e.g. viral marketing, advergaming, guerrilla marketing, word-of-mouth advertising, stealth marketing - you name it!.) Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.

With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best. Twice monthly, each issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers. Let Youth Markets Alert be your guide to success in this ever-changing market. To subscribe or download a free sample issue visit www.epmcom.com/yma

New Moon Publishing

New Moon®: The Magazine for Girls and Their Dreams Edited by girls ages 8-14, New Moon is the ground-breaking, imaginative, advertising-free magazine that girls, parents, and teachers love.

Refreshingly different from mainstream media, New Moon focuses on who girls are and what they do, not on how they look. Girl editors and contributors, from all over the world, give voice to their dreams and intellect through original fiction, poetry, artwork, letters, award-winning essays and articles.

This year, New Moon Publishing celebrates 15 years in business. As New Moon expands into new ventures, girls will be at the center of our enterprise as decision-makers, content providers, and brand ambassadors. www.newmoon.org

Cynopsis KIDS! is a free daily leading trade e-newsletter catering to kids programming, licensing, entertainment, television, movies and gaming, both domestically and internationally. Every morning over 35,000 decision makers and key executives read Cynopsis KIDS!, making it the quintessential media & programming trade publication. Ad supported, Cynopsis KIDS! is sent out by 5am with important, immediate and timely information. Subscribe today at www.cynopsis.com.

Cynopsis: Digital is a newsletter and podcast delivered each morning to more than 50,000 television and media industry readers. It is the most recent addition to the Cynopsis Media family, which includes Cynopsis, Cynopsis: Kids, Cynopsis: International and the weekly Cynopsis: Weekender edition. Since launching in March of 2007, Cyn Digital has become a must read in the industry, capsulizing the news and trends of the day in multiplatform content, technology, advertising, research and executive hirings. Go to http://www.cynopsis.com/content/view/2271/80/ to read it online or to sign up for a free subscription, delivered to your email box, Blackberry, iPod or compatible mobile device.

About Ypulse

Launched May, 2004
95,000+ unique visitors per month
620,000+ page views per month
2,300+ daily newsletter subscribers
1,000+ RSS subscribers

"The destination of choice for marketers that need to understand teens and tweens."
- OMMA, The Magazine of On-line Media, Marketing & Advertising

"Ypulse has become a must-read for fans... trying to gain insight into youth culture."
-- San Francisco Chronicle

Modern Media builds, produces, markets and sells business conferences and media brands.

Modern Media produces high-quality business conferences, roundtables and expositions. Event services include programming, speaker recruitment, conference management, budgeting, planning, onsite production, marketing and attendee acquisition and sponsor sales. Modern Media develops and executes event strategies that connect with readers or customers, and that enhance brands. Modern Media has helped produce events for: Back Stage, CMP Media, CXO Media, The Economist, Great Place to Work® Institute, Hollywood Reporter, Inc. Magazine, New West, RFID Journal, SourceMedia, and WIRED.

The Ypulse College Mashup will take place Jan 31 - Feb 1, 2008, Santa Monica, CA, and the Ypulse National Mashup will take place July 14-15. Details coming soon.

Friday September 28

8:30 am

Welcome

8:35 am

Opening Keynote: Nickelodeon(Neopets)

9:10 am

Totally Wired Entertainment: Old School to New School

How traditional brands are leveraging new media to reach tweens
Building communities around your brand: what works & what doesn't
Are tweens still reading books and magazines and watching TV?

10:00 am

Case Study: Privo

10:20 am

Coffee Break

10:50 am

MyPopStudio: A Media Literacy Case Study

11:25 am

Case Study: kajeet

11:45 pm

Totally Wired Entertainment: The New School

What is the appeal of virtual worlds for tweens?
Integrating sponsors or selling subscriptions: a look at online business models for tween communities
Offline brand extensions: from virtual to products, movies and more

12:35 pm

Luncheon and User Generated Sessions

1:45 pm

Marketing to Tweens with Parental Consent Plus Age Verification that Works

How to market to tweens and be COPPA compliant
How to keep kids in - and adults out

2:20 pm

Case Study: KiKi Magazine

2:40 pm

Break: Time to stretch!

2:50 pm

Keynote Interview: Razor & Tie/KIDZ BOP

3:25 pm

Meet Some Totally Wired Tweens
Hear real tweens talk about their favorite Web sites, games and more!

4:00 pm

Tween Mashup Concludes

4:00 pm

[Optional] Tween Mashup Tour of Digital Life Show Floor

5:00 pm

Ypulse Mixer at Bongo

Dema Hanna, Producer, Nickelodeon

Bernice Wooden, Camerawoman, All About Kids TV

Caroline McCarthy, Staff Writer, CNET News.com

Director of Marketing, Sony Home Pictures Entertianment

Chuck Salter, Senior Writer, Fast Company

Emily Zyko, Project Manager, Family Literacy, Thirteen WNET

Helen Vargas, Segment Producer, All About Kids TV

John Regal, CMO, kajeet, Inc.

Keisha Wright, Sr. Marketing Manager, MTVN Kids & Family

Lillian Lebron , Beacon Media Group

Matt Nichols , Highland Capital Partners

Matt Schwartz, Director of Online Marketing, Simon & Schuster Children's Publishing

Shalini Patel, Associate Brand Manager, LeapFrog

Shelly Hirsch , Beacon Media Group

Angela Morris, Series Producer, All About Kids TV

Jennifer Franko, Account Executive, Cynopsis KIDS!

Mark Bohn, Vice President, Cynopsis Media LLC

Joanna Roses, Senior Director, Corporate Communications, Nickelodeon/MTVN Kids and Family Group

Jonathan Bertfield, CEO, Readio Network

Helen Lerberg , 2Can Entertainment

Joanne Erickson, Director of Research, Neopets

Barbara Marcus , B*tween Productions

Lilka Nakanishi, Editor, Snippies

Michael Acton Smith, CEO, Mind Candy

Antonio Neves, Producer, BET News

Ana Adler, Creative Manager, Boomerang Latin America

Brian Anderson, President, Yomod.com

Eric Greenwald, Executive Vice President - Ad Sales & Business Development, Whyville.com (a Numedeon, Inc. property)

Angela Natividad, Co-Editor, Adrants.com

Kelsey Smith, Teen Advisor, PAYjr

David Jones, CEO, PAYjr

Mary McIlrath, Vice President, Qualitative Services, C&R Research

Alex Leiter, Account Executive, Disney Online

Mara Einstein, Associate Professor, Queens College

Navid Behzadi , Cell Fish Media

Stephen Youngwood, Executive Vice President, Digital Media, Nickelodeon/MTVN Kids and Family

Nancy Gruver, Publisher, New Moon Publishing, Inc.

Nicole Perri, Editor-in-Chief , Popteen.com

Michelle Bisson, Product Manager, American Greetings

Mike Fassino, Director, Weekly Reader Research

Simona Grinfeld, Marketing Specialist, American Greetings

Co-Founder, The Chica Project

Scott Lemon, Consultant, HumanXtensions L.L.C.

Randy Meredith, Creative Director, Brighter Minds Media

Al Primo, Executive Producer, Teen Kids News - Weekly Reader Corporation

Dominic Rivera, Managing Editor, 901am.com

Carol Altarescu, EVP, Privacy Vaults Online - PRIVO

Kevin Auerbach , 365 Connect

Theresa Bhatia, VP, Business Development, kajeet, Inc.

Edward Bikales, President, Snippies

Jamie Bryant, Founder and CEO, B-books, Ltd., (Kiki Magazine)

Susanah Doucet, Production & Media Manager, Music Alive! Magazine

Scholastic, Inc.

Peter Grunwald, President, Grunwald Associates LLC

Nuit Hansgen, Director, ARTSEDGE

Caroline Horn, Editorial Director, Music Alive! Magazine

Robbin Jakklin , C&R Research

Joyce Kim , The Gigaom Show

Linda LaBrecque , WhateverLife, Inc.

Richard LaBrecque , WhateverLife, Inc.

Jacquline Lane, Director of Teen Research, C&R Research

Jeff Mayerczak, Director, Content Services, kajeet, Inc.

Liz Nealon, Managing Director, Tesseractive Pictures

Danilee NewBy, Graphic Designer, WhateverLife, Inc.

Sinyoung Park , NYU

Celeste Pietrusza, Marketing & Partnership Development, Snippies

Steve Rogers, VP - Business Development, Industrious Kid, Inc.

Manager, Consumer Insight & Strategy, mDisney

Suzie Sisoler, Senior Online Marketing Manager, HarperCollins Publishers

Jessica Stroud , PAYjr

Denise Tayloe, Pres/CEO, Privacy Vaults Online - PRIVO

, Scholastic, Inc.

Maura Welch, Editorial/Marketing Director, WeeWorld

Jeffery Boortz, President, Concrete Pictures

Lawrence Neves, Editorial Director, Pokemon USA Inc.

Eric Robinson, InComm

Amy Bowman, InComm

Jennifer Brown, AllyKatzz.com

Jennifer Van Grove, Community Manager, FIRST

Allison Mooney, Director of Trends and Research, Fleishman-Hillard, NGT

Larissa Faw, Editor, Youth Marketers Alert

Manager Consumer Insight and Strategy, mDisney

Ashley Qualls, CEO and President, Whateverlife, Inc.

Danielle NewBy, Graphic Designer, Whateverlife, Inc.

Criag Peters, Director, Online Marketing & Communications, kajeet

Vice President, Strategic operations, National Geographic Society

Kelly Mendoza, PhD Student, Temple University

Catherine Lee, Publisher/CEO, Discovery Girls Inc

Timothy Mabrey, Creative Director, Gorilla Soapbox

Andrew Schultz, Senior Editor, Gorilla Soapbox

Sherri Culver, Director, Media Education Lab, Temple University

Allison Keiley, Online Content and Community Manager, Girls Incorporated

Head of Marketing, Glassnote Records

Dave Witzel, Producer, Backyard Jungle, Forum One Communications

Cliff Annicelli, Editor, Playthings Magazine, Reed Business Information

Lynne D. Johnson, Senior Editor, FastCompany.com

Robert Smith, NPR New York Correspondent, National Public Radio

Vice President, Strategic Operations, National Geographic Society

Kristen Soumas, VP, Games, Lifetime

Brian Braiker, Columnist, Newsweek

Bryon Chaill, Weekly Reader

Izzy Neis, User Engagement Manager, Star Farm Productions

Mark Hansen, Director, LEGO Group

Diane Hockenberry, Director of Audience Development, Newspaper Association of America

Shannon Silva, Professor, University of Northern Carolina Wilmington

Andre Silva, Professor, University of Northern Carolina Wilmington

Edith Bellinghausen, Vice President of New Media, Razor & Tie/KIDZ BOP

Jordan Cooper, General Catalyst Partners

Eileen Esposito, VP, Communications, Cartoon Doll Emporium, LLC

Evan Bailyn, CEO, Cartoon Doll Emporium, LLC

Licensing Manager, DC Comics/Warner Brothers

Sarah Corrigan, Assistant Web Editor, B*tween Productions

Bobbie Carlton, Director, Marketing, B*tween Productions

Michelle Sullivan, Executive Producer, National Geographic Kids

Vice President of Marketing, HarperCollins Publishing

Chief Creative, COGO

Brian Reich, Director of New Media, Cone, Inc

Barbara Pflughaupt, Principal, P&F Communications

Marketing, EPM Communications

Market Analyst, Practical Parenting Concepts

Kathy Ishizuka, Technology Editor, School Library Journal

Kyra Reppen, Senior Vice President & General Manager, Neopets

Mark William Hansen, Director, Business Development, LEGO Group

Molly Chase, Vice President and Executive Producer, Cartoon Network New Media

Addie Swartz, CEO, B*tween Productions, Inc.

David Card, Vice President & Senior Analyst, JupiterResearch

Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing

Daniel Neal, CEO, kajeet

Jim Bower, CEO Numedeon

Anastasia Goodstein, Publisher, Ypulse.com

Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University

Mattias Miksche, CEO, Stardoll

Joi Podgorny, Kids/Tween Internet Community Expert

Erin Reilly, CEO, Platform Shoes Forum

Denise Restauri, CEO, Allykatzz.com

Charles Pelton, Managing Partner, Modern Media Partners

Mary Zagrobelny, VP Marketing, Modern Media Partners

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