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Agenda at a Glance

Monday May 24, 2010

Pre-conferences

7:30 am
Registration and Continental Breakfast


8:15 am
Pre-conferences (to 11:45 am)
1. Youth, Health & Social Media Marketing
2. Reaching Youth Through Action Sports
3. U.S. & Global Youth By The Numbers


 
Lunch – on your own


Conference

1:00 pm
Welcome & Overview


1:20 pm
Opening Keynote: An Interview with Neil Howe


2:00 pm
Re-Tweet This: How brands are using social media to reach young influentials


2:45 pm
Presentation of the Inaugural GennY Award & Winning Case Study


4:00 pm
Breakout Sessions 1


4:25 pm
Breakout Sessions 2


4:50 pm
Presentation of the 2010 Totally Wired Teacher Award sponsored by Dell


5:10 pm
Spotlight Keynote (TBA)


6:00 pm
Opening Reception at the Hotel Nikko


8:00 pm
Opening Night Party Sponsored by AllDorm


Tuesday May 25, 2010

7:30 am
Registration and Continental Breakfast


8:15 am
Welcome Back


8:30 am
Morning Keynote (TBA)


9:10 am
Multimedia narratives: Engaging youth on multiple screens


9:55 am
Breakout Sessions 3


10:55 am
Breakout Sessions 4


11:40 am
Anchor Sponsor Presentation


12:00 pm
Marketing to Tweens vs. Teens


1:00 pm
Lunch and User-Generated Discussion Sessions


2:20 pm
Moderating Online Communities for Youth


3:00 pm
How Techchnology Brands are reaching "wired" youth


4:15 pm
Afternoon Keynote (TBA)


4:55 pm
Totally Wired Youth Entrepreneurs


5:30 pm
Conference ends


(subject to change)


New! The GennY Award

Our inaugural Ypulse Youth Marketing Case Study Competition will honor youth marketers and recognize best practices of those who have applied new and innovative techniques to connecting and communicating with youth. The grand prize winner not only wins the GennY Award, but is given the chance to present their award-winning campaign at the Ypulse Youth Marketing Mashup conference!

Download our Event Planner for more information, and enter your submission here.

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Youth Marketing Boot Camp

Monday June 1, 2009

8:15 am
What’s Up with Teens in the Obama Era?

Gary Rudman, President of GTR Consulting and one of the nation’s most respected researchers on the youth market, will present a new gTrend Report that offers fresh insights about the buying behavior of teens. The new research, conducted in early 2009, is an entirely new look at the youth market and builds on Rudman’s ground-breaking gTrend Report published in 2006. The session will discuss these new trends:

  • The dynamic new relationship between young consumers and their technology
  • How technology is re-shaping the world of teens
  • How technology is transforming the way young consumers interact with one another
  • How young capitalists are buying and selling in the Obama era
  • What marketers need to know today to remain relevant and effective to this market

Gary Rudman, President, GTR Consulting

9:45 am
Refreshment Break
10:15 am
Research 101
After the gTrend Report presentation, Rudman and fellow researcher Jacqueline Lane of SurveyU will host an interactive session that focuses on the research basics of the youth market. In this hands-on session, Rudman and Lane will explain the essentials of conducting effective market research among this dynamic target.

Jacqueline Lane, Vice President, SurveyU

Gary Rudman, President, GTR Consulting