Win The First Ypulse GennY Award & Meet This Year's Mashup Advisors
Posted by anastasia on 01-21-2010While Meredith has been keeping your Ypulse Daily Update fresh with everything you need to know about what's happening in youth media and marketing as well as providing her always-insightful analysis, I have been diving into planning this year's big Ypulse event. One new aspect of the event I'm really excited about is the inaugural GennY Award! Every year I always receive really cool speaking proposals and pitches. Unfortunately we're never able to fit them all in so we've created a way for one organization, agency or brand to WIN 20 minutes of stage time to share a youth marketing case study with our attendees. The GennY Competition will honor youth marketers and recognize best practices of those who have applied new and innovative techniques to connecting and communicating with youth. Don't miss this opportunity to share your work with our community. Enter your case study today!
Every year before we announce the agenda, we pull together a small group of advisors who we feel have their collective finger on the pulse of youth culture to get ideas and suggestions for how we can continue to make this event "the best in the biz." I know there are other youth marketing events out there, and we cover them in our round-ups as well as editorially if we can attend or send a correspondent, but I honestly believe our event is unique and that the connections people make each year are valuable and lasting. So without further ado, meet this year's advisory board:
danah boyd, Researcher, Microsoft Research New England
danah boyd is a researcher at Microsoft Research New England and a Fellow at the Harvard University Berkman Center for Internet and Society. She received her doctorate in 2008 from the School of Information at the University of California-Berkeley. Dr. boyd's dissertation project Taken Out of Context: American Teen Sociality in Networked Publics analyzes on how American youth use networked publics for sociable purposes. At the Berkman Center, danah co-directed the Internet Safety Technical Task Force to work with companies and non-profits to identify potential technical solutions for keeping children safe online. This Task Force was formed by the U.S. Attorneys General and MySpace and is being organized by the Berkman Center. Currently, danah is co-directing the Youth Media and Policy Working Group, also funded by the MacArthur Foundation.
Derek E. Baird, M.A., Technologist
Derek is a technologist specializing in the development, planning, implementation and execution of multi-platform (web, TV & mobile) digital media & content experiences focused on the educational media (edutainment), entertainment and digital kid/youth media markets. As a consultant, he advises clients in both the U.S. and international markets. His blog, Barking Robot, has been syndicated in several leading publications and he has published articles in both academic peer reviewed & online industry journals. Most recently he published a book chapter on digital and social media strategies in The International Handbook of Research on New Media Literacy. He is both an active practitioner and thinker in the worlds of digital media, social entertainment, youth culture and educational multimedia technology.
Dave Knox, Brand Manager, Digital Innovation for Procter & Gamble Productions
A seven year veteran of Procter & Gamble, Dave leads the strategy for new business models in digital media, original content and branded entertainment. Previously, Dave served as P&G’s Corporate Marketing Brand Manager for Digital Business Strategy, responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. Dave’s team makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G's brands. Dave was also named by AdAge as “1 of 25 Media People You Should Follow on Twitter” and Media Industry News as a “2010 Social Media Superstar.” He is the co-founder of P&G’s Teen & Youth Expert Network, leader of the P&G Digital Network and the author of the branding blog, HardKnoxLife.com. Prior to joining P&G, Dave worked for Red Bull Energy Drinks, Aware Records and FreshTracks Music.
Steve Loflin, Founder and Executive Director of The National Society of Collegiate Scholars (NSCS)
Steve Loflin is the founder and Executive Director of The National Society of Collegiate Scholars (NSCS). Originally from South Carolina, Steve attended the University of South Carolina, receiving a B.S. in Business Administration Marketing. Upon graduation, Steve attended Florida State University where he received an M.S. in Higher Education Administration with an emphasis on College Student Development. Steve has held professional positions at the University of North Florida, The George Washington University, Georgetown University and the Semester at Sea Program. In 1994, Steve founded NSCS to recognize students who had done well academically during their first years in college and to provide members with an opportunity to take a leadership role in an organization devoted to scholarship, integrity and service.
Allison Mooney, VP, Emerging Trends, Mobile Behavior
Allison Mooney is a media and marketing theorist specializing in mobile communications. As VP, Emerging Trends at Omnicom’s MobileBehavior, she connects the dots between emerging technology, cultural trends, and consumer behavior to generate marketing strategy and intelligence. She also works to raise the visibility of emerging mobile products and services, enabling them to connect earlier with agencies and advertisers and accelerate growth for what are often considered niche mobile trends and innovations. Allison runs MobileBehavior’s blog and writes for publications such as Advertising Age and PSFK.
Tru Pettigrew, President, Alloy Access (Division of Alloy Media + Marketing)
Tru launched the Alloy Access division in 2007, which connects corporate brands with influential multicultural and urban consumer groups, and is dedicated to developing targeted programs for clients that cut through mainstream clutter and connect with the core of urban and multicultural consumption. Under his guidance, Alloy Access has developed and executed campaigns for such notable clients as Axe, MTV Tr3s, Nike, Robert Wood Johnson Foundation and Timberland.Tru’s background spans the youth and urban cultures as well as entertainment. While working in the music industry, he executed promotions for Converse, which led to a position with their advertising agency, Houston Herstek Favat (now Arnold Communications). Tru later joined AMP Agency’s Triple Dot Communications (acquired by Alloy in 2000) and co-founded its consumer insights division.
Tom Unger, CEO, AllDorm
Tom joined AllDorm in 2005 as COO and became its CEO in 2006. Under his leadership, AllDorm has grown to be the premiere fully-integrated collegiate marketing agency in the United States. Along with his executive team, Tom helps shape and guide AllDorm’s company-wide passion for providing clients with highly targeted, innovative campaigns. Tom has nearly 20 years professional experience in managing marketing and technology companies. He holds degrees from The New York University School of Law (J.D. 1994), The University of Arizona (M.F.A. 1989) and Middlebury College (B.A. 1982).
We plan to post the program later next week along with some big keynote announcements so stay tuned. Take advantage of the "early adopter" rates and register today! And if your company is interested in sponsoring or exhibiting, please contact Dan Coates.
